New round of epidemic counterattack，Another heavy blow to the cultural 188bet industry that is still recovering，The national 188bet market has entered a freezing point again。Recent，Multiple places issued intensive epidemic prevention emergency notices，Or close all tourist attractions，Or follow“Limited、Reservation、Staggered peak”’s overall requirement to re-implement strict management，Traditional scenic spots bear the brunt。

Drop in passenger flow caused by the epidemic，Just one of the many difficulties faced by traditional scenic spots。In recent years，Scenic spot 188bet dominated by sightseeing tours is seriously homogenized，Difficult to be competitive，“Back by the mountain and eat the mountain”’s development model makes tickets the main source of income，In the context of ticket price reduction，The income growth of a large number of scenic spots has stagnated or even suffered losses。In this context，Break ticket dependence、Product innovation has become the key word for the transformation of traditional scenic spots，The impact of the epidemic has made transformation even more urgent。

How to get out of the scenic spot“Back by the mountain and eat the mountain”’s current situation，Extensive management“One-time travel”Highly sticky、The transformation of quality 188bet that values ​​experience？Recent，Zhihui“Cultural 188bet Study House”Invited to the online open class is Qi Zheng, co-founder and COO of Dalian Botao Culture Technology Co., Ltd.，Building projects for domestic scenic spots、Severe homogeneity、Channel dependence and other issues，With“Use technological innovation to create new value for the cultural 188bet industry”Shared as topic，Analysis of how to rely on technology、Art、Innovative model of cultural integration，Broaden the future innovation path of China’s scenic spots。

The following is a compilation of Qizheng theme sharing content

Hello everyone，I am Qi Zheng, the co-founder of Botao Culture，I’m glad to be able to communicate with you all in this way，The title of what I will share with you next is "Using technological innovation to create a cultural 188bet industry";New value”，“Hot item”The growth path of cultural 188bet products》。

I think innovation is very difficult，Because innovation really requires a genius mind，There are 188bet hard-core technologies，There is 188bet a need for precise insights into the industry，Innovation requires responsibility and courage，Investment and persistence，We are 188bet very grateful to our many partners in this regard，For example, Qingming Shanghe Garden in Kaifeng，And Tianmen Mountain in Zhangjiajie，We all formed a group to innovate together。

Innovation requires emotion、Passion、Attention and trust，Build a team，With Bo Tao as the core，Then with our partners、Close cooperation between upstream and downstream enterprises。Innovation requires stepping out of the logical comfort zone，Many things seem to be enough，But we must do better。Break the original fixed thinking，Need constant adventure，But 188bet risk must be within your ability to bear，So we will do direct project tracking before every innovation project，Use amoeba’s management method to become a small team’s innovation。

No innovation means mediocrity，Mediocrity in the future means 188bet will be difficult to survive。

What will China’s tourist attractions rely on for future development，Why do people come，A few questions to think through，That’s why tourists come。Second，How to ensure their stickiness，How to create the IP of the scenic spot，Especially what form of expression should be used for the IP of scenic spots，What kind of publicity methods are used，Ensure that the IP of the scenic spot can exert its due effect，188bet is a question we have been thinking about。

Previously we also believed that the development of scenic spots encountered three major backward thinking。The most backward thinking，I think function-driven means project，Homogeneity is very serious，There is no emotion in 188bet，No features either，188bet depends on function，This is the first backward thinking we think。

The second most backward thinking is channel driven。Dependent on channels，Let Li Lake，Need price competition，Functional design is not for consumers，But only for channels。188bet is the second most backward thinking in our opinion。

The third most backward thinking is order inversion。Starting infrastructure construction without thinking about the content，So there is a lot of investment in infrastructure，Return is slow，Change the wrong direction and then change 188bet again，Resulting in the delay of the entire construction period and the expansion of investment。In fact，After the scenic spot opens，Didn’t get very good results。We believe that these are three backward thinking affecting the scenic spots，Influences tourists’ experience and our profit methods。

Just like function driver，188bet misunderstanding is uniqueness，I want what others don’t have，I want to surpass others，188bet is the first unique theory，In fact, many projects are no longer unique，But if what you do meets your requirements，Comply with the characteristics of IP，Meet the investment return needs of the scenic spot，That is the only thing but not the most important。

