April 2，The Shanghai 188bet online sports betting Industry Expo—2021 Cultural 188bet online sports betting Industry and Destination Investment Cooperation Seminar, co-organized by Zhihui Group and Shanghai Exhibition Center Shanghai International Exhibition Co., Ltd., was held at the Shanghai World Expo Exhibition and Convention Center。This seminar is themed “Renewing Destination, New Investment Opportunities”，Many leaders of cultural 188bet online sports betting industry authorities、Brand founder、188bet online sports betting company executives and project leaders gather together，Let’s discuss the era of increasing competition in domestic 188bet online sports betting，How to link destinations with new business formats，Detonating new cultural and 188bet online sports betting consumption。Meeting，More than a dozen leaders of cultural and 188bet online sports betting departments、Big names in the industry，200+ featured exhibitors，1000+ professional visitors、Buyers will gather at the venue，Working together to study destinations and new development paths for the cultural 188bet online sports betting industry。Li Huihua, founder and president of Jigao Group, attended the conference and delivered a keynote speech "Content is King"，Building a micro-vacation destination joy engine》。

Li Huihua said，Micro vacation products have become very important products around the city。In the past, the development focus of China’s 188bet online sports betting amusement park industry was mainly indoors、Outdoor auxiliary market，After the outbreak last year，The market is good for this industry，The travel market of 188bet online sports betting families accounts for more than 60% of the entire travel market。

Li Huihua thinks，Disney、The problem faced by traditional theme parks such as Legoland is，Very heavy investment、Big IP、The payback period is very long。The product business model Ji Gao is currently working on is to invest in new IP，Return quickly、Very sticky。To provide high-quality 188bet online sports betting companionship，He believes that content is the core of distinguishing the formation of IP，Both “hard” and “soft” content are important。

In Li Huihua’s opinion，Make a micro-vacation 188bet online sports betting paradise，Not a collection of products，But the research and development of the system，Pay attention to return on investment，Good looks、Destination。Short development time、Low maintenance cost、Few construction indicators。

The following is the full text of 188bet online sports betting’s speech:

(This article is compiled based on the speech transcript，188bet online sports betting is the editor)

Dear leaders，Dear guests，Good afternoon everyone！I am Li Huihua, founder of Jigao 188bet online sports betting，I am honored to share with you some of what Ji Gao is doing。The topic I share today is “Content is King，Create a micro-vacation destination joy engine”。

2020，Everyone knows，The cultural tourism industry has been greatly affected by the epidemic，Tou Scenic Spot、Listed tourism companies are under great pressure。Traditional large theme park、Cultural Tourism Characteristic Town、The pastoral complex is also under great pressure，Because the investment is relatively heavy。Judging from last year’s Spring Festival travel situation，There are still some particularly hot parts，For example, tourism-related projects located in city centers or suburbs are increasing instead of decreasing。Also，From the perspective of industry policies，The country has launched successive policies since 2016，Including liberalizing the second-child policy, etc.。The willingness and consumption level of 188bet online sports betting travel are both high，Among them，Nature Sightseeing、Theme Park、188bet online sports betting products such as animal and botanical gardens are most popular among 188bet online sports betting families，Product IP、Specialized family hotel、Entertainment items attract the most attention from users。Children will play an increasingly important role in decision-making regarding consumption。

What is Ji Gao doing？Based on current market conditions，Jigao positions himself as “an investment operator in the 188bet online sports betting leisure and vacation industry”。The 188bet online sports betting paradise created by Ji Gao takes 188bet online sports betting families and study as its core customer groups，All the company’s core products have 188bet online sports betting+ as the core business model，First of all, we think，188bet online sports betting + entertainment，Playing this thing is the core，Only fun can attract children。Why is it still called education？The country now has many related support policies，More importantly, it can solve the daily customer acquisition problem。There are also 188bet online sports betting + sports，Sports are more about activities and events，This year’s Shanghai Lavender Festival is also a large-scale event hosted and managed by Jigao。The last part is 188bet online sports betting + vacation。Everyone knows，Many scenes in the suburbs of the city are half-day tours、One day trip，How to turn it into a multi-day micro-vacation product，This is also the direction Ji Gao is working on。

Jigao Rabbit Nest is an outdoor-based 188bet online sports betting paradise invested, constructed and operated by Jigao Group next to Shanghai Disney，150,000 passengers during the entire winter holiday。Opened on May 30 last year，Cumulative passenger flow has reached 500,000 since opening 9 months ago。The core customer group is only 188bet online sports betting families，The passenger flow is still very exaggerated，A place of 40,000 square meters has a peak capacity of 12,000 people。There is also a multi-dimensional baby world，The floor area is generally 8000-10000 square meters，The passenger flow can reach 500,000 people a year。

