As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 118】，Frontline information on culture and tourism，In-depth analysis of the week。

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Disney has made two big moves in succession.

First, Disney CEO Bob·Chapek sent an email saying，The company has appointed an executive to oversee Metaverse strategy，That is, Disney Media and Entertainment Distribution Executive Mike·White was appointed“Next generation storytelling and consumer experience”13792_13798，He will work with the Disney creative team，Help determine how consumers experience Disney’s upcoming Metaverse。

Second, Disney announced plans to launch Disney residential community business“Disney Story Life”（Storyliving by Disney），Disney Imagineers will partner with developers and homebuilders，Work together to develop a residential community full of the magic of the Disney brand。Disney Cast Members trained in Disney Legends Guest Service will operate community associations at each selected location, including some for residents aged 55+。

at“Disney Story Life”Official website，Disney’s community in the Palm Springs area is called “Seeking to explore、The ultimate destination for curious dreamers and doers of innovation and inspiration”。Official website information display，Cotino community also approved，A hotel and a range of shopping could be developed on the approximately 24-acre oasis、Catering and entertainment products。Part of the oasis also includes a professionally managed beach park，Providing recreational water activities，The public can enter by purchasing a day pass。

Tell new stories、Doing new business，is the key word to understand these two new actions of Disney。

Disney has previously applied for a metaverse technology patent，Although the specific strategic development plan of the Metaverse has not yet been announced，But this time the executive responsible was announced，Meaning that it has made further substantial actions in the metaverse field。Enter the metaverse realm，It is Disney that consolidates its competitiveness，And broaden business boundaries，188bet Online Sports Betting and Casino An inevitable move to improve the development space of enterprises。Meta (formerly Facebook)、Google、Apple、Warner Brothers and other giants have been involved in or invested heavily in the layout of the Metaverse，This is considered to be a potential trillion-dollar market，Is one of the sure gold mining fields in the future。

Disney already has many conditions in place。Including but not limited to new technology research and development，Existing huge IP、Applicable physical world (such as theme parks) and digital world (movies、TV programs and videos, etc.) resource accumulation，And outstanding creative abilities, etc.，Recombination of these elements，Will be Disney’s entry into the Metaverse，Key actions to provide users with more entertainment experience。

Predictable，Considering that the metaverse will not only involve or invade people’s work and life in the field of entertainment，Disney's“Story”、The experience created will affect users from more angles。Refer to the &ldquo mentioned in the CITIC Securities research report;The next 20 years and beyond，The Metaverse will digitize the relationship between people and society”，Looking ahead to the next 20 years，The metaverse will have a more profound impact on human society，Reshaping the digital economic system。The Yuan Universe connects the real world and the virtual world，Is the carrier of human digital survival and migration，Improve experience and efficiency、Expand human creativity and more possibilities。

It can be said，The Metaverse may be more important to Disney than just through technology、Creativity and IP retell stories，Bring users new entertainment experience，And will provide product and service experience in more general life areas，This will be a new business extension。

The Disney residential community business is called ";Enter cultural tourism real estate”，On the whole, it’s not a big problem，But the detailed study is not rigorous enough，For example, cultural tourism real estate is essentially real estate-based，Cultural tourism as a supplement，In this mode，The first important significance of cultural tourism projects is to help real estate projects realize decontamination faster and better，Recover investment and make money，Not so with Disney’s residential communities business，It does not rely on Disneyland (resort)，Not built around Disneyland (resort)，Relying more on Disney’s creative capabilities、Design ability、Service capabilities，And the huge accumulation of fans。

This is more like the output of Disney’s asset-light capabilities，Provide new experience products for fans besides the park，Re-&ldquo for fan users’ wallets;Harvest”。Disney insider mentioned，This residential community is Disney“Expand storytelling to story life”，Disney used to be“Storytelling + fairy tale entertainment vacation experience”，Next beyond here，It will also be“Storytelling + fairy tale-like daily life experience”，By Playing in Disney，Live at Disney again。Will this create a new community life scene space and method，Still to be seen。And if this model can have a 188bet app breakthrough，Disney’s Creativity、Design、Service capabilities and IP output，New monetization will be possible，And bring considerable changes to Disney’s business structure。

For example, make a guess，Will Disney become an important service company for real estate developers or new real estate developers in the future，Provide full service support behind its projects in addition to investment and construction，Put the Disney brand on more new communities？

Long-term IP precipitation、Capacity accumulation and the raising of competition barriers，Enables Disney to build on its existing capabilities and business，Extend or derive more possible new value spaces and business opportunities，But if the corresponding ability is not enough，In the context of continued market expansion，You will be unable to do what you want。