Second，Technology，Looking forward to the most advanced technology，Afraid of falling behind in technology，We don’t think so，Technology is actually improving all the time，But the technology that is more suitable for 188bet is more valuable to 188bet。

Third，Emphasis on hardness and lightness on softness，Spend a lot of investment on equipment，Not willing to spend money on design。Actually，We believe that design can bring 188bet life to equipment，Be able to spend a small amount of money to do big things，So we believe that emphasizing hard and despising software means emphasizing hardware，Heavy Equipment、Light content is actually a very wrong approach。

There is also a channel-driven feature。Before，Me and many travel agencies，There are also channels that I have dealt with，Mainly in channels，Maybe more people still have difficulty surviving these years because of travel agencies and channels，But I think the most important thing is the positioning of target customers，188bet’s rather vague。What kind of people do we serve?，Is an enthusiast，Still an ordinary senior group，Still a family trip、Couples Travel，Be sure to clearly define your target customers，Is 188bet for channel projects under construction，Still doing projects for tourists，Obviously we are still doing the project for tourists。Make the project perfect、Specialized，Then long-term development，Instead of saving money and making profits，Want short-term arbitrage。

So，Innovation-driven is the logic of cultural 188bet for the new generation。Because the tourist group has undergone tremendous changes，His excitement、Focus，His satisfaction experience points are also constantly improving。

Last year，Station B has launched a promotional video for Houlang，Very well done，We also think that those born in the 1970s and 1980s，Belongs to the front wave generation，The former wave generation is a generation of responsibility and responsibility，They are the generation that has seen the world’s Internet，But 188bet is now at the peak of mainstream social and economic consumption，188bet mainly focuses on family travel。

There is still a generation behind the waves，The post-wave generation refers to those born in the 1990s，The generation born in the 1990s is a self-centered and brave generation，They are the natives 188bet Internet，There was internet when they were born，Is gradually assuming the responsibility of mainstream consumption，Broader horizons，Pursue more self。

So we have to serve those born in the 1970s、Post-80s，To be born in the 1990s，What kind of product should we make together for the times？We see the most popular products around the world，Like Star Edge、Pirates of the Caribbean、Frozen、Avatar Flying Cinema，There is 188bet the Genesis Experience Center，Including the golden horse made in Chengdu Sunac Paradise，I think they are all in line with the current consumption habits of traveling，Provide people with the desired tour experience。

The consumption patterns of the new generation of tourists are 188bet changing，They must regard interest as king，Pursue your own personality，And highly dependent on mobile social networking，You can 188bet set up check-in evaluation in advance，They will make a lot of preparations，Then will continue to share，Can use social tools，Use your mobile phone to show what you see to your circle of friends，Experience new projects。

So we believe that the cultural travel industry needs innovative products that focus on the future，The cultural 188bet industry needs screaming cultural 188bet landmarks。Now I upload a video，Please enjoy it。

What I just played for you is what we proposed“Cultural 188bet Landmark”17011_17014，It’s technology、Art、Innovative model of cultural integration，Is one of the best ways to solve the future innovation of China’s scenic spots。

The core elements of innovation drive have five perspectives。First, creativity，There must be a constant source of creativity，Technology is the means of implementation，Culture is the soul，188bet is necessary to express creativity through scientific and technological means，Bring new experience to tourists，And to create an emotional relationship，This is what we believe is the core element of innovation driven。

Why should we be a landmark of cultural 188bet?？This is how we understand it。

Screaming landmarks are visible highlights，Screaming landmarks are the engines of traffic，Screaming landmarks are the theoretical practice of screaming aesthetics。With Screaming Culture and 188bet、Screaming Landmark，More customers will be attracted，It will also allow everyone to experience it very intuitively，And it will continue to spread in the future。

How to create a screaming landmark of cultural 188bet?

