January 2022 will be over，The third year of profound impact of the epidemic，What are the changes in the old situation and the new trends that the cultural 188bet online live casino industry and destinations will face？

Refer to the "2021 Global Free Travel Report: My China" recently jointly released by China 188bet online live casino Academy and Mafengwo.，So fun！》(hereinafter referred to as “Report”），It shows domestic 188bet online live casino trends include，Tourists will pursue more depth of travel experience in 2021，Travel preference is short、frequency、Quick“Micro vacation”Change，The popularity of peripheral travel increased by 251% compared with the same period last year，“C position”Sit more firmly。

Also mentioned in the report，The gameplay begins to replace the destination，Becoming the main factor affecting people’s travel consumption decisions, especially young customers。At the same time，Ice and Snow 188bet online live casino、Sports 188bet online live casino、Traditional cultural consumption is not only a consumption hot spot in 2021，There will be more new expansions in 2022。

188bet online live casino radius and regional circle，The mainstreaming of customer groups and product consumption preferences，There are also the reconstruction of destination segmented industries corresponding to new consumption and new supply, etc.，Will be based on 2021，Continue to gain momentum and accumulate strength in 2022，Bringing and promoting new industries“Storm”。

This can be regarded as an important sign and confirmation of new changes in the cultural 188bet online live casino industry and destinations。

Surrounding micro-vacation and secure annual travel“C position&188bet online live casino;

Although the travel radius is limited due to the epidemic，However, the frequency of travel by Chinese tourists will rise instead of falling in 2021，Tourists traveling more than three times a year increased by 22% year-on-year。Among them，61.6% of tourists choose to stay at the destination for 1-3 days，In the past, long distances often lasted for more than a week“Travel”It was split into several sections of two or three days“Going out to play”。Weekend trip、Mainly traveling around“Micro vacation”Significant growth，Becoming a new growth point in the 188bet online live casino consumption market。

In the early stages of the epidemic，Peripheral travel has become mainstream，Or the mainstream status will be more prominent，As of now，Multiple holiday tours are mainly peripheral tours，Considering the normalization of the epidemic、Normalization of epidemic prevention and sudden increase in prevention and control，Inter-provincial travel or long-term travel will have more uncertainties in the future，People traveling around“C position&188bet online live casino;The situation will become more obvious。

Refer to the 2021 domestic 188bet online live casino data released by the Ministry of Culture and 188bet online live casino on January 24，Based on the statistical results of domestic 188bet online live casino sampling survey，2021，Total number of domestic tourists: 32.4.6 billion，Domestic 188bet online live casino revenue (total 188bet online live casino consumption) 2.92 trillion yuan，12 year-on-year growth respectively.8%、31.0%，Restored to 54 in 2019 respectively.0%、51.0%。

Combined with this information，188bet online live casino is not difficult to find several obvious current situation and trend characteristics:

1、Domestic tourist arrivals and income still maintain an upward recovery trend，But there is still a big gap between the epidemic level，The recovery period is expected to be long，Both destinations and 188bet online live casino companies need to have a more rational understanding；

2、As long as there is no major epidemic“Unrest”，The final recovery of total tourist arrivals will not be difficult to achieve，The recovery trend of total 188bet online live casino revenue will mainly depend on the pace of increase in unit price，But the two depth changes behind it have become more obvious，First, 188bet online live casino consumption structure，Can also be understood as a change in the product structure of the destination，That is, the proportion combination or weight of long-term travel + peripheral travel/local travel，Compared to before the epidemic, there will be significant changes，Among them, peripheral 188bet online live casino can be understood as the recovery and development of the cultural 188bet online live casino industry in many destinations，Consumption pattern becomes the new core pulling line，Surrounding travel will be made into a new market for destinations、“New Dojo”；The second is the change in the structure of consumer groups，Proportion of local/surrounding customer groups + long-term tourist groups、Age group, etc.，There will be many differences from before the epidemic；

3、Delay the second point，Double changes in consumption structure and consumer groups，That is, changes in the supply side and demand side，These two changes will have new interactions with each other，Changing the destination cultural 188bet online live casino consumption market pattern in cycles，Including its cultural 188bet online live casino product supply system、There will be considerable changes in the conversion logic and path，The entire cultural 188bet online live casino market has been reshaped，That is, hidden in it。

Mafengwo’s report revealed an important detail，It shows the composition of the micro vacation crowd in 2021，The 188bet online live casino youth born in the 90s are 50.2% of the proportion supports the micro-vacation crowd's“Half the Sky”。The micro-vacation customer base is mainly concentrated in first-tier and 188bet online live casino first-tier cities，The total proportion of the two is nearly 60%，Escape from the fast-paced city life with a quality micro-vacation，It is the best cure in their busy life。

The younger generation pursues individuality、Experience first，For the same delicious food、A B&B，Or a fresh way to play and arrange a trip，Also willing to pay for higher quality products and services。In the 188bet online live casino distribution of independent travelers in 2021，Per capita 188bet online live casino of 1,000-2,000 yuan is the range with the highest proportion，Reached 48.5%。

What does this mean?

