September 2021，Morning rush hour in Beijing，Before the huge crowd dispersed into the steel forest of CBD，People often have to go through long underground corridors first——188bet mobile is the famous Guomao Subway Station，Both inside and outside the gate are battlegrounds for advertisers。

From one month ago，A large poster of Universal Studios Beijing is posted 188bet mobile waiting area of ​​Line 10，Kung Fu Panda and Transformers join together，Attract every young person who has just been squeezed off the subway。

Line 1 at the other end，The fireworks are bright on the electronic screen，The castle promotional picture of 188bet mobile is brilliant，Anyone passing by can’t help but look at Mickey Mouse twice。

The golden node of National Day cannot be missed。Underground 188bet mobile most congested and hurried imperial capital，Amusement park giants are selling fun and reverie，Seize the upcoming holiday for migrant workers。

188bet mobile and Universal Studios one south and one north，With world-class cultural symbols，Harvest endless voice and wealth。Both are seductive dreamers，A family wants to fulfill fans’ blockbuster dreams，Another company’s slogan is “Light up the strange dreams in your heart”。

Behind Universal Studios and 188bet mobile，The other side that rarely gets the spotlight，A number of local live-action entertainment projects are still on the bumpy IP road——A strong man can cut off his wrist，There are also those who are stuck in the quagmire。

They don’t know who to turn to to fulfill their dreams.

Ambition

The 188bet mobile is set back to 2009.

The first decade 188bet mobile new century is about to pass，The exciting drumbeat 188bet mobile times makes Chinese people full of passion。Not long after the 2008 Beijing Olympic Games concluded successfully，The 2010 Shanghai World Expo is coming again。

The autumn caught between two great events，Shanghai Shangri-La Hotel held an on-site promotion meeting for 188bet mobile。

According to Shanghai Securities News，Brokerages participating in the promotion meeting、People from all walks of life, including funds, lined up at the door 188bet mobile venue “长龙”。Because the queue is too long，Slow completion of sign-in procedure，The promotion meeting at 3 pm was postponed for a quarter of an hour。The enthusiasm 188bet mobile market is exciting，The sponsor CITIC Construction Investment also followed the trend and gave 23.8 yuan to 27.Valuation range of 3 yuan。

Facing the crowd with flashing eyes，Wang Zhongjun, Chairman of Huayi Brothers said，The company’s goal is to build a brokerage company、Movie、TV、A film and television kingdom with four development directions for theater distribution。He said，The companies I admire most are companies like 188bet mobile。

188bet mobile Zhongjun who has experience of studying abroad，Never be afraid of being the first to eat crabs。

June 2001，Not long after Feng Xiaogang finished filming the movie "Big Shot"。As the chief producer, Wang Zhongjun was interviewed by 188bet mobile Youth Daily，expressed slightly excitedly，"Big Shot" is the first time that a Chinese-foreign co-production is dominated by Chinese personnel，It will effectively change the situation in the past that China did not have the right to participate in the global box office sharing of co-productions。

This "Big Shot" finally landed in theaters in nearly twenty overseas countries。Under the leadership of Wang Zhongjun，188bet mobile has China’s first film to hit the global box office。

There are always such pioneering achievements in his vision，unchanged over the years。Also at that promotion meeting，Wang Zhongjun revealed，He already has preliminary intention，A 188bet mobile will be built with the theme of movies and TV shows produced by Huayi Brothers。

Many years later，Wang Zhongjun and 188bet mobile who are selling paintings in an emergency，Written in various lonely narratives by tabloids。But at least that sunny afternoon in 2009，He once held the ticket proudly。

He didn’t break his promise。Before the official opening of Shanghai Disneyland in 2016，Huayi Brothers’ 188bet mobile layout has a long way to go。

188bet mobile’s first movie town project is located in Haikou City, Hainan Province，Named as Haikou Mission Hills 188bet mobile Feng Xiaogang Film Commune。June 2014，Feng Xiaogang Film Commune officially opens，Using classic movie scenes such as Feng Xiaogang's "1942" as selling points。

December 188bet mobile same year，Huayi Brothers CEO Wang Zhonglei speaks，Brand-authorized live entertainment projects will be launched in 20 cities in the next 4 to 5 years，Contributes US billion in revenue to Huayi every year。

