1999，When Chen Xianghong is preparing for 188bet online sports betting tourism，There is still a blank piece of paper，Not a single visitor。188bet online sports betting was planned ten years later than Zhouzhuang (Suzhou Ancient Town)，Five years later than Xitang (Jiaxing Ancient Town)。But 20 years have passed，By 2019 (pre-epidemic level)，The number of tourists buying tickets in 188bet online sports betting has reached 9.6 million。

Of course，“188bet online sports betting”It means much more than that。“China·188bet online sports betting”——From theater festival to Internet conference，It has become a business card of China。

“Same ancient town，A different 188bet online sports betting”。This former advertising slogan is exactly what Chen Xianghong has been pursuing for twenty years。As a planner and designer，Every brick in 188bet online sports betting today、Every watt，All from Chen Xianghong: first draw them one by one，Let’s build it together with everyone。

Chen Xianghong is not a student of architecture，Not a natural entrepreneur。188bet online sports betting’s success，From its“Different”。This kind of“Different”，It is also derived from Chen Xianghong’s unique personal experience。In his words，“All experiences，It seems that they are all paving the way for me today。”This is the same as Apple founder Steve·The words of Steve Jobs are exactly the same:

Many life experiences，Unable to foresee its significance at the time。But when I look back one day in the future，Their meaning is extremely clear。188bet online sports betting have to believe，Those things in the past will jointly shape the 188bet online sports betting in the future。

This uniqueness，This is different，Put it in 188bet online sports betting’s genes，It’s innovation。Innovation is not exclusive to high-tech companies，Able to innovate in the service industry，This is the key factor that enables 188bet online sports betting to stand at the top of the industry。

The following is during the 188bet online sports betting Theater Festival，Chen Xianghong’s teaching content at Tsinghua-Qingteng Future Science and Technology School (Phase 3)，The system shared “How 188bet online sports betting became the 188bet online sports betting it is today”。

Read these contents carefully，Help us deepen our understanding of 188bet online sports betting，And more key details to understand the success of an ancient town、Core concepts and system paths，It will help a lot。

The following are excerpts 188bet online sports betting Chen Xianghong’s lectures:

Strategic Innovation in 188bet online sports betting

Strategic innovation is to act as a barrier to competition.

There are four streets in 188bet online sports betting，North, East, West, South。Twenty years，I only did two of them，That is, East Gate and West Gate。Why haven’t we done the other two yet？Because I didn’t convince myself，What to do。All products should be iterative。If the latter only imitates the successful former，This doesn’t make sense。

Reviewing the twenty years of 188bet online sports betting’s development，Divided into three stages: tourist town、Resort town and cultural town。The first stage of making Dongzha，What we do is“Sightseeing”；The second stage of the West Gate，What we do is“Vacation”。The planning of East Gate and West Gate is progressive，Also tied。Dongzha laid the foundation，Xizha is developing and growing，But the innovations are the same。

Although 188bet online sports betting started late，But the planning of East Gate and West Gate achieved several ";Number One”。

Use 188bet online sports betting materials to build a new house

“Repair the old with the old、Repair the old to remain the same”This is the first concept we proposed。I used to repair an old house，Used new materials，And we just bought old materials to repair。An ancient town，To make the overall style look like an ancient town，There are not just one or two houses that look alike。Looking at ancient cities and towns around the world，such as Florence、Milan，Although we are in contemporary times，But it looks like an ancient medieval city，Nothing incongruous。Construction of 188bet online sports betting，This is what we are pursuing。

In order to build the East Gate，I will collect stone bridges from nearby Huzhou City，Already received“famous”Extent。Some residents joked，“Prevent thieves, robbers, Chen Xianghong”。People at that time thought the old bridge was useless，Because 188bet online sports betting cannot be opened to traffic。We will discuss 188bet online sports betting with the village chief，Help the village build a new bridge for free，We will dismantle the old bridge and take 188bet online sports betting away。

Suzhou Renmin Road Renovation，I will collect the old slates，And it’s paid for money。The other party’s eyes after hearing this are: “This is a fool，Also collect old slates”。Besides the old slate，I also bought a large number of old living rooms in Suzhou，These old materials，All used in the construction of 188bet online sports betting。

So, you can say that 188bet online sports betting is fake, but it is also true.

