As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

Here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 74】，Cultural and tourism frontline information，In-depth analysis of the week。

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This week, cultural and tourism giants continue to pay attention to the special annual report in 2020。

China Travel Service Hong Kong (referred to as "China Travel Service Hong Kong") 2020 financial report，As of December 31, 2020，The group’s comprehensive income is 19.HKD 6.7 billion，56 less than the previous year.06%。Loss before tax is 7.HKD 4.2 billion，Profit before tax last year was 7.HK$3.4 billion。Announcement display，Loss attributable to shareholders is 3.HK$9.1 billion，Profit attributable to shareholders last year was 3.HK$8.7 billion，Profit to loss。

Let’s take a look at some more detailed data of CTS Hong Kong in 2020: real estate sales revenue 4.HK$3.8 billion，655 year-on-year increase.17%；Tourist attractions and related income is about 7.HK$2.1 billion，Decrease by 59 year-on-year.33%；Theme park segment revenue decreased by 69% year-on-year.10%，Loss 0.HKD 8.1 billion；Travel agency sector income is 2.HK$5.2 billion，Decrease by 80 year-on-year.72%，Loss 0.HK$1.9 billion，112 year-on-year decrease.67%。

Overall view，Affected by the epidemic，The scenic spots that led China Travel Service Hong Kong to be outside the real estate sales、Theme Park、Travel agencies and other businesses have been hit hard。

About Hong Kong China Travel Service，Two moves last year，One is based on 2.5.5 billion yuan price，Transfer 51% equity of CTS Hong Kong (Dengfeng) Songshan Shaolin Cultural Tourism Co., Ltd. (hereinafter referred to as "Songshan Company")，That is to say, officially withdrawing from Songshan Scenic Area (including Shaolin Scenic Area)；

Second, its subsidiaries use RMB 3.Acquired 34% equity of the target company Hangzhou Kaiyuan Senbo Tourism Investment Co., Ltd. (hereinafter referred to as "Kaiyuan Senbo") from Kaiyuan Tourism (seller) for RMB 9.1 billion，It became the second largest shareholder of Kaiyuan Senbo。Kaiyuan Senbo micro-vacation project positioned in the mid-to-high-end market，Has created the "Kaiyuan Senbo Resort" series of products。

China Travel Service Hong Kong entered the investment and operation of Songshan Scenic Area 11 years ago，It can be regarded as a high-quality combination of "central enterprises + local state-owned enterprises + high-quality resources"，But ticket revenue dispute、Interest disputes with local state-owned enterprises Songshan Cultural Tourism Group and Shaolin Temple、Listing crisis、China Travel Service Hong Kong’s unfulfilled investment commitment、The Shaolin Town that has not yet been finalized (property of cultural tourism real estate project)，And the revenue impact caused by the epidemic、Multiple factors such as the future growth of the scenic spot，Directly or indirectly promote China Travel Service Hong Kong to gradually give up and withdraw。

Investment in Kaiyuan Senbo，corresponds to the theme park、Parent-child entertainment、Mid-high-end micro vacation，And the resources of Hong Kong China Travel Service、Considerations such as business structure adjustment，The intention of this action is actually more obvious。

Parent-child paradise、Parent-child entertainment，And the mid-to-high-end micro-vacation market itself is expanding，In addition to the impact of the epidemic on these fields，It brings acceleration in some aspects，Parent-child paradise IP whether it is a major project investment，It is still a light asset output operation management capability，Including becoming an important component of cultural tourism real estate projects, etc.，In fact, there is quite a lot of space。

As a central tourism enterprise，On the one hand, Hong Kong China Travel Service is in financial position、Resources include scenic spots, cultural tourism real estate projects, etc.，has considerable advantages，There is a lot of space including project resources to be transformed and developed，If these can form a mutual blessing effect with Kaiyuan Senbo Paradise and so on，Promising prospects；On the other hand，Traditional scenic spots of CTS Hong Kong、It is difficult for travel agencies and other businesses to have significant room for growth，Corresponding to market development trends，Adjustment and transformation of business structure is also inevitable，The parent-child entertainment sector is one of the feasible options。Mention some details here，CYTS invested in Damei Children’s World last year，Become a single major shareholder，This has many logical similarities with the cooperation between Hong Kong China Travel Service and Kaiyuan Senbo。