Within a few years，188bet mobile’ Movie Town、Movie world and other projects are blooming everywhere，Landed in Suzhou、Changsha、Zhengzhou and other cities。2017 company annual report display，A total of 18 live entertainment projects have been signed。

The dream of becoming a Chinese 188bet mobile，Visible as never before。About this business，Huayi Brothers are not the only dream chasers。

September 2015，Xishuangbanna Wanda International Resort officially opens，The&ldquo who often criticizes 188bet mobile;The richest man”Wang Jianlin finally got his wish and landed a heavy son。

Xishuangbanna Wanda Happy Theme Park becomes the first theme park operated by Wanda，An area of ​​5.3 square kilometers，Total investment exceeds 15 billion yuan。The headlines reported by the media at the time were huge，It seems that Wang Jianlin declared war with 188bet mobile overnight。

June 188bet mobile following year，Shanghai Disneyland officially opens。Three months later，Wang Jianlin attended the opening ceremony of Hefei Wanda Cultural Tourism City，Announced that Wanda will invest another 10 billion yuan，Building additional indoor entertainment facilities for Hefei Wanda City。

Meanwhile，Wanda Group is building another eight&ldquo in other parts of China;Wanda City”，Implemented Wang Jianlin“A good tiger cannot hold back a pack of wolves”’s competitive philosophy，want“Let 188bet mobile be unable to make profits in China within 20 years”。

The day we watched the performance at Hefei Wanda City，Wang Jianlin made bold remarks to the officials and media present: “Wanda is determined to build Hefei Wanda City into a world-class tourism project，Making Hefei a world-class tourist destination。&188bet mobile;

From Hefei to 188bet mobile，About 460 kilometers by car。Wanda City and Disneyland are separated into two places，The distance between them is not just a spatial interval。

Rout

The second decade 188bet mobile 21st century has passed quickly，The high spirits will eventually come to an end。

July 2017，Wanda Commercial、Sunac China joint announcement，Sunac Real Estate Group with 335.9.5 billion yuan acquisition of 76 hotels in Wanda project，With 295.7.5 billion acquisition of 91% equity in 13 188bet mobile projects including Wanda Xishuangbanna 188bet mobile Real Estate，Total amount reaches 631.700 million yuan。

188bet mobile is the grand opening of Hefei Wanda City，Less than a year has passed。In Wanda Group’s 2016 work report half a year ago，Wang Jianlin also claimed to increase tourism investment，Plan to open 25 Wanda cities around the world by 2025。

October 2018，Wanda Group announced again，After friendly negotiation between both parties，The design of Wanda Original Cultural Tourism Group and 13 cultural tourism projects funded by Sunac、Construction、Management Company。Wanda will use all resources，Fully support the smooth opening and operation 188bet mobile Wanda City project acquired by Sunac but not yet opened。

Acquisition for this step，Sunac paid 62.8.1 billion yuan，Full takeover of Wanda Cultural Tourism Real Estate。Wang Jianlin completely quit the game。On the matter of building a 188bet mobile，Whether you are a film and television giant or the richest man in real estate，Everyone has to follow the rules。

Wanda’s previous strategy was to develop local cultural IP，From regional characteristics、Historical stories and other perspectives。It’s a pity that Wanda lacks the gene to create content，The designed character IP is not systematic，such as“Butterfly Princess&188bet mobile;etc.，Gradually forgotten by people。

In Wang Jianlin’s vision，It is feasible for a group of wolves to swallow a tiger。He once said in an interview，188bet mobile’s construction cost is 9 to 10 times that of Wanda City、The management cost is 5 times that of Wanda City，Disneyland is expensive，Difficulty maintaining financial balance，Raising prices will inevitably lead to the loss of customers。

Wang Jianlin once proudly told the media: “The number of equipment in Nanchang Amusement Park reaches 46，Nearly twice as many as Shanghai Disneyland。&188bet mobile;There are traces of his confidence。The total investment of Nanchang Wanda City exceeds 40 billion yuan，The figure even exceeds the US.5 billion investment in Shanghai Disneyland，The latter is approximately RMB 35.4 billion。

