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Going into ambush today, July 11th，This year’s Dog Days is an enhanced version of 40 days，These 40 days are also the most popular 40 days for summer travel，I hope our colleagues in the newly liberated Guangdong can make a lot of money。

Many of my friends are also traveling at this time，They complained to me: distant mountains，Tickets for tourist attractions are really too expensive now！

Expensive? Hasn’t the state already issued restrictions and price cuts over and over again?

But it’s not just the tickets that cost money，The cost of taking a bus inside is almost more than the entrance fee to the scenic spot！

That’s it。I checked some information online，There are not just one or two similar complaints，Let’s discuss the underlying reasons with everyone。

——Xiao Yuanshan

There are countermeasures if the ticket prices are reduced

The Two Sessions in 2018 clearly proposed “reducing ticket prices for key state-owned scenic spots”，The National Development and Reform Commission issued the "Guiding Opinions on Improving the Ticket Price Formation Mechanism of State-owned Scenic Areas and Reducing Ticket Prices of Key State-owned Scenic Areas"，Set off three rounds of substantial price reductions in scenic spots so far。

Especially in 2020 after the epidemic，To encourage tourists to return to the scenic spot，All year round、Time period、For some areas、There are endless policies for free scenic spots for medical workers，Finally achieved the request of representatives of the two sessions to “give tourists a real sense of gain”。

But after the top management ordered the price reduction，Some scenic spots are not as planned，Get rid of ticket 188bet sports betting app download dependence，Going towards sustainability、A new track for diversified profits，On the contrary, there are policies from above and countermeasures from below，I came up with the idea of ​​small transportation。

① The gate of the scenic spot is getting farther and farther away

I went to the Ulagai Jiuqu Bay Scenic Area in Xilingol League in May，It is a tourist attraction overlooking the famous reverse flow river-Ulagai River from a high place，It is named "Nine Curved Bends" because of its winding and natural beauty。

When there are still a few kilometers away from the observation deck，Our car was stopped by the gate of the scenic spot，Purchase a 50 yuan ticket to enter，You need to take a 30 yuan sightseeing bus and it takes 15 minutes to reach the foot of the mountain。

If you don’t walk up the mountain，You have to transfer to the 40 yuan Lele bus to reach the mountainside，Most people will choose to walk if there is only 200 meters left to reach the top of the mountain。You can also choose more expensive horseback riding or off-road vehicles，Tourists who are not good at math will be confused by the dazzling fee items。

More and more scenic spots are building scenic gates several kilometers away (mountainous scenic spots or even dozens of kilometers away) to keep self-driving cars out，Euphemistically called ensuring safety，In fact, it creates sales conditions for various types of small traffic。

② Transportation fares are getting more and more expensive

The Mingyue Mountain Scenic Area in Jiangxi I have been to，Big ticket 95 yuan，But the uphill cableway and the downhill cableway cost 80 and 70 yuan respectively，The round trip price is more expensive than the scenic spot tickets。

Don’t worry，After getting off the cable car, it is still 2 miles away from Moon Lake, the core tourist area on the top of the mountain.5 kilometers，Battery car 15 one way and 30 round trip。

It’s not over yet，There is also a "Mountain Sightseeing Train" when you arrive at Moon Lake，The total length of the line is about 3.95 kilometers (scenic spot introduction)，charge 150 yuan。

I don’t know who reviewed this 4-kilometer train priced at 150 yuan，I only know that I can take the Fuxing 188bet Online Sports Betting and Casino Express from Shenzhen Bei to Yingde, which is 300 kilometers away, for 150 yuan。

Let’s do the math，If a visitor，Purchase full tickets and light transportation，How much does it cost in total。

③ It is said to be voluntary but in fact it is mandatory

Just like the low-price group uses the guise of voluntary consumption of self-funded projects，All small traffic in our scenic spots is "voluntary"，Hmm，Unless you are the Taibao Dai Zong who travels eight hundred miles a day。

For tourists，Excited by the journey of thousands of miles，It is helpless melancholy，It is a "last resort" under the herd mentality。

Based on "Everyone is coming"、The mentality of "you have to spend money when you go out"，Almost no one returns without success due to minor traffic problems。

Buyers are not as good as sellers，During scenic spot planning and design，Small traffic has laid the foundation for becoming a cash cow，There is no such thing as "voluntary" when tourists come。

I don’t seem to have mentioned how to play on foot

Tourists do not want to cancel small traffic

I also found many opinions from scenic spot operators on the Internet，Also makes sense:

The scenic area is larger，The road is rugged and mountainous、Complex road conditions，Most tourists have little experience in hiking mountain trails，Major security risks exist；

Tourists don’t know the way in the scenic area，Tourists cannot enjoy themselves without a tour guide，Sightseeing buses are usually equipped with guides；

1 sightseeing car will replace at least 5 cars based on 20 seats，No matter if you occupy the road or stop，Emission pollution，Traffic safety，Operation efficiency and other aspects are more reasonable。

Hmm，I think tourists’ complaints are not meant to cancel light traffic，The pain points are in the following aspects:

① Expensive price and poor experience

Not to mention the sky-high price of 150 yuan for a 4-kilometer train，Ordinary sightseeing car，The service distance is usually several kilometers，charge 20-30 yuan。

Refer to G high-speed rail 0.Standard of 46 yuan/person-kilometer，It’s really high，No matter how high your costs are，It can’t be 10 times higher 188bet online sports betting than the high-speed rail。