1、The post-90s generation is becoming more mainstream in the cultural and 188bet online live casino consumer market，Short time、High frequency、Keywords such as surrounding areas and leisure vacation，Reflecting the increasing local lifestyle trend of 188bet online live casino；

2、Personalization for young customers、Quality、Consumption characteristics that focus on experience，Promoting the marketing paths and methods of cultural 188bet online live casino products，And reach conversion，There are also aspects such as product innovation and combination，Profound changes have occurred，Destination and existing travel companies are facing new market opportunities and challenges，In response to new needs，Travel companies are also doing incremental growth，Bringing about structural changes on the B side；

3、First-tier cities、New first-tier cities are where micro holidaymakers gather，is the level of social and economic development and the consumption power of residents，Direct reflection in the transformation of consumer demand，It is also a normal deferral for different levels of areas，These urban destinations will be one of the areas where the supply and demand for cultural 188bet online live casino consumption have changed significantly。

188bet online live casino secret realm, 188bet online live casino gameplay: seize young customers

Changing and unchanged，Change shades，Different destinations face different situations，The ability to seize opportunities and cope with challenges is also different，But one main line has become increasingly clear: seize the young customer base。

Setting up the post-pandemic battle for young customers，This is something many destinations have taken the initiative to do，Or the important reality of passive involvement。

Mafengwo report display，Interest- and social-based play experiences have gained unprecedented attention in 2021，Camping, which is popular all over the Internet, relies on its ";Versatile”Properties，Becomes the first on the list of the most popular gameplay among young people。Skiing、Surfing、Diving and other sports activities，and museum、Stargazing and other 188bet online live casino projects，Both are extremely popular among young people。The gameplay begins to replace the destination，Becoming the main factor affecting people’s travel consumption decisions。

Top ten popular games in 2021

188bet online live casino practitioners are keenly aware of this trend，at“Game experience”Continuously increasing the number，Red 188bet online live casino、Rural 188bet online live casino is reborn with unique gameplay experience。Report Display，More than 40% of post-90s generation have experienced at least one rural tour in 2021，Young people prefer ancient villages and towns with cultural background，Gourmet food based on B&B、Picking、Diversified experiences such as intangible cultural heritage，Becoming a new engine for the development of rural 188bet online live casino。In the red 188bet online live casino field，Post-90s to 45.5% leads the customers of all age groups，In-depth explanation、New gameplay such as immersive red experience also injects vitality into red 188bet online live casino，Making it a popular choice among young people;New National Trend”。

As the largest travel and entertainment community in China，On the Mafengwo platform, many fun-loving and fun-loving managers will launch a variety of activities every week，Lead local tourists to continuously discover 188bet online live casino ways to play。Currently，Mafengwo has nearly 2,000 managers，In these“Fun”Under the guidance of characters，Such as underwater hockey、Ice camping、Flag football and other cutting-edge games are emerging，Provide young people with a steady stream of fun inspiration。

This gives hope for more promotion of cultural 188bet online live casino consumption、The destination for quick recovery，Provides an intuitive reference: Reconstructing or reshaping the destination cultural 188bet online live casino supply chain is a systematic project，Urgent、Urgent，It’s also complicated，Not an overnight success，But looking for“Small incision”、Xiaobu Innovation Run/Run First，It can be an effective measure to take action first，Create advantages，The linkage effect will gradually form，One of the key points is“Differentiation”，Reinnovation of experience and gameplay including not limited to existing products、Re-exploitation and re-integration of existing resources to create incremental products or gameplay, etc.。

No matter what, the key is uniqueness.

