The hot trend of ice and snow tracks is continuing，Sunac Culture and 188bet online live casino Group connects“Two Cities”。

November 29，Sunac Cultural 188bet online live casino Group officially announced a strategic cooperation with Qiaoshan Group。Sunac Cultural 188bet online live casino will be the operator of Beidahu Ski Resort，Providing comprehensive operation and management services for the Beida Lake project。

After Beidahu，Hebei 188bet online live casino Investment and Sunac Cultural 188bet online live casino also reached strategic cooperation，Sunac Culture and 188bet online live casino was entrusted with the overall operation and management of the Ice and Snow World project in Jinshanling International Ski 188bet online live casino Resort。

These two new actions，From different perspectives，has multiple meanings:

Sunac Culture and 188bet online live casino’s asset-light capabilities in the ice and snow field have gained more market recognition，His management of the entire life cycle of ice and snow projects“Control”Ability，Is an important reliance。At the same time，Sunac Cultural 188bet online live casino’s ice and snow industry chain、The ecosystem has also introduced new projects、New resource，The closed-loop effect is enhanced and will continue；

Domestic consumer demand、Superimposed effects of Winter Olympics bonuses and other bonuses，The domestic ice and snow industry has entered a more obvious period of upward development，Ice and snow single project、Comprehensive ice and snow destination and ice and snow industry，Upgrade iteration“Window period”Obviously；

Not limited to ice and snow fields，Sunac Culture and 188bet online live casino’s overall asset-light capabilities have been strengthened，It realizes the connection between single-core products and systemic projects，The export of comprehensive capabilities and light assets has developed to a new stage，Sunac Cultural 188bet online live casino internal project + external light asset cooperation project“Two legs”Accelerating development of walking mode。

Beyond meaning，Sunac Cultural 188bet online live casino, the &ldquo of the cultural 188bet online live casino industry;Strong Player”’s every move，Changing and unchanged，Not just a manifestation of its own direction，Also because of the changes it brings to the development of destinations and the cultural 188bet online live casino industry、Some important trend predictions in the new market context。

Continuously“Two Cities”，The export of ice and snow’s light asset capabilities is accelerating

Become the operator of Beidahu Ski Resort，Providing comprehensive operation and management services for the Beida Lake project，For Sunac Culture and 188bet online live casino，is an important node。

Beidahu Ski Resort is Sunac Cultural 188bet online live casino’s first ice and snow operation and management project that has come into public view，Sunac Cultural 188bet online live casino is fully involved，There are several core contents:

Around ice and snow、Hotel、Multiple business segments such as commerce，Sunac Cultural 188bet online live casino will provide project positioning planning、Product Design、Investment Promotion、Operation Management、Comprehensive operation management solution including resource introduction and customer service。The target points to is，Reshaping the internal business structure，Improve service capabilities of various projects，Establishing a new sustainable development model for Beida Lake Resort；

Sunac Cultural 188bet online live casino’s technological advantages will also be brought into play，Open up multi-dimensional service scenarios through a unified online system，Used in ticket management、Passenger flow linkage and membership management of indoor and outdoor ski resorts, etc.，Achieve diversification and accuracy of tourist services。

A curious point is，Why Sunac Culture and 188bet online live casino has the operation and management capabilities to convince a long-established ski resort (ski resort) founded in 1993？

Sunac Culture and 188bet online live casino is the leading indoor ski resort operator in China，Currently, 7 ski resorts are open and operating (including 1 outdoor ski resort)，Another 5 indoor ski resorts are under construction，Planned overall strategic layout of 35 indoor ski resorts。

Starts from indoor ski resort，And the indoor ski resort will continue to expand，An intuitive glimpse of Sunac Culture and 188bet online live casino’s ice and snow industry capabilities，The deeper truth is，The accumulation of this ability，We have reached the stage of moving from internal storage to external output，And extended to outdoor ski resorts。The difference between inside and outside the ski resort，Not just the difference in scenes，It is also a product with partial attributes，The difference in operational management challenges from a comprehensive project。