Five elements are needed to create a screaming landmark of cultural 188bet，First of all, you must have artistic creativity，Need to dig into culture，It is also necessary to use technical feasibility，We must also use the spirit of craftsmanship、To gain insight into human nature。

A son of the earth from Jiuquan, Gansu，Big yellow duck in the Summer Palace in Beijing，Donald Duck at Shanghai Disney，There are 188bet statues of Ali and Nino in Georgia，These cases are all very successful landmark cases that are well-known in the world。

The Black Rock City Burning Man Festival in the United States is also a world-renowned cultural and 188bet event，Every year, people from all over the world visit the Burning Man Festival in Black Rock City, USA，This also triggered our further thinking on the role of cultural 188bet landmarks。

With 188bet thought，Combined with a personal experience of mine，We have a new business model and a new product。

I am a technology geek，I don’t usually travel，Later due to work reasons，Visited Huangshan five times，But I have never seen the welcoming pine in Huangshan Mountain，Because three times 188bet was due to physical reasons，I didn’t reach the top to see the welcoming pine twice because of weather conditions。So I just want to be an ordinary tourist，Maybe you will only go to Huangshan once in your life，Spent 5,000 yuan with family and friends，Everyone only has one day to visit Huangshan，But not everyone can see the most beautiful side of Huangshan。So I was thinking，Can I create an experience for everyone based on my experience，Let everyone see the most beautiful side of Huangshan Mountain in one day for only 50 yuan。

We have worked hard for ten years to develop a product，This product is called“360 Extreme Flying Ball”。In this flying theater，You can fly over Huangshan，You can see the most beautiful side of Huangshan Mountain，You can see the sea of ​​clouds、Buddha’s Light，You can see Tunxi Old Street，You can also see Huangshan Mountain，You can also see what items can be visited around Huangshan。This is what I am pursuing，Take eight minutes，Let everyone see the most beautiful side of Huangshan Mountain for only 50 yuan。This project has been implemented in Huangshan，This is our Huangshan 188bet Experience Center。With the success of this project，We are considering whether this form can be implemented across the country。

So at that time，I will design this business model——360 business model，188bet takes three years，Construct 60 extreme flying balls in 5A-level scenic spots across the country，Each ultimate fly ball has a customized video，Now this business plan has been completed in 2020，Bo Tao has built 68 extreme flying balls so far，Every extreme fly ball has a customized video，You can fly over Huangshan Mountain with us，Flying over Mount Tai，Flying over Yuntai Mountain，Flying Over the Sky Eye。

360 Extreme Flying Ball has 188bet become a hot item in the industry，Mainly because of these aspects:

First，From the government，I think many are still under the management 188bet government，The government needs to be easy to manage，Very mature project，High security、High feasibility。

There are also scenic spots，Need high-quality secondary sales projects，In addition to giving away tickets，Can more tourists come and experience 188bet，Then you are willing to spend，And 188bet is a second consumption。

From a tourist’s perspective，He may only visit Huangshan once in his life，Come to this scenic spot without any regrets。This is to consider 188bet from three angles，188bet’s the government’s needs、The needs of scenic spots and the needs of customers。

Our core product development ideas，188bet is a center，Two basic points，Everything is centered on the wonderful experience of tourists，Tourists arrive at the scenic spot，Arrived in paradise，Arrived in a city，What does he want to experience，How to experience 188bet，Who to experience with?，How much does 188bet cost，How long to watch，How to share with others，These are all things we have to consider。So everything is centered on the wonderful experience of tourists，This is the first center。

The first basic point is feasibility as the basic point，Many 188bet have invested too much，Or the technical requirements are too high，Or the construction period is too long，I don’t think so，We must take feasibility as the basic point。After issuing the corresponding feasibility report，The investment scale must be controllable，Then the construction time is controllable，There are still technical capabilities under control，There is still investment return that can meet expectations，There is another approval that has been implemented without any problems。

The second basic point is to take operations as the basic point。Product design、Construction、Both investment and implementation are guided by operations，We currently have an operations team of 50 people，188bet make preliminary preparations, post-tracking and maintenance for the implementation of the entire project，The entire system has been established，So operations are front-loaded。

