The development of tourist B&188bet is “encouraged” at the highest level。

Recent，The State Council issued a document proposing to “encourage various regions to appropriately relax market access for 188bet homestays，Promote the implementation of 188bet homestay industry standards”。

Corresponding to it，Year to date，National Development and Reform Commission and Hainan、Anhui、Chongqing、Hunan、Jiangxi and other destinations，There are documents or proposals supporting the 188bet homestays，More densely packed than before，Positive attitude。

What does 188bet mean?

High-level organization、More destination governments have seen the greater market value that B&Bs, especially 188bet B&Bs, can carry，And the effect of implementing the 188bet revitalization strategy，This has boosted the recognition of the 188bet B&B industry in the government discourse system，Its weight in the market and official system has been increased，This is a new element that gives it space or possibility for growth。

The State Council and multiple destination governments support the 188bet homestays

April 15，The General Office of the State Council issued the "Opinions on Serving the "Six Stabilities" and "Six Guarantees" and Further Improving the Reform of "Delegating Power, Delegating Power, Delegating Power, Delegating Power, Delegating Power, Delegating Power and Delegating Power to Regulations and Services" (referred to as the "Opinions")，Proposed to “further promote consumption potential”，Including “removing hidden barriers to consumption”，It involves “encouraging various regions to appropriately relax market access for tourist homestays，Promote the implementation of 188bet homestay industry standards”。

Picture source: Screenshot of "Opinions"

This has several meanings: 1，Tourist B&Bs (which can be basically regarded as 188bet B&Bs) play a certain role in promoting and stimulating consumption，But there are hidden barriers in development，Such as access requirements or thresholds, etc.，Need to moderately relax market access，All localities should encourage development；

二，B&B as an emerging industry，The trend of forward 188bet is obvious，But there are still many irregularities，Need more industry standards and specifications，Need to clarify industry boundaries。

There is not much content about homestays in the "Opinions"，But the level is already the highest level，That’s enough，For the B&B industry, which has been in gray operating attributes for a long time，Such a tone is actually quite important，As a new business format that is still in the process of innovation and exploration，What is the specific form of the problem that country B&188bet need to solve，Go to the "sunshine" faster。

November last year，The national standard "188bet B&B Service Quality Specification" is officially released and implemented，Filling the gap in service and management standards for 188bet B&Bs in my country。

Zhu Shengxuan, founder of Xiangban Cultural 188bet, once expressed to Zhihui，The introduction of the above national standards for homestays is an important node，It means that B&B has begun to enter an industry recognized by the national system。

“The more standards there are，The more mature 188bet industry becomes”，In fact, 188bet is the logic。

Around February this year，Hunan Provincial Department of Housing and Urban-188bet Development issued the "Guiding Opinions on Standardizing and Promoting the Construction of 188bet B&Bs" stating，The number of guest rooms (sets) in a single building of a country B&B shall not exceed 14，The number of beds is within 30，The number of building floors shall not exceed 4 floors，The total construction area does not exceed 800 square meters。

March，The General Office of Anhui Province issued the "Guiding Opinions on Promoting the Development of 188bet Homestays" proposed，188bet B&B refers to the use of idle resources，Business rooms shall not exceed 4 floors、The building area does not exceed 800 square meters，Provide tourists with experience of local nature、Small accommodation facilities for culture and production lifestyle。

These contents look relatively “bland”，But the form of country B&B (tourist B&B) has been somewhat defined，Make 188bet more clear，The description of country B&B can be relatively concrete。

Specific support policy，188bet can explain some problems，Hainan is an observation entrance。

Message on March 15 this year，Many departments in Hainan have comprehensively revised the "Hainan Province 188bet B&B Management Measures"，Make it clear that the opening of 188bet B&Bs will implement a filing and registration system that requires registration。Mentioned among them:

On the process of opening country B&188bet in the future，Hainan will accept the project quality upon completion、Fire protection acceptance and filing、Special Industry Business License、Public Health Permit、Food Business License、Integrate fire access, etc.，Country B&B operators only need to make relevant commitments once，Provide a house including a house、Public Security、Hygiene、Food、Fire protection and other public safety related materials，Registration will be given，Achieve "one form、A set of materials、One submission、Multiple reuse”，Convenience for the public。

