What can 500 days change?

Starting from the suspension of nationwide group tours on January 26, 2020，Until June 13 this year，The cultural 188bet mobile industry has experienced a "unique" 500 days，Mutation、frozen、Unknown、Unfreeze......Travel Enterprise、Destination from dazed to uncertain、Falling，Start upward，Towards recovery。

Many travel companies were “obliterated” during the epidemic，There are also travel companies that are becoming more resilient，The survival and development model of the destination，Also changing，And the introduction and implementation of new policies，Changes in key “cells” of these industries，will further affect the 188bet mobile market trend、Reshaping the industry landscape，The cultural 188bet mobile industry has a new frontier、Unknown，A future full of expectations。

Special period，Zhihui launches a special plan "500 Days of Ups and Downs in the Cultural 188bet mobile Industry"，Looking back at the ups and downs of the cultural 188bet mobile industry over the past 500 days，Hope to be in those important events、Key details in progress，Peering into the cultural 188bet mobile industry’s path forward in the next “500 days”。

Part 3，We 188bet mobile retrospectively recapture 50 important events in the past 500 days。

In the past 500 days，Many important events have happened in the cultural 188bet mobile industry，These events have had varying short-term effects，And the fermentation is still continuing，Among them，There are 50 things that mean、The value is more prominent，They will affect practitioners on a deeper level、Travel Enterprise、Destination，Even the trend of cultural 188bet mobile industry。

188bet mobile midst of complicated events，We screen out these 50 things one by one，And classify, combine and analyze them based on their correlation，its importance、Influence，also gradually revealed。

These events，The “500 Days” that will continue to influence the future of the cultural 188bet mobile industry，Not just 1 "500 days"，But 2、3 or more "500 days"......In the next few years or more，They will all run through it。

This is the first article.

188bet mobile travel agencies have more ways to survive?

Important events:

1、February 6, 2020， The Ministry of Culture and 188bet mobile issued the "Notice on Temporarily Refunding Some 188bet mobile Service Quality Guarantee Fund Holding Travel Agencies to Cope with Operational Difficulties"，Temporarily refund 80% of the existing payment amount，Each travel agency that accepts temporary refund of deposits should return the full amount of the temporary refund before February 5, 2022。

2、June 2, 2021，The Ministry of Culture and 188bet mobile issued the "Notice of the Ministry of Culture and 188bet mobile on Strengthening Policy Support to Further Support the Development of Travel Agencies"，Propose an innovative 188bet mobile service quality deposit payment method，Reducing corporate cash flow pressure。Increase policy and financial support，Expand the development space of travel agencies。

Interpretation of benefits:

There is public data showing，1,670 domestic 188bet mobile canceled in the first three months of 2020，A glimpse into the epidemic + group tours suspended，Serious impact on 188bet mobile，The temporary refund of part of the quality deposit has delayed the "departure" time of some 188bet mobile，Even brought some respite and relief。

And the new "Notice" from the Ministry of Culture and 188bet mobile，The first article proposes to promote the margin reform，Innovative 188bet mobile service quality deposit payment method，For example, "Encourage the development of margin performance guarantee insurance products，After the travel agency has purchased insurance, it can apply for a deposit guarantee from the bank with the policy”，Mainly to solve the financial problems of travel agencies (especially small, medium and micro travel agencies)，The loan and other financial policies proposed in the new "Notice" also have this intention。

Travel agencies are an indispensable "cell" element for the normal and rapid operation of the current 188bet mobile market，As stated in the new "Notice"，Travel agencies are important market players in the development of 188bet mobile，Is an important link connecting 188bet mobile supply and demand，Smooth travel market circulation、Expand 188bet mobile consumption、Plays an important role in promoting cultural exchanges and social civilization。

Travel agency organizes group，"Direct" a relatively large number of tourists to the destination for consumption conversion，Travel agencies are a big channel、Traffic aggregator and exporter，Under the influence of the epidemic，Destination seeks more passengers、Consumption，In the context of a better recovery，The significance or value of group tour consumption by travel agencies，It 188bet mobile be more prominent than before the epidemic，After all, tourists’ overall enthusiasm for (long-term) travel 188bet mobile be weaker than before the epidemic。

So，Promote more tourist flows、Bring more 188bet mobile consumption，Promote faster recovery of destinations and 188bet mobile，The "circulation network" built by travel agencies is relied upon，Also expected to play more roles。

In the short term，Travel agencies are likely to receive more financial support，The living and development environment 188bet mobile be somewhat improved；In the medium to long term，Formation of financial support mechanism around travel agencies，It’s hard to be optimistic yet。What needs to be studied more carefully is，Under the dual effects of policy support and market environment，Travel agency products、Possibility and necessity of service model and other improvements，Mainly sightseeing tours，Combined sightseeing + leisure vacation，It 188bet mobile develop into leisure vacation and go higher，188bet mobile promote the reshuffle of the travel agency market。

With all kinds of tastes in my heart, where is the way forward for traditional 188bet mobile?

