Recent，Notice of the General Office of the Yunnan Provincial Government Issuing the "Three-Year Action Plan for Cultivating and Developing New Consumption to Release Consumption Potential in Yunnan Province (2021-2023)"，In this action plan，Proposes that the province’s total cultural and 188bet game revenue will reach 1 in 2023.6 trillion yuan。

It can be said，2023 is considered the time when outbound travel (cross-border travel) will recover to a certain extent，To fully recover at this time，The estimate is not optimistic。i.e. 2021-2023，Will still rely heavily on the domestic 188bet game market。And these three years，For destination，There will be two aspects of focus，First, it is necessary to develop and innovate 188bet game products in its own destination market、Service，Corresponding to new market environment and needs；Secondly, these three years are the three years that partially determine the innovation and transformation of the destination，Form of destination、The market brings the possibility of reinvention。

Yunnan is a typical cultural and 188bet game province，The three-year action plan is representative to a certain extent，Some important trends can be seen。

9 important contents in our choice of action plan，Try to do some teardown analysis，For reference。

一、"Action Plan": Accelerate the cultivation of cultural experience、Health and leisure、Farming experience、Industrial Relics、Popular science research、Cross-border travel、New business formats such as fitness 188bet game，Develop a group of outdoor sports、Demonstration base for new business formats such as health care 188bet game。10 new business model demonstration bases will be named and commended in 2021；The province will have 30 new business format demonstration bases in 2023。

Interpretation of benefits

Under the influence of the epidemic，Outdoor sports、The market demand for health and wellness 188bet game is significantly higher，The prospect of health and wellness 188bet game is even more prominent，It can be said，This will be one of the main variables in the future of many destination cultural 188bet game markets，Cultural 188bet game products involving destinations、Project form and supply system，Even changes in the industry chain，188bet game revenue composition、Changes in cultural 188bet game market status and other changes。

The epidemic is naturally a new thrust，The deeper factor lies in the accelerated aging trend in the country，The integration of health service industry and cultural 188bet game industry，Wellness 188bet game has become one of the main forms。Except Yunnan，Hainan in January this year、Gansu and other places have also introduced policies to develop health and wellness 188bet game，Released some signals。

In the field of health and wellness 188bet game，Yunnan is one of the active promoters，Also an important potential stock。

Yunnan wants to create cultural 188bet game、Health services 2 trillion-level industries，In the context of industrial foundation + resource advantages + market opportunities + industrial upgrading，It is inevitable to strengthen industrial advantages，It is also the need to seize new opportunities and promote industrial transformation and upgrading。One of the logics of growing an industry is，New construction and potential release of the industry’s own chain，At the same time, integration and mutual promotion with other related industries，Extending the edge of the industrial circle，Among them, cultural 188bet game and health services have the foundation for industrial interoperability，It will also promote the attention and development of health and wellness 188bet game。

Mid-October last year，Yunnan established the first provincial-level state-owned cultural 188bet game and health care group in China，The intention or "plot" is already obvious。

二、"Action Plan": Encourage various localities to launch preferential policies for scenic spot tickets，Innovative ticket price management method，Promotion Pass、Coupon tickets and other preferential measures。Continue to implement the fuel stamp subsidy policy for self-driving tourists。

Interpretation of benefits

First，These policies are a continuation of the policies already issued during the epidemic in Yunnan Province，The content is not 188bet game，But the continuation of the policy itself shows a lot of things。

Regarding ticket preferential policies, etc., we can look at them from two aspects:

1、The epidemic has recurred some time ago，The 188bet game impact it brought has not yet ended yet，This is uncertainty，And the high probability of coexisting with viruses in the future，It is inevitable that epidemic prevention will become normalized，Normal circuit breaker for inter-provincial travel is also possible，This will lead to some time in the future，The passenger flow and composition of many scenic spots (especially national scenic spots) are expected to undergo normal but uncertain changes，How to effectively attract traffic、Guaranteed certain passenger flow and ticket revenue，These are major events related to the fate of the scenic spot。

And ticket discount、Pass and coupon, etc.，On the one hand, it 188bet game attract price-sensitive people to the scenic spot，And connect traffic and products in series，Good for traffic；On the other hand，The ticket "plate" 188bet game shrink，Not a long-term solution，How can the destination government subsidize this “plate”，Must be considered；

2、The destination government hopes to provide various discounts for scenic spot tickets，To encourage more people，Come out and spend more frequently，The logic of calculating 188bet game accounts also continues。My thoughts are right，Also useful，But supporting policies are also key，For example, the scenic spot cannot always feel "suffering"。

If these policies are maintained for three years，Maybe 188bet game has taken supporting measures，Clearly calculate both the small accounts of scenic spots and the large accounts of destinations，How about some scenic spots spontaneously and passively promote their own tickets and products、Revenue model reform。

Also，Gas ticket subsidy policy for self-driving tourists，It also means settling big accounts。Demand for self-driving travel increases amid the normalization of the epidemic，This market must be grasped，Gas ticket subsidies can stimulate some enthusiasm for self-driving travel，Promote the development of self-driving travel in destinations，It is also good for the recovery of the entire 188bet game consumption market。

