The first provincial state-owned cultural 188bet online casino games and health care group has set goals for this year and the next 10 years，Not too small。

Public information display，188bet online casino games Kanglv Holding Group Co., Ltd. (referred to as "188bet online casino games Kanglv Group") has recently set 2021 as the year for the group's full development，Will achieve revenue of 60 billion yuan this year，Achieve breakthroughs in transformation and development；2025，Will achieve revenue of 100 billion yuan，Becomes the first echelon of national leisure and tourism groups；2030，Will achieve revenue of 200 billion yuan，Become a leader in the country’s recreational and tourism enterprises。

The main business income of 188bet online casino games Kanglv Group in 2019 was 358.2.2 billion yuan，Use this as a reference，188bet online casino games Kanglv Group’s revenue will surge in 2021，Then under a large revenue base，10 billion per year、20 billion revenue growth，Become a group with a revenue of 100 billion yuan。

Why is it set like this? Is it reliable?

As 188bet online casino games Province creates cultural tourism、A leading enterprise that strives for the front line of two trillion-level industries in health services，What opportunities does 188bet online casino games Kanglv Group have，How many challenges are there？

In the vast blue ocean of health care culture and tourism，Destination、Investment from travel companies、Planning layout, etc.，Already showing a "leap forward" trend，How 188bet online casino games Province fights，How to share the pie？It is inevitable to enter the game and seek to realize its "ambition"、Where is the necessity?？

In Kangyang Culture and Tourism，188bet online casino games Kanglv Group、188bet online casino games Province，What kind of typical or atypical sample？

Must 188bet online casino games participate in the “fight” for the trillion-dollar health and tourism market?

Speaking of 188bet online casino games Kanglv Group，First of all, we must return to the health care, culture and tourism industry。

It can be said，188bet online casino games needs to develop health care, cultural tourism industry，It also has to develop。

The market is one of the decisive factors.

The latest seventh census data shows，The aging of my country’s population is further accelerating，From the data，The aging of my country’s population is further accelerating:

my country’s population aged 60 and above is 264.02 million，Accounting for 18.70%；The population aged 65 and above is 190.64 million，Accounting for 13.50%。

2010～2020，The proportion of the population aged 60 and above increased by 5.44 percentage points，The population aged 65 and over increased by 4.63 percentage points，Compared to the previous 10 years，The increase rate increased by 2 respectively.51 percentile and 2.72 percentage points。

Although compared with many developed countries，There is still a long way to go before my country’s population aging level，However, the domestic population aging trend has become faster，With the next 10 years as the boundary，The rate of increase in domestic aging will increase compared with the past 10 years，The trend is hard to reverse，A deeply aging society is approaching。

From a market perspective，This also means the continued expansion of the wellness or health industry space，There has been public data showing，The U.S. health industry accounts for a proportion of the national economy，Canada and Japan exceed 10%，Our country is 4% to 5%，Plenty of space。

This was reflected in earlier high-level policies。Proposed by the "Healthy China 2030" Planning Outline released in 2016，By 2020，The total scale of the health service industry exceeds 8 trillion yuan，Reach 16 trillion yuan by 2030。

If we also add the direct and sustained impact of the normalization of the epidemic，Stabilizing and expanding the fundamentals of the domestic health industry market，The trend is more obvious。Considering the strong correlation between health and cultural 188bet online casino games，Wellness and cultural 188bet online casino games both play the role of industry driving points，A character who is deeply intertwined and fused to form the third driving point。

And the destination government is leaning heavily into the layout of great health、Healthy Culture and 188bet online casino games，It is reasonable logic、Inevitable choice。

188bet online casino games must develop a health and wellness cultural tourism industry.

