According to major news media reports，As of July 30, 10:00，From the discovery of a family of three in Chengdu infected with the new coronavirus to the local diagnosis in Zhuzhou, Hunan，Multiple Zhangjiajie related cases were confirmed within two days，The intersection of some of their trajectories points to the same place—Zhangjiajie “188bet app” Theater。

Although looking back from the transmission chain，The epidemic in Zhangjiajie is closely related to Nanjing Lukou Airport，But on the evening of July 22, more than 2,000 viewers watched the performance at the "188bet app" theater，Based on the current spread speed，China Youth Daily believes that Zhangjiajie and Nanjing may have formed a dual-center communication trend。

Source: China Youth Daily

Hunan Provincial Center for Disease Control and Prevention issued an emergency reminder on July 28，Those who have a history of living in Zhangjiajie City since July 17th take the initiative to report and undergo nucleic acid testing。Subsequently，Evening of the 29th，Special press conference on 188bet app and control held by the Information Office of Zhangjiajie Municipal People’s Government，And announced that starting from the morning of the 30th，All scenic spots in Zhangjiajie City are closed。

July 30，The Ministry of Culture and 188bet app has urgently deployed epidemic prevention and control work in response to the current epidemic situation in Zhangjiajie，Points out that Zhangjiajie City Culture, 188bet app, Radio, Television and Sports Bureau should be under the leadership of the local epidemic prevention and control command department，Guide Charming Xiangxi Theater and other cultural and 188bet app business venues to strictly implement epidemic prevention and control requirements，Cooperate with relevant departments to do follow-up work；Learn lessons，Draw inferences from one example，Blocking other loopholes in epidemic prevention and control，Fix for shortcomings。

Previously，July 5，188bet app official Weibo releases announcement of regular performances，Welcome the bustling summer market with 4 performances per day。The performance of "Zhangjiajie·188bet app" (hereinafter referred to as "188bet app") can be said to have ended just after it started。

So what kind of performance is "Charming Xiangxi"，So much so that major travel agencies and tour guides "strongly requested" it to resume normal performances？After "Charming Xiangxi"，The cultural 188bet app performance market is once again facing turmoil，So where should the show go？What countermeasures should the entertainment industry take？This is worth discussing。

"188bet app": the path to fortune in real-life landscape performance

Leave aside the issue of epidemic prevention and control for the time being，In terms of 188bet app only，The song and dance performance "Charming Xiangxi" is indeed Zhangjiajie's tourist business card。Zhangjiajie is famous for its scenic spots，So daytime tour groups usually arrange natural scenic spots such as "Zhangjiajie Grand Canyon Glass Bridge", "Zhangjiajie Grand Canyon", "Zhangjiajie National Forest Park"。

"188bet app" fills the gap at night，So the tour package will include performance tickets or "188bet app" as a recommended item。This is why 188bet app’s official WeChat account always uses the words “based on the strong requirements of various travel agency customers and tour guide friends”。

The popularity of "188bet app" is visible to the naked eye。Based on the news report broadcast by Hunan Satellite TV’s “Noontime News” on July 21，Now is the peak summer travel season，The number of viewers of "188bet app" is basically full at every venue。

"188bet app" is based on the Miao ethnic group、Large-scale song and dance performance created by Tujia and other ethnic minority cultures。First developed in 2000，At that time, the whole performance was still a small theater performance，The performance venue is only in a hotel conference room with a capacity of 200-300 people。Afterwards，The performance of "188bet app" has been upgraded as well as its venue，Getting bigger and bigger。

2004，The theater is further expanded，The scale has reached 600。

2005，"188bet app Grand Theater" opens，Can accommodate thousands of people。

But the most critical turning point is 2008。According to an interview with Yang Jihong, founder of "Charming Xiangxi"，With the hosting of the Olympic Games in 2008，China’s 188bet app market is booming，Although he has achieved little success in the Zhangjiajie entertainment industry，But Yang Jihong is faced with the choice between stopping and expanding。After "going out" to study a number of outstanding domestic performing arts products such as "Eternal Love in Songcheng", "Impression of Liu Sanjie", and "Lishui Sands"，He is determined to make Xiangxi cultural and performing arts world-class。