In fact, it’s not difficult to understand，Sunac Cultural 188bet online live casino vs. indoor ski resort、In-depth operation of Sunac Cultural 188bet online live casino City，Make it an indoor ski resort，But it surpasses the ability of indoor ski resorts。If it returns, it will always be “Points、line、面”Triple logic，Sunac Cultural 188bet online live casino operates in the ice and snow industry、Comprehensive projects have certain capabilities and internal room for further advancement。

Take Snow World as an example，As one of the core business formats of many Sunac Cultural 188bet online live casino City，It is also a single-core product，Currently in Harbin、Guangzhou、Wuxi、Kunming、Operated in six locations in Chengdu and Chongqing，Basically covers the existing domestic cultural and 188bet online live casino highlands，Plus Sunac Ski School、Sunac Ski Club，A line from point to line has been formed，Come back to the business section，And still in the expansion stage，Create a complete ice and snow industry ecology。

This ecosystem is absorbing and linking more upstream and downstream enterprises in the industry，Lateral expansion、Vertical depth。Public information display，Sunac Culture and 188bet online live casino has reached a school-enterprise cooperation with Harbin Institute of Physical Education，Co-build Sunac Ice and Snow Academy，And cooperate with more than 40 industry chain brands、More than 200 ice and snow clubs carry out in-depth business cooperation。

Among them，September this year，Sunac Culture and 188bet online live casino reached cooperation with Bank of China Beijing Branch，Promote the integration of financial services and ice and snow industry，The latter will provide priority financial services and innovative characteristic financial services for Sunac Culture and 188bet online live casino，Snow resort construction、The joint construction of ski club activity bases will be the key content。

Corresponds to Beidahu Ski Resort，There are two cascading effects: Sunac Culture and 188bet online live casino has the ability to target different regions、Different ice and snow events，Differentiation、Systematic operation management capabilities；Beida Lake has also become a new part of Sunac’s ice and snow industry ecology，Mutual synergy and mutual benefit。For example, Sunac Cultural 188bet online live casino revealed，It will use its own ecological cooperation platform，Realize the four-season linkage of passenger flow between southern indoor ski resorts and northern ski destinations。

Another dimension of“Points、line、面”，In the Snow World and Water World in Sunac Cultural 188bet online live casino City、Sunac Paradise、Hotels, etc. form a strong mutual diversion effect，The snow world in this cultural and 188bet online live casino complex，Having a long chain on the product experience server、One-stop property，The collaboration of multiple different business formats brings comprehensive and diverse needs to be met。In other words，Cooperated with other businesses of Sunac Cultural 188bet online live casino City through indoor ski resort，Sunac Culture and 188bet online live casino has achieved the integration of capabilities between single-core products and systemic projects，Beidahu Resort also needs this ability。

This promotes cooperation between the two parties and is not limited to the present。Future，Sunac Cultural 188bet online live casino will also be based on the overall development demands of Beidahu Resort，Build a professional team，Integrate high-quality resources，New projects to be developed in the resort，Provide positioning research strategies、Design consultation、Construction consulting、Preparation and management and other tasks。

Management of the entire life cycle of ice and snow projects“Control”Ability，Gives Sunac Cultural 188bet online live casino more development in the field of ice and snow“City”Opportunity。

Recent，Hebei 188bet online live casino Investment and Sunac Cultural 188bet online live casino reached strategic cooperation，The former entrusted Sunac Cultural 188bet online live casino to develop the Ice and Snow World project of Jinshanling International Ski 188bet online live casino Resort (referred to as “Jinshanling Ski Resort”) Carry out overall operation management。

Preparation and operation management of the first phase of Jinshanling Ski Resort, which will be put into operation in December this year，The second phase part still under development，All within the scope of this cooperation。

Similar to Beida Lake，Sunac Cultural 188bet online live casino will conduct an overall upgrade of Jinshanling Ski Resort in multiple dimensions，Make it a“In the future, the emerging popular ski resort destinations around Beijing and even across the country”。

Sunac Cultural 188bet online live casino and Beidahu Ski Resort、New links and integration between Jinshanling ski resorts，Not only means that Sunac Culture and 188bet online live casino’s asset-light capabilities in the ice and snow industry have developed to a new stage，Also indicates consumption trends、The domestic ice and snow 188bet online live casino holiday market under the influence of multiple factors such as the Winter Olympics，Coming to a new development node。

