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Three-day 188bet online live casino holiday,There are "loud calls" predictions for a recovery before the holidays,The latest released data,Is it as expected?
Data display from the Ministry of Culture and 188bet online live casino,The past Qingming Festival holiday,National domestic 188bet online live casino travel 1.0.2 billion people,It does echo the previous OTA prediction of over 100 million,Compare 1 of the Qingming Festival in 2019.1.2 billion passengers is relatively close,But compared with the same period in 2019,The recovery of 188bet online live casino revenue during this year’s Tomb Sweeping Day holiday is not very optimistic,Only 56.7%。
Looking at the Qingming Festival 188bet online live casino data that have been released for more than 10 provinces and cities,Recovery situations vary,In most cases, the number of visitors has increased faster than the income。
This year’s Tomb Sweeping Day holiday,This is the “most open” 188bet online live casino for domestic tourist attractions and attractions since the epidemic,The recovery situation has many reference functions。
Of course,About various types of 188bet online live casino data,There are different opinions within the industry,We will use official data for now、OTA data, etc. as reference,Try to see what happened during this Qingming holiday?Is the data good to look at??And what kind of trend reference it may provide for the "May Day"?
What about the data from the Ministry of Culture and 188bet online live casino and multiple provinces and cities?
Let’s look at the data from the Ministry of Culture and 188bet online live casino first.
5-day information display on the official WeChat account of the Ministry of Culture and 188bet online live casino "Voice of Culture and 188bet online live casino",Integrated local culture and 188bet online live casino departments、Communication operator、Online travel service provider data,Calculated by the Data Center of the Ministry of Culture and 188bet online live casino,2021 Qingming Festival holiday,National domestic 188bet online live casino travel 1.0.2 billion people,144 year-on-year increase on a comparable basis.6%,Restored to 94 in the same period before the epidemic.5%。Realize domestic 188bet online live casino revenue 271.6.8 billion yuan,228 year-on-year increase.9%,Restored to 56 in the same period before the epidemic.7%。The domestic 188bet online live casino market is recovering in an orderly manner,Due to the high proportion of short-distance travel、Travel products at low prices、Reduced (free) tickets for scenic spots and other reasons,It will take time for 188bet online live casino consumption to fully recover。
188bet online live casino can be seen:
1、In terms of tourist arrivals,The year-on-year growth in 188bet online live casino data during this year’s Qingming Festival is indeed huge,Not surprising;Considering recovery compared to 2019,Da94.5%,Compared to 1 in 2019.1.2 billion people,Only 10 million less,But based on this data comparison,The recovery ratio should be 91.07%。
Since the passenger flow restrictions in scenic spots are no longer "one size fits all",High probability,There should be no passenger flow restrictions in domestic scenic spots,The carrying capacity can reach the peak,And the proportion of the number of consumers in entertainment venues in low-risk areas will no longer be uniformly restricted,This means that domestic cultural and 188bet online live casino venues/projects have basically opened,Brings benefits to large-scale attracting customers,is a key element in the good fundamentals of Qingming tourist arrivals this year。
Two types of “compensated” travel groups should also be taken into consideration,One is that I didn’t go back to my hometown during the Spring Festival last year,Groups who go home as compensation during the 188bet online live casino;The other is that travel demand is restricted during the epidemic,188bet online live casino Compensation Travel Group。It is not clear how large these two groups of people are,But it will have an effect on increasing the number of tourists during 188bet online live casino。
2、188bet online live casino revenue,Obvious year-on-year natural increase,Not much comparison,But compared with 2019, it only recovered to 56 in the same period.7% (478 in the same period in 2019.900 million yuan),The road to full recovery still looks long。
The Ministry of Culture and 188bet online live casino also provided some explanations,Including a high proportion of short-distance travel、Travel products at low prices、Reduced (free) tickets for scenic spots and other reasons。
These reasons have somewhat reflected part of the core of Qingming 188bet online live casino this year:
1、The scale of long-term travel is limited (of course it is also related to the holiday time,Short and medium-distance travel is the mainstream of Qingming 188bet online live casino),The mainstream attributes of city tours/local tours are more obvious,Including short-distance self-driving tours, etc.;