A detail mentioned in the previous public information，These fuel stamp subsidies are mainly targeted at self-driving tourists who rent (charter) a car through the "Visit Yunnan with a Mobile Phone" platform，It is equivalent to providing a 188bet game traffic entrance and a 188bet game way to maintain user stickiness for "Traveling Yunnan"，Download for this platform、Use etc. to generate more conversions，Increase the penetration and usage of the platform，The intention is obvious。

三、"Action Plan": 2021-2023，Plan and implement “Colorful Yunnan is waiting for you” every year、“Yunnan people travel to Yunnan”、"Cultural and 188bet game Consumption Season" and other 188bet game promotions。

Interpretation of benefits

Under the normalization of the epidemic，Changes in customer base and demand release，Destination marketing will be more urgent than before the epidemic，The aggregation of cultural 188bet game consumer products and the release of concentrated demand，Become one of the features，Where "promotion" is a core word，For example, it means product package discount，This will be one of the attractions。

Due to the return of outbound travel consumption and the trend of domestic leisure vacations，The demand for mid- to high-end leisure vacations is increasing，But on the other hand, we must also see that sightseeing tours still occupy a large market share，There is still a lot of room for the price-sensitive effect of cultural 188bet game consumption。

Also，“Yunnanese traveling to Yunnan” is also an important detail，The uncertainty of the epidemic and the normalization of epidemic prevention，Meaning that the local customer base has become a more important dependence，“Local people by local people” is something that must be done with more emphasis，Short term、This will be the case in the medium to long term，This can also be regarded as one of the manifestations of structural changes in the cultural 188bet game industry。

four、"Action Plan": Relying on China (Yunnan) Free Trade Pilot Zone、Development and Open Test Zone、Comprehensive Bonded Zone、Border economic cooperation zones and other areas to create a batch of cross-border 188bet game、Border 188bet game、Duty-free shopping and other consumption areas。

Interpretation of benefits

The recovery of cross-border 188bet game is still not optimistic，Although there are multiple time node predictions，But we cannot give a clear timetable yet，And its recovery is inevitable，So we need to try to explore some new mechanisms for opening up cross-border 188bet game、New path，Start seeking breakthroughs from the border or close cross-border areas，It is possible，It also helps to provide some reference for the restoration of cross-border 188bet game in a larger area。

五、"Action Plan": Promote Commercial Complex、Shopping Center、Pedestrian Street、Digitalization of 188bet game scenarios such as small stores。

2021-2023，Accelerating “Visiting Business Districts with a Mobile Phone” in 16 States、City promotion and application，Carry out a series of themed activities of "Digital 188bet game Season" every year，Issue platform 188bet game coupons through "Shopping around the shopping district with a mobile phone"。

Interpretation of benefits

Digitalization is increasingly penetrating into the cultural 188bet game industry，This is irreversible。If it were simpler to summarize this trend，Can be divided into two aspects:

First, product supply level，Digital Technology、Combining products with offline scene space，Form new consumer experience products、Scene，Reconstruct 188bet game content。Based on both digital technology and capabilities，Online series integration and connection of different 188bet game scenarios，Forming a new online space for 188bet game，For example, the above-mentioned "Shopping around the shopping district with a mobile phone"，Try to integrate Yunnan’s local online and offline life service 188bet game scenarios、Business District、Unified integration of life circles，Form a larger size、Cross-region users (traffic)、Product、188bet game space integration，Create a new localized 188bet game and supply corresponding platform、A larger traffic pool，Product、Marketing, etc. connect with users。

The second is the 188bet game level，Digitalization more closely matches online traffic with offline scenarios，Provide more comprehensive、Accurately adapted services，Promote conversion，Also generate and aggregate more data，Form a loop。

six、"Action Plan": Create a 188bet game center urban agglomeration。Strive to promote the "1-hour" 188bet game core area centered on Kunming City。The urban agglomeration in central Yunnan is upgraded by pedestrian street renovation、The pilot project for smart business district construction is the starting point，Promote the upgrading of key business districts，Building a demonstration pedestrian street、Demonstration business district，Promote the misaligned development of urban business districts。

Yanbianzhou、Shi Yi Ruili、Jinghong and other developed commercial towns are the focus，Promote the upgrading and transformation of urban core business districts，Build a regional 188bet game center。Strengthening the construction of county commercial system，Improving county commercial facilities，Actively build the county、City、District Consumer Center，Formation of aggregation 188bet game effect。

Encourage the pilot construction of urban “15-minute” convenient living areas，Gather and improve community business districts with multiple business formats。

Interpretation of benefits

The action plan classifies the above content as "building a new 188bet game carrier"，Can be understood as a regional 188bet game carrier in three different dimensions:

1. Urban agglomeration 188bet game circle of core cities;

Further improvements in intercity transportation，makes "1 hour"、The areas or cities included in the "2-hour" 188bet game core area have been increased、Region Boundary Extension，With the support of a larger consumer circle。At the same time，Urban agglomerations in transportation connections、Morphological composition、188bet game and economic transactions, etc.，Also more substantial，Form a larger regional consumer market、More intensive interconnected 188bet game，Equivalent to residents of more areas、Consumer products are placed in an "integrated" market，The volume of supply and 188bet game is expanding simultaneously，mutual promotion。

