As a cultural and 188bet best bookmaker industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet best bookmaker era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet best bookmaker during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet best bookmaker industry，The value points brought to us。

Cultural 188bet best bookmaker Review【Week 88】，Cultural and 188bet best bookmaker frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet best bookmaker giants

(Follow the "Zhihui" public account，Reply 188bet best bookmaker background to "Hui Review No. 88"，Full version available)

Liang Jianzhang’s new plan came to fruition.

July 3，The first fake farm officially opened in Jinzhai County, Anhui，This is Ctrip’s first implementation project since it announced its investment in 10 benchmark projects for rural 188bet best bookmaker revitalization as a public welfare project。

March this year，Ctrip Group launches "rural 188bet best bookmaker revitalization" strategy，It roughly includes:

1、Invest 10 portable fake farm models for public welfare，Quality、Internal facilities、Services are all five-star standards；

2、Invest a lot of manpower to enrich the activities surrounding the project，Use Ctrip’s powerful marketing resources，Go and fully support the project；

3、Subsequent adoption of the "Five-Year Action Plan" to comprehensively promote the rural revitalization strategy，Including specifically 10 key Internet celebrity village incubations、100 high-quality rural 188bet best bookmaker routes created、Cultivation of 1,000 rural 188bet best bookmaker talents、10,000 rural 188bet best bookmaker content creation、1 billion yuan rural 188bet best bookmaker infrastructure fund。

Liang Jianzhang once said，Rural 188bet best bookmaker is the golden key to rural revitalization，And most of the current high-quality rural destinations，The main reason why it is still not popular，There is no high-end or even "qualified" accommodation support。

Ctrip’s rural revitalization strategy，It has the meaning of realizing social benefits and fulfilling social responsibilities，But the market perspective requires more attention。

Some Ctrip executives previously expressed their opinions on Zhihui，Ctrip has earlier had the idea of ​​promoting holiday farms，Seeking penetration into smaller granular destinations，The feasibility lies in，Outside of those “traditional destinations” with better traffic，In fact, there are still many good conditions，But new destinations with poor 188bet best bookmaker products including accommodation products，Requires upgrade。

At the same time，During the epidemic，Ctrip found that urban residents’ travel needs are for the upgrading of products in these types of destinations and even the entire destination，Brings more possibilities，Ctrip hopes to combine the resources and other advantages of these destinations，Create some new consumption hot spots，To digest this part 188bet best bookmaker market。

There is a lot of key information summarized: 1、Immature but potential regional 188bet best bookmaker product upgrade；2、The function level of country B&B has been improved；3、Changes in 188bet best bookmaker demand of urban residents；4、Ctrip promotes industry chain integration，Continue to strengthen the supply chain and strengthen the supply chain，This is part of its domestic strategy。

When these form linkage and circulation effects，Domestic destination、The supply and demand market changes in the cultural 188bet best bookmaker industry are happening more and more。Ctrip’s new actions，Not only for us to further understand Ctrip’s changing logic under the epidemic，It is also an important reference for us to consider the changes in the domestic 188bet best bookmaker market。

Another important change in the domestic 188bet best bookmaker market，It is smart 188bet best bookmaker。

July 6，Huangshan 188bet best bookmaker Announcement，Recently the company signed a joint venture agreement with Shanghai Yunxin Venture Capital Co., Ltd.，Planned to jointly invest in a joint venture，The registered capital of the joint venture is 1.200 million yuan。According to announcement information，Shanghai Yunxin was established on February 11, 2014，Ant Group holds 100% equity of Shanghai Yunxin。On July 10th，The joint venture company - Anhui Tuma Technology Co., Ltd. was officially unveiled，Cooperation implemented。

The cooperation between Huangshan 188bet best bookmaker and Ant Group has several key points:

1、Follow the trend of younger and more personalized tourists，Comprehensive upgrade of Huangshan 188bet best bookmaker Official Platform，Provide tourists with the whole process、Full-scenario intelligent service，Improve the experience and comfort during travel；

2、Making the most of 5G、Artificial Intelligence、Internet of Things、Cloud computing and other cutting-edge technologies，Smart management around scenic spots、Smart marketing and smart service needs，Create close internal connection、The next generation digital solution for scenic spots with smooth external interface，Taking the scenic spots under Huangshan 188bet best bookmaker as the scene，Join hands with their respective ecosystem partners，Work together to explore and create a new model of digital and intelligent scenic spots integrating scenic spots。

3、With AR/VR、AI、IOT and other digital technologies，Innovate to create a technological experience cultural 188bet best bookmaker experience venue、Immersive digital performance、“Digital experience products” for cultural 188bet best bookmaker scenes such as AR tour guides，Add more experience content and innovative products to traditional tourist attractions and surrounding leisure attractions。