Insert a data here,Hainan has 123 tourists during the Qingming Festival this year.790,000,160 year-on-year increase.6%,188bet online live casino revenue 16.6.1 billion yuan,464 year-on-year increase.7%。Although the year-on-year growth rate is large,But the data is still too small,The number of tourists traveling across provinces for long-distance travel is not estimated to be large。
Also during the Qingming Festival,Hainan is booming in rural 188bet online live casino、Self-driving travel is the main pattern,Including farmhouse、Country Entertainment and Leisure、Rural folk culture、Rural parent-child tour, etc.,56 of them are day trippers.370,000 people,accounted for nearly half of the total visitors,It can also be considered as one of the supporting evidence。
2、Long-term travel restricted、188bet online live casino consumption demand released,It has a certain effect on increasing the number of tourists visiting surrounding areas,Promote the recovery of tourist arrivals;
Tongcheng’s Qingming travel data display,Inspired by the enthusiasm for traveling around the country,Local car demand on the Tongcheng platform is also on the rise,The overall order volume during the 188bet online live casino increased by 253% compared with 2019,Mainly due to the greater growth in private car business。Among them,The popular city for car booking is Chengdu、Guangzhou、Chongqing、Shenzhen、Beijing、Shanghai、Hangzhou、Suzhou、Changsha, etc.。
3、The 188bet online live casino radius is affected,Expenditures such as transportation and accommodation have been reduced,At the same time, the changes in customer groups and consumption structure have not been correspondingly transformed at the supply level,The proportion of leisure and vacation consumption should not be small,But the consumption of tourist products is still the largest part;
4、Consider it to better attract traffic or increase consumption at the destination,Measures such as reducing or waiving tickets for scenic spots,Increased tourist arrivals,But it suppressed 188bet online live casino income。
Let’s take a closer look at the Qingming 188bet online live casino data of some provinces and cities,The overall tonality is almost the same。
Zhihui statistics released some provincial and municipal data as of around 19:00 on April 6,It is found that the 188bet online live casino data of Qingming Festival in 2019 is used as the comparison base,Henan has the best recovery in tourist arrivals,Up to 109%,The number of tourists during Qingming Festival in 2021 is 1566.330,000,14.37 million for the same period in 2019,Followed by Jiangxi,Up to 95.96%,Among them, the number of tourists during Qingming Festival in 2021 is 1605.770,000,1673 in 2019.320,000。The second is Guangdong,2021、The number of tourists during Qingming Festival in 2019 was 1721.80,000、17.99 million,The recovery range is 95.71%,After that are Shanxi and Guizhou,Restore 92 respectively.65%、91.11%。
Hubei has the lowest recovery rate,Only 59.48% (the latest publicly reported data is 60.01%),2021、The number of tourists during 188bet online live casino in 2019 was 1170.30,000、1967.690,000。
In addition, 188bet online live casino income,The best recovery is in Guangdong,is 109.88%,2021 Qingming Festival 188bet online live casino revenue 83.400 million yuan,The same period in 2019 was 75.900 million yuan。Followed by Shanxi (100.99%)、Jiangxi (96.11%)、Guizhou (91.87%)。
Jiangxi is also the only region among these provinces and cities with 188bet online live casino revenue exceeding 10 billion yuan。
The recovery rate of Hubei’s 188bet online live casino revenue is 61.87% (the latest publicly reported data is 62.05%),Henan is 85%。
Comprehensive comparison of the above information,Discoverable in Guangdong、Shanxi、Jiangxi、Guizhou is an area that has recovered relatively well,Hubei’s 188bet online live casino is relatively poor。
Who is in charge of holiday 188bet online live casino?
Relative tourist arrivals、188bet online live casino revenue,Main 188bet online live casino consumer products during Qingming Festival,is finer-grained information。
Information display of Shanxi,188bet online live casino period,Family and parent-child travel types account for as high as 62%,Secondly, traveling with friends and traveling as a couple,Accounting for 22% and 12% respectively。
At the same time,Museums are the most popular among cultural places。There are 73.61% of 188bet online live casino visited cultural venues。Among them,Among 188bet online live casino visiting cultural venues,The proportion of 188bet online live casino visiting the museum is as high as 66.98%,The second is the cultural district、Library and Science and Technology Museum。
Liaoning information is also mentioned,The willingness to 188bet online live casino mainly for family 188bet online live casino has been released,Shenyang Fangte and Dalian Discovery Kingdom、Theme parks such as Sun Asia Ocean World attract a large number of tourists。
Based on information from multiple sources,Qingming period,Micro leisure vacation + sightseeing tour,It is a relatively intuitive composition of 188bet online live casino consumption。
For example, rural 188bet online live casino continues to maintain a good momentum。Hunan information display,Qingming period,67 rural tourist areas receive tourists 32.680,000 people,237 year-on-year increase.66%。