The Bailong Ladder in Zhangjiajie，One-way fare 65 yuan，Operating height 326 meters，Running time 66 seconds，Every inch of land is worth a lot of money，1 yuan per second。

Tourists want to complain even more，The experience is still very poor for such an expensive price，The so-called sightseeing does not give tourists the opportunity to take pictures，The so-called explanation is actually playing the recording，Not to mention that people often queue for 1-2 hours during the holidays，The pain of not going up and not coming down。

②Invisible mandatory charges

Already said before，It is said to be voluntary but actually it is mandatory，When planning the scenic tour route，Basically not considered the needs of walking tourists，The tourist trail is in disrepair，There are also security risks。

It is a good thing that the state stipulates that ticket exemptions for the elderly，But light traffic is not exempted，Instead, it has become a tool used by scenic spots to prevent elderly tourists from "gathering wool"。

The gate of the scenic spot is getting further and further away，Old people have poor physical strength，What is it if it is not force?。

I think discounts for the elderly should not just be tickets

③ Forced to take a quick look

The scenic area is too large，Scattered、Weakened the display function of the core area，At the same time, the cost of construction and operation of the scenic spot will be greatly increased，And lost even more、More profit opportunities，Meals and drinks that may be brought、Opportunities for accommodation and in-depth experience。

Under the influence of small traffic in the scenic area，Change the original three-day tour、The two-day tour is compressed into a one-day tour or even a half-day tour，The boldness of the scenic spot to sacrifice the good and the bad，Let tourists end their horse-traveling tour in a hurry with a very poor experience。

My friends usually arrange a one-day visit to Nanyue Hengshan，I said that there are treasures of humanities everywhere deep in this mountain，Walking for 3-5 days is not enough。

Friends say，Coming out of the big temple at the foot 188bet Online Sports Betting and Casino of the mountain，The sightseeing bus takes you directly to the Mid-level Pavilion and changes to the ropeway to reach the top of Nantianmen，Zhurong Peak is overcrowded，I had to check in and take photos and hurried down the mountain，One day is enough。

I think there should be more than one similar case like Nanyue Hengshan，It is definitely not just Nanyue Tianzhu Peak and Tibetan Scripture Hall that are left behind in the ocean。

If you compare the two pictures, you will know what we missed

Stones from other mountains can attack jade

Is there no solution to traffic in scenic spots?，I dare not speak nonsense，I will give you a few examples from my own experience in the industry for reference。

① Taiwan Province (NT$5≈1 RMB)

Tickets to scenic spots in Taiwan are almost free or charge a nominal fee，Taroko Free，Eluanbi NT$60，The most expensive one in Alishan is NT$300，Taipei National Palace Museum NT$350。This article does not discuss scenic spot tickets，Press not to speak。

Taiwan’s scenic transportation，Most of them belong to the municipal system，For example, the small train in Alishan Scenic Area，It is the section of the Alishan Line narrow gauge train from Chiayi to the top of Zhushan Mountain，Because after the 921 earthquake, Fenqihu to Erwanping has not been reopened to traffic，The above paragraph is operated independently。

Currently only the black dotted line section is open to traffic

Maokong Cable Car in Taipei，Also part of Taipei’s rail transit system，The total distance is 4 kilometers，Running time is nearly half an hour，Price NT$150。

Use the concept of municipal transportation to manage and operate small traffic in scenic spots，Maybe it’s an idea。

②Switzerland (1 Swiss franc≈7 RMB)

After talking about cheap Taiwan Province，Let’s talk about the most expensive places in the world，Switzerland。

The round-trip mountaineering train to Jungfraujoch in Switzerland costs 235.8 CHF，Rigi Mountain round trip mountain train in Lucerne 98 CHF，The round-trip ticket for the Gornergrat train from Zermatt is CHF 126。

Compared to China’s prices，Really expensive，But worth the money，Without exception, these trains 188bet app and cable cars have become the core experience itself，Visitors can enjoy，Not just sightseeing after climbing to the top，The transportation itself is more worthy of being remembered by tourists。

Switzerland is a destination that maximizes transportation as a travel experience，More famous than these mountain trains and cable cars，There is also the Glacier Express、Golden Train、Bernina Express、The Gotthard Panorama Express, etc.。

The Glacier Express journey takes about 7 hours，2nd class ticket plus reservation fee costs 201 Swiss francs，But I believe everyone who has taken the ride will think it is worth the price。

High-quality ride experience for high fees，Also another idea。

Summary

When the country is formulating a price reduction policy for scenic spots，I hope this will force the scenic spot to carry out supply-side reforms，Get rid of ticket dependence，It’s a pity that some scenic spots have been replaced by small traffic to make money。

Integrated resort destinations are the development direction of all scenic spots，Common development of food, accommodation, travel, shopping and entertainment formats，Only in order to be sustainable、A new track for diversified profits。

I firmly believe that the ticket prices of state-owned scenic spots will continue to be lowered in the future，Minor traffic problems will not be ignored，There is not much time left for our scenic spot operators。

Announcement on the website of the Central People’s Government

People’s suggestions collected by People’s Daily Online

*Source of this article: WeChatPublic account "Xiao Yuanshan" (ID: XYS13902447446)，Author: Xiao Yuanshan, original title: "Can some scenic spots survive without traffic?》.