4 days until the end 188bet online live casino auction: 4210 views，49 people set reminders。

Compared to the third auction 3 months ago，The number of onlookers and number of people setting reminders for this auction in Baotianman 188bet online live casino Area，Up about 5 times and 11 times respectively。The embarrassing thing is，There is still no one to sign up for this auction。

The picture shows Nanzhao Baotianman 188bet online live casino Area/Source: Ali Judicial Auction

Nanzhao Baotianman was rated as a national 4A 188bet online live casino spot as early as 2011，Three failed auctions so far。On the basis of lowering the starting price by nearly 12.1 million yuan，There is still no potential taker in the fourth auction。

Highly homogeneous 188bet online live casino around Baotianman Nature Reserve，Failure in the transformation of private traditional 188bet online live casino、Operational prospects are unclear，And the ten-year insurmountable 4A scenic spot rating...the reason behind the failed auctions of Nanzhao Baotianman Scenic Area，Which keywords have become its "stumbling blocks"？

Bao Tianman’s “Involution”

Which Baotianman is being auctioned?

For Henan people，“Baotianman” is not an unfamiliar scenery。This is located 188bet online live casino eastern section of Qinling Mountains、South slope of Funiu Mountain，is the best-preserved transitional forest ecosystem in central my country，Also regarded as the "back garden" of Nanyang City。Since 1988 to present，Baotianman has been rated as a national nature reserve、World Biosphere Reserve、National Forestry and Grass Science Popularization Base。

The most well-known Baotianman Nature Reserve，188bet online live casino its unique natural resource。But there are large and small tourist attractions and rafting projects scattered among them，But it often confuses the locals。

According to the official website of Henan Department of Culture and Tourism，There are three 4A 188bet online live casino in the "List of A-level Tourist Attractions in Henan Province" that only include the name "Baotianman"。Except for independent canyoning 188bet online live casino，Neixiang County and Nanzhao County in Nanyang City each have a "Baotianman" scenic spot，The fourth auction is going on at Nanzhao Baotianman Scenic Area。

Screenshot source: Henan Department of Culture and 188bet online live casino official website "List of A-level tourist attractions in Henan Province"

The "trigger" that triggered 188bet online live casino auction，Or a debt crisis that has been dormant for 7 years。

Displayed on China Judgment Documents Network，June 2014，Nanzhao Baotianman 188bet online live casino Development Co., Ltd. (hereinafter referred to as "Nanzhao Baotianman Company") has signed a relevant loan contract with the Zhengzhou East District Branch of the Industrial and Commercial Bank of China，The loan amount is RMB 100 million，The loan period is 8 years。Subsequently，The company was sued to court for failing to pay interest on time，At that time, it had repaid the loan principal of 12 million yuan，But still owes 88 million yuan in principal and about 122 yuan in interest.40,000 yuan。

According to "Henan Business Daily" report，An insider from the functional department of Nanzhao County Government once revealed，The reason why most loans cannot be repaid，Because Nanzhao Baotianman 188bet online live casino Company has invested in other real estate projects，Some funds were "trapped" as a result。

2019，The above claims are transferred to Great Wall Assets。With the application of Great Wall Assets to resume enforcement against 188bet online live casino Company，A two-year auction "marathon" begins。

After three failed auctions，First listed for sale compared to August 2019，The auction reserve price of Nanzhao Baotianman has dropped by nearly 12.1 million yuan。About 5281.Price of 60,000 yuan，The estimated price of this bargain hunting house is 7335.A 4A 188bet online live casino spot with 60,000 yuan and endowed with natural resources，This seemingly cost-effective business，Why no one is willing to take over？

If you zoom in on the scenic spot，Then it is only 1 hour’s drive from the scenic spot，Another "Neixiang Baotianman Ecological and Cultural Tourism Zone" will suddenly appear。And around it，There is also Baotianman Canyon Rafting、Baotianman Qixingtan Scenic Area, etc.。The above 188bet online live casino are located in different directions of Baotianman Nature Reserve，Their core selling points are all “superior natural scenery + exciting canyoning”。

In Nanyang, a city with many landscapes，The “involution” has begun 188bet online live casino city’s back garden。