2. Urban 188bet game circles in third- and fourth-tier cities and lower-tier markets;

The 188bet game potential of the sinking market cannot be underestimated，Their 188bet game preferences、Habits and tendencies, etc.，Regarded as a delay in first- and second-tier cities，The construction logic of its 188bet game circle、Potential market space、Form, etc.，Similarly。So the understanding of it can follow the logic of the above-mentioned urban agglomeration 188bet game circle。

3、Short-distance 188bet game circle for urban residents ("15-minute" convenient living circle)。

From demand、Frequency viewed，The living circle of urban residents within a 15-minute walk，is relatively high。Follow the logic of 188bet game upgrade，This life circle meets basic needs while，There is not much room for quality consumer demand，A lot needs to be done at the supply level，This is also related to urban renewal。

seven、"Action Plan": Upgrade the nighttime economic business district。Innovative urban night 188bet game scene，Rich "Colorful Clouds South is waiting for you"、"Late Night Canteen"、Cultural Corridor、Nighttime economic themed activities such as courtyard art performances，Create a number of nighttime economic clusters with distinctive local characteristics and strong ethnic customs。2021，Kunming City will create 15-20 nighttime economic clusters，Remaining states、Cities will create 3-5 night-time economic clusters。

Strive to build 5 by the end of 2021、25 provincial-level cultural and 188bet game integration demonstration zones will be built by the end of 2023、Nighttime cultural 188bet game consumption area。

Interpretation of benefits

The nighttime economy is no longer just a simple logic of creating a new consumption point outside the city during the day，Behind the scenes is the integration of culture and 188bet game、Consumption upgrade、Development of urban cultural 188bet game industry、Impact of the epidemic、The superposition of multiple factors such as the new internal circulation pattern。

Night-time economy is improving the quality of 188bet game supply、Promote more social consumption，Promote the development of regional 188bet game and other industrial chains、Promote industrial integration，And improve the comprehensive strength of the destination，Creating a new business card for the city, etc.，Both have a big effect。

188bet game needs to develop night-time economy.

The creation of the night-time economy is no longer based on the morphological logic of multiple single points，Forward trend line、Face shape，The agglomeration effect sought by the “Nighttime Economic Cluster Area”，Including but not limited to the gathering and comprehensive experience of more product formats，188bet game long chain supply，Create attraction and more conversion space，And the mutual promotion effect among multiple business formats。

eight、"Action Plan": Create a new 188bet game scenario of "beautiful countryside"。By 2023，Through the collection of characteristic towns、Ecological Greenway、A-level scenic spots in rural areas、Rural e-commerce and other resources，Create 100 beautiful rural 188bet game-themed demonstration blocks，Build 200 rural consumer service centers。

Protect and utilize ethnic villages、Cultural relics、Cultural heritage such as ancient and valuable trees，Guide the orderly development of rural B&B clusters，The formation of a number of rural 188bet game gathering areas。

Interpretation of benefits

Urban residents’ leisure and vacation needs、Rural revitalization and urban-rural interaction，Promote the reshaping of urban-rural relations，One of the manifestations is that rural areas have become an important carrier of 188bet game for urban residents，188bet game revitalizes rural areas、Rejuvenation offers some possibilities。

In the above statement，Country B&B Cluster、Rural 188bet game gathering area，are two keywords，This is also a concept that is repeatedly mentioned in many provinces and cities currently。One of the directions is also the chainization of product formats、Centralized supply，A destination that forms a comprehensive experience，Comply with current consumer demand and product model。

Taking the rural B&B cluster as an example，In the past, rural B&Bs tended to be independent，In operation、Business Model、There are many problems in remote replication and other aspects，B&B cluster is one 188bet game corresponding solutions，Differentiated cluster supply of multiple B&B brands，brings a different accommodation experience，Helps attract greater traffic，Promoting infrastructure construction、Cost amortization of hardware construction、Land use, etc.，It will have a positive effect，At the same time, it can also promote it to become a comprehensive destination。

Nine、"Action Plan": Strengthening government departments and industry associations、Enterprise、School、Internet platform and other collaboration，Train new occupations and new types of work that adapt to the development of new 188bet game，Strengthening the training evaluation of new professional practitioners。

Interpretation of benefits

So many new 188bet game policies and corresponding thinking and logic have been mentioned above，In the end, there must be the right person to implement it，Insufficient talents，It is inevitable that there are castles in the air。

Shortcomings in the supply of 188bet game talents、Contradiction between supply and demand，Currently increasing。

Cultivation and training of 188bet game talents、Evaluation and other systems urgently need to be established，But it will be a long-term systematic process，Pain points are hard to eliminate，It will also be a relatively huge market。Cultivation and competition around 188bet game talents，It will be one of the big moves of the destination，This is another test of its industrial development situation、Matching conditions, etc.。