Encourage the revitalization of idle 188bet homesteads, idle farmhouses and idle 188bet public welfare facilities，Transfer and adjust the use of 188bet collective construction land that complies with the integration of multiple regulations，Support the accelerated development of 188bet leisure tourism and 188bet homestay industry。

The next April 7th，Opinions of the National 188bet and Reform Commission on several special measures to support the construction of Hainan Free Trade Port and relax market access，There is also direct content about B&B:

On the basis of equal consultation and consensus，Support suitable B&B development、The assets of 188bet tourism businesses such as farmhouses are leased on a long-term basis、Joint operation、Legal and compliant methods such as investing in shares，Cooperate with operating companies，Actively promote the development of B&Bs and farmhouses in idle farm houses and homesteads，Incorporate B&Bs and farmhouses into relevant development plans for unified consideration，Focus on peripheral industries、Interactive coordination of 188bet construction、Supporting development。

Encourage various financial institutions to follow market-oriented principles，Provide financial support to eligible operating companies，Comprehensively improve the quality of 188bet tourism，Increase farmers’ income。Encourage insurance institutions to develop property insurance products，Providing risk protection for the 188bet tourism industry。Guide banks to control risks、Business sustainability principles increase support for 188bet tourism industry，Optimize business processes，Improve service efficiency。

These policies involve two "critical" factors for country B&188bet: finance、Land。

Making money is not easy，This is the reality of most B&188bet，It is also urgent to obtain financial support。

Zhu Shengxuan, founder of Xiangban Cultural Tourism, once expressed to Zhihui，High localization requirements for 188bet B&Bs，Outstanding non-standardized attributes，Plus small size、The land used is leased land，Multiple factors have led to the improvement of its return on investment, which has not yet completely broken，This is a "fatal problem"。“It is difficult for B&B operators to obtain loans or financing through B&Bs，A feasible path without financing mortgage、No moderate leverage available，This proves that it is difficult to expand this industry。”

The land makes people scratch their heads even more.

Currently, most of the land used for 188bet B&Bs is concentrated in idle houses in 188bet areas、Idle public welfare facilities in 188bet areas、Old factories, etc.，There are still relatively few collective commercial construction lands，And this is where we need to break through in the future。

Consider the "Pilot Plan for Utilizing Idle Houses to Develop Tourism B&Bs" released by Chongqing in March this year，It mentioned: using abandoned farm buildings、School、Water pipe station and other 188bet idle house resources development tourism B&B，To promote 188bet revitalization；And use government office buildings、Abandoned School、Development of idle housing resources in cities such as grain and oil stations and tourism B&B，To achieve urban improvement。

Looking at it from two aspects，One，The existing idle houses are encouraged to develop B&188bet，There is also the meaning of policy loosening，has a positive effect；Part 2，There are still many constraints on the market breakthrough of available land for B&188bet that are not vacant properties，It still takes a long time，In the trend of vacation destinations in B&188bet，A break in this type of land use status，Greater significance。

We can have a more positive attitude，But we must also be mentally prepared for the long term。

Two huge variables that cannot be avoided

Year to date，Country、Local actions regarding B&Bs，Relatively dense，There are two variables behind it，Epidemic、188bet Revitalization。

The impact of the epidemic has made travel around cities more mainstream，The demand for 188bet tourism is rising (returning from outbound travel is one of the important factors)，This momentum even after the domestic and foreign tourism industry fully recovers，The upward or stable trend will still remain，This is one of the manifestations of the profound changes in the cultural and tourism industry brought about by the epidemic。188bet B&B as one of the mainstream entrances to 188bet tourism，The market space will naturally be opened up more，

The market “sense” of many destination governments is naturally very sensitive，Coupled with the high demand to promote consumption in destinations under the normalization of the epidemic，Country B&188bet are becoming one of the ways they try to take the initiative。

Speaking of "smell", 188bet revitalization is naturally more obvious.

