"Hundred Travel Talks" has been exclusively serialized on 188bet online sports betting official website,This article is the 19th one。This book involves the policy situation of China’s 188bet online sports betting industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic area development、8 topics including theme amusement and business innovation，Reflects the new trend of China’s 188bet online sports betting development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet online sports betting integration、New topics in digital 188bet online sports betting economy and new explorations in 188bet online sports betting management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet online sports betting companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

The definition and origin of the 188bet online sports betting

About the 188bet online sports betting，There are very few papers published by Chinese academic circles，Search on CNKI，No Chinese papers are actually related to “The 188bet online sports betting”，Search with "the most beautiful village"，I haven’t found an English article that is substantively related to the 188bet online sports betting。Search with the keyword "Les Plus Beaux Villages" in French，Two papers can be found，But cannot be opened，Not cited yet。When we expand the entire network search，You can search for French keyword papers。Karpov and Merzlov (2016) analyzed the possibility of using experience economy methods to develop the 188bet online sports betting Association organization in Russia。Pigelet (1979) introduced the situation and experience of the most beautiful small town in France。Therefore，In Chinese academic circles，There is no clear definition of the 188bet online sports betting。

At the founding meeting of the 188bet online sports betting Branch of China Tourism Association，Wang Yonghe, founder of the branch, believes that the 188bet online sports betting is a high-quality cultural tourism project and evaluation system derived from the French rural revitalization movement。France is known as "European China"，The two countries have many similarities in their economic development patterns and social and cultural development patterns。For example，France has also experienced a period of medium-to-high-speed urbanization and industrialization，At the same time, France is also a major agricultural country，Has a long farming history，It is also a cultural power，There are historical and cultural heritages all over the country。French towns are very rich in resources，These situations are similar to China。

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How the 188bet online sports betting landed in China

The first person in China to connect with France’s 188bet online sports betting system was Mr. Wang Yonghe，He was recommended and initiated by the Chinese People’s Association for Friendship with Foreign Countries in 2015，Learn about the 188bet online sports betting in Europe，And quickly get in touch with the Association of the Most Beautiful Towns in France，Established a cooperative relationship。Wang Yonghe believes that the most beautiful small town experience in France，It has strong reference significance for the protection and development of domestic ancient towns and cities，So in the spring of 2016，Invite representatives from the Association of the Most Beautiful Towns in France to visit China，Both parties signed a cooperation framework agreement in Hangzhou。With the promotion of the CPAFFC，These agreements were eventually included in the signed cooperation projects at the third meeting of the China-France High-Level People-to-People Exchange Mechanism。June 2016 in Paris, France，Witnessed by the then Vice Premier of the State Council Liu Yandong and French Foreign Minister Ayrault，Chinese People’s Association for Friendship with Foreign Countries and Association of the Most Beautiful Towns in France、French Economic and Cultural Association for International Cooperation and Development，Signed the "Framework Agreement on Protection and Development of the Most Beautiful Towns between China and France"，The theme of the cooperation is to assist China in establishing the China 188bet online sports betting Association，And research on cultural heritage in small towns、Carry out practical cooperation in the fields of protection, restoration and cultural tourism development。

After signing the cooperation agreement with France，Mr. Wang Yonghe and other researchers of the most beautiful towns have been invited to Europe for four consecutive years to visit the World’s Most Beautiful Towns Committee，Expand cooperation with small town associations in various countries，Also received strong support from various countries，They joined the China Small Town Association to join the World's 188bet online sports betting Federation，Gived a warm welcome。The China Association was invited to be an observer of the World's 188bet online sports betting Federation without being formally established yet。According to the arrangement of the World’s Most Beautiful Towns Association，China’s 188bet online sports betting Branch，Will be officially established at the World’s 188bet online sports betting Summit held in Italy in April 2020。Due to the spread of the global epidemic in 2020，All work postponed。

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The development trend of the 188bet online sports betting evaluation system in China

Yi Yingsen, president of China’s 188bet online sports betting Branch, believes:

(1) Compared to other countries，Ancient Village in China、Ancient 188bet online sports betting、The situation in the ancient city is relatively complicated，Save status quo、Development level and concept，There are great differences in different provinces and cities。The concept of cultural and traditional heritage protection in some regions and rural areas continues to advance。For example, Jiangsu and Zhejiang areas，Local leaders and school experts as early as a few years ago，Start studying the French rural renaissance experience，And apply it in practice。

(2) Cultivate a group of the most beautiful small towns，Provide high quality、Differentiated cultural tourism experience。Leading the mainstream research team in the field of cultural tourism，Take quality standards as an issue，Learn from the advanced concepts and experiences of the most beautiful towns in Europe，Conduct research, demonstration and application based on domestic actual conditions。The quality standards will be announced to the public after they mature，Eligible ancient villages, towns and cities can submit information，Application to become the 188bet online sports betting。

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About the author

Gu Laifeng，Doctor，Deputy Secretary-General of the 188bet online sports betting Branch of China Tourism Association，Dean of Chuanghehui Business School，Deputy Director of Theme Park Research Institute, Shanghai Jiao Tong University Overseas Education College，Former Vice Dean of Shanghai Jiao Tong University Overseas Education College。Evaluation of long-term research cultural tourism projects、Theme Park Operation、The world’s 188bet online sports betting evaluation system。

*We welcome pre-orders and have a chance to get the author's personal signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582