As Lu Peng, President of Sunac Cultural 188bet online live casino Group, said，“China’s ice and snow industry has ushered in a golden period of development，This time Sunac Cultural 188bet online live casino cooperates with Beidahu Ski Resort，It is the further integration of resources in the ice and snow industry，A new example of realizing iterative upgrading of the industry、New attempt。”

Light asset capabilities have entered a new stage, ecology and platform are key words

Official announcement of two new ice and snow light asset cooperation projects，Becomes a clear footnote of the gradual building of Sunac Culture and 188bet online live casino’s asset-light capabilities。

Take the second half of this year as the observation time node，You will find Sunac Cultural 188bet online live casino in the ice and snow、Business、Hotel、Theme Park、Conference and Exhibition、Cultural 188bet online live casino planning and smart services sectors，There are also multiple light asset cooperation projects，or single point area，or multi-domain system output。

Unconsciously，Sunac Cultural 188bet online live casino has operated multiple large-scale cultural 188bet online live casino assets，has become a light asset exporter that cannot be underestimated in the cultural 188bet online live casino industry。

This is based on an important foundation: Sunac Cultural 188bet online live casino has accumulated rich experience in cultural 188bet online live casino in the early stage，Established across multiple business segments，Vertically covering the entire life cycle of the project“Big data-investment-planning-design-construction-investment-operation”Practical ability，And planning and design、Cultural 188bet online live casino Agency、Technology integration、Smart services and other underlying business advantages。

If you dismantle it one by one, you will know its clear outline.

Platform，is a key word to understand Sunac Culture and 188bet online live casino，Resource、Cooperation、Mutual benefit、Industry chain、Ecology，All are related elements。Actively leverage the advantages of one’s own platform，Build a strong brand with partners by establishing a joint venture，To achieve cross-border linkage of resources、Multiple entertainment scenes implemented，Obviously manifested in Sunac Cultural 188bet online live casino。

The hotel business segment is an obvious example.

October 9th this year，Announcement of Yongle Huazhu Hotel Management Co., Ltd., a joint venture between Sunac Culture and 188bet online live casino and Huazhu Group，Sunac Cultural 188bet online live casino plans to transfer its subsidiary to Xishuangbanna、Guangzhou、22 hotels in 11 cities including Chengdu are authorized to be managed by Yongle Huazhu，To further strengthen the brand influence in the high-end accommodation market。

Existing market trends，The resurgence of outbound travel consumption caused by the superimposed epidemic，Domestic high-end hotels are experiencing dual situations of accelerating capacity expansion and increasing competition，Sunac Cultural 188bet online live casino through the resources of Huazhu、Ability cleared，Realize two-way empowerment，Achieve competitive advantage in the high-end hotel sector。

Also as a high-end accommodation format，The supply and demand changes of B&Bs are more obvious。October 1st this year，Sunac Cultural 188bet online live casino is known as “Shijiu Tea Field，Dream in Kurama”Aduohuayu, a micro-vacation destination created for the theme，Officially opened。This is the first B&B cluster in northern China，Aggregation of B&B clusters、Specialty shopping street、Light night tour and other types of vacation products，Become a member covering all ages、Full-time and full-service micro-vacation destination。

Aduohuayu

More specifically，Huajiantang、Lebei、Liuyue、星天外、Buyi Inn、Just yesterday、花庄·Luxury、Zenyi’s 8 most popular B&B brands，One store, one feature，Constitutes the unique single entity and system cluster of Aduohua Island’s B&B experience drainage capabilities；25“Qin, chess, calligraphy, painting, poetry, wine and tea”Tang Feng merchants bring different 188bet online live casino experiences，Integration with B&B，Enrich the theme scenes and content forms of B&B，Formating experience、Multi-level supply of consumption and leisure vacation。

Sunac Commercial’s asset-light capabilities are also constantly emerging，Hangzhou ins park project unveiled this year，That’s a proof。Data display，Later half of this year，In addition to co-building the Sunac Mao project with Guangxi Luqiao Group，Sunac Cultural 188bet online live casino also cooperates with Yuntou Group、Huaian Guolian Group、Lu'an Parkson Group and other external partners have reached strategic cooperation。