Unique B&B and 188bet online sports betting

There are a large number of B&Bs in Xizha。The B&B here is the original house on the old street，One household per household。The appearance maintains the appearance of an ancient town，But 188bet online sports betting’s not shabby inside，warmth。Landlord is very important，The landlord must maintain family harmony，No criminal history。We want to share the revenue from the guest rooms，But all catering income goes to the landlord。There are still such good things in the world？

Yes，But there is a price to pay。Good conditions in exchange for harsh agreements，The cooking oil used by the landlord、Soy sauce and other brands，You must follow the regulations；Moreover，188bet online sports betting is prohibited to go out to solicit customers；Article 3，There are only two tables per household。Because there are too many tables，There will be a large number of tourists coming to dine without accommodation，Influence the feelings of hotel guests。

Under these rules，It has formed a very warm B&B atmosphere。Hotel guests，The landlord will ask: “I want to eat steamed buns tomorrow、Noodle or porridge？”Over time，When there is no epidemic，Guests from all over the country will fly over on weekends，They will contact the landlord privately，They know which B&B has the best food。188bet online sports betting a kind of family affection under reasonable business design。But it’s better than no family ties、Fake family relationship is good。

The landlord in 188bet online sports betting should be the most Buddhist among all the ancient towns。First, high income，Every household，Earn at least 300,000 a year，The couple don’t have to worry about anything，Business is very good；The second is that there is no need to pay huge employee wages，This part of the fee is gone。Sometimes the landlord gets annoyed，You don’t have to do it，It doesn’t matter。

Not only every B&B is unique，Xizha’s store，Also“One store, one product”。For travelers，What I hate the most is no matter where I go，Everything sold is the same。All the products in scenic spots in the north and south of the Yangtze River are wholesaled from Yiwu。This situation，Absolutely does not exist in 188bet online sports betting。We are recruiting，Merchant needs to submit a business plan，State what you are selling，How to sell，What is the highest price，If we approve，Can give very low rent，Even 0 rent。If what the merchant sells is not too unique，The rent will be higher。

The design of the entire West Gate，In accordance with“Vacation Atmosphere”Made by。Give an example，The shop with the most queues on the old street sells shredded radish cakes，Someone suggested that 188bet online sports betting how to make money，Why not open more？I firmly disagree。Because Xizha is positioned to serve overnight guests，If the queue time is long，You can come and spend the night。

History is not for people to watch，It should be for people to live in。Those ancient towns and cities，People coming and going during the day，As the sun goes down，There is no one left。This is not a resort area，The resort area can be visited during the day，You must be able to travel at night。In 188bet online sports betting，Does not open before 9am，No tour groups are accepted，This is to leave the environment to the guests staying there，Some people like the morning in 188bet online sports betting，I think it’s beautiful，The least crowded at this time。

Embrace the future, embrace young 188bet online sports betting

188bet online sports betting can be old, but it cannot fall behind.

In ancient cities and towns across the country，This is the first place to bury pipelines underground。Twenty years ago，There is no piped gas in the county yet，Liquidated gas only。We spent more than 1.3 million，Built a liquefied gas station in the parking lot，188bet online sports betting Xizha was the first to use piped gas。

In 2003，Xizha has implemented full wireless network coverage。To know，Even if I went to Shanghai to stay in a hotel at that time，You can only use a network cable to access the Internet，And it also charges by the hour。In Xizha，Wireless is free，188bet online sports betting was a very remarkable thing at the time。

Today，188bet online sports betting Xizha is the safest scenic spot in the country，There are 4500 cameras in total，What did the tourist lose，Can be seen in the background。In 2006，188bet online sports betting launched its own booking website，Although with Ctrip、Qunar.com has cooperation，But more than 85% of the rooms are sold by ourselves。

About the Theater Festival，Actually as early as 2001，I just want to do culture。First try to move the Contradiction Literature Award to 188bet online sports betting，But too high-minded，Very few people participated。Later，Actor Huang Lei performs "Secret Love in Peach Blossom Land" at the Shanghai Grand Theater，Please let me see it，Very shocking。Let’s drink together after we come back，proposed a drama festival。There is a little episode here，Who brought it up first，has become a historical mystery，He thinks he said it first，I remember I said it first。Later，Building a Grand Theater，Spent 3.500 million，There are seven small theaters inside。The now famous water theater was formerly an abandoned turtle breeding pond，Now the home of the outdoor theater during the theater festival。

At first，Everyone disagrees with the idea of ​​a theater festival，Because there is no reward。I will say，“Don’t regard every corner of 188bet online sports betting as a place to make money。It is a system，Some places don’t make money，Just cute。”Doing a drama festival，This is for 188bet online sports betting 10 years later。188bet online sports betting without a drama festival is just an ordinary ancient town，You can only earn money from ordinary ancient towns，188bet online sports betting with drama festival，It is a spiritual home，Then there is the value of a spiritual home。

