As a cultural and 188bet industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet industry，The value points brought to us。

Cultural 188bet Review【Week 104】，Cultural and 188bet frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet giants

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The third-quarter results of some international 188bet giants have improved.

Airbnb’s third quarter report 188bet，Its third quarter revenue reached .2 billion，History record，At the same time, it increased by 36% compared with the same period in 2019；Net profit 8.US.4 billion，A record high in a single quarter，Nearly four times the same period last year。

Airbnb said，Airbnb’s revenue continued to accelerate in the third quarter of 188bet, mainly due to its growth in North America、Strong business performance in Europe and Latin America，and higher average room night rate。

A detailed data from Airbnb’s third quarter report is，More medium and long-term accommodation on its platform，Long-term stays of 28 days or more have the fastest growth rate，Accounted for 20% of total room nights booked in the third quarter of this year，14% more than the same period in 2019，Corresponding 188bet scenarios include long-term leisure 188bet、Moving、Temporary housing and student accommodation, etc.。This corresponds to the fact that 188bet is becoming a way of life，And more diverse attributes of B&Bs beyond 188bet accommodation needs。

Look at Booking again，The total revenue of his company in Q3 reached 46.USD 7.6 billion，Exceeded market expectations of .3 billion，77 188bet1%;Net profit 7.USD 6.9 billion，Down 4% year-on-year。Total bookings reached 236.USD 8.4 billion，Also exceeded market expectations of .6 billion，77 188bet0%。

The key point is，Benefiting from the expansion of epidemic vaccination，Border opening policy softened，North America as mentioned above、Travel restrictions in Europe and Latin America have been significantly eased，Especially in Europe，This is for Airbnb、Booking’s performance recovery and growth provide fundamental conditions，In addition, the release of pent-up 188bet demand also brings benefits to recovery。

The one pointing behind is，The regional differentiation of global 188bet has become more obvious。Take Europe as an example，As early as June last year，EU members have lifted mutual travel restrictions。Cross-border travel，From March this year，Many European countries have successively launched vaccine passport schemes，Open entry to vaccinated non-EU nationals。These mean that international travel restrictions within Europe have been significantly weakened。

But the United States、China still has strict restrictions on cross-border travel，Take China as an example，Relevant departments have recently reiterated that inbound and outbound 188bet is not open，Certain inter-provincial travel、Main peripheral travel has become a feature of the recovery of China’s 188bet market。Double restrictions on 188bet and urban homestays，There are still many constraints on the recovery of Airbnb’s business in China，In particular, many destination governments have tightened policies on urban homestays，Still a big challenge。

Return to China，Huangshan 188bet 2021 Third Quarter Report Display，its revenue in the first three quarters 6.6.9 billion yuan，47 year-on-year increase.26%。Net profit attributable to shareholders of listed companies 2461.90,000 yuan，151 year-on-year increase.36%。Among them，Revenue in the third quarter of 20212.0.8 billion yuan，18 year-on-year decrease.08%；Net profit loss attributable to shareholders of listed companies 988.190,000 yuan，124 year-on-year decrease.41%。

Compare with the same period in 2019。Huangshan 188bet revenue in the first three quarters of 201912.3.9 billion yuan，Net profit attributable to shareholders of listed companies3.3.6 billion yuan，Among them, third quarter revenue 5.1 billion yuan，Achieve net profit attributable to the parent company 1.6.8 billion yuan。

that is，Huangshan 188bet’s revenue in the first three quarters of this year recovered to 53 in the same period before the epidemic.4%，Net profit returned to the same period before the epidemic 7.32%；Also，From the above data，The revenue and net profit in the third quarter of this year were a bit delayed，Decreased compared to last year，Compared to the third quarter of 2019，its revenue、Net profit recovered to 40 respectively.8%、5.9%。

The road to recovery is still long.

The performance recovery of CYTS is hardly optimistic.

China CYTS Financial Report Display，Its revenue in the first three quarters of 188bet is 62.3.1 billion yuan，34 year-on-year increase.07%，Net profit 3726.130,000 yuan，Achieved year-on-year turnaround:

Among them，First three quarters of 188bet，Wuzhen received a total of 317 tourists.240,000 people，73 year-on-year increase.67%；Achieving scenic spot operating income of 7 after excluding the impact of real estate business.0.5 billion yuan，50 year-on-year increase.70%；Due to decrease in subsidy income，Wuzhen Company achieved net profit of 6655.800,000 yuan，30 year-on-year decrease.54%。

First three quarters of this year，Gubei Scenic Area benefits from the rapid recovery of surrounding 188bet，Received 122 tourists in total.700,000 people，68 year-on-year increase.16%；Achieve operating income 6.0.9 billion yuan，68 year-on-year increase.63%，Realized net profit 9815.940,000 yuan，172 year-on-year increase.57%。

