May 21，Guided by Guangdong Provincial 188bet online live casino Association and Guangdong Provincial Tourism Association、Sponsored by the Investment and Financing Professional Committee of Guangdong Tourism Association、Jointly organized by Guangdong Culture and Tourism Business College and Southern Cultural Property Exchange、The "High-Quality Development, Integration and Innovation" 188bet online live casino Culture and Tourism Theme Salon co-organized by Guangzhou Litian Cultural and Creative Industry Group Co., Ltd. was held。

Du Chunlei of Zhengjia 188bet online live casino of Natural Science shared the theme of "Creating a unique path for symbiosis and win-win: integration of culture, business and tourism to empower 188bet online live casino development"。

The following is the transcript 188bet online live casino speech (with selections deleted):

What kind of 188bet online live casino will the integration of culture, business and tourism bring to Zhengjia?

Where is the 188bet online live casino？The 188bet online live casino is too extensive。Recent statistics，There are now nearly 6,000 museums across the country，But Zhengjia Natural Science 188bet online live casino is a breakthrough in imagination，Bringing the 188bet online live casino to the city’s core shopping mall，This is difficult、Also difficult to understand。

Currently，I know of not many commercial centers and museums combined，There are sluice ruins on Beijing Road in Guangzhou，There is Wangfujing Ancient Human Cultural Site 188bet online live casino in Oriental Xintiandi, Beijing，But these museums are all passively formed。Zhengjia Natural Science 188bet online live casino was not passively formed，But Zhengjia Plaza took the initiative to build the 188bet online live casino in a shopping mall，There are two main considerations for this，The first is to take advantage of the most convenient transportation and the most daily lifestyle in the shopping mall，Let the public have more access to 188bet online live casino cultural services，The second is to add a new cultural consumption section to the entire Zhengjia Plaza。

Overall，Zhengjia Plaza is a place with rich cultural development，There is Grand Theater here、Zhengjia Polar Ocean World and Zhengjia Rainforest Tropical Botanical Garden。Zhengjia Natural Science 188bet online live casino is located on the 6th floor of Zhengjia Plaza，An area of ​​more than 8,000 square meters，Opened to the public on May 18, 2018，It is a new natural science 188bet online live casino built with reference to international standards and concepts。

One of its features is the display of rare paleontological fossils and mineral specimens，Learn from the concept of the Science 188bet online live casino，Added a large number of dynamic interactive exhibition items，will be interesting、A good blend of entertainment and science，Let the audience explore the mysteries of natural science in a joyful and relaxed atmosphere。At the same time, a lot of scientific knowledge is involved in exhibition design，such as biology、Geology、Anthropology、Economics and other disciplines，Currently, there are five major sections of the science popularization system、Six series、More than seventy nature exploration themed courses。

Our exhibits are particularly precious，In terms of the Medusaceratops fossils in the 188bet online live casino，Only three Medusaceratops fossil skeletons have been discovered in the world，This is also the only one in China，This one in our 188bet online live casino is the most complete one，The completeness of the fossil is over 85%。In the mammal display area，A cute alpaca is displayed in China，Let children understand animals intuitively，This is the most popular exhibition content in the survey。We also have many special activities，Such as volcanic eruption simulation exhibition item、Mars Bus、Space knowledge quiz shootout、Cutting thunder eggs, etc.。

The above characteristics are gathered together to form a relatively complete 188bet online live casino popularization system，This is also the core consciousness，That is, it must be knowledgeable、Popular 188bet online live casino and professionalism，At the same time, the methods must be interesting。

In terms of publicity，Our 188bet online live casino adopts “traditional publicity methods + self-media matrix + scenic spot marketing and publicity，The model of “speaking together online and offline”，Work closely with different markets and industries，Including with Tesla、Jane Eyre Yogurt、OPPO、Ruisi and other first-line brands enter into cross-border marketing cooperation，Improve the brand influence of the 188bet online live casino。

As a cultural public cultural service organization，Zhengjia Natural Science 188bet online live casino also attaches great importance to public welfare，Going to campus、Enter the community、Public welfare activities for visually impaired children、Science Night、Teachers and medical staff make free reservations for admission activities, etc.，Let 188bet online live casino resources benefit a wider group。

After three years，Zhengjia Natural Science 188bet online live casino has quickly become a science education base in Guangdong Province and a science and technology popularization base in Guangzhou。

Zhengjia Business Travel Empowerment 188bet online live casino

How Grandview Hotel empowers 188bet online live casino，It can be mainly analyzed from the following aspects。

First，It is necessary to consider the problem from a business perspective，Accepted by the market，Looking for blank spots in the market。in the country，The current situation of the Natural History 188bet online live casino is，Beijing has the Beijing 188bet online live casino of Natural History，Zhejiang also has a natural 188bet online live casino，However, Guangdong Province or Guangzhou City has not yet built a 188bet online live casino similar to providing natural science services，So Zhengjia Plaza takes advantage of the efficient features of non-state-owned museums，Quickly seize this cultural blank spot，Filling the gaps in natural science museums in Guangdong Province。