Important events:

3、February 26, 2020，The Ministry of Culture and 188bet mobile issued the "Guidelines on Epidemic Prevention and Control Measures for the Resumption of Tourist Attractions"，Request to take ticket reservation、Strictly control the flow of tourists through smart guidance and other means。

4、July 27, 2020，National Development and Reform Commission’s “Notice on Continuously Promoting and Improving the Ticket Price Formation Mechanism for State-owned Scenic Areas”，Proposed to continue to promote price reduction of scenic spot tickets、Continuously improve the ticket price formation mechanism, etc.。

5、December 15, 2020，The Ministry of Culture and 188bet mobile announces the list of planned national 5A tourist attractions，Involving 21 scenic spots，Including the Yarlung Zangbo River Scenic Area announced in November，No surprise，There will be 22 new 5A scenic spots in 2020。The total number of 5A scenic spots will also reach 302。

6、In April 2021, the Ministry of Culture and 188bet mobile issued the "14th Five-Year Plan for Culture and 188bet mobile Development" proposed，Guide all localities to formulate and implement policies such as ticket discounts and subsidies。

Interpretation of benefits:

Undeniable，The 5A halo effect of the scenic spot is still there，Although there is a weak trend，But overall 188bet mobile is not very obvious，There are multiple factors behind this: the demand for sightseeing tours is still strong；The amount of A is an intuitive evaluation index of the scenic spot，The quantity of 5A is relatively small，Scarcity、Golden signboard，Whether 188bet mobile is to promote tourists，188bet mobile is still the external marketing of scenic spots，Simple、Direct、valid；The destination repeatedly asked for product updates，But 188bet mobile’s not easy，New 5A scenic spots added，Destination brand enhancement、The increase in substantial benefits still has a considerable boosting effect。

So，Although the supervision of 5A scenic spots is stricter，But the cost investment surrounding this sign、Policy support and more competition，It 188bet mobile still continue to be performed，188bet mobile continue to expand。

But，Zong 5A Scenic Area，Not to mention other scenic spots，The market competition environment we face、Opponents and policies are undergoing major changes。For example, ticket price reduction，Nowadays, it is not only the national supervisors who require reduction，The destination government department also requires a reduction，In order to stimulate the overall 188bet mobile consumption through ticket discounts，The Ministry of Culture and 188bet mobile proposed to “guide various localities to formulate and implement policies such as ticket discounts and subsidies”，The direct understanding is that subsidies should be provided to scenic spots, etc.，The subtext is，Scenic spot ticket discounts are difficult to reverse within a certain period of time，Don’t just give away profits to scenic spots，We also have to consider the long term，Give them some compensation，In this way, the small market can pull up the market so that it can be sustained。

Tickets，The scenic spot is unspeakably "painful"，This is the pain of dependence、The pain of price reduction、Long lasting pain，What to do？

Also such as changes in consumer demand、Competition for new cultural 188bet mobile projects，The scenic area is under diversion pressure and the pressure is increased，Although the tourist data released by many scenic spots is still growing，But the growth rate weakened、The ceiling is more obvious when it reaches the top，What to do？

A scenic spot with strong strength，Doing increments uphill or “downhill”，The next most powerful person 188bet mobile continue to carry on，The next best thing，What to do？

In addition，Ticket reservation、Smart scenic spot construction，Active or passive，More 188bet mobile must be visited，This gives some scenic area management efficiency、Improved service experience，Data collection and analysis application、Precision marketing and conversion，And add new products、Connect with more scenarios to increase consumption sharing，Provides possibility。

To summarize，The living space of traditional scenic spots is still large，But being compressed，Pressure of simultaneous ticket discount/price reduction、Feeling of oppression，Add ticket reservation、Promotion of smart scenic spots，Under multi-directional action，The market structure of scenic spots 188bet mobile also be further differentiated。

188bet mobile digital wave, what is the right posture?