There was a public consultation on the "188bet Revitalization Promotion Law (Draft)" in January this year，The National 188bet Revitalization Administration was established in February，The historical mission of 188bet revitalization has become clear，Compared to the just completed poverty alleviation mission，“Preventing return to poverty” is the first proposition to be realized，New mechanism、New system、Construction of new industries，Become inevitable。

April 19，Wang Zhengpu, Director of the National 188bet Revitalization Administration, said at the Boao Forum for Asia 2021 Annual Conference，What is the significance of poverty alleviation，That’s how meaningful it is to consolidate and expand，To this end, we will establish a dynamic monitoring mechanism to prevent return to poverty，Continue to track poverty alleviation areas、Achievement of “Two Guarantees and Three Guarantees” for people lifted out of poverty and drinking water safety，Implement good education、Medical、Inclusive policies for housing and other livelihood security，Stand in place to provide follow-up assistance for the relocation，Strengthen asset management and supervision of poverty alleviation projects，Carry out post-evaluation work to consolidate and expand the results of poverty alleviation，Resolutely hold on to the bottom line of not returning to poverty on a large scale。

But it is undeniable，Compared to poverty alleviation，The systematic nature of 188bet revitalization、Complexity、Breadth and Depth，In fact, they are all more challenging，In the fight against poverty，Although market-oriented or industrialized poverty alleviation has been implemented in many cases，But the existence of a nationwide “blood transfusion” mechanism，Some part plays a supporting role，However, more market factors are involved in 188bet revitalization，And the requirements for market effect，Both are higher and more necessary。

This will pose more challenges to the destination government，Need thinking、Mode、Changes and reconstruction of paths，Promote the development of 188bet B&Bs，Be one，Promote the popularity of country B&Bs。

Public information display，Henan plans to have 100 B&Bs launched this year，Promoting 188bet tourism through 188bet B&Bs，Empowering 188bet revitalization；The General Office of the Anhui Provincial Government issued the "Guiding Opinions on Promoting the Development of Tourism Homestays"，Proposed to 2025，Realize the comprehensive improvement of the province’s tourism B&Bs from scale to quality，Strive to exceed 10,000，Launching a batch of boutique tourist B&Bs，Create a group of characteristic B&B clusters，Significantly improve reception capacity and service level；Guangdong Shanwei has recently signed 21 homestay projects，Total planned investment 438.8.4 billion yuan；Jiangxi proposes to “revitalize ZTE and extend the chain through diversified business formats”，Do a good job in city tourism，Building health and wellness tourism，Building a prosperous homestay economy”。

Comprehensive multiple information，The development of country B&188bet may have the following trends:

1、The current situation of uneven regional development is relatively weakened。The 188bet B&B industry is still in the exploratory development stage，First-tier cities、New first-tier cities are developing relatively quickly，Economic level、The consumer market is a key factor，The Yangtze River Delta B&B is relatively cutting-edge，is an example。

For example, the governments of the above destinations promote cultural tourism consumption、Part Two Propositions of 188bet Revitalization，Promote and support the development of homestays，is a direct factor。In the process，There are similarities and differences in exploration paths in different places，Some of these places may seek to build their own regional homestay brands，Or seek cooperation with more prominent B&B brands in the market，However, it is difficult for a certain period of time to be dominated by chain B&Bs or large-scale B&B groups，There are “princes” everywhere；

2、The entire 188bet B&B market is not yet saturated，Individual B&Bs will appear more often in relatively blank areas of some markets，Items with "dot" first appear more，Because these markets are still at a relatively early stage。Among them, B&B brands are differentiated in terms of off-site replication (heavy on assets) or light on assets export，In fact, there will be more opportunities，But it will test its existing model (product model、Business model, etc.) How to innovate more；

3、The destination-oriented trend of B&188bet is more obvious，This will be relatively obvious in some areas with more mature homestay markets，It is also a reflection of different development stages。Trend of destinationization of B&B products，It will be more obvious in relatively mature homestay markets such as Zhejiang，But this also intensifies competition in the Red Sea market。Take the “B&B Holy Land” Mogan Mountain as an example，The local B&B market doubled from 400 to more than 800 in 2016，Gradually approaching saturation，Product mix format follows、Accelerated updates on supply chain and industrial ecology，Industry differentiation and reshuffle are accelerating。As a result, regional competition in the Red Sea market has intensified，More expansion in blue ocean market；

4、Policy level，More macro policies such as land are needed (and may be available)、Financial and other policy breakthroughs，188bet level，B&B product model、Business models need more exploration and innovation。