But the problem is，Not all 188bet mobile 40 billion was spent on Wanda Park。Nanchang Wanda City contains all elements of a commercial real estate complex: a theme park、Commercial Street、Shopping malls and hotel groups……The actual investment amount received in tourism projects such as Nanchang Wanda Park is 7 billion yuan，Accounting for less than one-fifth of Wanda City’s total investment，The gap with Disney is like a chasm。

Uneven thickness has become Wanda’s weakness。The genes of commercial real estate are deep in the company’s bones，The abundant real estate business cannot support the thin 188bet mobile sector。Although it has the powerful Wanda Cinema Line，But the two are still doing their own thing under Wang Jianlin's nose。

After 2018，Wanda’s dream of competing against 188bet mobile ended abruptly，Lingyun’s ambitions only leave ruins on the Internet。

For the other Mr. 188bet mobile, the fierce battle continues.

June 26, 2021，188bet mobile (Jinan) Movie Town officially opens，A grand opening night was held。But in the list of dozens of contracted projects，Only a handful of people open their doors in real excitement。

We gathered Wang Zhongjun four years ago、Zhang Guoli、188bet mobile (Nanjing) Movie Town where Feng Xiaogang shares the platform，There are so few people around now。August 2021，Nanjing Huayi Film Town Cultural Industry Development Co., Ltd. canceled，188bet mobile had withdrawn as early as April。

188bet mobile 2021 Semi-annual Report Display，Operating revenue from brand licensing and live entertainment segment is 52.95 million yuan，Increased by 433 compared with the same period last year.11%。Haikou、Changsha、Suzhou、Zhengzhou、Real-life projects in five places in Jinan realize the linkage of five cities。

In fact，The high growth rate of 188bet mobile’ live entertainment sector is largely due to the epidemic，The data for the same period in 2020 is extremely low，Inflated relative performance。From the perspective of operating income composition，Brand licensing and live entertainment revenue account for 9% of Huayi’s overall revenue.15%。Real-life entertainment projects enrich Huayi’s business scope，But it is far from achieving a breakthrough in size。

The Wang brothers boasted about Haikou，Live-action entertainment earns billion per year。According to 188bet mobile standard，Currently more than 50 million yuan in revenue，I’m afraid it needs to grow a thousand times to achieve the goal。

Huayi’s past trump card was its film and television resources，Especially Feng Xiaogang’s golden business card。But the audience 188bet mobile movie town is always vague。

Horizontal comparison with Universal Studios, which is also a movie 188bet mobile，The entertainment attributes of Huayi Movie Town appear weak。Even among the core fan base，Movie towns are not a common option when making travel plans。

The bigger disadvantage of betting on Feng Xiaogang is，The appeal of 188bet mobile parks depends on individual artistic expression，Therefore the risk is extremely high。The popularity of old movies dissipates over time，Once Director Feng enters creative bottleneck，Can’t come up with new works that are influential enough，The appeal of Huayi Movie Town to a new generation of audiences will be greatly reduced。

Not to mention with "Harry·Comparison of Potter" and "Transformers"，The coverage group of Feng Xiaogang’s movies is not necessarily broad enough。In addition, the investment volume 188bet mobile movie town is limited，Huayi Brothers rarely plans to expand the park during its subsequent operations。

After several years of actual practice，The tone of Huayi Brothers’ financial report has changed，Attitude towards real-life scenes further shifts towards asset-light model。Newly opened Jinan Movie Town，The film and television IP combined with the project is the web drama "The Treasure List 188bet mobile Antique Bureau"。Its main selling point has shifted to focus on the concept 188bet mobile studio，Restore the street architecture in the style 188bet mobile Republic of China，Attract tourists to check in。

From Feng-style movies to sequel web dramas，Lost“Movies&188bet mobile;’s movie town，Audience portrait is still chaotic。

Looking back at the summer ten years ago，A series of measures were once regarded as the real starting point for Huayi’s layout of 188bet mobile parks。

July 2011，Huayi Brothers registered and established Huayi Brothers (Tianjin) Live Entertainment Co., Ltd. in Tianjin，Registered capital 30 million yuan，The company’s shareholding ratio is 100%。August 188bet mobile same year，Huayi Brothers announced that it will use super-raised funds to increase capital in Tianjin Live Entertainment Company1.100 million yuan，For investment and management of cultural tourism industry。Wang Zhongjun’s passion is pinned on this。