So "Charming Xiangxi" not only made large-scale program upgrades，And invested hundreds of millions to build the cultural 188bet app complex "Charming Xiangxi International Cultural Plaza"。Among them，The performance theater can accommodate 2800 people。

On the surface，The development of "Charming Xiangxi" seems to be a very inspiring entrepreneurial story: Yang Jihong returns to his hometown to start a business，Made from scratch，Make "Charming Xiangxi" a business card of Zhangjiajie cultural 188bet app。

But the strange thing is，According to the company’s public company information，Among the main personnel and beneficiaries of Charming Cultural 188bet app Development Co., Ltd., the organizer of "Charming Xiangxi", Yang Jihong himself is not included，The current actual shareholder is Wu Xiangdong，And the beneficial share is 90%。

Source: Qichacha

In fact，Before 2015，Yang Jihong has always been one of the shareholders of Zhangjiajie Charming Cultural 188bet app Development Co., Ltd. (formerly known as "Charming Xiangxi 188bet app Development Co., Ltd.")，Exited the company in April 2015，Retain the legal representative of the company。

But just 4 months later，Yang Jihong no longer serves as the legal representative of the company。Afterwards，Yang Jihong has no direct relationship with Charming Culture and 188bet app。

What happened between Yang Jihong and Charming Cultural 188bet app Company？Why the project he founded from scratch is no longer benefiting？Perhaps we can see the clues from a legal judgment on a contract dispute in 2015。

2015，A legal judgment on a contract dispute mentioned: June 18, 2010，Charming Xiangxi Company (now "Zhangjiajie Charming Cultural 188bet app Development Co., Ltd.") signed the "Zhangjiajie Charming Xiangxi 188bet app Development Co., Ltd. Contracting and Operation Contract" with Yang Jihong。Agreed to contract the company to Yang Jihong for management，The contract period is 9 years and 7 months，That is, from June 1, 2010 to December 30, 2019。After signing the agreement，Yang Jihong contracted to operate the performing arts project (i.e. "Charming Xiangxi") as agreed in the agreement。

But only 5 years have passed，Yang Jihong and Charming Xiangxi Company signed the "Termination Agreement of the Contract Management Contract of Zhangjiajie Charming Xiangxi 188bet app Development Co., Ltd."。The agreement stipulates that it will start from the date of signing this agreement，Yang Jihong will no longer contract to operate Charming Xiangxi。

The specific reason is currently unknown for public information，But judging from the contract，Yang Jihong left the company as the founder，But "188bet app" was left behind。

What “asset-heavy” performances face in the post-188bet app era

"188bet app" undoubtedly represents a very classic real-life landscape performance in China:

Relying on local characteristic scenic spots，Build a stage near the scenic spot，Long-term residency，Create a “daytime tourist attraction”，Consumption pattern of "watching a show at night"。

Same，matching this consumption pattern，188bet app is a quite large team of performers and theater conditions with huge carrying capacity。

The two actually cause and effect each other。The 188bet app is to create an atmosphere，A huge number of actors must be enabled、Sound and light that can attract idle tourists、Enough propaganda。In other words: the louder the noise, the better。

Same，In this state，There must be enough viewers to recoup the cost of a show。

At the same time, the 188bet app performance market is quietly changing.

2018，The Ministry of Culture and 188bet app is established。The first important document on 188bet app and performing arts released by it，Clearly stated that “encourage the development of space and support various business entities in using outdoor squares、Commercial complex、Old Factory、Industrial parks and other areas to expand small and medium-sized 188bet app and performing arts spaces。”

This also means，188bet app performing arts has quietly changed from relying on mountains and rivers，Move to more diverse carrier forms。

But this does not mean that real-life landscape 188bet app have declined.

