As a cultural and 188bet game industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet game era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet game during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet game industry，The value points brought to us。

Cultural 188bet game Review【Week 118】，Cultural and 188bet game frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet game giants

（Follow“Zhihui&188bet game;Public account，Background reply“Hui Review No. 118&188bet game;，Full version available)

188bet game has made two big moves in succession.

First, 188bet game CEO Bob·Chapek sent an email saying，The company has appointed an executive to oversee Metaverse strategy，That is, 188bet game Media and Entertainment Distribution Executive Mike·White was appointed“Next generation storytelling and consumer experience”13801_13807，He will work with the 188bet game creative team，Help determine how consumers experience 188bet game’s upcoming Metaverse。

Second, 188bet game announced plans to launch 188bet game residential community business“188bet game Story Life”（Storyliving by 188bet game），188bet game Imagineers will partner with developers and homebuilders，Work together to develop a residential community full of the magic of the 188bet game brand。188bet game Cast Members trained in 188bet game Legends Guest Service will operate community associations at each selected location, including some for residents aged 55+。

at“188bet game Story Life”Official website，188bet game’s community in the Palm Springs area is called “Seeking to explore、The ultimate destination for curious dreamers and doers of innovation and inspiration”。Official website information display，Cotino community also approved，A hotel and a range of shopping options could be developed on the approximately 24-acre oasis、Catering and entertainment products。Part of the oasis also includes a professionally managed beach park，Providing recreational water activities，The public can enter by purchasing a day pass。

Tell new stories、Doing new business，is the key word to understand these two new actions of 188bet game。

188bet game has previously applied for a metaverse technology patent，Although the specific strategic development plan of the Metaverse has not yet been announced，But this time the executive responsible was announced，Meaning that it has made further substantial actions in the metaverse field。Enter the metaverse realm，It is 188bet game that consolidates its competitiveness，And broaden business boundaries，An inevitable move to improve the development space of enterprises。Meta (formerly Facebook)、Google、Apple、Warner Brothers and other giants have been involved in or invested heavily in the layout of the Metaverse，This is considered to be a potential market worth trillions of dollars，Is one of the sure gold mining fields in the future。

188bet game already has many conditions in place。Including but not limited to new technology research and development，Existing huge IP、Applicable physical world (such as theme parks) and digital world (movies、TV programs and videos, etc.) resource accumulation，And outstanding creative abilities, etc.，Recombination of these elements，Will be 188bet game’s entry into the Metaverse，Key actions to provide users with more entertainment experience。

Predictable，Considering that the metaverse will not only involve or invade people’s work and life in the field of entertainment，188bet game's“Story”、The experience created will affect users from more angles。Refer to the &ldquo mentioned in the CITIC Securities research report;The next 20 years and beyond，The Metaverse will digitize the relationship between people and society”，Looking ahead to the next 20 years，The metaverse will have a more profound impact on human society，Reshaping the digital economic system。The Yuan Universe connects the real world and the virtual world，is the carrier of human digital survival and migration，Improve experience and efficiency、Expand human creativity and more possibilities。

It can be said，The Metaverse may be more important to 188bet game than just through technology、Creativity and IP retell stories，Bring users new entertainment experience，And will provide product and service experience in more general life areas，This will be a new business extension。

The Disney residential community business is called ";Enter cultural 188bet game real estate”，On the whole it’s not a big problem，But the detailed study is not rigorous enough，For example, cultural 188bet game real estate is essentially real estate-based，Cultural 188bet game as a supplement，In this mode，The first important significance of cultural 188bet game projects is to help real estate projects realize decontamination faster and better，Recover investment and make money，This is not the case with Disney’s residential communities business，It does not rely on Disneyland (resort)，Not built around Disneyland (resort)，Relying more on Disney’s creative capabilities、Design ability、Service capabilities，And the huge accumulation of fans。

This is more like the output of 188bet game’s asset-light capabilities，Provide new experience products for fans besides the park，Re-&ldquo on the wallets of fan users;Harvest”。188bet game insider mentioned，This residential community is 188bet game“Expand storytelling to story life”，188bet game used to be“Storytelling + fairy tale entertainment vacation experience”，Next beyond here，It will also be“Storytelling + fairy tale-like daily life experience”，By Playing in 188bet game，Live at 188bet game again。Will this create a new community life scene space and method，Still to be seen。And if this model can have a breakthrough，188bet game’s Creativity、Design、Service capabilities and IP output，New monetization will be possible，And bring considerable changes to 188bet game’s business structure。

For example, make a guess，Will 188bet game become an important service company for real estate developers or new real estate developers in the future，Provide full service support behind its projects in addition to investment and construction，Put the 188bet game brand on more new communities？