Starting as a drama festival，We just want internationalization。I went to the Berlin Theater Festival、Edinburgh Theater Festival、Inspection of Avignon Theater Festival in France，Exactly in Avignon，I finally made up my mind。Their drama，One type is a closed unit，The first type is an open unit。All drama is performed in the streets，No stage。I remember meeting an old couple while eating，They met at the Avignon Theater Festival 60 years ago。Come every year from now on，Just to relive life。I was immediately moved。Drama is not for people who love drama，It exists for those who love life。Isn’t 188bet online sports betting trying to create this tone?？

The theater festival is becoming more and more famous。I went to a foreign consulate in Shanghai a few years ago，The consul is waiting for me there，It’s good to say they have a drama，Want to push here。To know，I used to want to go to the Edinburgh Art Festival in the UK，Send a letter，People just ignore you。Now they send me an invitation letter every year。This shows that 188bet online sports betting Theater Festival，has become a world-renowned theater festival。

The drama festival has an important top-level design，Artists hold festivals，Full internationalization，Art Director Responsibility System。He comes to select the dramas for next year，Invite theater troupe。This is what we do。The opening ceremony in 188bet online sports betting，Meng Jinghui is the art director，He said，“188bet online sports betting Theater Festival is awesome，Opening！”Everyone is stupid。But everyone thinks，This is the art festival I like。

All this we do，All to embrace young people。Visitor sources in 188bet online sports betting，More than just sunset red，But born in the 80s，Post-90s，After 00。

Management Innovation in 188bet online sports betting

Many people say that the staff in 188bet online sports betting are polite，Exceptionally well managed。Why？All projects I have done，You must sign a management contract。In the scenic spot industry，Only 50% completed after construction，The remaining half is to“Take care”。188bet online sports betting adopts a third-party entrustment mechanism，Separate ownership and management。

System management，Process management，188bet online sports betting the management philosophy we agree with。If an employee makes a mistake，Something went wrong，No relevant systems and processes，This matter is forgivable。But if there is a system，Then it must be handled strictly in accordance with the system。

We have a very good system，Called guest feedback system。Weekly，Frontline employees including landlords，Take the complaints you hear from tourists、Submit criticism，After being specially collected by a department，The corresponding department comes to claim it。After claiming, write down the rectification measures and rectification time later，Approved by the leader in charge，Until I approve，188bet online sports betting system has persisted for fifteen years。The National Tourism Administration came to us to inspect and accept 5A scenic spots，See 188bet online sports betting ledger，They were all moved。

This is the best way to continuously improve operations，Also the stupidest way。But it is through this feedback-rectification cycle，The management of the entire 188bet online sports betting has come up。The thing that makes me most proud is，The toilet revolution promoted by the country in the past few years，Already realized in 188bet online sports betting。Any toilet in 188bet online sports betting，All very clean。There will be ice cubes in the urinal，There is a special ice machine。Rarely see scraps of paper on the street，Including me，Pick it up when you see it。Street light、How often should you clean the glass，How often do the gutters under the stone slabs in the old street wash out，There are detailed regulations。Even the landlord has a few rags，Which piece is used to wipe where，There are also strict regulations。

Started digitalization in recent years。I talked about it within the company，Internetization is not digitalization，has a large display，Creating several Excel spreadsheets is not digitizing。Then how do we digitize？For example, all bedding is implanted with a chip，Bedding sorting in hotels used to require a lot of labor every day，With the chip, the machine can do it。We require R&D staff to tell every resident，Just scan with your phone，Just know when 188bet online sports betting sheet was cleaned，When was it shipped out of the warehouse。These practices are not new，Europe already has it。

In addition，We also made unmanned guest rooms，Consumers can view guest rooms online，Booking。Arrived at the scenic spot，Find your hotel，No waiter，Enter the room through smart lock。The digitization I proposed is，Not only can you visit the future scenic spots，You can also socialize，You can also put a lot of content。188bet online sports betting exactly what we are currently promoting。

Brand Innovation in 188bet online sports betting

I think there is only one appeal for branding cultural tourism projects——Traffic，Everything else is unreliable。188bet online sports betting advertising is divided into several stages。Phase 1，Twenty years ago，The advertising slogan is“Culture accumulated over thousands of years，Authentic 188bet online sports betting”，Refers to Dongzha。