This is the highland of domestic health and wellness cultural tourism resources。Excellent and diverse ecological environment、Comfortable and pleasant climate resources、Diverse national culture、Rich and outstanding tourism resources，Added traditional Chinese medicine resources and industrial heritage, etc.，188bet online casino games has the advantage and foundation to develop into a differentiated health and wellness cultural tourism destination in China。

Back in 2016，188bet online casino games has released the "Special Plan for the Development of Elderly Care Tourism in 188bet online casino games (2016-2030)"，Proposed to 2020，188bet online casino games Province will basically establish a reasonable layout、Complete supporting facilities、Full-service elderly care tourism system，The image of a migratory bird type retirement tourism destination is basically formed。

In higher dimensions，Optimization and adjustment of the destination’s own industrial structure、Upgrade，The internal and external motivations and pressures faced are increasing，The formulation of tactics or strategies，A starting point or ending point is the amplification of differentiated advantages，And then build up the overall advantages and competitiveness。Local industries need to form a new focus、Strength point，Magnification of the value of advantageous resources、Strengthening of featured industries，is one of the choices。

At the same time，Local social and economic development also requires industrial transformation and upgrading、Ecological development finds a balance point or breakthrough point。

And if these happen to be related to emerging、Large space、Sustainable development industry links，The prospects will be greater。Cultural Tourism、Wellness is exactly what it is，188bet online casino games is actually facing a rare cycle of industrial transformation and iteration opportunities，This opportunity will last for the next 10-20 years，Even longer。

Speaking of the necessity to develop the health care cultural tourism industry，188bet online casino games also has to integrate cultural tourism and health care，New pattern found、path。Tourism industry is one of the pillar industries in 188bet online casino games，It needs to form new growth points、Sustainable expansion space。

Picture source: Qianzhan Industry Research Institute

On the one hand，The contribution of tourism in 188bet online casino games Province to the local economy has continued to rise for many years，Among them 2012-2018，The proportion of 188bet online casino games’s tourism revenue in GDP is increasing year by year，16 in 2012.51%，Grown to 50 in 2018.28%。

In regional economic development、Industrial adjustment and other strategies in progress，188bet online casino games’s key points and breakthrough points，Cannot bypass tourism。

On the other hand，According to official data，Tourist arrivals in 188bet online casino games in the five years before the epidemic、Tourism revenue maintains a high growth rate，188bet online casino games’s tourism industry is still relatively prominent in its sightseeing attributes，The industrial level is not high yet，Low-price travel to 188bet online casino games in the past few years、Problems such as compulsory shopping have become one of the problems to be solved in the "tourism revolution"，As an example。

188bet online casino games Province recently proposed the transformation of the tourism industry from "sightseeing" to "well-being"，It is equivalent to finding a sustainable development path that can be combined for the future of the tourism industry，The integration of health care and cultural tourism，Will directly bring about the reintegration and upgrade of existing advantageous resources，Construct new areas of potential，Correspondence between new demand and new supply，It is a possibility to solve the problem。

Among the five trillion-level industries in the 14th Five-Year Plan of 188bet online casino games Province，The tourism and culture industry says:

Create health 188bet online casino games、Integration of culture and 188bet online casino games、Outdoor sports、Research Examination、Rural 188bet online casino games、Border cross-border travel and other key products，Create a batch of unique features、A "time-honored brand" that combines taste and brand、"Old Brand"。By 2025，The province’s total 188bet online casino games and cultural industry revenue reached 2 trillion yuan。

The health service industry says:

Promoting health and medical care、Elderly Care、Travel、Internet、Sports、In-depth integration of finance and other areas，Accelerate the development of health and wellness industry、Healthy 188bet online casino games industry、Smart Health Industry、Fitness and leisure sports industry、Health insurance industry, etc.。By 2025，The main business revenue of health services in the province reached 500 billion yuan。

A combination of the two directions is to create a world-class "healthy life destination brand"，aiming at internationalization、High-end、Featured、Intelligent development direction，Focus on "text、游、Medical、raise、body、Study、A whole industry chain with intelligence as its main content，Taking the Greater West 188bet online casino games Tourism Circle、Leisure Tourism Demonstration Area along the Lancang River、Kunyuhong Tourism Cultural Belt、Supported by the cross-border cultural tourism belt along the border，Building an international health and wellness tourism demonstration zone，Promote 188bet online casino games to become a healthy living destination that the world longs for。

Image source: 188bet online casino games Province 14th Five-Year Plan Outline

Is it reliable to achieve 200 billion revenue in 10 years?