“Baotianman” was originally the golden signboard of the scenic spot，But things are rare and valuable。In the context of high homogeneity of tourism products in surrounding 188bet online live casino，Nanzhao Baotianman is in development time compared to Neixiang Scenic Area、Scenic spot popularity、Landscape differentiation、No advantage in terms of ticket prices and other aspects。For Nanzhao Baotianman，Now these three words can no longer bring more room for imagination。

"Ineffective efforts" of private 188bet online live casino

The operator is eager to sell out to pay off its debts，Everyone in the market is watching, but no one is taking the order。In addition to fierce external competitive pressure，Nanzhao Baotianman 188bet online live casino Area itself also faces some development "hidden dangers"。

Combined with the core attractions and other product information of Nanzhao Baotianman Scenic Area，It can basically be classified as a typical private scenic spot，And it is a regional private mountainous scenic spot。This means that it not only has "innate deficiencies" in the construction of private 188bet online live casino，Like most traditional 188bet online live casino, they are also facing "acquired weakness" in management。

One 188bet online live casino "innate problems"，Lack of adequate infrastructure。

According to the auctioneer，Agreement between the operator of Nanzhao Baotianman 188bet online live casino Area and the local government，The rent of the 188bet online live casino spot is 300,000 yuan per year，There is no specific operating period specified in the contract。For operators，Get the development rights of the 188bet online live casino spot、Operation rights、After earning the right to earn income, you can make money by collecting tickets，It’s a once and for all business。

But compared to state-owned 188bet online live casino，It is difficult for small and medium-sized private enterprises to extend their "hands" outside the scenic area，When the surrounding related infrastructure is lacking，Difficult to play a coordinating or promoting role。

Take its surrounding transportation network as an example，Tourism transportation is one of the prerequisites for the development of 188bet online live casino and passenger flow。But because it is 60 kilometers away from the county expressway，Tourists going to Nanzhao Baotianman have been suffering from slow driving、The trouble of a long time，Until the promulgation of the "Henan Provincial People's Government's Issuance of the Henan Expressway Network Plan (2021-2035)" last year，Only brought a solution to this problem。

Otherwise，Funds、The lack of talents is also a pain point in private traditional 188bet online live casino。

According to Nanzhao County Government website，In 2013, Baotianman 188bet online live casino Area invested 8 million yuan，To tour facilities、Villa renovation and service functions improved，But there is no related investment or upgrade information since then。Due to the lack of public information about Nanzhao Baotianman Tourism Development Co., Ltd.，We currently have no way of knowing its main business other than 188bet online live casino spot operations。Refer to the information disclosed by relevant persons above，Real estate investment business may be one of the ways to make profits，But in recent years, it has gradually been "trapped"，It may be difficult to maintain its daily operations and upgrades solely by ticket revenue。

The picture shows Nanzhao Baotianman 188bet online live casino Area/Source: Ali Judicial Auction

Since reopening in May 2019，The official public account of "Nanzhao Dabaotianman" has issued multiple recruitment announcements，Recruitment positions include administrative clerk、Financial Accounting、Marketing Planning、Investment Manager、Hotel Operations、188bet online live casino area back office and other positions，its management、The degree of demand for human resources in operations is evident。

It’s not like Nanzhao Baotianman has never tried to change the status quo，Increase headcount or expand business、One of the reflections of transformation，A more direct manifestation is Baotianman 188bet online live casino Area’s continuous exploration of secondary elimination business formats in the past year。

The transformation of traditional 188bet online live casino is mostly based on the same goals，Increase the overnight rate of tourists、Increase unit price、Repurchase rate, etc.。For this reason，"Walking down the mountain" in Huangshan Mountain、Going out” strategy，and Mount Emei、Zhangjiajie’s tourism performing arts projects，Mostly regarded as a relatively successful example。And Baotianman Scenic Area is in funds、When there is a relative lack of talent，Adopt a model with smaller investment for transformation and upgrading、Attract customer flow，Including starry sky camping tent、Summer International Music Festival、Ski winter camp、Valley Fantasy Festival (including hot air balloons、Light show、Concerts) and other activities。

But for the market，All 188bet online live casino above seem to have been reduced to "ineffective efforts"。