In fact，After the change of ownership of "188bet app"，Operations improved to a higher level。

2017，"188bet app" has once again undergone an "asset-heavy" upgrade，Not only improved choreography、Dance props, lighting and sound，Feng Xiaogang was also hired as the chief director，Liu Huan serves as music director，The current total investment far exceeds 4.500 million yuan。

Just，The crowd-intensive characteristics of this kind of 188bet app，It will inevitably make it worse when the epidemic situation tightens，First to be affected。

In addition to sounding the alarm for the industry in terms of prevention and control，The butterfly effect brought about by Zhangjiajie's "Charming Xiangxi"，It also hints at the issues that the current cultural 188bet app and performance industry must consider:

When the post-epidemic era becomes the norm，Can the 188bet app industry adapt to the current new environment？

Relying on scenic spots，A huge real-life landscape 188bet app，It is already a “heavy asset” product to some extent: it takes up a lot of funds，Must rely on a huge consumer group to maintain，And it is easy to cause the "bottleneck effect" of operations。

Songcheng Performing Arts, which uses the live 188bet app "Eternal Love" series as its signature product，Affected by the epidemic，Announced the suspension of performances in early February 2020，Resumed performances in early April 2020。

It’s worth noting，April 9, 2020，Songcheng Performing Arts released its first quarter financial report for 2020。Report Display，First quarter of 2020，Songcheng Performing Arts’ net profit ranges 188bet app 0 to 9255.050,000 yuan，Expected to decrease by 75%-100% compared with the same period last year。

At the same time, in contrast，Also during the 2020 epidemic，A large number of "small-scale" 188bet app performances in Jiangsu, Zhejiang and Shanghai are quietly occupying the market。

April 2020，Suzhou City, Jiangsu Province issued the "Implementation Opinions on Accelerating the Development of Suzhou's Nighttime Economy"。The opinion states: strive to create 10 small theater performances with market influence and artistic appeal，Formation of the "Jiangnan Small Theater" brand。Use cultural 188bet app brands such as “Gusu Eight Thirty” as examples，In key cultural, business and 188bet app resource-rich areas、Large urban complex、Historical and cultural districts and other areas，Renovation from facility、Brand gathering、Complementary aspects of business formats，Focus on promoting cultural and business 188bet app、Integrated development of travel, shopping and entertainment。

Small size、The integration of customized performances and 188bet app will become the norm。Multi-product form development is the direction of relevant enterprises’ efforts。

Before the 188bet app，The emergence of this phenomenon is more of a supplement to market segments。

After the epidemic，This kind of transformation has become necessary: ​​so that the product form can adapt to the current normalized 188bet app and control，Increase resistance to uncertain risks。

188bet app restrictions in the post-epidemic era: How much is the limit? How to limit?

Some netizens said: Stop large-scale 188bet app and artistic activities for a year or two，Is it difficult？

The fact is: 188bet app shouldn’t be.

For literary and artistic activities，Especially the 188bet app performance industry，Never should be treated with a restrictive “one size fits all” attitude。

Looking at the development trends of performing arts in recent years，Performing arts products have increasingly become an important starting point in the cultural 188bet app industry。The large-scale consumption role played by the performance industry has greatly promoted the multiple consumption of cultural 188bet app with performing arts products as the core，Especially now that performing arts products are often used to fill the night slot，Before and after the performance，For a hotel、Hotel、Re-consumption in commercial streets provides the possibility，Performance products have therefore become an important part of stimulating the night-time economy。To some extent，Suspending entertainment is tantamount to killing 188bet app。

Of course，Performing arts products are generally a highly condensed and sublimated re-expression of local culture，It also plays an important spiritual role in cultural 188bet app: that is in the post-epidemic era，They can bring people hard-won spiritual comfort and light of hope。

The 2020 epidemic will have an almost devastating impact on the performance market。But judging from the recovery trend in 2021，After a long time at home，The cultural 188bet app market has accumulated quite strong momentum。Also taking "Charming Xiangxi" as an example，According to Zhangjiajie Daily report on July 26，"Charming Xiangxi" has received a total of 890,000 viewers in 2021，An increase of 55% compared with the same period in 2019， The same number of viewers as in 2020，Reaching a new high in reception scale in 20 years。

Therefore, restrictions on the 188bet app industry are generally based on attendance.

From the perspective of the industry as a whole，Affected by the epidemic in 2020，The attendance rate in the 188bet app industry has always been strictly restricted。

188bet app Industry Attendance Limits in 2020

March 2021，Due to the gradual subsidence of the impact of the 188bet app。Also around March，Vaccination work begins in full swing。

At the same time，Attendance limits begin to be relaxed。March 2021，The Ministry of Culture and 188bet app issued the "Market Management Department of the Ministry of Culture and 188bet app on Further Strengthening Theaters and Other Performance Venues、Internet service place、Notice on normalized epidemic prevention and control work in entertainment venues》。Notification submitted，Adhere to the organic combination of normalized precise prevention and control and local emergency response，Prevent the "one size fits all" phenomenon。Low epidemic risk areas，There is no longer any unified limit on the proportion of consumers in theaters and other places。

With year-long attendance restrictions，There are two obvious trends in implementation in various places。

On the one hand, the statistical criteria for attendance limits are not clear.

