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Island tourism Author of this article: International Island Tourism Conference 2020-12-16 19:28:08
The synergy between tourism resources and film and television culture, let’s take a look at Dongsha Ancient Town.
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Although severely hit by the epidemic,But the industry’s tenacity and existing potential,Making the recovery momentum of the cultural tourism industry higher,Investment in tourism projects despite the epidemic has generally maintained a good situation,Even &ldquo appears;Big Step”Investment boom。

In combination with the latest iteration of the current market、Upgraded consumer demand,It also means that the potential areas or highlands for investment in the cultural tourism industry are also changing in response to the times。The island is one of them。The arrival of the era of ocean leisure vacation,Is one of the foundations for the development of island tourism,The return conversion of outbound tourism also brings more momentum。

New times and trends are accelerating to reshape the new supply of destination cultural tourism products,Promote the formation of more composite types、In-depth experiential style、Personalized travel destination,Cultural tourism projects with development potential that follow this trend have also become cultural tourism enterprises、An investment target that investment institutions and others are keen to compete for。

A new era of island tourism investment is coming。here,We will focus on cultural tourism highlands、Island Highlands Zhejiang,Select a group of high-quality island tourism investment projects in Zhoushan,Perspective on the new market landscape of island tourism。

The following is the third article,About the only ancient island fishing town in China——Dongsha Ancient Town。

In recent years,With the continuous upgrading of cultural tourism industry,The concept of live entertainment is rapidly gaining popularity。Among them,With“Film and Television + Culture and Tourism”The core film and television base、The construction of the film and television city is even more popular。In addition to Huayi Brothers 188bet Online Sports Betting and Casino and other established companies in the entertainment field,Ali、Internet giants such as Tencent have also made efforts in this field,To realize a new round of offline monetization of high-quality content。

Overview of the construction of film and television base projects at home and abroad,Product system is an unavoidable topic。In addition to creating tourism products for the film and television base itself,Non-film and television scenic spots are enriching the product system、It is also extremely important to increase tourists’ travel choices。For domestic film and television bases that lack high-value IP,How to connect the base to the area、Integration of urban culture,Create more diverse cultural and tourism products,Is the key to determine the sustainable development of the film and television base。Therefore,Rich existing cultural and tourism resources、Regions with strong collaborative capabilities are more beneficial to the overall development of film and television bases and surrounding cultural tourism industries。

Specific to the ocean、Fishing Village、Republic of China-related film and television themes,Dongsha Town, located in Zhoushan, Zhejiang Province, has long become a popular filming location。With its unique Shanghai-style culture and historical architectural style,Over the years,There is an endless stream of shooting teams going to Dongsha Ancient Town in Zhoushan for filming,Such as "Bitter Melon Lane"、"The Legend of Xu Fu's Eastward Journey"、"Eastern Desire" etc.。

As the only ancient fishing town on an island in China,The prosperous atmosphere left over from the Republic of China blends with the architecture of the ancient town,Making Dongsha Ancient Town an emerging niche destination。The number of tourists has achieved positive growth for many consecutive years,Received 510,000 tourists in 2018,Achieve tourism income of about 1.2.8 billion yuan。

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In order to speed up the enrichment of cultural tourism product supply system,Zhoushan officially launches investment promotion for Dongsha Town Marine Culture Film and Television Tourism Base Project,With the goal of creating a national 4A-level scenic spot,Create a one-stop experience place for folk culture。

Below we explain the investment highlights of this project one by one.

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Dongsha Ancient Town Scenic Area is located 188bet Online Sports Betting and Casino in the northern part of Daishan Island,It is a century-old town,is a famous fishing port in Zhoushan Islands。Surrounded by mountains on three sides,One side is close to the sea,There was originally a semicircular bay from west to east,The town is located on the beach at the east corner of the bay,Old name“Dongshajiao”。Pleasant scenery,Long history,Profound cultural accumulation。The typical and complete form of the ancient island fishery town provides a good development foundation for cultural tourism。

2013,Dongsha Ancient Town was rated as the most beautiful ancient town in Zhejiang,Selected into the sixth batch of Chinese historical and cultural towns in 2014。Selected as a marine intangible cultural heritage town by Zhejiang Province in 2015;The national AAA tourist attraction was established in 2016。Listed as &ldquo in the same year;The fourth batch of provincial key villages for the protection and utilization of historical and cultural villages”,Selected into the cultivation list of tourist towns in Zhejiang Province in 2017,Listed in 2019“Top Ten Outstanding Cases of the Integration of Intangible Cultural Heritage and Tourism in 2019”,Awarded as a tourist town in Zhejiang Province in 2019。

2. The unique architectural style Various festival customs

11 existing ancient streets in the core area of ​​Dongsha Ancient Fishing Town Scenic Area,Total about 1500 meters。More than 30 ancient alleys,Mostly auxiliary surfaces are made of bluestone,Quiet and profound。There are many time-honored businesses on both sides of the streets.。Ju Taixiang Silk and Cloth Shop (built in 1786) remains at the current site、Shengji Faduifu (built in 1850)、Tongfuxiang Shoe Store (built in 1861),Hengyou Winery (built in 1795)、Dinghe Sauce Garden (built in 1924)、Hongxiang Silk and Cloth Store (built during the Jiaqing period of the Qing Dynasty)、Meiliyuan Tavern (built in 1918) and more than ten restaurants,Every store has its own characteristics,Large scale、High grade。Nearly a hundred ancient buildings exist in the town,Most of them are buildings from the late Qing Dynasty and early Ming Dynasty。A typical Yu family mansion、Sun Family Courtyard、Fishermen’s courtyard houses such as Dong’s old house and Xie’s house。