We can see several cores:

1、The customer base is getting younger、The trend of personalization is strong，Products from scenic spots、Service supply path and model need to change，Based on the original standardized products，Service granularity、Accuracy、Diversity needs to be improved；

2、The closeness of collaboration between the upstream and downstream industrial chains、ductility is further emphasized，This is also inevitable，Previously, traditional and relatively strong products were used in attracting consumption，Outstanding ability，But in a new customer group、New scene、New products and other new cultural 188bet best bookmaker markets，The challenges it faces intensify，Enterprises that promote core links in the industrial chain are seeking closer interaction、More effective collaboration，More positive actions，For example, the construction of the ecosystem，In fact, it can be regarded as product in progress、Provision length of service、Efficiency improvement，Seeking the possibility of evolution，Intelligence、Digital platform is one of the means；

3、Intelligence、One 188bet best bookmaker core essences of digitalization，It’s still a product update，Especially for traditional scenic spots，Can this purpose be achieved，is a key factor in measuring its digital effectiveness and level；

4、Intelligence of core scenic spots in urban destinations、Digital，will be the former in integrating and coordinating more destination resources，A starting point for more efficient relinking and organization。

Finally take a look at Shanghai Disneyland，July 9，According to Pudong’s official WeChat message，From January 9, 2022，Shanghai Disney Resort will adjust the ticket prices of Shanghai Disneyland under the current four-tier fare structure。Among them， "Regular day" ticket price adjusted from 399 yuan to 435 yuan；"Special Regular Day" ticket price increased from 499 yuan to 545 yuan；"Peak Day" ticket price adjusted from 599 yuan to 659 yuan；The ticket price for "Special Peak Day" is adjusted from 699 yuan to 769 yuan。

This is the third time that Shanghai Disneyland has announced ticket price adjustments since its opening in June 2016。

There are several factors to speculate on the price increase of Shanghai Disney: 1、Rising labor costs，Raise prices to better cover costs；2、Return of outbound travel，Mid-to-high-end domestic 188bet best bookmaker market、Parent-child travel consumption is relatively high；3、New project Zootopia will open, etc.。

However, what are the possible impacts of another price increase?

First, the short-term passenger flow may decline，Compared to the overall domestic consumption level，Shanghai Disney ticket prices are not low，Price increases will bring constraints to some price-sensitive people；

Two 188bet best bookmaker long run，On the one hand, Shanghai Disney keeps its projects updated (such as Zootopia)，Will form a lasting attraction，On the other hand, Universal Studios Beijing is about to open，It will bring some diversion effect，And some other new domestic projects opened，Also has certain diversion capabilities。

Destination Investment Barometer

(Follow the "Zhihui" public account，Reply 188bet best bookmaker background to "Hui Review No. 88"，Full version available)

Incomplete statistics on benefits，This week’s destination cultural 188bet best bookmaker project signing/investment budget estimate is approximately 30 billion yuan，Involved areas include Gansu、Chongqing、Zhengzhou, Henan, etc.，Project type involves eco-188bet best bookmaker demonstration area、Cultural and Creative Park、Cultural 188bet best bookmaker Town、Healthy 188bet best bookmaker, etc.。

Let’s focus on Shanxi’s major moves in the next five years，The provincial government recently issued the "Yellow River in Shanxi Province"、Great Wall、Planning Outline of Three No. 1 188bet best bookmaker Highways in Taihang (2018-2025)》，Planning until the end of 2025，Open the Yellow River、Great Wall、Taihang three major 188bet best bookmaker corridors，Create a batch of high-quality tourist roads that reflect Shanxi characteristics，Basically realize "city view connection、Jing Jingtong” a network，Form the overall road network structure of "1 core, 1 ring, 7 radiators" inner and outer rings，To support the balanced development of 188bet best bookmaker in Shanxi Province。

Among them，Three No. 1 tourist roads consist of 3 main tourist roads、389 tourist highway branches、361 tourist highway connections，Total 13024 kilometers，Total investment 1040.800 million yuan。After the completion of the three No. 1 tourist highways，Will travel along the route、Agriculture、The integration of ecological and other industries forms 7 categories、25 small categories of 188bet best bookmaker highway product system，Promote economic and social development along the line。7 major categories of products including roads and trails、Outdoor recreation、Cultural Education、Leisure vacation、Eco-188bet best bookmaker、Red 188bet best bookmaker and rural 188bet best bookmaker。

Chengjingtong、Jing Jingtong、Tourist highway product system、Global 188bet best bookmaker，are some of the keywords，Can be disassembled into cities、Transportation、Travel、Scenic spots (cultural 188bet best bookmaker projects)。

