*"Hundred Travel Talks" has been exclusively serialized on 188bet official website,This article is the thirty-fourth one。This book involves the policy situation of China’s 188bet industry、Cultural Creativity、Digital Economy、Marketing、Rural Revitalization、Scenic area development、8 topics including theme entertainment and business innovation，Reflects the new trend of China’s 188bet development in recent years、New business formats and newTopic。The book focuses on the new trend of cultural and 188bet integration、New topics in digital 188bet economy and new explorations in 188bet management，Discussed issues of common concern to the industry from various angles。

The more than 40 authors of this book are mainly the chairman and general manager of outstanding tourism companies，Their articles，Existing reflections on traditional industries，More exploration of emerging business formats；Existing discussion on industry level，More thoughts on 188bet your own business；This is a cutting-edge battlefield diary、It is the true voice condensed with sweat and tears。

In recent years，The construction of "unpowered parent-child paradise" has evolved from the initial "taste"，Gradually evolved into “normal”。Tracing back to the source，The truly independently operated 188bet parent-child non-powered paradise in China，Appeared in 2016。

Chengdu Squirrel Tribe is the forerunner of this model，Started planning in 2013，Officially completed in 2016。After this，Across the country and in the Yangtze River Delta、The two major urban agglomerations of Beijing, Tianjin and Hebei and the areas mainly surrounding the provincial capital cities in Central China，A number of similar projects have appeared。Among them，The most representative of the development level of parent-child outdoor non-powered parks is: Xingqita Non-powered World (covering an area of ​​99 acres) in Zhuhai Hengqin Xingledu Camping Town, which officially opened in July 2019，Integrate 188bet parent-child outdoor unpowered paradise and camping ground；The country’s first Changsha Bella Town featuring parent-child study and education (an area of ​​800 acres)，Opening on October 1, 2017，Annual reception volume: 400,000；Jigao Tuwowo Parent-child Park (an area of ​​75 acres) innovatively introduced by Shanghai Disney International Tourism Resort，For the first time, parent-child play and social interaction are used as a product creation concept；Beijing Damei Children’s World，Built a comprehensive leisure and vacation business format in the suburbs around the children's paradise；As well as the tractor farm and Plants vs. Zombies Paradise built in China’s first pastoral complex Wuxi “Pastoral Oriental” project，Introduced new functional elements and IP practices into 188bet pastoral complex。

Trend: rising against the tide and moving towards the center 188bet stage 188bet times

Today, the second decade of the 21st century has ended，China’s economy and urbanization process have experienced rapid development for about 30 years，The overall growth rate has shown a gradual slowing down trend，The pursuit of high-quality growth has become the development goal of macroeconomics in the new era。Meanwhile，The development environment of China’s 188bet has also undergone tremendous changes with the development of the times。This change is like music、Lighting、Changes in the scenery will affect the stage characters as well，Will influence and promote major changes and adjustments in China's outdoor unpowered park products and industry。

(1) Wave 1: The cultural tourism industry has huge market space，188bet lead the supply-side reform in market segments

From the perspective of industry trends，While China’s total 188bet volume continues to expand，The growth rate has shown signs of slowing down and entered a new stage of development，But the market space is still huge，National 188bet demand continues to be strong，At the same time, it also puts forward higher quality requirements for products and services。

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(2) Wave 2: Demographic adjustment brings huge changes，188bet non-powered paradise is naturally suitable for parent-child travel market hot spots

1. Trend: Considerable population increase，188bet families are traveling younger

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(3) Wave 3: The overlapping waves of urbanization and counter-urbanization，188bet non-powered paradise will definitely integrate urban and rural development space

National Bureau of Statistics data display，By 2019，188bet urbanization level (urbanization rate) has exceeded 60%。

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(4) Wave 4: The country comprehensively improves the quality requirements for industrial development，The 188bet power-free park is given more industrial functions

Starting in 2016，The country has begun to cultivate characteristic towns driven by industrial development，Country、Province、The three levels of the city have established corresponding selection standards and support funds。2017，As an innovative model for 188bet rural industries in China, pastoral complex has been advocated and promoted at the national level。These two methods advocated by the country，Different from 188bet urban space，To some extent, it can be seen as a continuation of the urban idea - driving regional development through industrial introduction，Thus comprehensively improving the development quality of China’s towns、Changing the development face of China’s towns and villages。

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Innovation: two-way empowerment, five 188bet scenarios to create and enjoy 188bet models