However, times are pressing，The annual report shows that Tianjin Live 188bet mobile Company lost 6074 in 2019.980,000 yuan，Continue to lose 5558 in 2020.600,000 yuan。

August 13, 2021，Huayi Brothers announced，Plans to transfer 15% 188bet mobile equity held by Tianjin Live Entertainment Company to Tibet Jingyuan Enterprise Management Co., Ltd.，The transfer price is 2.2.5 billion yuan。Before this，Huayi Brothers has sold 49% 188bet mobile shares of Tianjin Live Entertainment Company。After this transaction is completed，Huayi’s shareholding proportion further decreased，This company will no longer be included in Huayi Brothers’ consolidated statements。

The story is far from over yet，But 188bet mobile’s momentum has slowly dissipated。

A piece of cake with fragrant aroma，It tastes like tasteless chewing。188bet mobile may be a good tiger，But Wanda and Huayi failed to become a pack of wolves as they wished。

Ambition

This summer，Shanghai 188bet mobile Resort celebrates its fifth anniversary。

October 1998，Robert·, then president of Walt 188bet mobile International;Iger leaves his wife Willow, who was nine months pregnant，First time flying to Shanghai, China，Selecting a site for a grand project。

Chinese officials led Iger to look at three candidate sites，Ask him to make a quick decision，One of them is located in Pudong, 188bet mobile。

The scene of Pudong at that time and“Modernization&188bet mobile;A far different word。Iger recalled in "The Journey of a Lifetime": “There are several ditches in the village，There are still children and stray dogs walking around。Between the dilapidated houses and the occasional canteen，Small vegetable plots are scattered here and there。&188bet mobile;

But Iger did not feel contempt，He realized that the location of this land was impeccable，“On one side is the Pudong International Airport that will open soon，On the other side is what is about to become one 188bet mobile largest and most vibrant cities in the world‘Downtown’”。Between the ditch and the vegetable field，He tried to imagine what the Disney Castle would look like here。

Within the next 18 years，Iger has revisited this place more than 40 times，He visited many important people。Since 2005，Iger becomes Disney CEO，And regards Shanghai Disneyland as one 188bet mobile most important projects in his career。

Disneyland’s Global Expansion，Represents Robert·One of Iger’s three core goals after taking charge of 188bet mobile: becoming a truly global company。And the other two key strategies，respectively“Create high-quality brand content”with“Embrace technology”。

These visions rescued 188bet mobile from trouble。Iger realizes，“Simply creating a lot of content is not enough，Even simply creating a lot of quality content is not enough。With the explosive growth of choice space，Consumers need to have the discretion to allocate time and money。As a powerful tool to guide consumer behavior，Great brands will become more important。”

On the road to creating a great brand，Iger has acquired Pixar Animation、Marvel Studios and Lucasfilm，Includes Marvel Super Heroes、A series of super IPs such as "Star Wars" have been included in 188bet mobile's business territory。The continuous vitality of IP not only creates mythical movie box office，Also injects vitality into Disneyland。

December 2015，"Star Wars: The Force Awakens" is released in the United States，The final global box office total exceeded 2 billion US dollars，So far ranks fourth at the global box office in film history。May 2019，The new theme park of Disneyland California, which took five years to build, is officially open，It is named“Star Wars: Galaxy’s Edge&188bet mobile;。

April 2018，The seventh theme park of Shanghai Disneyland“188bet mobile⋅Pixar Toy Story”The theme park officially opens。More than three years have passed，Item“The spring dog turns around”17894_17902;Spring Dog”Having chased my own tail 990,000 times——Maybe still chasing at this moment。

2016，"Zootopia" produced by 188bet mobile Pictures has earned a total box office of over 1 billion US dollars in the global market，Won the 89th Academy Award for Best Feature Animation。June 2021，Shanghai Disneyland announced“Zootopia”The theme scenic spot will open in 2023，As the eighth largest theme park in Shanghai Disneyland。

Enter 188bet mobile

The enterprising 188bet mobile is not the only star on the stage。Five years after the opening of Shanghai Disneyland，Another heavyweight player from the United States appears。

The most popular word in China’s cultural and tourism circles today，Not“Universal Studios Beijing”No one else。Before the grand opening，This giant project is also like what 188bet mobile has experienced before，Going through a long road to China。