1、From the perspective of scenic spots (cultural 188bet best bookmaker projects)，Construction of new highway transportation lines，Promote transportation convenience between different scenic spots or cultural 188bet best bookmaker projects，Conducive to collaboration between scenic spots，Including series integration of line products, etc.，It is helpful in attracting traffic and promoting mutual promotion of consumption；

2、From a 188bet best bookmaker perspective，Except for the changes between the above-mentioned scenic spots or cultural 188bet best bookmaker projects，The “188bet best bookmaker along the route” mentioned in the outline、Agriculture、The integration of ecological and other industries forms 7 categories、25 small categories of 188bet best bookmaker highway product system”，is the key，Integration of culture and 188bet best bookmaker、Under the background of integration of agriculture and 188bet best bookmaker，Traffic is for different areas、The integration of different business formats provides key elements，This will bring more possibilities in the supply of new cultural 188bet best bookmaker products，Realize cultural 188bet best bookmaker industry format。

For destination，Tourist highway first means the convenience and speed of travel for tourists。Shanxi has opened up the main channels of three major 188bet best bookmaker sectors，It will help optimize the layout of tourist roads in destinations，realize highway、Railway、Further coverage of scenic spots by different modes of transportation such as aviation，Build a comprehensive 188bet best bookmaker transportation network。

As a transportation construction project，Tourist highway means improved transportation convenience；As a product of the integrated development of "transportation + 188bet best bookmaker"，The tourist highway will be linked together into a chain，Connect、Integrate or develop more related 188bet best bookmaker resources along the route、Travel products, etc.，Even promote the transformation and development of destination cultural 188bet best bookmaker product supply to a certain extent。

3、From a city perspective，“Global” will be an intuitive perspective，Tourist highways not only improve transportation convenience，In a city、Integration and development of 188bet best bookmaker resources in multiple cities within a province，Form "a picture"，It also provides direct tentacles or paths。At the same time，This tourist highway will also promote important scenic spots in Shanxi and surrounding areas outside the province、The distribution center forms a synergy，Internal communication and external communication，Promote the coordinated development of the cultural 188bet best bookmaker industry in the region where Shanxi Province is located。

Looking at the current cultural 188bet best bookmaker market trends，Collaboration between different urban areas，Form a large-line product integration development model，The trend is more obvious，Road construction in Shanxi，Promoting the Yellow River、Great Wall、Three typical 188bet best bookmaker product systems in Taihang to create long and solid aspects，It will be helpful。

In addition，Collaboration of transportation and 188bet best bookmaker，And drive the integration of more industrial elements，For the urban cultural 188bet best bookmaker industry、Socioeconomic development brings more possibilities。

Look at two more destinations, Yunnan and Guizhou.

July 3，Yunnan 188bet best bookmaker Industry Association、The Yunnan Provincial Travel Agency Association jointly released the "2021 Travel Agency Yunnan 188bet best bookmaker Product Reference Cost (Minimum Boundary of Sales Price) Consumption Tips"。As understood，The reference costs of travel routes and travel products released this time，Including the three elements of "food, accommodation and transportation" among the six elements of 188bet best bookmaker and the comprehensive service fee reference cost。Reference cost display，One-day tour of Stone Forest for a group of 16 or more people，Not less than 185 yuan per person in peak season；Jiuxiang one-day tour peak season, no less than 150 yuan per person。

July 5，Guizhou Provincial Market Supervision Bureau issued a notice on the 2021 special rectification action plan for the 188bet best bookmaker market。Notification submitted，Online and offline travel agencies will be severely investigated and punished、Tour guide、Network Platform、False propaganda such as mobile APP、Attracting customers at low prices、Illegal activities such as buying and selling groups，Cut off the black industry chain of “unreasonable low-price tours” and “zero negative tour fees”。At the same time，Cooperate with the culture and 188bet best bookmaker departments to crack down on travel agencies、Forced by tour guide、Inducing shopping and other illegal activities。Notice pointed out，Incorporate special rectification of the 188bet best bookmaker market into key tasks，Include related work assessment objectives for assessment，Strengthen law enforcement and case handling，Strictly implement the management of the untrustworthy list。

The different measures taken by the two destinations have the same goal of continuing to crack down on low-price travel，Regulating the 188bet best bookmaker market。

Low-price tour、Mandatory shopping，There are multiple related factors behind it: 1、The supply of 188bet best bookmaker products at the destination，For example, rich 188bet best bookmaker resources，But sightseeing products dominate；2、Destination travel agency survival mode，Pursue "low price or zero group fee + mandatory shopping" 3、Destination 188bet best bookmaker development ideas，For example, pursuing an increase in tourist arrivals、The expansion of 188bet best bookmaker scale includes low-level rather than high-quality growth of 188bet best bookmaker revenue, etc.，This will acquiesce or even condone the existence and growth of the low-price travel market。