Ctrip spring travel data display,Hotel,The popularity of "hotel vacation" during 188bet online live casino continues。Order volume increased by more than 20% compared to 2019,Also increased nearly 4 times compared with the same period in March。The advantages of high-star hotels are even more significant,Compared to an increase of approximately 35% in 2019。
Among them,Family-themed resort hotels have once again become a favorite among consumers。
In addition,Hotel orders for surrounding 188bet online live casino also increased by more than 40% compared to 2019。The top 10 popular hotel cities are: Shanghai、Beijing、Guangzhou、Hangzhou、Chengdu、Nanjing、Chongqing、Shenzhen、Xi’an、Suzhou。
Compare Tongcheng’s Qingming travel data,Also mentioned,Accommodation requirements,Reservations for leisure hotels that are close to scenic spots and resort-oriented in the suburbs have become new growth points,90% increase compared to 188bet online live casino in 2019;Increase in bookings for parent-child and couple-themed hotels,Increased 73% and 58% respectively。
In addition,Tongcheng data display,Domestic hotel consumption in 2021 will far exceed that before the epidemic。During the 188bet online live casino,The number of hotel room nights on Tongcheng Travel Platform increased by 90% year-on-year during the 188bet online live casino in 2019。The popular cities for hotel consumption are mainly concentrated in: Shenzhen、Chengdu、Guangzhou、Chongqing、Shanghai、Beijing、Xi’an、Dongguan、Hangzhou、Changsha, etc.。
These 10 cities are the same as Ctrip’s 10 cities mentioned above,High list overlap。These cities are generally cities with prominent local and peripheral 188bet online live casino consumption。
The 188bet online live casino travel report released by Lvmama Travel Network,The proportion of surrounding tourists exceeds 70%。Judging from the crowd,Visitors aged 24 to 40 account for more than 60%。Shanghai、Hangzhou、Suzhou、Guangzhou、Beijing、Wuxi、Shenzhen、Chengdu、Wuhan、Ten Cities in Chongqing,Residents are the most enthusiastic about traveling。
There will be a lot of contributions from the return and conversion of outbound 188bet online live casino.
Tongcheng 188bet online live casino also mentioned,Compared to before the epidemic,Hotel demand is growing most rapidly in non-first-tier cities。The number of hotel room nights in second-tier and below cities increased by 108% compared with the same period in 2019 - the growth rate is higher than that in first-tier cities。The popular cities for hotel consumption in non-first-tier cities are mainly concentrated in Kunming、Guiyang、Nanning、Nanchang、Jinan、Huizhou、Ningbo、Xiamen、Lanzhou、Fuzhou, etc.。
To this,One of our understandings can be,The "destination-like" attribute of hotels is increasing,In addition to meeting the accommodation needs of a (varying degree) leisure vacation attribute,Taking accommodation products as the core,Overlay surrounding 188bet online live casino resources,Form a micro vacation destination。
Liaoning data display,Based on mobile big data and analysis of key resorts in the province,During 188bet online live casino,The "micro vacation" market is extremely hot。Hot spring health care、Ecological wetland、Resort hotels such as Forest Leisure are fully booked,Especially April 3rd、It was almost “hard to find a room” on the 4th and two days,There is a situation where both volume and price are rising。
Let’s talk about 188bet online live casino,Hunan data display,Qingming period,The top five scenic spots receiving tourists are Yuelu Mountain Scenic Area、Juzizhou Scenic Area、Nanyue Hengshan Scenic Area、Peach Blossom Spring Scenic Area、And Shaoshan tourist attractions。
Rural flower viewing tours dominate during the 188bet online live casino in Hubei Province,Outing to enjoy flowers has become the first choice for Shanghai residents。
Red 188bet online live casino cannot be ignored.
Beijing、Hunan、Hubei、Tomb-Sweeping Festival travel information for Chongqing and other provinces and cities,They all mentioned that red 188bet online live casino is popular。
Before Qingming Festival,Beijing Municipal Bureau of Culture and 188bet online live casino has launched 26 “Memorial·Outing—Walking around the Beijing Tomb-Sweeping Day Red 188bet online live casino Theme Tour Routes”。Qingming period,Except for some of the 120 red tourist attractions in Beijing that have temporarily suspended reception due to renovations and other reasons,All open to tourists and citizens,The total number of reservations in three days is 1.49 million、The total number of actual entrants is 72.20,000 people、Total ticket revenue 768.40,000 yuan。
Hunan side,Guangzhou Railway Group adds 120 trips to Guangzhou 188bet online live casino Tomb Sweeping Day holiday、Shenzhen、Changsha to Chenzhou、Shaoshan、Nanchang and other red tourist line trains。April 5,Entering tourist return period,Shaoshan tourist area still welcomes tourists 3.20,000 people,203 year-on-year increase.84%。
However,Considering the particularity of red 188bet online live casino,Especially corresponding to Qingming Festival and this year’s “Red New Year”,It is normal for the number of tourists to be relatively high,It is expected to go higher next。
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