22nd local time，British Prime Minister Johnson suddenly couldn’t find his speech notes during a speech，Had no choice but to turn on awkward chat mode，And told the audience about his experience of visiting 188bet online sports betting Theme Park。Johnson talks about，“I feel good in 188bet online sports betting World，I like it very much，That’s the right place for me”。

"188bet online sports betting" born in 2004 is also known as "188bet online sports betting"，It is a British preschool TV cartoon that is popular all over the world。Data display，"188bet online sports betting" has been watched on YouTube for more than 375 years，Video views in China exceed 100 billion。

One was jokingly called “Blower”’s little 188bet online sports betting，An IP that was rejected by the BBC，Why is it so popular all over the world today？

Accurate positioning, unique narrative perspective

Picasso’s painting style、Dense children’s laughter、The educational significance of warmth，After letting "188bet online sports betting" be broadcast in the UK，quickly became a classic animation as famous as "Teletubbies", "Shaun the Sheep" and other works。

Compared with the usual binary opposition model in domestic animation，There are almost no villains in each 5-minute episode of "188bet online sports betting"，Rather, it accurately targets preschool children aged 2-5 years old，Discover the details of life from a child’s perspective，The plot mainly revolves around the life story of Page and her family and friends。In line with the psychological development characteristics of children，Also exported as“Family Fun”Values ​​of the program。

High-quality IP + brand authorization

The beginning of the birth of "188bet online sports betting"，The commercial value of its IP has already been initially revealed。No matter the juice、Biscuits or small school bag，As long as the image of 188bet online sports betting is printed，Products don’t have to worry about sales。2016 only，188bet online sports betting brought US.1 billion (approximately RMB 69 to its parent company eOne at the time.200 million yuan) retail sales。

And what British Prime Minister Johnson said ";188bet online sports betting World”，Built in Hampshire, UK at a cost of £6 million in 2011。Its positioning is completely in line with the cartoon audience，Mainly focused on family and parent-child travel，Not only provides various motorized amusement facilities、Parent-child interactive experience，Restore scenes from the 188bet online sports betting cartoon，And develop various IP theme retail、Catering, accommodation and other businesses，Satisfying leisure, entertainment and educational experiences for different tourists。

Picture source: paultons park official website

Especially in terms of comprehensive construction costs，Far lower than some have“Tall and superior”Large-scale children’s theme park with entertainment equipment。Due to small scale，Cost recovery is also fast，The theme park’s passenger traffic doubled in just one year。Currently，188bet online sports betting’s official theme park has attracted more than 12 million fans worldwide。

As ​​the top 3 most popular preschool animation IP in China，188bet online sports betting officially entered the Chinese market in 2015。In addition to brand licensing for toys and other retail goods，The linkage between 188bet online sports betting and commercial real estate projects is relatively closer，Its IP extends more offline experience。

2017，188bet online sports betting cooperates with shopping malls to hold exhibitions，its offline pop-up theme park in Shanghai、Zhengzhou and other cities are launching in sequence。

2018，188bet online sports betting’s world’s first indoor theme park lands in Shanghai。The total area of ​​the park is about 1100 square meters，Contains ten themed game areas，There is also a cinema、Gift Shop、Birthday Party Room、Convenient facilities for the whole family to rest and entertain, as well as mud puddles that often appear in cartoons。

Marketing goes out of the circle and creates subcultural symbols

The spread and influence of 188bet online sports betting IP in China，Not limited to parent-child family customers，“Out of the circle”It is also one of the keywords that has become popular in the country in recent years。

“188bet online sports betting tattoo，Applause to the people of society”Once became one of the hottest emoticons on the Internet，The number of downloads of Page-related WeChat emoticon packages has exceeded 50 million。The trailer of the 2019 188bet online sports betting movie "What is 188bet online sports betting"？》，Also relying on excellent content and marketing，Get hundreds of millions of views easily。

Screenshot source: "What is Page?" 》

Animated short film originally aimed at preschoolers，Continuously fermented through Internet interpretation and secondary creation，188bet online sports betting has also become one of the symbols of Internet youth subculture， Thus forming a cross-circle layer、Popular cultural symbols spread across dimensions，Greatly promotes the awareness of authorized products，Gradually formed a complete closed loop of content-topic-communication-commercialization。