These factors influence each other，Leading the destination into this situation: 1、Large tourist volume，But it is difficult to achieve high-quality growth in 188bet best bookmaker revenue；2、It is difficult to evolve the 188bet best bookmaker product system，188bet best bookmaker products continue to dominate the market；3、Poor brand reputation in the 188bet best bookmaker market，Frequent conflicts，Influence the positive growth of the 188bet best bookmaker market，Including investment in cultural 188bet best bookmaker projects, etc.。

These situations are in Yunnan、Guizhou is relatively prominent，This is also an important reason why Yunnan launched the “188bet best bookmaker revolution”，The essential improvement of low-price travel is still a systematic long-term project for both places。Also，The peak summer travel period is coming，Need to regulate and restrain the 188bet best bookmaker market in a timely manner。

Cultural 188bet best bookmaker consumption insights

(Follow the "Zhihui" public account，Reply 188bet best bookmaker background to "Hui Review No. 88"，Full version available)

This week’s cultural 188bet best bookmaker consumption insights, we focus on night travel.

July 6，Ctrip releases "188bet best bookmaker Nighttime Economy Report for the First Half of 2021"。Data display，The average number of night trips per user in the first half of 2021 reached 1.3 times，Per capita spending on night tours reaches 187 yuan；In the first half of the year, ticket sales for night tours and entertainment increased by 469% year-on-year。As understood，“Night economy” covers the service industry economic activities that occur from 18:00 on the same day to 2:00 am on the next day，Almost covers business、Transportation Industry、Catering Industry、188bet best bookmaker、All tertiary industries including entertainment industry。This year’s May Day Golden Week、The order volume of Dragon Boat Festival night tour tickets increased by 1 compared to the same period in 2019.5 times、About 3 times。Data display，First half of this year，Nearly 30% of parent-child families choose night tours，Parent-child night outings increased by 215% year-on-year。

Night 188bet best bookmaker as one of the components of the night economy，For urban destination economic growth、Optimization of cultural 188bet best bookmaker product supply structure、Improving the consumption experience of residents and tourists has multiple meanings:

1. For urban destinations，Night travel while expanding 188bet best bookmaker consumption scenarios，It can also effectively extend the local residents’ consumption market and the length of stay of tourists，Especially helpful in converting more overnight visitors，Bringing incremental space to urban 188bet best bookmaker consumption。

On the other hand，In the past year, many cities have used cultural and 188bet best bookmaker consumption vouchers to stimulate nighttime consumption，Dalian in the first half of this year、Foshan、Shenzhen and other cities also continue this method，Through the issuance of night consumption coupons and online and offline Unicom promotion，Boost local nighttime consumption，Promote further recovery and growth of the cultural 188bet best bookmaker market。

2. From a demand perspective，Night tour products for parent-child tours of young and middle-aged people aged 18-35、Relatively popular among customer groups such as couples traveling。Mentioned 188bet best bookmaker "Report"，Nearly 30% of parent-child families chose night tours 188bet best bookmaker first half of this year，Parent-child night outings increased by 215% year-on-year。

With the arrival of summer，The national cultural 188bet best bookmaker consumer market enters the peak season，Consumption demand for night tours has been further released。Cultural and tourist attractions、Specialty District、Cultural, business and 188bet best bookmaker complexes have entered the peak period of concentrated supply of night tour products。On the other hand，Rejuvenating at night、Under the parent-child trend，Visiting scenic spots、Visit the night market、Single product models such as cruises can no longer meet the diverse needs of consumers。

3. Some night tour products are simplified、Homogeneity and other phenomena，Putting more requirements on its integration, innovation and upgrade。

Policy，The Ministry of Culture and 188bet best bookmaker issued the "Notice on Carrying out the Construction of the First Batch of National Night-time Culture and 188bet best bookmaker Consumption Clusters" on July 5，Propose neighborhoods that rely on active nighttime consumer markets in various places、Sports, Business and Travel Complex、Tourist attractions, etc.，Selection in batches、Build more than 200 national-level night-time culture and 188bet best bookmaker consumption clusters with typical demonstration and leading role。

Take the popular theme parks 188bet best bookmaker night tour market as an example，Cities with high nighttime consumption activity often have one or more theme park IPs。This summer，Disney、Happy Valley、Haichang Ocean Park and other theme parks，Light show respectively、Electronic Syllable Festival、The main focus is night time etc.，Further explore diversified integrated night tour products such as sightseeing + entertainment + dining + accommodation，It will also provide reference for the innovation and upgrading of other night tour products 188bet best bookmaker market。