The second weekend in July every year,Dongsha Ancient Town will hold a province-wide joint 188bet app exhibition of intangible cultural heritage and Dongsha Ancient Town Alley Festival。It has been successfully held ten times since 2009。The passenger flow on the day of the Alley Festival reached the saturation capacity of the ancient town——About 30,000 people。Intangible Cultural Heritage Series、Island Food、Special snacks、Intangible Cultural Heritage Series、Singing band、Light show in ancient town、Hanfu show and other shows take the Longtang Festival to a new level。

In peak tourist season,There will also be“Eastern Journey Season”、“Leyou Ancient Fishing Town”and other series of festival activities,Actively participate in Dongsha Station activities at the Daishan Branch of Zhoushan International Island Tourism Conference、Zhoushan International Marathon Daishan Station Dongsha starting point event,Received high praise from tourists and the organizing committee。

3. Profound cultural heritage and rich leisure projects

Dongsha Ancient Town has established a dedicated Ancient Fishing Town Intangible Cultural Heritage Expo Park,Operated by a specialized agency、Management、Cultivation of intangible cultural heritage team。Intangible Cultural Heritage Project“Zhoushan gongs”、“Zhoushan fishermen’s chant”、“Fishermen Xie Yang Festival”、“Wooden boat manufacturing skills”、“Fishing net weaving skills”、“Traditional marine fish processing techniques”、“Zhoushan traditional snacks”、“Fishermen Competition”、“Wengzhou Zuoshu (Zhoushan Zuoshu)”And other projects are distributed among them,Arrange inheritors to stay and perform live on weekends and holidays every week,Perform live display;Establishment of Island Food Street,Highlight the concept that food is the first priority for the people,Concentrate the city’s folk delicacies to create a scale effect,Let tourists taste cheap and high-quality Zhoushan traditional snacks;Establish a tourist experience area,Let tourists have close contact with intangible cultural heritage,Integrating into intangible cultural heritage,Increase the viewing value of intangible cultural heritage、Interactive and entertaining;Establishing a production workshop or workshop for intangible 188bet app download cultural heritage products,Let the inheritors realize product transactions during the demonstration production process,Let tourists get what they want。

In addition,Dongsha Ancient Town also invested 10 million yuan to repair the Donghai Seafood Processing Workshop (floor bucket) of the provincial cultural protection unit,Complete the hole-shaped red collection、Centennial Dongshajiao、Ancient Town Characteristic Fisherman Painting Experience Hall、East China Sea Working Committee Historical Relics Exhibition Hall、Guzhen Wood Art Workshop、Dong San Shao Coffee Bar、Linlang Cultural Creation、Renovation and improvement of a number of cultural and tourism integrated venues such as Island Travel Butler。

4. Sufficient existing tourism resources and good project synergy

Since the tourism development of Dongsha Ancient Town,The China Marine Fisheries Museum has been excavated and built、Jin Weiying Historical Relics Exhibition Hall、Intangible Cultural Heritage Street、Ju Taixiang、Old site of Haitian Pavilion、Intangible Cultural Heritage Street、Beibandou Neolithic Cultural Site、Nian Mu Pavilion、Dongsha Xiaoao B&B Village、Tongpan Bay Coastal Resort、More than ten attractions including leisure fishing boat experience area。Can form synergy with the Ocean Culture Film and Television Tourism Base,Create one-stop sightseeing、Casual、Experience cultural tourism base。

5. Superior geographical location and broad development prospects

Daishan, where Dongsha Ancient Town is located, has a strategic location,Convenient transportation。Close to Shanghai,is the transfer point for river-sea combined transport,It is also the starting point of the Yangtze River Economic Belt,Serving 19 ports along the Yangtze River,With the completion of Zhoudai Bridge in 2021,It will also serve as an important part of the northbound passage from Zhoushan Island to Shanghai,Connect with Shanghai,Forming a circular collection and distribution road network along the eastern coast of the Yangtze River Delta,Further improving Zhoushan’s comprehensive transportation network、Support national industrial layout planning、Promote the integrated development of the Yangtze River Delta。

Project investment expectations

It is expected that 500 million yuan will be invested in the construction of the Dongsha Ancient Town Marine Culture Film and Television Tourism Base project,“Dongsha 188bet Online Sports Betting and Casino Ancient Town Cultural Experience Area”Can rely on the cultural and historical features of Dongsha Ancient Fishing Town,By transforming the original courtyard、The restoration of street-facing houses can form an ancient town bar with rich maritime culture、Shop、Exhibition Hall、Intangible Cultural Heritage Exhibition Area,Gathering popularity in the ancient town。At the same time, use the surrounding nearly 1,000 acres of salt fields,Building a maritime film and television shooting base。

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