Then“China’s last waterside home”（Pillow，Together by the river。Out of Su Dongpo，“See you in Gusu，Everyone sleeps on the river”）。It can be seen from the advertisement at this time，188bet online sports betting needs to be personalized。But later the Industrial and Commercial Bureau said that "&ldquo cannot appear in advertisements;most”，So it was changed to “Same ancient town，A different 188bet online sports betting”。We always say，“I’m not afraid you won’t come again，I’m afraid you won’t come”。

After coming，Feeling better，Will definitely come again。188bet online sports betting is very different，We are a unified management based on unified property rights。We have always asked catering companies to reduce their average gross profit，Many people think that dining in 188bet online sports betting is cheaper than outside，Exactly so。But dining is cheaper，The room rate is expensive。An ancient town，You can’t make money in every aspect，What do you want，Don’t want anything，Need to make a choice。

I now request the chef，Not only the domestic dishes，Also look at foreign dishes。Improve the best Western food from abroad into the taste that Chinese people like，This is called catering diversification。In Xizhawu Village，We are not selling rooms，Not selling catering，But sell the number of days，One price all inclusive。What does it mean？1500 yuan，Eat everything for free，Do whatever you want。All of this is creating a ";Different”。This goes back to that sentence: the same ancient town，A different 188bet online sports betting。

The current advertising slogan is “188bet online sports betting——Visited，Never left”。This is actually Liu Ruoying’s word。Our annual advertisements are very life-oriented。4A advertising company gave many suggestions at that time，I don’t think it’s good。Rene Liu wrote a sentence on a postcard at that time，“188bet online sports betting——Visited，Never left。”Isn’t this the advertising slogan we want？This sentence best reflects the temperament of 188bet online sports betting，And it has risen to the height of the spiritual core。

I have four experiences regarding brand building.

1. The deepening 188bet online sports betting brand must be synchronized with the product

2.Brand establishment in 188bet online sports betting，Relying on the consolidation of reputation of fine management

3.The richness of brands，We must continue to get closer 188bet online sports betting life goals of consumers

4. Brand promotion relies on culturally injected IP

I operate，The biggest worry is empiricism。I really don’t want to copy my old self，Before working in 188bet online sports betting、Well done in Gubei Water Town，Now there are 7 projects in hand，The most painful thing is this。

The era of purely ancient towns in China has passed。If young people are interested in this，The ancient town of the future should embrace industry、Embrace culture。But be clear，Culture and tourism are two different things。Culture is content，Tourism is a business model or a form of human activity。China has come today，A very important era has arrived，188bet online sports betting the era of content。I think the most important thing is the content，But content alone is not enough。188bet online sports betting like people having feelings，But you can only do business with feelings，Basically failing。People who run businesses，Always a rational person。You have content，How to implement content，And make it into a business model，188bet online sports betting important。

For 188bet online sports betting，You can see its power from the business indicators。Although we are not listed，But it is still calculated according to the listing indicators。in 2019，Compared with similar listed companies，We rank first in five of the six major indicators，One ranked second。The epidemic came last year，Same ranking。188bet online sports betting is just a place of less than 3 square kilometers，Becomes the most profitable scenic spot in China。But no one else said that 188bet online sports betting only makes money，They will say，“There is an Internet Conference in 188bet online sports betting，There is a drama festival，Very literary”。

The practice of doing good in 188bet online sports betting

My grandfather was the president of Puyuan Chamber of Commerce，Opened the largest rice store in Puyuan。When he was alive，Tell me often，The most proud thing is when disaster occurs，Open rice stores to the common people，188bet online sports betting incident left a particularly deep impression on me。

I personally like two sentences in particular。The 188bet online sports betting sentence was said by the former president of the Industrial and Commercial Bank of China，

All social issues，Only when 188bet online sports betting becomes a profitable business opportunity，These problems can be solved。

The second sentence is 188bet online sports betting I said myself,

Human weakness is not an opportunity to create a business model，188bet online sports betting is the responsibility of business。

Picture

What is the ultimate purpose of running a business？What I have been thinking about these past few 188bet online sports betting，That’s how to give back to society。Our Dingdu Group has its own corporate charity fund，Scale exceeds RMB 10 million。

We have launched a tourism poverty alleviation project in Guizhou。It is better to teach a man to fish than to teach him to fish，We hope to build a local tourist attraction like 188bet online sports betting，Let local people come and participate，Get rich。But it’s not how much money I’ll give you every year，This is my philosophy。

We cooperate with local governments，And stated that he does not want to take back all the funds he invested，If there is profit，Then expand the scale and continue doing it。The first step in doing 188bet online sports betting to arrange the housing issues of the local villagers。We built a new house for every family，Built a new store。Later, a water plant was built，Sewage treatment plant。We always emphasize，Everywhere，No matter how big or small，Must be environmentally friendly。