In Ctrip，The total rating of Dabao Tianman Resort in Nanzhao is only 3.1 point。The most criticized problems include poor event management、Insufficient safety facilities、Compulsory light traffic in 188bet online live casino (20 yuan or 50 yuan)、Poor service attitude，Some tourists even evaluated the scenic spot’s operating model as “one size fits all business”，Speaking out that he doesn’t want to do it again。

A 4A 188bet online live casino spot in an embarrassing situation

Intense external competition、Serious product homogeneity、The surrounding transportation plan has not yet been implemented，Poor management by relevant internal personnel、Visitor experience and repurchase rate are difficult to predict...for buyers，Buying the bargain at 188bet online live casino time may mean higher upgrade operating costs，And a longer transformation and cultivation period。

Compared with Nanzhao Baotianman whose future is unknown，The development of Neixiang Baotianman Ecological and Cultural 188bet online live casino Zone is much smoother。

Two 188bet online live casino stand side by side，Both are 4A-level 188bet online live casino，But we are facing different destiny choices。As early as 5 years ago，Baotianman Ecological and Cultural Tourism Area has met the basic requirements for creating 5A-level tourist attraction resources and landscape quality，And included in the preliminary list of creating 5A tourist attractions。Nanyang City also stated in the 2018 tourism work plan，We will strive for Neixiang Baotianman to pass the national 5A level scenic spot acceptance。

Once Neixiang Baotianman successfully declares 5A 188bet online live casino spot，Nanzhao Baotianman will face an even more embarrassing situation，The importance of local government、Relevant policy subsidies and competition for brand awareness，will also be in a more vulnerable position。

Although the ratings of 4A and 5A 188bet online live casino seem to be only one level apart，But there seems to be a huge gap between the two。

Data display，There are currently more than 30,000 188bet online live casino in my country，13332 A-level tourist attractions，Including more than 2,000 4A 188bet online live casino，There are only 302 5A 188bet online live casino。The difference between the two is intuitive enough just from the perspective of quantity，5A-level 188bet online live casino are still scarce、Limited quota，It is not easy to “upgrade” 4A 188bet online live casino、Facing many challenges and competition。

On the other hand，From the perspective of market demand，The rising travel demand among middle-aged and elderly people，And the economic support brought by tourism to natural 188bet online live casino such as mountains and rivers，There is still a larger demand for sightseeing tours。For this reason，5A 188bet online live casino can still bring strong economic benefits to the provinces and cities where they are located，And the strengthening effect of destination tourism brand image。Guaranteed 5A、Upgrading to 5A is still a strong demand of many destinations。And 4A is a large-scale "waist scenic spot"，The role in these two aspects is relatively weak。

In fact，The two Baotianman 188bet online live casino, Neixiang and Nanzhao, are both 188bet online live casino with sightseeing products as their core attractions，Almost overlap in covering surrounding markets and target customer groups。Under the premise that the destination product update iteration space is limited，If the two integrate resources、Collaborative operation and even joint application for 5A 188bet online live casino，It may be more conducive to regional synergy and brand strengthening of destinations。

However, since the two are under the jurisdiction of different counties in terms of administrative divisions，Developed in 188bet online live casino、Operation、In terms of income rights, they belong to two different private enterprises，Based on the current situation，In resource integration、Collaborative operations and other aspects are still difficult to achieve。

What needs to be noted is，Although 5A 188bet online live casino are scarce，But it’s not exactly a once-and-for-all “golden sign”。The supervision trend of 5A 188bet online live casino has become stricter in recent years，Warning、There are relatively more rectification and even delisting actions。Even if the supervision is successfully passed，It is still difficult to avoid bankruptcy，Luoyang Longtan Grand Canyon、Hebei Yesanpo and other 188bet online live casino have gone bankrupt as 5A 188bet online live casino。

Opposite，In the first half of this year, one of the cultural tourism hits that made Henan “out of the circle”，5A 188bet online live casino do not occupy a position as the driving force behind these popular items。For traditional 188bet online live casino，Guarantee 4A、Striving for 5A is one of the ways to achieve brand upgrade，But its transformation still lies in accurate analysis of market demand，Upgrade your own product supply system，Try more new cultural tourism species、New gameplay。

For 188bet online live casino, who is still waiting for the takeover，How to transform and upgrade is the next step。The primary question that determines its fate is whether it changes hands smoothly or fails to be auctioned again，The answer will be revealed in 4 days。