Behind the self-consistency of project logic and market path，In fact, we have to go back to a fundamental question: what is the underlying support？

Industrial Ecological Map of Sunac Cultural 188bet online live casino’s Light Asset Output，Consists of multi-dimensional abilities，For example, planning and design、Technology integration and other top-level design and product innovation R&D capabilities，Form a basic support；Hotel、Ice and Snow、Business、Town、Conference and Exhibition、Operation and management capabilities of segmented businesses such as homestays and themed entertainment，Enable it to operate in single business/comprehensive large-scale projects，All have output space；And continue to build evolving data services and even smart cultural 188bet online live casino capabilities，Brings empowerment to operation management。

More specifically，Professional planning and design capabilities，“One city, one policy”、“One person has a thousand faces”’s product creation concept，Corresponding to different regions，Combine different conditions，Bringing efficient and consistent product planning、Experiential products with unique regional connotations，And maintain the ability to iteratively update products，Realizing product advantages，There are also cost advantages。

At the same time，The ability to innovate and create products is one of its core competitiveness。Sunac Culture and 188bet online live casino is based on technology integration capabilities，Has completed more than 20 domestic creative technology integration projects in 12 Sunac Cultural 188bet online live casino City，Has experience in the development and implementation of all-category themed entertainment scene experience projects。Widely recognized by the market“Yeyeye Ali Theme Night Tour”is one of the representatives。

These can also be used for business、Ice and Snow、B&B、Provide direct support for themed entertainment and other cultural and 188bet online live casino industries，Not only the product and operation management renewal of existing cultural 188bet online live casino projects，There is also the creation of light asset output projects，The aforementioned Sunac Cultural 188bet online live casino and Beidahu Ski Resort、Cooperation with Jinshanling Ski Resort，Already displayed directly；

Let’s talk about the digital transformation of cultural 188bet online live casino projects，Refined operation and intelligent management，It is an inevitable trend。Based on cultural 188bet online live casino multi-business scenario、Massive content accumulation across the entire chain，The smart service segment of Sunac Cultural 188bet online live casino has complete solution capabilities for smart cultural and 188bet online live casino solutions，Achieving user diversion of business formats through smart cultural and 188bet online live casino solutions、Industrial linkage and cost reduction and efficiency increase。

In popular terms，Digitization of cultural 188bet online live casino projects，In some aspects, we are about to increase revenue and cost“Scissor difference”，Effective traffic conversion，Make it highly sticky，Enlarge the increment，To gain cost advantage。This is paradise、Ice and Snow、Business、Operations in scenes or business formats such as hotels and small towns，Urgently needed abilities and urgent demands。

By extension，Effective early planning and design、Later digital operations，For Paradise、Ice and Snow、Provide support for the effective operation of commerce and other businesses，Promote Sunac Cultural 188bet online live casino to obtain more light asset projects，And the number of projects increases，Not just more projects、Product、Customer group、Continuous acquisition and expansion of regional market and other data information，It is also an element of the industrial ecological platform that continues to grow and develop。

Map these to the &ldquo of the aforementioned full life cycle;Big data-investment-planning-design-construction-investment-operation”Practical ability，It’s not difficult to understand。

The cultural 188bet online live casino industry has undergone ups and downs, and Sunac has evolved and upgraded

Starting from 2019 to present，The cultural 188bet online live casino industry has gone through a special curve due to the impact of the epidemic，Cultural and 188bet online live casino companies also have their own ups and downs，For Sunac Culture and 188bet online live casino，This is an important three years for maintaining evolution and upgrading。

2019，Sunac Culture and 188bet online live casino Group clearly “China Family Fun Supplier”’s brand positioning，To meet the diverse needs of Chinese families for travel and vacation，Provide different happy scenes。At that time，Guangzhou Sunac Cultural 188bet online live casino City、Wuxi Sunac Cultural 188bet online live casino City、Kunming Sunac Dianchi Houhai opens one after another，Sunac Cultural 188bet online live casino“Open three cities in a row”，Beginning a new cycle of operating large-scale cultural 188bet online live casino projects，Gradually forming the design、Building and operating complete system capabilities。