Under the influence of the above factors，The emergence of 188bet online casino games Kanglv Group is logical。

October 16 last year，188bet online casino games Urban Construction Investment Group Co., Ltd. (referred to as "188bet online casino games Urban Investment Group") changed its name to "188bet online casino games Kanglv Holding Group Co., Ltd."。

This is a turning point in fate for 188bet online casino games Urban Investment Group。Previously，Mixed ownership reform through marriage with the central enterprise Poly Group，It may have become substantial due to the entry of Poly executives，Or copy OCT’s central-district cooperation model in 188bet online casino games，Except that the target deadline for the mixed-ownership reform of state-owned enterprises in 188bet online casino games Province is approaching，Both sides of mixed-ownership reform in cultural tourism、Health care、Complementary space in real estate, land and capital、Interest claims，is an important factor。But 188bet online casino games Province ultimately chose to “go it alone”，Mixed reform terminated，Pauli exits。

Insert details，188bet online casino games Province previously promoted the mixed reform of central areas with OCT，Scale and volume、Depth, etc.，It can be considered a big move in every province，No need to elaborate on the advantages and benefits brought by central enterprises，But two sides of the coin，There are pros and cons to being deeply bound to OCT on a larger scale，At least in terms of autonomy、Aspects such as agency and space，Will be subject to some restrictions。

Back to a question here，Why 188bet online casino games Urban Investment Group was selected？

Initially, there are at least two factors，First, there are not many giant companies related to cultural tourism and health care controlled by the 188bet online casino games Provincial State-owned Assets Supervision and Administration Commission；Second, 188bet online casino games Urban Investment Group already has cultural tourism and wellness projects in its existing business (the business covers urban development、Big Leisure、Great health, etc.)，At the same time, real estate and other sectors are highly related to cultural tourism and health care，Many large-scale cultural, tourism and health care projects cannot escape the embedding of real estate (188bet online casino games Urban Investment Group controls a large amount of land resources)，Cultural Tourism + Wellness + Real Estate，It will also bring new business formats、Possible development of new industries such as new consumption。

188bet online casino games Kanglu Group (188bet online casino games Urban Investment Group) has been regarded as the burden-bearer or the bearer of the health and tourism industry in 188bet online casino games Province，From some recent actions，You can see more new faces of this new giant、New trend:

1、Last half of last year，188bet online casino games Provincial Finance injected 3 billion yuan into 188bet online casino games Kanglv Group，Continue to inject 2 billion yuan in the first half of this year。Also，188bet online casino games Province will introduce 188bet online casino games Expo Tourism Group、49% equity of 188bet online casino games Cultural Investment Group was transferred to 188bet online casino games Urban Investment Group，Realizing the integration of the “Big Three”，Broaden the foundation of future 188bet online casino games Kanglv Group。

2、Having taken over multiple inefficient assets from the sub-company 188bet online casino games Urban Investment，And plans to acquire more；

3、Approved the establishment of a trust plan with China Great Wall Asset Management Co., Ltd. ("Great Wall Asset Management"), one of the four major domestic asset management companies，The latter provided 4.7 billion trust funds to 188bet online casino games Kanglv Group to support its implementation，This three-year long-term financing will provide financial support to 188bet online casino games Kanglv Group。

4、"188bet online casino games Daily" recently reported: The above-mentioned trust project of Great Wall Asset Management from launch to implementation，Took less than a month；With the strong support of 188bet online casino games Provincial State-owned Assets Supervision and Administration Commission and 188bet online casino games Provincial Enterprises，188bet online casino games Kanglv Group achieved all debt payments on schedule，Using practical actions to demonstrate 188bet online casino games Province’s determination and ability to resolutely prevent systemic risks，In addition, the full-year investment target was achieved。

These point directly to money、Asset、Resource，This is also part of the key to Great Wall Asset Management’s confidence in 188bet online casino games Kanglv Group: 1、188bet online casino games Kanglv Group has a high positioning in 188bet online casino games Province，Existing government financial support、Risk Mitigation Help、Transfer and integration of state-owned assets，And there may be more asset injection actions in the future，This gives it a large room for imagination for expansion and development；2、188bet online casino games Kanglv Group is a business、The asset structure still needs a lot of improvement and optimization，But after all, it is a state-owned enterprise that places heavy bets in the province，Stability、Strength of support、Growth space, etc.，These are not comparable to ordinary private enterprises。