What a coincidence，This week’s destination investment information statistics，Rizhao Kaiyuan Senbo Resort Project starts construction，covers an area of ​​135 acres，Proposed investment 11.800 million yuan，By Rizhao Municipal Government、Rizhao Urban Construction Investment Group、Jointly promoted by three parties of Kaiyuan Tourism Group，To build a "hotel + paradise" one-stop high-end leisure and vacation complex。Involvement of local state-owned enterprises，It is a reasonable and feasible model in project investment and construction，Financial resources + IP implementation and operation capabilities，Combined。

The theme park market continues to expand，It is an existing trend，But its product type and business model，In factors such as the epidemic，It 188bet sports betting app download is true that shock is inevitable。

April 1，According to Shanghai Culture and Tourism Bureau，Shanghai Disneyland received 5.5 million tourists in 2020，Down 48% year-on-year，Annual revenue dropped 46% year-on-year。

Haichang Ocean Park 2020 financial report display，Its total revenue in 2020 is 11.6.8 billion yuan，Decrease by 58 year-on-year.31%，At the same time，Net loss attributable to owners of the parent company 14.500 million yuan，Profit last year was NT$25.08 million。One of the major influencing factors is tickets，Haichang’s ticket sales in 2020 are 6.3.5 billion yuan，And 19 in 2019.4.1 billion yuan。

Ocean theme parks provide differentiated products，Still very competitive，But how to deal with the impact of a similar epidemic、Product composition and operation model, etc.，There are more balanced innovative changes to cope with，More breakthroughs are indeed needed。

Finally, let’s look at a cross-border giant.

March 31，According to Qichacha App，Suzhou Haxing Network Technology Co., Ltd. was established，The legal representative is Chu Yiqun (General Manager of Hello Mobility Bicycle Division)，Registered capital 10 million yuan，Business scope includes tourism business、Hotel Management。The company is 100% controlled by Shanghai Junzheng Network Technology Co., Ltd., an affiliated company of Hello Travel。

As early as January 5 this year，Tianjin Haxing Network Technology Co., Ltd. was established，Registered capital 5 million yuan，The legal representative is also Chu Yiqun，Business scope includes ticket agency services、Tourism business, etc.，The company is also wholly owned by Shanghai Junzheng Network Technology Co., Ltd.。

Although the action is not very outstanding，But it can be considered that Hello Travel has shown signs of increasing its tourism business。

From a business logic perspective，The transportation travel (especially local travel) that Hello Travel focuses on is related to the tourism business，Including but not limited to traffic entrance and monetization、Local life services (including local travel)；Looking at the company as a whole，Hello Travel needs to find new connection points in the business map、New growth points appear，Business scale in the enterprise、Imagination space and other aspects provide more possible factors，This is for a company seeking to go public，It still has some effect。

Destination Investment Barometer

Incomplete statistics on favoritism，The total amount of destination cultural tourism project signings/investment estimates this week exceeds 140 billion yuan，Involved types include but are not limited to theme parks、Health and Education Hotel Complex、Tourist Resort、Cultural Tourism Island、Red tourist attractions, etc.，Covered area includes Rizhao, Shandong、Zhaoqing, Guangdong、Yueyang, Hunan、Qinghai Haixi、Ganzi, Sichuan、Chengdu、Yumen, Gansu, etc.。

Let’s look at a project first，The Nanning Niuwan Cultural Tourism Island project with a total investment of approximately 35 billion yuan has recently been launched，It is located in Qingxiu District, Nanning, Guangxi，The project has about 359 acres of construction land。