Among them，Niche enough、Exploring unique enough 188bet online live casino resources、Product supply will be one of the differentiated competitiveness of destination cities。

China&ldquo which was launched by Mafengwo;New Secret Realm”Example，Under the destination and scenic spot system in the site，Hidden massive amounts、A&ldquo that has received little attention;New Secret Realm”，They may have beautiful scenery，Or rich history，Once“Turn over”Becoming the most popular among domestic young tourists、Representative of travel and entertainment destinations with the highest comprehensive evaluation，The reasons include but are not limited to: obvious own characteristics、New needs of the new 188bet online live casino consumer market under the epidemic。

More niche destinations in China have become popular during the epidemic，Achieve double growth in passenger flow and 188bet online live casino revenue，In fact, it is a re-confirmation of a simple market principle: under crisis，means new opportunities。

2022，188bet online live casino Industry“Storm”The trend is more obvious

Ice and Snow 188bet online live casino and Sports 188bet online live casino，is a visual representation of new opportunities。Consumption in them continues to be high、Behind the continuous expansion of the market，The impact of the epidemic is superimposed、Existing trends in market consumption、Policy promotion effect and other factors。

Take ice and snow 188bet online live casino as an example，Domestic consumer demand、The superimposed influence of Winter Olympics bonuses，The domestic ice and snow industry has entered a more obvious period of upward development，Ice and snow single project、Comprehensive ice and snow destination and ice and snow industry，Upgrade iteration“Window period”Obviously。

Mafengwo’s report pointed out，2022 will be“Winter Olympics Effect”A year that made a huge difference。Ice and snow 188bet online live casino and sports 188bet online live casino continue to heat up，In the list of the most popular cities for ice and snow 188bet online live casino in 2021，Chengdu、Huzhou、Hangzhou、Guangzhou is on the list of four major southern cities，Ice and snow sports are no longer exclusive to northerners，The rise of southern ski resorts has made southerners ";Playing in the snow”become possible。

“Double Olympic City”Beijing and Zhangjiakou, which will jointly host the Winter Olympics, rank ";The most popular sports 188bet online live casino destination in 2021”The top two。The popularity that sports events bring to the host place is not limited to the game period，The cityscape and cultural image displayed through the competition，It will also play a great role in promoting the 188bet online live casino development of the host place。

There are two new trends worthy of attention recently。First, the Ministry of Culture and 188bet online live casino announced “Bingxue Jing Zhang·City of Winter Olympics”、“Inside and outside the Great Wall·Ice and Snow Ribbon”10 other high-quality ice and snow 188bet online live casino routes；The second is the National Development and Reform Commission、Documents issued by the State Forestry and Grassland Administration，Proposes that the Greater and Lesser Khingan Mountains Forest Area should be built as a core area for the ski industry，Building the Greater Khingan Mountains Ice and Snow Industry Belt, etc.。

This shows that ice and snow 188bet online live casino is in the policy、Market demand and destination development and changes, etc.，Still in the superposition period。

Mafengwo’s previous report shows，Sports is becoming more attractive to young people，its data display，The proportion of sports-related content on the Mafengwo site in the total content in 2021 increased by nearly 49% compared with the same period in 2020，Release work stress with a sport on the weekend，Make friends with like-minded people，Even“For a sport，Going to a city&188bet online live casino;It has become popular among young people。

In addition，“Cultural Aesthetics”will also become an important starting point for high-quality 188bet online live casino development in 2022。Review of 2021，The popularity of Henan scenic spots and destinations，Major museums have become the most searched“A distinguished guest”，The Anyue Grottoes in Ziyang, Sichuan are in Mafengwo“2021 China’s New Secret Realm”Won the first prize，This all proves the strong influence of culture on the development of the 188bet online live casino industry。

Feng Rao, Director of Mafengwo 188bet online live casino Research Institute, analyzed that，The cultural confidence of domestic young people continues to improve，Is the main reason for the growth of cultural destinations and scenic spots against the trend。But want to start from“誷红”To“Changhong”，188bet online live casino practitioners need to accurately judge the cultural aesthetics of the younger generation，Create more new 188bet online live casino consumption scenarios。

What is predictable，National confidence、Promotion of cultural self-confidence、Requirements and implementation，In constant“Climbing period”or rising period，Government Will、Policy support、The effect of multiple factors such as market demand，Promote the reintegration of cultural resources、New development of cultural 188bet online live casino projects、New creation of cultural 188bet online live casino products, etc.，Request continuation、Systematization、Innovation。

Currently and in the future，“National self-confidence and 188bet online live casino self-confidence”New competition for destinations in context，It’s getting more intense。

Ice and Snow 188bet online live casino、Sports 188bet online live casino、Traditional cultural consumption，Different industries“Cuts”，Cross view，Some commonalities are actually obvious: whether it is a new customer group、The supply and demand matching of new consumption，New supply creates new consumption，All will form some important breakthroughs in the transformation and upgrading of the cultural 188bet online live casino industry/destination，Their continuing effects，Meaning a new industry“Storm”Building momentum and accumulating strength。

In 2022, it 188bet online live casino even more obvious.