Also，188bet online casino games Kanglv Group itself is about to divest itself of inefficient assets，But the acquisition of inefficient assets of the subsidiary 188bet online casino games City Investment，On the contrary, it forms a cumulative，Great Wall Asset Management may play an important role in handling these inefficient assets in the future。

If we send money、Asset、Resource，Add product (item)、Operation，As 5 core elements，188bet online casino games Kanglv Group still faces many challenges。

188bet online casino games Kanglv Group is relatively rich as a whole，Display of information held by Zhihui，Within one year，The remaining unused bank credit of 188bet online casino games Kanglv Group is 80.2 billion yuan，12 billion yuan of public corporate bonds can be issued，4.5 billion yuan in private placement corporate bonds，Short-term financing bonds can be issued under the DFI registration quota、Super short-term financing bonds、Medium term notes。But after all, these all involve borrowing，You still have to pay interest。188bet online casino games Province’s state-owned capital will continue to be injected in the future，is another influencing factor。

Refer to the report information of China Chengxin International，mentioned among them，January~September 2020，188bet online casino games Kanglv Group achieved net profit-15.8.9 billion yuan，Loss expanded compared with the same period last year；Items sold during the same period、Cash received from rendering services 169.1.4 billion yuan，YoY decrease of about 38%。188bet online casino games Kanglv’s profitability and operating receivables show a weakening trend，Main real estate business segments have heavy debt burden、Lack of funds for subsequent development，At the same time, there is great pressure to eliminate existing inventory，There is certain uncertainty in the improvement of operating cash collection in the future。

It also mentioned，Limited by the liquidity of the asset itself，The difficulty of asset disposal and debt collection of 188bet online casino games Kanglv Group may be increasing in the future。The asset mortgage and pledge ratio of 188bet online casino games Kanglv Group continues to be high，Influence its financial flexibility，As of the end of June 2020, the ratio of its restricted assets to total assets was 27.82%。

These will restrict the operations and revenue of 188bet online casino games Kanglv Group，its 2017-2019，Main business income is 353 respectively.3.4 billion yuan、383.2.9 billion yuan and 358.2.2 billion yuan，If it achieves its revenue target of 60 billion yuan this year，The scope and difficulty of improvement this year are really not small，And it also proposed 2025，Will achieve revenue of 100 billion yuan，Becomes the first echelon of national leisure and tourism groups；2030，Will achieve revenue of 200 billion yuan，Become a leader in the country’s recreational and tourism enterprises。

That is to say, revenue will increase by 10 billion yuan every year from 2022 to 2025，2026-2030，Annual revenue increase of 20 billion yuan，Compared to before the epidemic，Belongs to the first big step，A relatively small step on a large base，Relatively large increase later。

The meaning may be，Rapid increase in revenue，Improve the ability to resist risks in the future，And then enter into higher risks on the basis of enhanced anti-risk ability、Imagine a bigger field，This is true in the field of health care, culture and 188bet online casino games，Large investment volume、Large project scale、Comprehensive and complex business formats，At the same time, operational requirements and barriers are high、Long return cycle and capital accumulation cycle。

This is the superposition of prospect goals and reality。Reference information from the 14th Five-Year Plan of 188bet online casino games Province，We may get a glimpse of more，The situation behind the "ambition" of a provincial destination that is focusing on the health and wellness cultural tourism industry:

Image source: 188bet online casino games Province 14th Five-Year Plan Outline

In the “World-class ‘Healthy Living Destination Brand’” major engineering project in the 14th Five-Year Plan of 188bet online casino games Province，Involving tourism market regulation、Training for tourism employees、Smart tourism construction、Mid-Levels Hotel and Global Tourism Demonstration Area。

That is, 188bet online casino games Tourism Market、Fundamental improvements and upgrades for practitioners，Still a big project，Completion of this project，Some aspects are to create a world-class destination、Prerequisite elements of health care cultural tourism highland，Currently viewing，There is a long way to go。