Long-term IP precipitation、Capacity accumulation and the raising of competition barriers，Enables 188bet game to build on its existing capabilities and business，Extend or derive more possible new value spaces and business opportunities，But if the corresponding ability is not enough，In the context of continued market expansion，You will be unable to do what you want。

Once known as“188bet game species”，Received multiple rounds of investment，Favored by top capital，Wen Heyou, whose valuation is considered to be tens of billions of dollars，That’s it。

Recent self-media reports，Multiple employees broke the news，Multiple Wenheyou employees broke the news，Wen Heyou launched a round of large-scale layoffs years ago，The number of layoffs in some departments exceeds 60%；year later，A 188bet game round of layoffs continues。The laid off employees are mainly related to the immersive theater project of Changsha Wenheyou、Nanjing Wenheyou Project (Changsha、The fourth city project after Guangzhou and Shenzhen)。

Wen Heyou mentioned in the reply interface that layoffs are normal personnel changes caused by the company's business adjustments，actually，The company is still recruiting for many positions，188bet game personnel will join after the 188bet game year。Every project of the company is now in progress，188bet game projects and business formats will also be launched one after another。

At least we can find from this information: layoffs are a fact，The company’s business is being adjusted；188bet game projects are still in progress。

Wen Heyou in Guangzhou、Shenzhen’s current troubles with two consecutive projects，enables it to accumulate and expand its brand influence in the Changsha project，There is a possibility of being continuously weakened，Require projects in Guangzhou and Shenzhen to be as prosperous as Changsha，Really a bit harsh，But the cruelty of the market is，The trial and error time given by the market will not be long，Competitor projects with similar logic are also appearing，The direction of these two projects will not only continue to affect Wenheyou’s revenue，Also have their own confidence in developing 188bet game projects、Exploration of 188bet game models and market confidence, etc.，Has a big impact，The next thing that proves Wen Heyou is the two projects of Guangzhou and Shenzhen，Still the next project？

Mentioned in media reports，The employees laid off this time are mainly involved in the immersive theater project that Changsha Wenheyou plans to launch、Nanjing Wenheyou Project (Changsha、The fourth one after Guangzhou and Shenzhen)，The main reason for layoffs is“Project suspended，Personnel Optimization&188bet game;，The IP theme settings of the former are changing，The senior management has not reached a unified opinion，The script has been adjusted many times but is still undecided；The latter’s positioning theme has been modified, etc.。

These two projects，First, the content update of existing projects，The second is incremental expansion of 188bet game projects，Reflecting two problems that Chuwen and friends have to face: First, how to continue to renew old projects，How to achieve customer flow、The positive cycle of consumption is expanding；The second is how to implement 188bet game projects in more regional cities，Continue market expansion。

It has been mentioned in the media，Some people close to Canadia Capital LP (investor) think，Now Wen Heyou has enough“Potential energy&188bet game;，“As for the content operation mode inside，You can explore slowly。&188bet game;

The maintenance of this potential energy，Even stronger，At least built on:

1、Changsha Wenheyou can achieve iterative upgrades，Length of operation time、Project optimization and upgrading needs to be discussed，This is also inevitable；

2、Guangzhou、Shenzhen projects have more improvements，Exploring a 188bet game adaptive localization model，Prove yourself；

3、188bet game projects can be finalized during the same period、Investment and opening，This is the market effect of potential energy，If it does not meet market expectations，may bring&ldquo to potential energy;Backlash”。

But the above two projects are suspended and personnel optimization，Maybe it is the prudence of the project leader，Maybe it is the subject of the project、The content is still difficult to finalize，This type of project upgrade appears again、The difficulty of landing in a 188bet game area。

If we combine urban renewal (national strategy、10 trillion level track)、Size of new catering consumer market、Analysis of national trend 188bet game consumption trends and other factors，The market ceiling for Wen Heyou and those similar to Wen Heyou is still very high，But we need to gain more market share，There are still many challenges to face，Many problems to be solved。(For more analysis, please click "Wen Heyou Exposed to Massive Layoffs: Ten Billion Unicorn";Stuck”It’s still going downhill？》)

Destination Investment Barometer

（Follow“Zhihui&188bet game;Public account，Background reply“Hui Review No. 118&188bet game;，Full version available)

Many foreign countries are trying to open their doors more to attract international tourists to enter and spend money，In China, there are still cross-provincial tours in different provinces and cities“Pause+Resume&188bet game;’s double combinations are performed alternately or in parallel。

Public information display，Including but not limited to Japan、Thailand、Vietnam、The Philippines and other countries are further opening up their borders，There are 188bet game actions。

Japan plans to increase the daily limit of arrivals to 5,000；Thailand’s Prime Minister urges the opening of southern border crossings as soon as possible to resume 188bet game，And plans to reopen the Thai-Malaysian border in March；Vietnam plans to fully open 188bet game services from March 15th，According to the proposal，Vietnam Including Airlines、Waterway、International and domestic 188bet game projects including land routes will be fully restored by then。