Once known as“New species”，Received multiple rounds of investment，Favored by top capital，Wen Heyou, whose valuation is considered to be tens of billions of dollars，That’s it。

Recent self-media reports，Multiple employees broke the news，Multiple Wenheyou employees broke the news，Wen Heyou launched a round of large-scale layoffs years ago，The number of layoffs in some departments exceeds 60%；year later，A new round of layoffs continues。The laid off employees are mainly related to the immersive theater project of Changsha Wenheyou、Nanjing Wenheyou Project (Changsha、The fourth city project after Guangzhou and Shenzhen)。

Wen Heyou mentioned in the reply interface that layoffs are normal personnel changes caused by the company's business adjustments，actually，The company is still recruiting for many positions，New personnel will join after the new year。Every project of the company is now in progress，New projects and business formats will also be launched one after another。

At least we can find from this information: layoffs are a fact，The company’s business is being adjusted；New projects are still in progress。

Wen Heyou in Guangzhou、Shenzhen’s current troubles with two consecutive projects，enables it to accumulate and expand its brand influence in the Changsha project，There is a possibility of being continuously weakened，Require projects in Guangzhou and Shenzhen to be as prosperous as Changsha，Really a bit harsh，But the cruelty of the market is，The trial and error time given by the market will not be long，Competitor projects with similar logic are also appearing，The direction of these two projects will not only continue to affect Wenheyou’s revenue，Also its confidence in developing new projects、Exploration of new models and market confidence, etc.，Has a big impact，The next thing that proves Wen Heyou is the two projects of Guangzhou and Shenzhen，Still the next project？

Mentioned in media reports，The employees laid off this time are mainly involved in the immersive theater project that Changsha Wenheyou plans to launch、Nanjing Wenheyou Project (Changsha、The fourth one after Guangzhou and Shenzhen)，The main reason for layoffs is“Project suspended，Personnel Optimization”，The IP theme settings of the former are changing，The top management did not reach a unified opinion，The script has been adjusted many times but is undecided；The latter’s positioning 188bet app theme has been modified, etc.。

These two projects，First, the content update of existing projects，The second is incremental expansion of new projects，Reflecting two problems that Chuwen and friends have to face: First, how to continue to renew old projects，How to achieve customer flow、The positive cycle of consumption is expanding；The second is how to launch new projects in more regional cities，Continue market expansion。

It has been mentioned in the media，Some people close to Canadia Capital LP (investor) think，Now Wen Heyou has enough“Potential energy”，“As for the content operation mode inside，You can explore slowly。”

The maintenance of this potential energy，Even stronger，At least built on:

1、Changsha Wenheyou can achieve iterative upgrades，From the length of operation、Project optimization and upgrading needs to be discussed，This is also inevitable；

2、Guangzhou、Shenzhen project has more improvements，Exploring a new adaptive localization model，Prove yourself；

3、New projects can be finalized during the same period、Investment and opening，This is the market effect of potential energy，If it does not meet market expectations，may bring&ldquo to potential energy;Backlash”。

But the above two projects are suspended and personnel optimization，Maybe it’s the prudence of the project leader，Maybe it is the subject of the project、The content is still difficult to finalize，This type of project upgrade appears again、The difficulty of landing in a new area。

If we combine urban renewal (national strategy、10 trillion level track)、Size of the new catering consumer market、Analysis of national trend cultural consumption trends and other factors，The market ceiling for Wen Heyou and those similar to Wen Heyou is still very high，But we need to gain more market share，There are still many challenges to face，Many problems to be solved。(For more analysis, please click "Wen Heyou Exposed to Massive Layoffs: Ten Billion Unicorn";Stuck”Still going downhill？》)

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Many foreign countries are trying to open their doors more to attract international tourists to enter and spend money，As for domestic travel across different provinces and cities“Pause+Resume”’s double combinations are performed alternately or in parallel。

Public information display，Including but not limited to Japan、Thailand、Vietnam、The Philippines and other countries are further opening up their countries，All have new actions。

Japan plans to increase the daily limit of arrivals to 5,000；Thailand’s Prime Minister urges the opening of southern border crossings as soon as possible to resume tourism，And plans to reopen the Thai-Malaysian border in March；Vietnam plans to fully open tourism services from March 15th，According to the proposal，Vietnam Including Airlines、Waterway、International and domestic tourism projects, including land routes, will be fully restored by then。