The word "micro vacation" is a new word in recent years，We also have an explanation for this term。Micro vacation has a feature，It is relatively close to the city，near city、Easy to reach、The consumption will not be particularly high，But the frequency is very high。Micro vacation products have become very important products around the city。After the epidemic last year，The market is good for our industry，In the past, the development focus of China’s 188bet online sports betting amusement park industry was mainly indoors、Outdoor supplement，The development trend in Europe and the United States is currently dominated by outdoor use、Indoor supplement。After the epidemic，The travel market of 188bet online sports betting families accounts for more than 60% of the entire travel market。

In case of micro vacation，What is the current situation of parenting in cities in China？Here are some rough statistics。It’s not that Chinese parents don’t have time to spend with their children，But there is less time for high-quality companionship，Weekend 9.3 hours，Weekdays 3.7 hours。Accompanying does not mean accompanying，Many parents use TikTok while accompanying their children。Are Chinese parents unwilling to interact with their children?？No，It’s a product problem。We feel there is a lack of good products and space，I have two children of my own，When I took my children to an indoor amusement park，Many of the problems we face are that parents can’t get in，Parents had to go shopping and come in to pick up their children，In this way, parents’ participation is relatively weak。Including many city parks now，Adults are not 188bet online sports betting involved。

We analyzed two types of 188bet online sports betting parks，Traditional large-scale theme parks and innovative unpowered 188bet online sports betting parks。Traditional such as Disney、Legoland and more，The problem faced by traditional theme parks is，Very heavy investment，All are big IPs，The payback period is very long。The product business model Ji Gao is currently working on is to invest in new IP，Return quickly，Very sticky。About how to provide high-quality 188bet online sports betting companionship，Ji Gao made some summary，We think both hardware and software are important。We call it content，Content is the core of distinguishing IP formation。Contains both hard and soft content，There is an iterative process。Ji Gao now internally says it has reached 3.0's product，Ji Gao also made his own IP，We are now cooperating with some well-known IPs，Some projects will be implemented in the future。

We inspect projects around the world，Go to Europe、Australia、United States，Also different countries in Asia，More exchanges with foreign countries，Including product research and development。One is Nagoya Legoland in Japan，I watched 4，This is the one that impressed me the most。The other one is Moomin theme park in Japan。There is also Playmobil Funpark in Germany，An area of ​​150 acres，They are all products without power，I spent 4 and a half hours in this park。It’s not a heavy investment，But the operation situation is very good。This company makes building blocks like Lego，The scenes inside are all real-life scene restorations of small building blocks，There are some 188bet online sports betting activity formats，Everything we do is centered on 188bet online sports betting families，I think these cases are quite useful for reference。

And Karls, Germany，This is Jigao’s strategic partner。Kars Farm, Germany，I went to see four in 2019，It started from strawberry cultivation，It has done a good job in linking primary, secondary and tertiary industries，There is an amusement park、Accommodation、Shangchao，Its core profit model is in supermarkets。The picture above is a real photo of part of the outdoor park，Courses available，Youshangchao，Strawberries undergo various deep processing。In comparison，Compared with theirs, China’s agriculture is still relatively rudimentary。There is also a restaurant，There are tens of thousands of SKUs in it，There are also some festival activities。Its influence is 188bet online sports betting large，The German Minister of Agriculture will go when the Strawberry Festival starts every year，This is its business format。

After reading so much，We need to change our thinking，Not just a product，But various transformations。Ji Gao is currently engaged in innovation in five sectors，First，Scenario Innovation。It’s not necessary to invest billions、It takes tens of billions to create a good IP or scene，Most of the projects Ji Gao is currently investing in are tens of millions，The investment payback period is 2-3 years，The key is how to turn the big into the small。Second，Project Innovation。In fact, Jigao’s 188bet online sports betting paradise targets consumer groups of all ages，We require adults to participate in 70% of the projects。There are many innovations in gameplay，Not just for kids，Adults and the elderly can play。Third，Theoretical Innovation。Parents are very concerned about entertainment and education，How to let children learn things while playing。We will develop many courses，Summary of theory。Fourth，Experience innovation。We pay more attention to children and children、Parents and children、Interaction and social interaction between parents。We often choose product formats with multi-person teams。Fifth，Operation Innovation。Multiple Fusion，Multiple business formats。According to the current operating situation，Tuwowo project can pay back in two years。

We must make a micro-vacation 188bet online sports betting paradise，Not a collection of products，But the research and development of the system，Pay attention to return on investment，Good looks、Destination。Short development time、Low maintenance cost、Few construction indicators。The indoor part is operated、Service and experience are the core，It will not be as popular as traditional indoor parks in the first year，Second year decline，Cliff in the third year，Then it closed，Many stores in Jigao have been operating for four or five years and still maintain good profitability per square meter。Zhuhai Hengqin Xingledu Camping Town covers an area of ​​420 acres，100 acres of 188bet online sports betting paradise plus 320 acres of accommodation format，Includes specialty accommodation products，We do all ages、All customers、All season operations。Finally, the development history of Jigao Group，We are both To B and To C，Participate in investment and operation。Our cooperation model is diverse，Can participate in investment and operation，Operations and Equipment、We can cooperate in any design。

Thank you everyone!