Similarly compare the data of CYTS 188bet first three quarters of 2019:

The company achieved operating income of 95.4.5 188bet，Net profit attributable to shareholders of listed companies is 5.4.5 188bet；

Wuzhen Scenic Spot achieved revenue of 13.7 188bet，Net profit 6.2 188bet，Cumulative number of tourists received: 730.510,000 people；

Gubei Water Town Scenic Area has received a total of 191 tourists.350,000 people，Achieve operating income 7.4.8 188bet；Net profit not announced。

Compare，China Youth Travel Service’s revenue in the first three quarters of this year、Net profit，recovered to 65 in the same period in 2019.3%、6.84%；Wuzhen’s tourist arrivals have recovered less than half，The recovery of revenue and net profit is not optimistic enough；Gubei Water Town has recovered relatively well，Behind this is the mainstream trend of peripheral 188bet，And factors such as fewer substitute products in the surrounding area。

Can make a prediction，Passenger flow and overall performance of Wuzhen and Gubei Water Town，It may be a similar situation next 188bet。

Destination Investment Barometer

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Inter-provincial travel this week“fuse”Inter-provincial travel may be suspended one after another，Incomplete statistics on benefits，Including Heilongjiang、Liaoning、Shanghai、Hebei、Guangdong、Sichuan、Yunnan、Jiangxi、Hainan, Zhengzhou and other provinces and cities。Based on the current development of the epidemic，The recovery of 188bet this winter is far from satisfactory，Whether it affects the Spring Festival，It is not easy to estimate directly yet。

Inter-provincial travel“fuse”Implemented in more areas，The attributes of this normalization mechanism have become more obvious，In the future epidemic prevention and control and 188bet supervision，will appear more。New epidemic cases that may appear at any time，And its possible transmission chain，And from discovery to control，Continue again“Outbreak”，Until the final clearing，The suspension of inter-provincial travel may come at any time，The time from outbreak to clearing，It’s also difficult to be clear，These actually constitute a lot of uncertainties，It is a test at all levels for travel companies，Precautionary measures、Emergency mechanism after the suspension of inter-provincial travel、Timely measures after the resumption of inter-provincial travel，And the resulting ability to respond to cycles，All presented new challenges，188bet companies have to change，The destination should also gradually mature after two years of exploring prevention and control policies，Inter-provincial travel may be implemented in the future“fuse”simultaneously，There is also more wisdom、More effective measures or methods，To help cultural 188bet companies respond better and recover performance。

No matter what happens next，At least so many places have suspended inter-provincial travel，The recovery situation of 188bet this year，It was also cast a bit of a shadow。

November 3，The Ministry of Culture and 188bet released domestic 188bet data for the first three quarters，Let’s try to dismantle one or two。

Ministry of Culture and 188bet data display，First three quarters of this year，Total number of domestic tourists 26.8.9 billion，An increase of 39 compared with the same period last year.1%，Restored to 58 for the same period in 2019.5%。Total domestic 188bet consumption 2.37 trillion yuan，An increase of 63 compared with the same period last year.5%，Restored to 54 for the same period in 2019.4%。Per capita consumption per trip 879.68 yuan，17 more than the same period last year.5%。

Refer to these data，Can be roughly found，Compared to the huge impact last year when the epidemic first broke out，Tourists’ confidence in travel (especially long-term travel) is weakening、Destinations’ control restrictions, etc.，Visitors this year、Travel companies and destinations have relatively stronger awareness of the normalization of the epidemic，Relevant policies and mechanisms for epidemic prevention have also been optimized and improved，Added the adjustment of supply of some cultural 188bet products、Cultural 188bet consumption promotion policies, etc.，Promoted cultural 188bet consumption in the first three quarters of this year，The overall recovery situation can be considered positive。

But what needs to be faced is this，188bet consumption、Comparison of tourist arrivals compared with before the epidemic，The recovery level is just over half，Less than 60%，Not high enough，The overall recovery of the industry is not yet complete，Not to mention retaliatory recovery or growth，Behind the seemingly lively tourist arrivals，It is difficult to increase income as abortions increase，It is difficult to increase profits by increasing income，And the reality of slower growth，We all need to be more aware。

If combined with this year“Eleven”Year-on-year decline in tourist arrivals and income，You will have more feelings about the above data，Some virtual or real“Bubble”Sexual recovery，It’s time to squeeze。In addition to the impact of the current new round of epidemic，Resumption of 188bet throughout the year，Not easy to handle。

Of course，The trend of cultural 188bet industry’s forward development remains unchanged，Consumption upgrade trend、Destination industry transformation and consumption-driven promotion and other needs，Will continue to promote cultural 188bet investment。