Important events:

7、November 18, 2020， The Ministry of Culture and 188bet mobile issued the "Opinions on Promoting the High-Quality Development of the Digital Cultural Industry"

8、November 30, 2020，National Development and Reform Commission、10 departments including the Ministry of Culture and 188bet mobile issued the "Opinions on Deepening "Internet + 188bet mobile" to Promote High-Quality Development of the 188bet mobile Industry"

Interpretation of benefits:

Next few years，Cannot avoid the digital cultural industry、Digitalization of cultural 188bet mobile industry，This is an established trend，The epidemic has accelerated the impact。

Let’s look at 188bet mobile from several dimensions:

1、The new infrastructure will continue to be implemented in the future，Investment in new cultural and 188bet mobile digital infrastructure will increase，Digitizing the culture/188bet mobile industry，Provide more basic conditions，This is an important prerequisite，It will also be a key factor affecting the advancement of digitalization in the cultural 188bet mobile industry；

2、New digital infrastructure creates better external conditions for promoting smart/digitalization in provincial and municipal destinations，This will increase the enthusiasm for its internal promotion of cultural 188bet mobile data，Municipal level、Provincial level、Opening up the data of three levels of regions in different provinces，More action to come，But it’s not easy，and increasing difficulty，There is a high probability that some (more) provinces and cities will take the lead in the next few years，Most provinces and cities are in the exploration and advancement stage，For example, a major tourist province (urban area)、Provinces (cities) with strong economies will be more prominent，If the region has multiple provinces and cities, it depends on 188bet mobile、Entire economic development level，For example, the Yangtze River Delta will maintain a relatively leading advantage in the digitalization of the cultural 188bet mobile industry；

3、Scenic Area、Cultural 188bet mobile Project、Cultural and 188bet mobile enterprises, etc.，It is a relatively micro element of the digitalization of the cultural 188bet mobile industry，But it is also a more substantial carrier and promoter，Those with outstanding strength are highly motivated to participate，For example, there have been many actions in Huangshan Mountain；

4、Internet giants such as Tencent、Ali、Meituan, etc.，Become more participants in the digitalization of the cultural 188bet mobile industry、Competitor，There is no clear leader yet，The only difference is the size of the business territory，This market is still big enough、The water is deep enough，They can't "wade" yet，But the role’s weight will gradually increase；

5、In addition to bringing efficiency or effectiveness improvements, the digitalization of the cultural 188bet mobile industry，The more important part points to: more series connections of existing projects/resources，Formation of new consumption scenarios，The revenue model of the enterprise or project can have new increases；Innovate to create more new products，This is the fundamental change in the industry。

There are many rich people who are willing to spend money,

Where are the new products?

Important events:

9、 March 2020，"Implementation Opinions on Promoting Consumption Expansion and Quality Improvement to Accelerate the Formation of a Strong Domestic Market" by 23 departments including the National Development and Reform Commission，Proposed，Consumption is the final demand，Is a lasting driving force for economic growth......Further improve the consumption environment，Play the fundamental role of consumption，Helping to form a strong domestic market。Also proposed，Focus on promoting the upgrading of cultural, 188bet mobile and leisure consumption。

Interpretation of benefits:

188bet mobile new market pattern of internal circulation，The Troika basically only has investments left、Consumption，Reliance on domestic consumption has skyrocketed。There are two keywords in "Opinions": expansion、Improve quality。Let people who are willing to spend，There are more consumer products at different levels to meet needs，It is more important to make consumption power more prominent、People with higher quality requirements，Including those who cannot go abroad for consumption，Willing to spend more money at home。So，Hurry up and create higher-level products，It is one of the essentials。

Evaluate various current situations，The internal circulation 188bet mobile not be valued or relied on for a short time，Corresponding to cultural travel industry，188bet mobile be reflected in at least:

A.Traditional scenic spots and other scenic spots are "forced" or take the initiative to give up profits in terms of tickets，While trying to bring more customers to yourself，Serve the consumption-driven demands 188bet mobile destination；

B.Existing leisure vacation needs，Plus the return of outbound 188bet mobile consumption，The problem of insufficient supply of leisure and vacation products is more obvious，188bet mobile Enterprise、The pressure and motivation to change the product supply system are increasing，Promote product updates；

C.Provincial and city destinations are becoming more differentiated，Niche destinations welcome more opportunities，Policy highland destinations have the possibility of “renovation”，Higher level of social and economic development、Area with good synergy，There are also more opportunities in individual cities and entire regions；

D.The internal consumption cycle of a single city is more valued，Increase 188bet mobile existing urban consumption system，It is inevitable；

E.The importance of cultural 188bet mobile industry in the industrial development of provinces and cities，The overall trend will be higher。

“Qian Yu” tends to the field of culture and 188bet mobile,

Is investing easier?