According to "Beijing Daily" report，As early as twenty years ago，Beijing is in contact and negotiating with Universal Group on matters related to the construction of Universal Studios in Beijing。October 2001，Both parties signed a letter of intent for cooperation，And prepare a 188bet mobile proposal and submit it to the former National Development Planning Commission，But due to the national macro-control policy，188bet mobile approval process suspended。

"China Culture News" reported，Universal Studios was listed as&ldquoin 2009;Beijing’s key projects in 2009&188bet mobile;。However, this project failed to receive approval，Aground again，The reason is that we hope to make in-depth demonstrations from the perspective of cultural strategy。

June 2013，The project has finally been approved for construction，The project application report and professional report took a total of 15 months。September 2014，The project has been officially approved。October 188bet mobile same year，China and the United States hold a global media conference in Beijing，Big news attracts worldwide attention。

Afterwards，The negotiation 188bet mobile joint venture agreement between China and the United States took nearly a year，Until the formal signing 188bet mobile joint venture agreement in September 2015。Yu Xuezhong, general manager of Beijing Shouhuan Cultural Tourism Investment Co., Ltd., once said in an interview: “Both sides have formed negotiating teams，A total of 8 law firms were invited，The negotiation agreement reaches 700,000 words，Every negotiation is very cautious。”

Universal Studios’ path to China is similar to 188bet mobile’s，An equity division method that meets the expectations of all parties is a prerequisite for project advancement。

Shanghai Disneyland is jointly operated by Chinese and American companies，The two partners invested in and established two owner companies and a management company。Chinese Shanghai Shendi Group holds 57% 188bet mobile owner company’s shares，American Disney holds the remaining 43% shares。For Management Company，Disney holds 70% 188bet mobile shares，Shendi holds 30% 188bet mobile shares。Shendi Group is owned by Lujiazui Group、Jinjiang Group、Shanghai Media Group、Bailian Group consists of four companies。

Same，Universal Studios Beijing is jointly owned by Chinese and American companies。Shouhuan Investment, jointly established by 5 state-owned enterprises, holds 70% 188bet mobile project shares，Responsible for development and operations；The American Comcast Universal Theme Parks and Resorts Group holds the remaining 30% shares。

188bet mobile has different implementation models in different regions，Divided into authorized operations、Sole proprietorship、Joint ventures and other categories。Universal Studios mostly adopts the intellectual property licensing model。For the Chinese market，Both finally chose joint venture operation。

After the entry of well-known state-owned enterprises，Local advantages taken 188bet mobile extreme。

According to "Legal Evening News" report，In the process of building Universal Studios，Fafa Group is responsible for the renovation 188bet mobile Beijing-Harbin Expressway and the Sixth Ring Road，Build two new overpasses directly leading to the resort；Beijing Investment Corporation is responsible for the construction 188bet mobile east extension project of Metro Line 7 and the south extension project of Batong Line，Extend the subway terminal to the resort；Tongzhou District is responsible for municipal supporting facilities，Place the water needed for the project、Electricity、Qi、Various municipal pipelines such as heat are connected to the project site。

188bet mobile and Universal Studios have successively entered China，Represents the general trend of global live-action entertainment。

July 2020，The Themed Entertainment Association (TEA) and the AECOM Economic Consulting Team jointly released the "2019 188bet mobile and Museum Report"。Data display，The total number of visitors to the top 20 parks in North America in 2019 was 1.59.1 billion people，Growth is only 1%。The total number of visitors to Europe’s top 20 parks in 2019 was 6465.70,000 people，Down by 1.1%。

Compared to the sluggish European and American regions，The Chinese market shows a completely different look。Data display provided by ResearchandMarkets, an international market analysis agency，China’s 188bet mobile market size (in terms of sales) reached US.5 billion in 2020，The compound annual growth rate (CAGR) is expected to reach 7 from 2020 to 2027.2%，The market size will reach US.8 billion in 2027。

With the steady increase in per capita disposable income of residents，The demand for tourism and leisure is released，China’s market vitality will be further stimulated。188bet mobile giants that are stuck in bottlenecks in Europe and the United States，They all set their sights on the East。

