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[Not easy]

1、China’s economy is not easy。International pursuit and interception of China，The external environment is becoming more complex, severe and uncertain，The Central Economic Work Conference officially proposed for the first time the triple pressure facing the Chinese economy: shrinking demand，Expected to weaken，Expected to weaken。

2、The tourism industry is not easy。The tourism industry is inherently mobile (”Customer flow”)Industry，People cannot move，Tourism ceases to exist。2021，Affected by the continued recurrence of the new coronavirus epidemic at home and abroad，International tourist arrivals are almost zero，Domestic tourist arrivals increased steadily in the first nine months and then dropped sharply in three months，Travel agency、Cruise companies are almost at a standstill，Reception volume of tourist attractions、Airline passenger load factor、The occupancy rate of hotels and restaurants has dropped significantly。

3、It is even more difficult for tourism operators。Travel agency、89% of cruise company employees have lost their jobs or changed jobs，Tourist Attraction、Hotels、Airline、OTA and other companies have also had a considerable proportion of employees laid off or have their salaries reduced。Graduates from tourism colleges face ";Unemployed right after graduation”’s challenge，You can only choose low-paying employment, change careers, or continue studying and wait for opportunities。

[Not simple]

China’s macroeconomics is not simple。2020，China GDP growth rate 2.3%，It is the only country among the world's major economies that maintains positive growth！2021，Although facing many international and domestic pressures and 188bet app challenges，China’s macro economy still maintains good growth momentum，18% year-on-year growth in the first quarter、Year-on-year growth of 9 in the first three quarters.8%，There is a high probability of growth of about 8% throughout the year。Horizontal comparison with the world’s major economies，China’s economic growth rate is expected to continue to rank first in 2021。China’s macro-economy is the economic foundation and strong backing for China’s tourism recovery。

Chinese tourism companies are not simple: Ctrip continues to promote BOSS live broadcast and Xingxinghao，Scenic Area Donkey Mother’s high position promotes tourism EPCO，An OTA company with Internet genes，is the fastest among tourism companies to respond to market changes，Achieve good results in actively pursuing transformation。Traditional tourism enterprise groups such as“Guangdong Travel Control Group”，Continue to sell mooncakes live before the Mid-Autumn Festival in 2021，Mooncake sales exceeded 100 million yuan，Created miracles for enterprises and industries。Small and medium-sized tourism companies are also constantly innovating and seeking changes，Qiandao Lake Yuer’s Home B&B continues to develop private domain traffic，Stabilize repeat customers and increase repurchase rate through high-quality services，Under the situation that most B&Bs are in poor operation or even closed，Still creating higher occupancy rate and customer unit price，Defining to open new stores despite the epidemic。

China’s tourism strivers are not simple: Chinese people are the most hardworking in the world、The smartest、The toughest person，If there are only the last people left on the earth，There is a high probability that he is Chinese。Many strivers have emerged in China’s tourism industry，Already persevering、The spirit of a striver who never gives up，There are also bold explorations、Active and innovative striver actions，There are tourism management cadres among them、Tourism Entrepreneur，There are also tourism researchers、Tourism grassroots employees，They are the backbone of tourism in fighting the epidemic and revitalizing tourism。

Keywords for 2022: stability, change

【Stable】

“2020，Hold on；2021，Stay with it；2022，Stay alive。” The Central Economic Work Conference proposed the general requirements for economic work in 2022:“Stable takes the lead、Seeking progress while maintaining stability。”

“Keep the green hills alive，Don’t worry about running out of firewood。” As a tourist，2022，First of all, take care of yourself，“The body is the capital of revolution。” 2022，Also maintain a good attitude，“The epidemic will not pass in the short term，There is a high probability of recurrence，But with the experience of anti-epidemic prevention (especially“Shanghai Experience”) and medical technology (new vaccines、booster shot、ICU) improvements，The harm (mortality rate) of the new coronavirus is declining significantly，The possibility of full control in the second half of 2022 is worth looking forward to。” Once the epidemic is under control，The recovery and rebound of the tourism industry is inevitable。National Day Holiday 2020、2021 Qingming Festival and“May Day”Holiday，Tourism and travel data rebounded sharply，Even exceeded the pre-holiday expectations of China Tourism Academy，Description“Travel is still an important part of a good life”，As long as China’s economy is stable、Domestic epidemic control，Travel is still“New normal needs”。As a business，We must first stabilize our business、Stable cash flow。As a practitioner，We must first stabilize our position，Stabilize basic income。