(1) New scene: “188bet non-powered paradise + education”，Concept breakthrough、Space breakthrough and curriculum breakthrough

The outdoor unpowered playground is a valuable place to connect children’s indoor education with outdoor education。The outdoor unpowered park fully integrates the amusement facilities with the natural venue，Can stimulate children’s curiosity、Creativity，Improve their ability to be independent。In addition to the development of 188bet, in addition to constantly updating amusement equipment with the times、Rich entertainment themes，We should also return to education from another angle。Pass and study education、Camp Education、In-depth integration of diverse education methods such as natural education，To carry out innovative development。

1. Break through the traditional 188bet concept and educate through fun

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(2) New scene: "188bet paradise + countryside"，Strong diversion、Rural redevelopment and urban and rural co-prosperity

The outdoor unpowered playground is not only an independent children's playground，It is an indispensable content in the core business format of many complex projects in the future，It is also an important tool for regional traffic drainage。With the in-depth 188bet the parent-child travel market，Personalize the series、Emotional、Leisure、Educated rural parent-child tourism products，Promote new 188bet rural tourism，Becoming one of the new development models of outdoor power-free parks。

1. Promote regional economic 188bet and help rural revitalization

The parent-child attributes of 188bet (family travel、Longer stay, etc.) will drive the development of other elements of rural tourism，Such as catering、Family accommodation、Agricultural leisure, etc.，Thus driving local villagers to participate in the tourism industry，Develop rural tourism economy，Promoting rural revitalization and development。

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(3) New scene: "188bet non-powered paradise + scenic spot"，Business innovation、Operation innovation and product iteration

In the context of the rapid 188bet China’s cultural tourism industry，Outdoor unpowered amusement facilities due to their own characteristics (games、Interaction、Communication, etc.) at the theme park、The role played in scenic spots and other fields is gradually increasing。The integrated 188bet outdoor non-powered parks and scenic spots can enrich traditional scenic spot entertainment items，Helps to activate the atmosphere of scenic spots，Enhance secondary consumption in scenic spots。

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(4) New scene: "188bet non-powered paradise + vacation"，Destination upgrade、Atmosphere creation and in-depth experience

Latest market data display，Most families born in the 1980s have the need to take their children on vacation，More concerned about children’s facilities and services and other related issues。Under the stimulation of this kind of demand，The domestic family vacation market is heating up rapidly，Cultural tourism products in the form of “vacation + paradise” for parent-child customers are emerging in an endless stream。The integration of 188bet and vacations can provide parent-child vacation products that satisfy tourists of all ages to participate in the fun together，Building an ecological, educational and entertaining family outdoor vacation center，Create a one-stop "light vacation" destination for families and children。

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The future: becomes life, four dreams 188bet soon become reality

With the market environment、Continuous development of consumer demands and equipment and technology，188bet will also show a new development trend，In order to always keep pace with the development of the times。Ji Gao thinks，In the next 5 to 10 years，China’s 188bet will show the following four trends。

Trend 1: China’s 188bet will gradually solidify into a “lifestyle” carrier。

Trend 2: China’s 188bet will increasingly become the “glue” for the comprehensive development of multiple business formats。

Trend 3: The appearance of China’s 188bet power-free parks，The “themed” features will become more and more prominent。

Trend 4: China’s 188bet will increasingly become an important and accurate online traffic portal。

We believe，With the continuous development and maturity of China’s 188bet market demand，Unpowered paradise as a small size、Low investment、Quick profit、Multiple Catalysts、A growing new business format，In the context of the increasing scale of the parent-child market，There is still huge room for growth and imagination。

About the author

Li Huihua，President and founder of Jigao Group，Founder of Jigao Tuwowo Parent-child Park brand，Dean of China Theme Park Unpowered Park Research Branch，Director of ITIA International 188bet Investment Association，Senior expert in the unpowered amusement equipment industry。Entered the unpowered amusement industry in 2002，Founded Jigao Group in 2009，Have participated in the drafting of national industry standards such as China's "Children's Slides for Unpowered Amusement Facilities" (GB/T 27689-2011) and "Outdoor Fitness Equipment Safety Standards" (GB 19272-2011)。Parent-child fun、Family vacation、Natural Education、Has unique insights into the development trends in research, education and other fields as well as the parent-child industry。

*Welcome to pre-order and have a chance to get the author's signature.Contact: Shi Yanbing，WeChat ID: bing878919，Mobile number: 18515550582