Public information mentioned，This is positioned for ASEAN，radiating to Guangxi and even the whole country，With jewelry industry 188bet app download as the core，With the theme of Chinese culture，Integration of Maritime Silk Road Culture、Health culture，Covering Jade Culture Expo、Cultural and performing arts、Leisure vacation、High-end health care、A cultural tourism island integrating ecological living and other functions。Cultural tourism real estate project attributes are obvious，There are also industry-city integration attributes。

The positioning of this project is closely related to the Linfeng Group, the investment company behind it，This company’s exposure rate in the cultural tourism industry is very low，It is considered one of the “Top 100 Enterprises in Shenzhen”，Currently, financial insurance has been formed、Jewelry Art、Real Estate Development、188bet app Urban Update、A company with high-end culture and tourism as its core。

At the same time，The conditions attached to this project are also more stringent，Including requiring public service matching ratio as high as 36%，Three of the industrial and supporting lands need to be held by the developer for 20 years，2 kindergartens、1 primary school and 1 middle school need to be constructed and handed over to the government，And public construction needs to be given first。Also，Cultural, entertainment and sports plots are planned simultaneously with commercial and residential plots、Synchronized construction，Only three cultural, tourism, entertainment and sports land projects have all met the acceptance conditions，Residences can only be sold after obtaining certificates。

These conditions involve a large amount of upfront investment in the project、Development cost，And industrial operations、Longer industrial investment return period，Funds to the company、Industrial development and operation and other capabilities will pose considerable challenges，There is also a test of operational ability for complex industry-city integration projects。

This also shows that some local governments are constructing large-scale cultural tourism projects、Relatively “smarter” considerations in large-scale land transfers，Real estate companies developing cultural tourism projects、Greater pressure faced when acquiring land to develop real estate projects。

It is undeniable，Cultural Tourism Project、The transformation of cultural tourism industry in urban industry、It still plays an important role in traction and promotion in economic development。

Recent，Shanghai Municipal Bureau of Culture and Tourism signed a strategic cooperation agreement with the China (Shanghai) Pilot Free Trade Zone Lingang New Area Management Committee，Including using "brigades" to develop the city，Creating a world-class tourist destination、Shaping the city with "literary"，Create a world-class cultural tourism pioneer destination、Promote the city through "integration"，Promote the reform and innovation of the cultural tourism industry and warm the city with "smartness"，12 items in four aspects to improve the cultural tourism public service system。

Among many destination targets，It is not uncommon to refer to world-class tourist destinations，However, not many people truly have this potential and strength，Shanghai is one of them，However, it is also necessary to optimize and upgrade the cultural 188bet sports betting app download tourism product supply system、Innovation and transformation of the cultural tourism industry chain, etc.，There are more measures and results。

Let’s talk about the subdivisions，The upcoming Tomb Sweeping Day holiday will be a time to evaluate the recovery and new changes in the cultural tourism industry、Important time for new trends，This year is the year of red tourism，Integration with red tourism has also become one of the expansion directions of some destinations。

March 31，Beijing launches 26 red tourist routes during the Qingming Festival under the theme of "Memory and Outing"。The country’s first panda-themed tourist train “Panda Special Train” is online。According to introduction，The entire "Panda Train" interior and exterior decorations are designed in accordance with the "Panda" theme elements，Add intelligent service facilities and multi-functional entertainment experience facilities, etc.，And equipped with "Panda Butler"，Afternoon tea party provided、Cocktail party and other customized services。The first trip of "Panda Special Train" is from Chengdu to Zunyi, Guizhou，Includes Zunyi conference address、Sidu Chishui Memorial Hall、Maotai Town 1915 Square and other attractions。

In recent years，Red tourism boutique routes have been launched across the country，The "Panda Train" adopts the "transportation + tourism" mode，Really connect some lines in series。As a red tourism related product，The innovation of “Panda Train” is reflected in:

1. Themed scene creation: combined with the “Chengdu Business Card” giant panda IP，Create a themed scene for the train，Enrich travel experience；

2. “Hotelization” of functional experience: “Panda Train” meets the transportation function，Integrated accommodation、Catering、Leisure and entertainment、Personalized service customization and other functions，A richer product experience，The operator Chengtie Hotel also calls it a "mobile train hotel" in its promotion；During travel，Accommodation experience is actually a good attraction，However, the running time of this special train to different destinations is not long，It is difficult to spend more on accommodation experience；