Facing the uncertain 2022，As a tourist，Insist on exercising every day，Smile in the mirror every day，“Grasp the certainty that one can control amidst uncertainty”，It is the simplest and easiest way to deal with the epidemic、The easiest action to implement。

【Change】

As the saying goes，“If you are poor, you will change，Change rules。”People from Zhejiang, my hometown, have inherited genes and fine traditions since ancient times，“Don’t wait, don’t rely, don’t，Everything depends on yourself。”“188bet online sports betting Don’t ask the mayor to find the market。”Facing the uncertain macroeconomic and tourism industry situation，It is impossible to go back to the good old days，Passive waiting is likely to be a dead end，Only take the initiative to seek change，Change product、Change service、Changing mechanism、Change mode、Change track，There will be a new way out，In bold changes, it is possible to achieve new breakthroughs and development。2022，The domestic tourism cycle has become a foregone conclusion，Provincial circulation、Inner city circulation will become“New normal of tourism”，Entry and Exit、Trans-provincial and municipal tourism methods and business models must accelerate changes，City Leisure、Suburban Micro Vacation、Rural health care、Digital Tourism、Family travel、Study and travel、Sports tourism, etc.，Demand rises instead of falling，Huge market potential，Unlimited tourism opportunities。

“A man lives up to the mountains，Qingshan will never let anyone down。” The difficult 2021 has passed，The new year 2022 is coming，Let us dream together，Towards the future！

“Ren on the road”2021 and 2022

Farewell to the old and welcoming the new，Follow the habits developed over the years，Summarize the gains and losses in 2021 and set a small goal for 2022。

Q: What are the gains in 2021?

Ren Guocai: Ren has added 11 new prefectures, cities and states on his journey (2020.12.21 Arriving at the 280th prefecture, city, and state in China——Huainan City, Anhui Province；2021.10.27 Arriving at the 291st prefecture, city, and state in China——Qujing City, Yunnan Province)，58 new districts, counties and cities (2020.12.22，Arrived at the 1060th district, county and city in China——Fengtai County, Huainan City；2021.12.29，Arrived at the 1118th district, county and city in China——Xiangcheng District, Xiangyang City。）

Published "Hundred People's Talks on Tourism (Volume 1)"，at 5.Launched on 19th China Tourism Day。Completed in the second half of the year“Donation plan to 100 libraries for the centenary of the founding of the Party”，"Talks of 100 Travelers 188bet app download (Volume 1)" is included in the National Library、Collected in more than 100 libraries across the country including Shanghai Library，Share widely，Long-term retention。

More than 250 business days a year，Fight side by side with team members and continue to struggle，Facing the huge challenge of the epidemic and the possible risk of being infected by the new coronavirus，Complete the T1 indicators required by the group (corporate confidentiality，Data confidentiality)。

Write 6 professional articles (according to the instructor’s encouragement requirements，Insist on summarizing and thinking records and writing a professional article every two months)，Including an "internal reference" submitted to the General Office of the CPC Central Committee and the General Office of the State Council)，Accepted 10 media interviews，Forum speeches or topic sharing 30+ times，Sharing thoughts from the frontline，Voice of tourism industry operators。

Q: What regrets do you have in 2021?

Ren Guocai: We are still a little short of the annual performance target required by the group，Unfortunately, the T2 indicator was not completed。

Because of the epidemic，Some business trips or trips have been canceled and delayed，The goal of adding 60 districts, counties and cities in one year has not been completed (the goal in 2050 is to visit all 2846 districts, counties and cities in China，1 year has passed，Only 29 years left，An average of about 60 new ones are needed every year)；

Q: What are the goals for 2022?

Ren Guocai:“Tian Xingjian，A gentleman strives for self-improvement。”2022，Macroeconomics and the tourism industry may be more difficult，But，“There is no perfect road for everyone”，The road is made by oneself。2022，Don’t forget your original intention，Forge ahead，Perseverance，All the way up。

Try your best to complete the performance goals assigned by the group，Create more benefits for the group and the company，Team members and individuals are synchronized“Seeking progress while maintaining stability”。Ren Zai traveled to 300 cities and states in China，Arrived at the 1180th district, county and city in China。

Keep writing more、Move your feet too much、Hyperactive 188bet app download mouth，Provide more suggestions and suggestions for the innovative development of China’s tourism industry，Contribute more to the transformation and development of local tourism，Speak up for the rebirth of Chinese tourism companies after the epidemic。

（Ren Guocai，Vice President of Jingyu Lvmama Group、Founder of Tourism Committee of 100、Executive contracting expert author)