Recent，Hebei Provincial Government issued "Hebei Province Culture and 188bet Development";14th Five-Year Plan”Notice of Planning。Proposed by "Plan"，By 2025，Pass“Anchor a goal、Implement a project、Complete nine major tasks”，Major progress has been made in building a strong cultural and 188bet province。Hebei plans to build one of the top 100 projects，There are 139 key cultural and 188bet projects。Among them，2 National Cultural Park Projects、17 public cultural service projects、12 cultural relics protection projects、8 digital culture and 188bet projects、100 cultural and 188bet industry projects。

Also，November 2，Hubei Xiangyang Eco-City Cultural and Commercial 188bet Project holds groundbreaking ceremony，This project is located in Dongjin New District, Xiangyang City，Total investment reaches 15 billion yuan。As understood，This project covers the Han River Basin Cultural 188bet Exchange Center、Riverside Landscape Zone、Eye of Han River、Blue Planet Complex、Ice and Snow World、Eight major cultural, business and 188bet projects including Han River 1577 Historical and Cultural District。Also，Also includes themed boutique hotels、Han River Music Culture and Art District、Family Entertainment Center、Cultural and Creative Industrial Park and other sub-projects，Strive to build“Eat、Live、row、游、Purchase、Entertainment”Full industry chain。

Cultural, business and 188bet projects and urbanization development、Urban Update、Urban residents’ leisure and entertainment consumption is high，It is directly related to the structural adjustment and upgrading of cultural 188bet consumer products in the destination，It is the next city to promote cultural 188bet consumption、One of the representative project types to promote regional economic development。

Cultural 188bet consumption insights, innovative business formats

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Continue to look at the data.

Refer to the "China County 188bet Competitiveness Report 2021" released on November 2，its display，2020，China’s top 100 188bet counties and cities achieved an average total 188bet revenue of 156.1.6 billion yuan，Restore to 76 before the epidemic.5%，28% higher than the national total 188bet revenue recovery rate.6 percentage points。

The "Report" also mentioned，County 188bet has the greatest potential in the national 188bet development pattern in the post-epidemic era、The most resilient sector。

The information points to，Short trip、The mainstream of peripheral 188bet brings more passenger flow and consumption to county 188bet，At the same time, rural revitalization also promotes the development of rural 188bet，This has also become the &ldquo of county 188bet;New forces”，Promote county 188bet development。Also，188bet consumption in sinking markets was relatively less restricted during the epidemic，Compare“Lively”some。

Recently，TEA and AECOM jointly released the "2020 Global Theme Parks and Museums Report"。Report Display，2020 is the 188bet with the largest decline in tourist arrivals ever，The number of visitors to global theme attractions has dropped by 50%-90%，But by 2023，More new investments will come on top of a full recovery。

Report also shows，Looking around the world，The overall decline 188bet number of visitors to attractions 188bet Americas is mostly between 70% and 80%；China and Europe/Middle East/Africa suffered smaller losses。Theme parks whose main customer base is remote tourists have been hit harder than those whose main customer base is local residents。

At the same time，OCT Group and Huaqiang Fantawild, which rely heavily on their home countries’ residential markets, performed relatively well，The overall decrease is 14% and 20% respectively。Report states，The new crown epidemic has dealt a fatal blow to the booming museum industry around the world，The total number of visitors to the world’s top 20 museums in 2020 fell by 78% compared with the previous 188bet。

Referring to the above information, several points can be drawn:

1、Theme park or themed entertainment consumption，is one of the representatives corresponding to the demand in consumption upgrade，Although the theme entertainment market is currently affected by the epidemic，But the trend will not change，When the impact of the epidemic weakens，Investment in themed entertainment projects will still show signs of rising，After all, consumer demand is the “Big market”Relatively stable；

2、The epidemic has affected long-distance 188bet including cross-border 188bet，Promoted localization、Consumption in surrounding regional theme parks，Especially for some regional theme parks，The performance is relatively more obvious；

3、Indoor experience attributes of museums，The epidemic policy is not enough for it“Friendly”，Affected customer flow and consumption。

Finally, take a look at the latest financing.

Outdoor camping brand“Hot Wilderness”Received tens of millions of angel round financing，Co-invested by Little Dinosaur Fund and Only Capital，188bet round of financing will be used for camp expansion and market operations。As understood，Big Heat Wilderness was established at the end of 2020，It is a campsite brand coming out of Sanya，Currently, we mainly provide standardized experience packages for novice camping enthusiasts。

One waxes and wanes, the other waxes and wanes，The epidemic has restricted a lot of consumption，It also promoted a lot of consumption，Outdoor camping is one of the typical examples。The environment is relatively open, safe and has niche private attributes，Let camping become one of the hot consumer products after the epidemic，Labeling of middle-class lifestyle with camping，And some niche consumption can easily cause Internet celebrities to follow the trend and other factors，Camping is still 188bet “Hot consumption”中，The formation of novice’s hot consumption、Players’ experience pursues two product representation models。