3. Use traffic as traction，Innovative combination of different resources: "Panda Train" connects tourist transportation with destination attractions，Integrate transportation during the trip、Accommodation、Attractions and other product resources，The red culture、National wine culture、Combining scenery。

Inadequacy or other possibilities:

1、Public information shows that there are about 200 passengers on this special train，Most of them are middle-aged and elderly tourists，From this we can see that this product is still more tourist-oriented，There is nothing wrong with it，But we don’t rule out targeting young people、Operation space for parent-child family groups。Although public reports often mention that young people also like red tourism，But strictly speaking，These two groups are the “weak customer groups” of the current red tourism，Red tourism, which is more tourist-oriented, is difficult to attract them。But this time the pandas in the Panda Train and the new scenes they constructed，Regarded as a core attraction，It will have a certain appeal 188bet app download to these two groups，Thus using this as the traffic entrance，To divert traffic to future red tourist attractions，This can be regarded as a means for future red tourism projects to expand customer base。If the scenic spots combined in this special train can be combined with new passenger flow，Provide some corresponding experience products，Natural is better；

2、The weak regional boundary attribute that is a characteristic of tourism products，Integration of resources between different regions、There is a lot of room for connecting product lines in series，But the current bias line integration mode，If you can refer to point 4 above，Differentiated resource integration for different destinations，It will be helpful to expand the customer base。

Innovative cultural and tourism formats, new technology trends, consumption insights

It mainly depends on the companies that received financing this week, there are 3 companies in total.

1、Smart hotel service provider "Xizhu Technology" recently announced the completion of 300 million yuan in Series B financing。

This round of financing will be mainly used to strengthen product research and development、Accelerate market expansion、Improve customer service capabilities。At the same time，By comprehensively deepening cooperation with Yida Capital，Relying on Yida Capital’s successful experience and profound accumulation in investing in the technology field，Accelerate the development of smart hotels，Smart elderly care，Smart Home，In-depth development of multiple scenarios such as smart office，Continue to expand large-scale product and service delivery capabilities nationwide，Serve more customer groups。

2、Hotel technology service provider Apaleo announced that it has received 4.5 million euros in Series A financing

Apaleo is a German startup，Mainly provides API interface-led property management system，Provide SaaS technology services for various accommodation operators。According to the company’s co-founder，This fund will be used to promote the development of the platform，Increase the number of platform hotel owners and related App developers。It is reported，On the Apaleo platform，All hotel owners can choose any technology they need，All APP developers can connect with other people for free。

3、Pacific Future Technology announced that it has obtained Series A 2.500 million Series A financing。

Pacific Future Technology has always focused on AR+AI technology research and development，Being the first in the world to apply AR glasses to the cultural and tourism field on a large scale，Refreshed the record of AR glasses in consumer applications many times。Next，Pacific Future Technology will further explore applications in cultural tourism scenarios，Accelerate the layout of the cultural tourism market。

Based on the above information，Companies in the hotel industry chain receive additional investment，Is one of the mainstream companies that have recently received public financing，This is actually not difficult to understand。The trend of refined operation requirements for existing hotels is becoming more obvious，Improve and ensure occupancy rate + continue to optimize operations to reduce costs and increase efficiency，It is a long-standing proposition in the hotel 188bet sports betting app download field。Technical Support、Smart operation capabilities become the key。If we consider the filling of the hotel market space，The value of hotel technology (smart) service providers will be magnified。

This is one of the changes that digitalization has brought to the cultural tourism industry，Another aspect of change is the new experience brought by new technologies、New product supply。Among them，Application of AR/VR technology，The whole is still in the ascendant stage，There are at least two factors for this: First, 5G technology is still developing，There is still a lot of room for improvement in technology applications；The second is the combined application of technology and cultural resources to meet the needs of new experiences，There is still a lot of room to continue to do everything well。