Second，As a non-state-owned 188bet online live casino，Use market-oriented operations to gather the best resources。From three points，The first is to refer to the best natural museums and other types of museums around the world；The second is that the collection is not limited to domestic，Can solicit from across the globe；Third，As a 188bet online live casino empowering business travel, it has a commercially efficient construction model，From project establishment、Inspection、It only took more than a year from construction to opening，This is an advantage compared to the long time it takes for many museums to get project documents approved。

Third，Under the premise of business empowerment，Can quickly build an efficient professional team。Now the Zhengjia Science 188bet online live casino team has more than 60 people，In order to maintain professionalism in the core team，There are many backgrounds，If you have graduated from a major，Also has overseas study background。

In the entire professional team structure，Divided into management、Manpower Administration Department、Business Department、Opening Department and Marketing Department。Among them，A very important difference is that there is a marketing department，This is currently not available in most 188bet online live casino。Currently，The whole team is also very young，The average age is only 28 years old。

Fourth，The biggest problem in the operation of the product service module is to use "market hunger" to operate the 188bet online live casino。As a 188bet online live casino，It is a non-profit public service cultural institution，But it can make money by working hard to export high-quality public culture，Finally achieve the result of supporting yourself，And form a better virtuous cycle。On the premise of respecting the market、In-depth understanding of the market，Is the most critical factor in maintaining and extending the life of Zhengjia Natural Science 188bet online live casino，So for all feedback from the market、Review，We all respond very seriously，And discuss market feedback，Based on this, we will continue to launch high-quality products、New cultural products，Increase market awareness。

Last year，We read a lot of market feedback after launching the "Light-in-the-Dark 188bet online live casino" project，I found that the public thinks our 188bet online live casino does a good job in terms of professionalism，But from the replies on various review websites，Nice exhibits，The main disadvantage is that the venue area is relatively small。After analysis, it was found that most of the consumers commenting on the market are women，Then we have limited possibilities，Utilizing the complex edge space of the 188bet online live casino，Create a 3D luminous space，Female friends can take photos and post them on WeChat Moments，Then fill the empty space in the 188bet online live casino，That’s why the launch of this project last year was particularly successful，Lengthen the retention time，Enhance the sense of gain from consumption。

Last，As a 188bet online live casino integrating culture, business and tourism，We believe that crossing borders can create more possibilities。We cooperated with Taotaoju, a traditional catering company, to conduct the "Dinosaur Dinner" event。Zhengjia Plaza itself also has many "cross-border projects"，Our school and Zhengjia Grand Theater conduct celebrity lectures。

The 188bet online live casino reversely empowers Zhengjia Hotel

First，Everyone now realizes a problem，When the economy develops to a certain extent，The cultural consumption sector will rise。14 million people visited Chengdu during the Spring Festival this year，Among them, the new format of cultural, blogging and tourism is booming in consumption。Museums are a rising cultural sector，Cultural and cultural tourism can provide very high-quality passenger flow。Every year，There are many people coming to the mall，Real paying consumption is the high-quality customer source of the mall。188bet online live casino tourism is often one-on-one、One-to-three or even one-to-four family travel modes，Bring high-quality customers with a long consumption chain to the mall。

As a cultural entity, museums have the keenest sense of smell and the ability to innovate，will bring unlimited market products，Continuously create new consumption hot spots。For example, in June last year，The 188bet online live casino conducts night exploration activities，After 12 o’clock，Turn off the lights and let the audience use flashlights to visit the 188bet online live casino，Many people come from far away。This Spring Festival，We performed popular science drama performances in shopping malls and museums，Also a new attempt。

Commercial products all have costs in terms of output，Museums can serve as cultural platforms，Go to campus to carry out science popularization activities、After customer interaction，Extended promotion of enterprises and brands。Recently we carried out 188bet online live casino activities at Baiyun Airport，This is also a reflection of the extension of the Zhengjia Plaza commercial platform to the airport module。

Future，How the 188bet online live casino industry can continue to empower business travel can start from two directions:

One is the 188bet online live casino and creative industry，The 188bet online live casino and creative industry is now in its infancy，The market has not really been developed yet。We are already exploring and learning，But in the future, during the development of the 188bet online live casino and creative industry，The development model of 188bet online live casino creativity will not be limited to museums，Also includes the entire square，Will integrate multiple modules of the square into the 188bet online live casino and creative industry。

The second is the education industry，188bet online live casino education is not only study，It also includes talent training and education, etc.。The new project we are currently working on is to provide a shared classroom in Grandview Plaza，Will be a high-quality educational institution、Artist、Bringing in outstanding talents，Let them give people who come to the mall a free one、Low-cost trial class，Let customers have more access to high-quality educational content in the mall，At the same time, educational institutions can also gain more customers。

(Original title: "Du Chunlei of Zhengjia Natural Science 188bet online live casino: The interaction between cultural, business and tourism integration and museums")

*This article comesSource: WeChat official account"Guangdong 188bet online live casino Tourism Investment and Financing" (ID: GTIF0302)，Author: Du Chunlei，Original title: "Du Chunlei of Zhengjia Natural Science 188bet online live casino: The interaction between the integration of culture, business and tourism and the 188bet online live casino》.