Step 2，Do 188bet online sports betting project，A villager economic cooperative must be established。If villagers participate，All B&Bs，Villers have property rights。We will decorate the rooms together，Unified training，Villagers have shares in the cooperative，You can also get dividends，Of course the rules and regulations also stipulate what they are prohibited from doing。As long as you are over 18 years old，Anyone can sign，It’s done once it’s decided。

This matter is still being promoted，Not all completed。188bet online sports betting an idealistic idea，One attempt，As for the final result，We will see the result in a few years。

In addition to Guizhou’s 188bet online sports betting poverty alleviation project，We have also done some other good business practices。

The first is to do good in every detail。CCTV’s 315 Party was reported on，188bet online sports betting’s tomato scrambled eggs cannot be less than 4 eggs，The regulations are extremely strict。There are also regulations on the size of chickens，Maximum price，There are also regulations。We have done a survey，Where did you learn about 188bet online sports betting？The most common answer is word of mouth。

The second is culture for good。We built an apartment for young designers in a music town。Those college students who have just graduated from college，If 188bet online sports betting think 188bet online sports betting have talent，Can apply for accommodation。We can charge no rent or only charge a little rent。188bet online sports betting can design your own works inside，We will hold a press conference，Find downstream manufacturers，Docking transaction、Cooperation。

Third，We have always been committed to the cultivation of young dramatists。188bet online sports betting Theater Festival was held for a total of 7 times。Until now，Registered more than 8,000 young drama talents。I am particularly proud of this。Every year we will present outstanding plays，Outstanding actors sent abroad。Some of these people are now directors。An ordinary town，Not only make money from traveling，Also contributed to the cause of Chinese drama。In another ten years，How many talents in China’s drama industry come from 188bet online sports betting？This is a corporate social responsibility。

Life cannot be designed, 188bet online sports betting experiences have meaning

You cannot design your own life。Thinking about 188bet online sports betting now，All experiences seem to have paved the way for who I am today。If I had another experience，Not understanding financial knowledge；Never worked in the government，Don’t know how to deal with complex matters；Didn’t go to the Communist Youth League，I don’t understand young people，Then today would be impossible。

Therefore，I have been working in 188bet online sports betting for twenty years，“From scratch”，“From small to large”，If we summarize the entire process，I have 4 experiences。

First point，Remain sensitive to the ability to capture development opportunities。188bet online sports betting’s development orientation changes from sightseeing to vacation tourism，Now we are moving from a cultural town to a livable town。Its changes，It follows the development of the times。

Second point，We must take shaping the core competitiveness of the enterprise as our mission。Travel in China，The first generation is a travel agency，The second generation is a channel provider represented by Ctrip。Next Generation，is a comprehensive resource operator，That is, sink to the resources first，Build channels 188bet online sports betting the resource side。The core competitiveness required at each stage is different。

The third point，We must maintain a patient and focused work enthusiasm and original intention。Be an entrepreneur，It is important to maintain a pure heart。You have to lower your attitude，Always maintain a low-threshold observation of life。I never socialize，I would rather draw drawings in the office，Or watch various things，This can inspire me。I will also dive in young people’s circle of friends，Look at the way they talk，You will feel unimaginable。There is a fear，called being abandoned by this era，In fact, he was abandoned by the young people of this era，If you don’t understand what they are saying，Can’t understand their world，188bet online sports betting a very painful thing。

Point 4，Independence is required at any stage、The habit of deep thinking。Independent thinking and in-depth thinking are necessary conditions for innovation。Innovation is a means of establishing barriers to competition。

188bet online sports betting are 5 experiences for innovation:

1、Enterprise innovation depends on leadership innovation，Innovation 188bet online sports betting greatest strength of an enterprise；

2. Innovation 188bet online sports betting outstanding;

3、Innovation must have goals，Insist on the correctness and accessibility of goals；

4、Innovative companies are laughed at in the early stages，Outside“Invisible、Look down，I can’t understand 188bet online sports betting either”；

5. The most profitable companies are those that always innovate.

Original title/188bet online sports betting Chen Xianghong: Human weakness is not a business opportunity，It is the responsibility of business。

(Chen Xianghong: Chairman of Dingdu Group Co., Ltd.、President of 188bet online sports betting Tourism Co., Ltd.、President of Beijing Gubei Water Town Tourism Co., Ltd.、Chairman of 188bet online sports betting Theater Festival)