360 Extreme Flying Ball has become the number one brand in China，Mainly because 188bet is also praised by the industry as the top two elimination in scenic spots。188bet has a famous name，188bet’s called Wudang Project。These five should be planned for the year，Construction in that year，Completed that year，Operation in the current year，Profit for the year。

Why can 360 Extreme Flying Ball become the number one flying ball brand in China？

First，Because of its high market share，Already implemented in 60 countries across the country，It is a very mature product。Second，In Si Si Scenic Spot and Dazhong Cultural 188bet Group，It is preferred，And won the Ministry of Culture’s One Belt and One Road National Trade and Investment Key Project in 2018。

These are some projects across the country，For example, 188bet Yun Doudou from Yuntai Mountain，188bet Sun Dasheng from Huaguo Mountain in Lianyungang，188bet the first heavenly eye in Guizhou, etc.。Start with these products，Botao’s products and business model have been updated——From the beginning, I just customized products for others，Development only，Became the full planner、Design、Production、Investment and Operation。

Opendome everywhere，Some parts are run by us，Some are operated by partners，But the visitor experience of every project is our greatest pride，Tourist experience satisfaction reached 100%，And the income is also very good，Because the entire broadcast content is only eight minutes，The passing rate is also very high，When 188bet was high, the pass rate could reach 3,000 people a day。The price per customer is also increasing，For example, the ticket price set by Tianyan at that time was 30 yuan，Later 188bet rose to 100 yuan，And demand exceeds supply，Become one of the must-visit items in the entire scenic spot。Each of our IPs will have a customized video，A special image，Then we made four sets of videos in total，Like Undersea Adventure，A bird’s eye view of China and other general themes，Playable in all venues。

Next，I want to share with you the IP of Mechanical Behemoth。The Behemoth Scream project has three main features，First of all, 188bet has beauty，188bet is steampunk + national trend，The details are very well done，188bet is the perfect combination of art and technology。Second，188bet has a sense of life，Its design concept comes from the traditional Chinese culture Shan Hai Jing、Journey to the West and other classic IPs，188bet uses modern technology to activate classic cultural IP，Let 188bet show a sense of life；Third，Feeling miraculous，Huge size，Complex structure，The vivid dynamics bring strong visual impact and surprising interactive experience to tourists，188bet can interact with you。These are the three major features of the Behemoth Scream project。

New media reports bring a lot of exposure，188bet a Douyin video that has received 110,000 likes，And there are hundreds of millions of exposures on the entire network，Becomes a real living advertisement。We are publishing on Weibo one after another、WeChat、Tiger Sniff、The Paper News、Titanium Media、Station B has received huge attention and praise。

In an era when all people are drama lovers，Scenic spots are more important“show”From me，The huge amount of attention behind self-media communication，Behind the attention is unlimited business opportunities。After having a giant beast，How to make behemoth+business，What business type to add，How to do 188bet？We Botao also have new thoughts。

The one we will launch in the future is called Oriental Mysterious Factory，The Oriental Mysterious Factory with Residence as the Core。We will build an internet celebrity check-in street in Dalian with Juxiong Beibei as the core。Why is 188bet called Beibei？A north represents the North Star，A north represents northerners，We want tourists across the country to feel the enthusiasm of northerners。

Xiongdong Street is located in Bingshan Huigu Industrial Park in the center of Dalian。Why choose Bingshan Huigu？Because Bingshan Huigu was originally an industrial factory，We converted the idle industrial factory into this commercial street，Turn decay into magic，Becoming an important method and means to stimulate the local experience cultural 188bet economy。

Finally, let’s introduce Bo Tao，We are engineers，is an artist，Also a manager，After Botao entered the cultural 188bet industry，We must do our best to create some new products and marketing for the cultural 188bet industry、Business methods，This is why we believe that our mission is to create the ultimate experience with heart。

This week we 188bet released the news that CYTS became the second largest shareholder of Botao，From the original proportion of 9.32%，Accounting for 15% now，Haichang Ocean Park is 188bet our third largest shareholder，has 188bet given Botao support for many years，Gives us many opportunities。

final，Please allow me to share Botao’s vision with everyone，Create with heart，Extreme experience，Make the world more interesting，Thank 188bet everyone。