Since the beginning of the epidemic，Restrictions on 188bet app attendance，There is actually an invisible standard at the implementation level: classifying according to "indoor" or "outdoor"。

For some real-life tourist 188bet app，This brings about the blurring of management boundaries to a certain extent:

The seating arrangement of the real-life landscape 188bet app is completely in line with the concept of "people next to each other"，The state of "crowded people"，Should accept the theater attendance limit；At the same time，Since it is a live 188bet app，There is no such thing as "indoor"，And tourist performances are derivative consumer products of scenic spots，You can also follow the prevention and control standards of the scenic spot。

as July 2020，The Ministry of Culture and 188bet app issued the "Notice of the General Office of the Ministry of Culture and 188bet app on Matters Concerning Promoting the Expansion and Resumption of Work and Operations of 188bet app Enterprises"，Announcing the resumption of inter-provincial 188bet app，At the same time，The maximum carrying capacity of the scenic spot is adjusted from the previous 30% to 50%。At this time，The theater’s occupancy limit is still within 30%。

On the other hand，Permission to limit 188bet app attendance will increasingly be tilted toward local governments。

After March this year，When the attendance limit of the Ministry of Culture and 188bet app is lifted，Theatres in Beijing still maintain a limit of less than 75%。

According to the 2021 Dragon Boat Festival Holiday Activities Report from Beijing Bureau of Culture and 188bet app，Holiday period，Beijing held a total of 133 stations and 359 commercial performances，Attract Audience 13.50,000 people，Box office revenue 1841.30,000 yuan。Compared with the same period as the Dragon Boat Festival in 2019，The growth rate of performances is 31.18%，The number of visitors dropped by 0.46%，Box office revenue dropped by 24.69%。

This trend is even more obvious during the current expansion of the 188bet app.

In fact 188bet app is true，July 20，Patients with new coronavirus pneumonia revealed at Nanjing Lukou Airport。

July 23，Start 188bet app Nanjing，Theatrical performances begin to be canceled or postponed。

Source: Nanjing Poly Grand Theater Official WeChat

Spontaneous attendance limits based on actual conditions in various locations，Progressing gradually。

Nanjing, where the 188bet app is more severe，Corresponding restrictions have been put in place to suspend theater performances。

Nanjing Municipal Bureau of Culture and 188bet app issued the "Notice on Further Strengthening Epidemic Control at Cultural 188bet app Venues in the City"，Required from July 28th，All indoor areas including performance venues are temporarily closed。The tourist reception capacity in the outdoor open area of ​​the scenic spot is based on 50% of the maximum daily carrying capacity and the maximum instantaneous carrying capacity。

Based on the emergency deployment of epidemic prevention and control work arrangements by the Ministry of Culture and 188bet app earlier today，The focus is not on shutting down any performances，But it still lies in “focusing on key areas，Strictly implement epidemic prevention and control measures”。Work requires "limited quantity" in various scenic spots、Reservation、Staffing the Peak" and "Strengthening Preventive Preparations，Continuously improve emergency response capabilities" and "strengthen publicity and guidance，Continue to enhance tourists’ awareness of protection”。

In summary，Cultural Industry Commentary believes that the epidemic situation will continue again，Should be more cautious about 188bet app-related restrictions。

This includes more than just the process of hosting a show，How to handle ticket refunds、Adjusting ticket prices under occupancy limits、Safety verification and security guarantee for entering audiences，This should become a professional system and process that should be quickly established in the 188bet app industry。

*Source of this article: WeiboLetter to the public"188bet app Industry Review" (ID: whcypl)，Author:Qu Xinyue, Zhang Jiajia, originalTitle:《The charm of Zhangjiajie in western Hunan under the cusp of the storm，Where will 188bet app and performing arts go in the post-epidemic era》.