Insufficient domestic tourism consumption，The slump in inbound tourism，Not only does it make it difficult for the tourism economy to recover as soon as possible，Has a great impact on the overall economic recovery of many countries，And the two form a cycle，Promoting the recovery of inbound tourism as soon as possible has become one of the breakthroughs。

188bet Online Sports Betting and Casino Reference Japanese information，its official statistics show，Japanese domestic tourism consumption in 2021 decreased by 8% compared with the previous year.5%，is 9.12 trillion yen (approximately RMB 499.6 billion)，Reduced to the lowest level since 2010 under the current survey method。The cumulative number of tourists decreased by 9.0%，is 2.6.7 billion people，New low。reported，The downturn in accommodation tourism is obvious。Affected by the long-term COVID-19 epidemic，Japan Tourism Support Project“Go To Travel”The inability to restart is also one of the reasons for lowering consumption。

The impact of the epidemic on the overall economy，This in turn affects the funds that can be used to bail out and support the tourism industry，And many people’s income and spending power have declined，It also lowered tourism consumption and other consumption，Insufficient domestic demand momentum，It also affects the overall economic recovery......Insufficient domestic demand，External inbound consumption has become more important。

Other side，Liaoning、Inner Mongolia suspends inter-provincial travel，Shaanxi、Tianjin resumes inter-provincial travel；226 3A and above scenic spots in Henan Province，February 16th-March 31st，The first ticket is free for tourists；The State Council executive meeting launched a package of relief and assistance policies，Promote the steady growth of industry and difficult service industries，Including but not limited to increasing income tax exemptions for the service industry、The People's Bank of China provides incentive funds to support the increase of inclusive small and micro loans，For catering、Retail、Travel、Passenger transportation and other special difficulties industries，In phased tax relief、Increase support in terms of deferral of payment of some social insurance premiums，Promote employment stabilization and consumption recovery, etc.。

Promotion fee、Save survival，are two keywords，The policies and measures of the State Council are generally compared with the previous bailout and assistance policies，Not much new，But the outstanding value lies in the top-level specifications，And renewed attention to the current plight of the service industry, including tourism，will promote relevant ministries and commissions、Local governments and others are more actively promoting the formulation and implementation of relevant relief and assistance policies。

But what is more substantial is the direction of restrictions on the movement of people，Promote opening up in more countries abroad、Epidemic prevention enters third year，“Normalization”They are not new words but have become common sense and so on，Research on the certainty of further increasing domestic tourism flow、A breakthrough in inbound and outbound tourism，The critical moment has come。

In addition to promotional fees，Cultural tourism investment is another pillar，Not only to promote the recovery of the current cultural tourism industry，Provide more carrier foundation for future cultural tourism consumption。

Data recently released by the Zhejiang Provincial Department of Culture and Tourism，2021，There are 2,857 cultural and tourism projects under construction in Zhejiang 188bet app download Province，Total investment 2.07 trillion yuan，Actually completed investment 2769.700 million yuan，Indicator completion rate 137.1%，Excessive realization in advance“Red all year round”。In actual completion of investment，Government investment accounts for 33%，Enterprise investment accounts for 67%。

There are several factors behind this:

1、The government pays attention，For example, the Zhejiang Provincial Department of Culture and Tourism regards expanding effective investment as a key measure to smooth the economic cycle，Including persistence“Project is King”’s philosophy，will“Big project、Grab big projects”as“Project No. 1”etc.，This means that the government should come up with more substantial and effective policies to promote the implementation of projects、Financial and administrative support，Also means under the influence of the epidemic，Promote cultural tourism investment to restore the development of destination cultural tourism industry、The important role of overall economic development；

2、Cultural tourism consumption in Zhejiang、There is huge existing and potential space for market expansion，Can attract more companies to invest in cultural tourism projects。

Innovative cultural and tourism formats

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Recent，Lonely Planet, a world-renowned travel media brand, recently acquired the travel planning website Elsewhere，Hope to deepen the connection with consumers through digital technology。Philippe von Borries, President of Lonely Planet said，The company wants to enter the digital world，Understand global consumers，Provide personalized experience for passengers。At the same time，January this year，Lonely Planet’s magazine sales reached 75% of the same period in 2019。

From many aspects:

1、Lonely Planet magazine user、User of travel planning website，Can be connected，Magazine sales and website users are expected to see new increases；

2、More user data and its combination with digital technology，will make it more understanding of users，In touch、Product and service transformation, etc.，will be smarter、More accurate，Provide more suitable personalized experiences；

3、Improvement of grass planting ability，And its potential weeding capabilities or the reconstruction, optimization and upgrading of the weeding industry chain，There will be visible effects。