Important events:

10、May 1, 2020， The Ministry of Culture and 188bet mobile issued the "Notice on the Good Use of Local Government Special Bonds"，Encourage local cultural and 188bet mobile departments to actively use local government special bonds to support major cultural and 188bet mobile projects in various localities。

11、February 2021，The Ministry of Culture and 188bet mobile issued the "Notice on Further Using Local Government Special Bonds to Promote the Construction of Major Projects in the Cultural and 188bet mobile Fields"，Proposed to further make good use of local government special bonds in the fields of culture and 188bet mobile，Accelerate the implementation of major projects in the field of culture and 188bet mobile，Expand effective investment，Promote high-quality development of the industry。

Interpretation of benefits:

Before the Ministry of Culture and 188bet mobile issued the notice in February this year，Ministry of Finance、The National Development and Reform Commission has issued a special notice，Make it clear that the cultural 188bet mobile field will be a key investment area for new special bonds，This is a good background，The Ministry of Culture and 188bet mobile hopes that provincial and municipal cultural and 188bet mobile authorities will become more active，Seize this opportunity。

As ​​above，Investment capital is a horse-drawn carriage，This carriage will run faster under internal circulation、more dense，Looking at various industries，Cultural 188bet mobile and Green Industry、Consumption upgrade、Industrial transformation and post-epidemic recovery and revitalization are increasingly closely related，Being taken more seriously by the department in charge of the “money bag”，Within reason。

From the existing situation，At present, the overall scale of national cultural 188bet mobile special bonds is not large，And the area is too concentrated，The next possible trend:

A.The overall scale of cultural 188bet mobile special bonds will increase，How much will it support the investment and construction of cultural 188bet mobile projects，But the total amount still has a certain ceiling，After all, there are many industries where local governments need to "distribute meat"；

B.General estimate，Economically developed or relatively developed areas，And areas with more mature bond issuance，There are also some major tourist provinces, etc.，More cultural and 188bet mobile special bonds will be used intensively，This takes into account bond issuance and usage efficiency、Results，And funding requirements、Industrial development focus, etc.；

C.Specific to cultural 188bet mobile projects，Cultural 188bet mobile special bonds will be issued to major projects with certain profitability，And listed travel companies or industry giants, etc.，They will benefit relatively more。

Duty-free melee,

Can domestic tax exemption become a high ground?

Important events:

12、The "Overall Plan for the Construction of Hainan Free Trade Port" was released on June 1, 2020，Proposed to relax the duty-free shopping limit on outlying islands to NT0,000 per person per year，Expand the types of duty-free goods。

13、Caesar 188bet mobile has established companies in Haikou and Sanya，As the operating entity planning to carry out duty-free business on the island，And we are promoting cooperation with powerful duty-free product suppliers、Cooperation negotiations with resource parties with duty-free warehouses, etc.。

14、Uxin Travel and China Duty Free Group、Wangfujing signed strategic cooperation agreements respectively，Cooperate to carry out duty-free/188bet mobile + shopping business；

15、Wangfujing and Hainan Rubber Group plan to establish a tax-free company；

16、Hainan 188bet mobile Investment, a state-owned enterprise owned by Hainan Province、Hainan Development Holdings has obtained a tax-free license，Hainan 188bet mobile Investment and JD.com、Suning reaches cooperation，Hainan Holdings and Fosun 188bet mobile Cooperation；

17、Alibaba plans to form a Chinese joint venture with the world's duty-free giant Dufresne Group，Developing China’s travel retail business，At the same time, Alibaba 188bet mobile also strategically invest in the group。

18. China Duty Free Corporation promotes the listing of Hong Kong stocks.

Interpretation of benefits:

A.The tax exemption amount for Hainan’s outlying islands continues to increase，The effects of the new tax-free policy have been shown，It also partially indicates the continued role of tax-free consumption，On the one hand, it will provide a sustained and effective large traffic entrance for Hainan’s consumption, including cultural 188bet mobile consumption，On the other hand, it will also promote the marketization of the domestic duty-free market、Increased openness，This provides more opportunities for qualified companies to get a share of the pie；

B.The domestic duty-free market is becoming increasingly strife with many companies，Compared to before the epidemic，The market competition pattern 188bet mobile be more complex，The outlying islands in Hainan are tax-free、In some cities, the natural performance of tax exemption in the city 188bet mobile be more obvious，Hainan’s China Duty Free Industry oligopoly 188bet mobile be difficult to break in the short term，But the pressure on China’s exemption 188bet mobile continue to increase。The stalls in the city’s duty-free market 188bet mobile be bigger，Similar to China Free、Wangfujing 188bet mobile see more competition；

C.Domestic tax exemption policy is expected to be further relaxed，Continued expansion including companies with tax-free qualifications is also possible，This 188bet mobile intensify market competition，But it is more beneficial to the entire market；

D.The expansion of China’s overall duty-free market，Improved tax-free status in the world，Worth attention，Including Hainan may become a new tax-free level，This depends on many factors: the opening hours of the country、Complete recovery time for outbound 188bet mobile、The efforts and results of domestic duty-free enterprises、The damage and recovery situation of foreign investment and foreign duty-free highlands, etc.。

Extended view，If the domestic duty-free market improves and develops，It will also be beneficial to future inbound 188bet mobile。

Country B&Bs have entered a good era,

How long 188bet mobile it take to go from chaos to maturity?

Important events:

19、September 2020，The national standard "Rural B&B Service Quality Specification" is officially released and implemented。

20、December 2020，Ministry of Culture and 188bet mobile、The Agricultural Bank of China jointly issued the "Notice on Further Strengthening Financial Support for the Construction of National Rural 188bet mobile Key Villages"。

21. In February 2021, the No. 1 Central Document was released.

22、February 2021，National Rural Revitalization Administration officially launched。

23、At least 29 provincial and municipal rural revitalization bureaus have been listed or established。

24、April 15, 2021，The General Office of the State Council issued the "Opinions on Serving the "Six Stabilities" and "Six Guarantees" and Further Doing Relevant Work on the Reform of "Delegating Power, Delegating Power, Delegating Power, Delegating Power, Delegating Power, Delegating Power, Delegating Power and Delegating Power to Regulation and Services" and proposed to "further promote the stimulation of consumption potential"，Including “removing hidden barriers to consumption”，It involves “encouraging various regions to appropriately relax market access for tourist homestays，Promote the implementation of 188bet mobile homestay industry standards”。

Interpretation of benefits:

These incidents involve at least one country house、Rural 188bet mobile、Rural Revitalization，Level from low to high，Space from small to large，At the same time, it is also a relationship between layers of interaction。

A.Since the development of country B&Bs to the present，It has entered the best "era"，Although the "grey" elements covering it have not been completely peeled off or eliminated，But more bright lights and shadows are shining more，Includes top-level policies、Top-level design is not just friendly to it，There is still support，Market environment、The same goes for the destination government，The demand for it is indeed rising。This 188bet mobile help the country house in the land、More financial support，And the possibility of system standardization，Promote investors、Operators’ confidence in entering this field，The improvement of rural B&B products in levels、The expansion of the area 188bet mobile be more obvious；

B.Rural B&B is a starting point and an important entrance to rural 188bet mobile，Rural B&B promotes the development of rural 188bet mobile，Rural 188bet mobile requires country B&Bs，Rural revitalization promotes rural 188bet mobile、Development of rural B&Bs，This situation will be driven by both active and passive factors；

C.But look at it from another angle，Country B&B has developed through ups and downs until now，Product in progress、The model and other aspects are not mature yet，The existing constraints cannot be solved overnight，In Policy、The market and other favorable factors are rapidly stimulating，Some problems 188bet mobile inevitably be magnified，It is expected that there 188bet mobile be a period of development chaos，Mature later。

(Preview: Next article，We will focus on other important events，Focus on analyzing changes in future destination patterns、New market entrants “disrupting the situation”、Changes in the supply of cultural 188bet mobile products, etc.，Stay tuned)