Merlin Entertainments follows 188bet mobile and Universal Studios，Frequent layout and placement。The world’s first indoor theme park owned by Merlin Entertainments“Peppa Pig’s Fun World”Landed in Shanghai in October 2018。What’s more striking is，Merlin Entertainment finalizes three major projects in succession，will be located in Tianfu New District, Sichuan、Shanghai Jinshan District、Building a Lego theme park in Fangshan District, Beijing，This shows that it attaches great importance to the Chinese market。

As time progresses，The&ldquo who set foot on this land;Good Tiger&188bet mobile;There will only be more and more，Why local theme parks break through？

Race

188bet mobile is not only the conversion end of IP，It is also building a new super IP。

March 2018，A pink and purple rabbit companion joins 188bet mobile，Chinese name is Xingdailu。Today，Superimposed Stellar-themed merchandise sold at the resort，The total height is equivalent to 119 Mount Everests。

September this year，The&ldquo where Xingdailu is located;Duffy Family&188bet mobile;Add another little fox“Lina Belle&188bet mobile;。Lina Belle quickly became famous，jokingly called "ldquo" by netizens;New top female stars&188bet mobile;。

Universal Studios in the north also has its own traffic password，Megatron’s interesting interaction with tourists attracted the attention 188bet mobile entire network。When Lena Belle and Megatron compete for popularity on the trending list，The economics 188bet mobile park IP behind it have been deduced to a new stage。

Compared to Mickey Mouse，Lina Belle’s background story is extremely thin，It can be summarized in just four or five sentences。Although the stories 188bet mobile created for the Duffy family are very small，But Stella Dew can still capture the hearts of fans。

On the one hand，Disney’s ability to grasp the audience’s aesthetics is unquestionable，Bright colors、Furry small mammals，Accurately hits the girl’s heart。On the other hand，The popularity 188bet mobile Duffy family shows Disney’s extremely high brand value，Solved the communication cost and trust threshold for consumers。

The superposition of brand effect and scale effect，188bet mobile seems effortless，created a paradise IP that local companies can only dream of。

The proportion of domestic park ticket revenue is much higher than that of Disney，This is a problem that has lasted for many years。The essence is that China’s paradise IP is weak，It also exposes the weaknesses 188bet mobile local IP chain。

From the perspective of user perception，IP fever seems to have been rising for a long time。On the matter of building a cultural brand，Local companies in the industry are sparing no effort。Huaqiang Fantawild Development“Bear infested&188bet mobile;Theme Project，Happy Valley Group and Kuaikan Comics signed a strategic cooperation agreement，Everyone aims at this。

From a global perspective，Local IP development obviously has huge room for development。The currently popular IP adaptation，The mainstream method is to draw materials from online literature platforms，Develop towards the film and game terminal，But very few can extend to physical 188bet mobile and offline peripherals。

This leads to the lack of cluster effect of domestic IP，So much so that the talent reserve is chronically insufficient，The result must be low professionalization of IP development。Although the concept has become popular，But the quality of IP still needs to go further、Longer period of cultivation。This is a common proposition for the upstream and downstream 188bet mobile cultural industry，Cannot be done quickly。

Epilogue

Celebrating the fifth anniversary，Shanghai 188bet mobile announced a series of interesting numbers。

Five years，Shanghai Disneyland sold 5.77 million plush toys、More than 2.5 million badges、4.4 million burgers and approximately 5 million Mickey and Minnie classic ice creams；Over 13 million 188bet mobile-themed stickers distributed to guests；Iconic attractions“Creating Extreme Speed ​​Light Wheel”has a running mileage of more than 1.6 million kilometers……

In the data released by 188bet mobile，The last item written is“5+50”——2021 is the fifth anniversary of Shanghai 188bet mobile Resort，It is also the 50th anniversary of Disneyland Resort in Orlando, USA。

Compared to the huge sales of millions of souvenirs，小“5&188bet mobile;and“50&188bet mobile;Looks very inconspicuous，But it can make all the latecomers who are struggling to catch up take a breath。

The bad news is，188bet mobile face of decades of first-mover advantage，Any ambitious competition is destined to be a long marathon。

The good news is，For all the dreamers，“Beyond 188bet mobile”A suspicious target in itself。

Because even 188bet mobile itself，I will always run away in fear on this runway——Before the world’s preference expires。