"Hundred Travel Talks" has been exclusively serialized on 188bet app's official website,This article is Chapter 21。This book involves the policy situation of China’s tourism industry、188bet app Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic Area Development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s tourism development in recent years、New business formats and newTopic。The book focuses on the new trend of 188bet app and tourism integration、New topics in digital tourism economy and new explorations in tourism management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding 188bet app companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on the development of your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

Ancient Village，Including famous Chinese historical and 188bet app villages and Chinese traditional villages，Preserved the traditional humanistic features and excellent ecological environment，Contains rich accumulation of traditional Chinese culture，Reflecting the roots of the Chinese，It is the precious wealth of the Chinese nation。

China’s famous historical and 188bet app village，The selection is jointly organized by the Ministry of Construction and the State Administration of 188bet app Heritage，7 batches have been announced from October 2003 to December 2018，A total of 487 nationally recognized historical and 188bet app villages in China。A total of 6799 national traditional villages from December 17, 2012 to December 10, 2018。

As the accumulation of thousands of years of farming civilization，These ancient villages surviving in China’s vast land，The largest 188bet app heritage in the world，Is an important support for human 188bet app diversity，Is an important witness to human farming civilization，It is the endless ideological resource of human society，Is an important carrier of Chinese history。At the same time，The existing ancient villages are also rich containers of wisdom in production and life，Is the base for reconstructing the harmonious relationship between man and nature，Is an important capital for villagers to get rid of poverty and become rich，Is an important barrier to ecological security。The protection and development of ancient villages now play an increasingly important role in the rejuvenation of the Chinese nation。

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Establish a win-win cooperation mechanism for all parties

188bet app are undergoing functional renaissance、In the process of activation and utilization，Cannot live without the government、Village Committee、Village、Co-participation of investors，We must handle the interests of all parties，Establish a reasonable system and mechanism。

(1) The government 188bet app leader

First，The government is the policy maker。Nearly ten years，Governments at all levels and competent authorities have issued many policies related to the protection and development of ancient villages，From the identification standards of historical and 188bet app villages and traditional villages，To the protection and utilization of 188bet app relics and the protection of 188bet app relic components；From rural infrastructure construction and promotion of beautiful countryside，Visit rural areas, intangible 188bet app heritage and 188bet app memory projects, etc.，Very many。It can be said，Corresponding policy documents can be found in all aspects of the protection and development of ancient villages，You can all apply for relevant assistance measures。Protection and development of Lianghu ancient villages over the years，Received a lot of help from various government departments，The support from various special funds alone is more than 25 million yuan，Help other than funds is greater。

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(2) The 188bet app committee is the backbone

It is undeniable that villagers are the main body in the countryside，But there is no Communist Party leadership，Farmers are just a piece of loose sand。This is how revolutions were made in the past，This is still the case。Therefore，Can the protection and development of ancient villages and rural 188bet app be achieved、Well done，The key lies in the village party branch、Village Committee，They are the parents of the villagers，Is the backbone of the villagers。

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(3) Villagers are the main body

(4) Investors are the new force

Find endogenous industries that meet local realities

The construction of characteristic towns is centered on endogenous industries.In order to find the right industry path，We invite the National Academy of Administration、CCTV、People's Liberation Army Art College、Tsinghua University、Xi'an Jiaotong University、Songzhuang Artist Group、Shanxi Provincial Tourism Bureau and leaders of relevant departments in Jincheng City、Expert、Professor，Development positioning of Lianghu Village、Development direction、Source of customer base、Main business income, etc.，Conducted many discussions，Avoid the old tourist attraction development path of “circling around and buying tickets”，Determined "good artistic households" as the direction of future development，In the future, good households will be built into “a display window for Chinese rural civilization、The creative base of culture and art、Trading platform for intangible 188bet app heritage products、The spiritual home of literary and artistic workers”。On this basis，We have formulated a 188bet app tourism development plan to 2025。

For more than six years, we have been focusing on "artistic households"，Built Lianghu Academy、“Three Sculptures” Museum、"Lianggongfang" "Liangyifang"、Paper-cut Museum、Lianghu Historical and 188bet app Exhibition Center、Old Movie Tea Bar、Sketching Base Youth Hostel、Art Inn and other projects，The Lantern Festival Lantern Festival was held、Shanxi Province Photography Competition、Folk Art Week、Elementary School Students Essay Contest、Nature education summer camp and other 188bet app and artistic activities，Has hosted four national conferences on the protection and development of ancient villages，And Shanxi Folk Artists Association、Shanxi Gongmei Group has cooperated to organize many 188bet app and creative product exhibitions。

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Complete the infrastructure construction 188bet app town

Without sewers, there is no way to build a bathroom，Without flush toilets, there is no way to dismantle the dry toilets scattered throughout the 188bet app，The environment cannot be improved。Improving the rural environment，Is to improve folk customs。We change the environment，Environment changes villagers。After more than six years of construction，The main street of Lianghu has been paved with sewers、Cable Trench、Fire trench，Established an ecological sewage treatment plant，Built ten star-rated sanitary public toilets，The appearance of Lianghu 188bet app has been greatly improved，Realized rainwater and sewage diversion、Garbage does not fall to the ground，The villagers have also developed the habit of caring for the environment、Good habits to maintain hygiene。

Both infrastructure 188bet app and business facilities 188bet app require land，In practice, we solve the problem of land use for building characteristic towns in three situations。

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Cultivation of a relatively accurate customer 188bet app

Through years of practice，Lianghu Art Town has gradually cultivated its own customer base，This is love for culture、The majority of young people who love art。The number of college and middle school students coming to Lianghu to sketch is increasing year by year，There are more and more art training institutions setting up bases in Lianghu，Lianghu Natural Education Base attracts more and more parent-child tourists。The mainstream audience that can be mobilized by focusing on parents and children，Basically covers home users with parents aged 30 to 45 years old，This customer group，Not just the dominant force 188bet app social elite，At the same time, it is also the old man on the top、There are small main consumer groups below。

188bet app group of household users is the group with the strongest career mobility and travel activity。The child is in need of a weekend trip、The stage of vacation and traveling，The elderly are still healthy and energetic、A node with money, leisure and needs。If a characteristic town is an organism，Then these home users constitute the most dynamic cells in 188bet app organism。Combining the needs of parent-child and intergenerational health care，Use a childlike perspective to create happiness for middle-aged and elderly people，Use the energy and ideas of these people to pass on life to children，It will create a great prospect for the art town。

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About the author

Yang Jianxin，British MBA，In the Organization Department of the CPC Central Committee、Organization Department of Shanxi Provincial Committee and Linfen Region、The countryside of Jincheng City、County、Working in municipal party committees at all levels for more than ten years，Started in corporate investment and management in the 1990s，Served as general manager of a listed company、Vice President of Venture Capital Institution，Engaged in the protection and development of ancient villages since 2013、Tourist attraction investment management work，Hosted the first to fourth national conferences on the protection and development of ancient villages。Current Chairman of Shanxi Gaoping Lianghu 188bet app Tourism Development Co., Ltd.，Visiting Professor, School of Humanities, Environment and Urban Architecture, Xi'an Jiaotong University，Ranked as one of the top ten innovative figures in Shanxi Province in 2016。

*We welcome pre-orders and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582