Jinan Sunac Cultural 188bet online live casino City

2020，The epidemic has had a profound impact on the cultural 188bet online live casino industry，But Sunac Culture and 188bet online live casino maintains its development momentum，Including Chengdu Sunac Cultural 188bet online live casino City、Chongqing Sunac Cultural 188bet online live casino City opens one after another，Having two important positions in the southwest cultural 188bet online live casino highland，Bringing new products and services to cultural 188bet online live casino consumption in Southwest China，Also provides new experience for Southwest cultural 188bet online live casino industry、New vitality，Enrich and upgrade new cultural 188bet online live casino supply in southwest destinations，In order to open up cultural and 188bet online live casino exchanges between the two places，Building Bashu Cultural 188bet online live casino Corridor，Activate“Twin Cities Economic Circle”’s endogenous development power and economic vitality provide the possibility。

This also foreshadows，Sunac Cultural 188bet online live casino expands in new areas、Exploring new areas、New business format creation, etc.，With a more substantial carrier。Sunac Cultural 188bet online live casino Ten Cities Linkage，Integrated culture、&ldquo created by 188bet online live casino and modern technology;Yeyeyeyeali”Theme Night Tour，Branding、IP-based attributes are stronger，Become a leading night tour product and new urban consumption scene；Establishment of Sunac Culture and 188bet online live casino Club；Establish an open business philosophy, etc.，All are direct confirmations。

This makes Sunac Cultural 188bet online live casino’s two main lines in 2020 more stable，First, actively fight against the epidemic，Promote and lead the recovery and development of the industry。Including working with partners to overcome difficulties，Taking advantage of scale and size，Integrate omni-channel resources，Realize support and collaboration in the industrial chain；

The second is policy、Market same frequency，And promote the optimization and upgrading of its own projects and business sectors，Actuates both supply and demand，Achieve synchronization with industry development。

Open、Ecology，Become two keywords，The cross-border integration between Sunac Cultural 188bet online live casino and upstream and downstream enterprises in the industry chain is more intensive，“Happy Ecosystem”With a more solid underlying foundation、Wider circle circulation effect。

2021 is here in a blink of an eye，Jinan Sunac Cultural 188bet online live casino City、Guilin Sunac International 188bet online live casino Resort、Hangzhou Bay Sunac Water World and other projects opened，Sunac Cultural 188bet online live casino has opened more and more cultural 188bet online live casino cities and tourist resorts，In core first- and second-tier cities、Well-known tourist destination，Complete the main layout。

The important background to pay attention to is，Urbanization process continues，Strengthening or expanding of metropolitan areas and urban agglomerations，Regional Industry、The effect of coordinated social and economic development is increasing，And the improvement of regional traffic conditions, etc.，All will constitute urban consumption、Fundamental factors for the upgrading and development of cultural 188bet online live casino consumption，Cultural 188bet online live casino product innovation and service optimization and upgrading、Reshape the supply system，The only way to become a destination, whether it is internal development or external competition。

This has also become a new project of Sunac Cultural 188bet online live casino that continues to open，And continue to develop important support for light asset cooperation projects。Continuous improvement in abilities brings a double-layer effect，Iteration of internal cultural 188bet online live casino project operation capabilities，Export light asset capabilities abroad“Move forward quickly”，Sunac Cultural 188bet online live casino“Two legs”Walking faster。

“Cultural 188bet online live casino Industry Operator”，This label gradually becomes more obvious on Sunac Culture and 188bet online live casino，Accompanied by its cultural 188bet online live casino project、Market penetration rate and industry chain quality，They all have the potential to lead。

Public information display，Sunac Cultural 188bet online live casino in 2022-2024，There will also be a four-season ice and snow project in Harbin Ice and Snow World、Hangzhou Bay Cultural 188bet online live casino City、Zhongyuan Cultural 188bet online live casino City、Wuhan Ganlu Mountain Cultural and Creative City、Xi’an Ice and Snow World、More than 10 projects including Shenzhen Ice and Snow Cultural 188bet online live casino City have been opened one after another，Project upgrade of existing destinations，There are also new developments for incremental destinations，With the continuous upgrading of its asset-light capabilities，A new cultural and 188bet online live casino landscape may emerge。