Insufficient domestic 188bet game consumption，The slump in inbound 188bet game，Not only brings difficulty to the 188bet game economy to recover as soon as possible，Has a great impact on the overall economic recovery of many countries，And the two form a cycle，Promoting the recovery of inbound 188bet game as soon as possible has become one of the breakthroughs。

Reference Japanese information，its official statistics show，Japanese domestic 188bet game consumption in 2021 decreased by 8% compared with the previous year.5%，is 9.12 trillion yen (approximately RMB 499.6 billion)，Reduced to the lowest level since 2010 under the current survey method。The cumulative number of tourists decreased by 9.0%，is 2.6.7 billion people，New low。reported，The downturn in accommodation 188bet game is obvious。Affected by the long-lasting COVID-19 epidemic，Japan 188bet game Support Project“Go To Travel”The inability to restart is also one of the reasons for lowering consumption。

The impact of the epidemic on the overall economy，This in turn affects the funds that can be used to bail out and support the 188bet game industry，And many people’s income and spending power have declined，It also lowered 188bet game consumption and other consumption，Insufficient domestic demand momentum，It also affects the overall economic recovery......Insufficient domestic demand，External inbound consumption has become more important。

Other side，Liaoning、Inner Mongolia suspends inter-provincial travel，Shaanxi、Tianjin resumes inter-provincial travel；226 3A and above scenic spots in Henan Province，February 16-March 31，The first ticket is free for tourists；The State Council executive meeting launched a package of relief and assistance policies，Promote the steady growth of industry and difficult service industries，Including but not limited to increasing income tax reduction and exemption for service industry、The People’s Bank of China provides incentive funds to support the increase of inclusive small and micro loans, etc.，For catering、Retail、Travel、Passenger transportation and other special difficulties industries，In-phase tax relief、Increase support in deferring payment of some social insurance premiums，Promote employment stabilization and consumption recovery, etc.。

Promotion fee、Save survival，are two keywords，The policies and measures of the State Council are generally compared with the previous bailout and assistance policies，Not much new，But the outstanding value lies in the top-level specifications，And renewed attention to the current plight of the service industry, including 188bet game，Will promote relevant ministries and commissions、Local governments and others are more actively promoting the formulation and implementation of relevant relief and assistance policies。

But what is more substantial is the direction of restrictions on the movement of people，Promote opening up in more countries abroad、Epidemic prevention enters third year，“Normalization”They are not new words but have become common sense and so on，Research on the certainty of further increasing domestic 188bet game flow、A breakthrough in inbound and outbound 188bet game，The critical moment has come。

In addition to promotional fees，Cultural 188bet game investment is another pillar，Not only to promote the recovery of the current cultural 188bet game industry，Provide more carrier foundation for future cultural 188bet game consumption。

Data recently released by the Zhejiang Provincial Department of Culture and 188bet game，2021，There are 2,857 cultural and 188bet game projects under construction in Zhejiang Province，Total investment 2.07 trillion yuan，Actually completed investment 2769.700 million yuan，Indicator completion rate 137.1%，Overachieved ahead of schedule“Red all year round”。In actual completion of investment，Government investment accounts for 33%，Enterprise investment accounts for 67%。

There are several factors behind this:

1、The government pays attention，For example, the Zhejiang Provincial Department of Culture and 188bet game regards expanding effective investment as a key measure to smooth the economic cycle，Including persistence“Project is King”’s philosophy，will“Big project、Grab big projects”as“Project No. 1”etc.，This means that the government should come up with more substantial and effective policies in promoting the implementation of projects、Financial and administrative support，Also means under the influence of the epidemic，Promote cultural 188bet game investment to restore the development of destination cultural 188bet game industry、The important role of overall economic development；

2、Cultural 188bet game consumption in Zhejiang、There is huge existing and potential space for market expansion，Can attract more companies to invest in cultural 188bet game projects。

Innovative cultural and 188bet game formats

（Follow“Zhihui&188bet game;Public account，Background reply“Hui Review No. 118&188bet game;，Full version available)

Recent，Lonely Planet, a world-renowned travel media brand, recently acquired the travel planning website Elsewhere，Hope to deepen the connection with consumers through digital technology。Philippe von Borries, President of Lonely Planet said，The company wants to enter the digital world，Understand global consumers，Provide personalized experience for passengers。At the same time，January this year，Lonely Planet’s magazine sales reached 75% of the same period in 2019。

From many aspects:

1、Lonely Planet magazine user、User of travel planning website，Can be opened，Magazine sales and website users are expected to see 188bet game increases；

2、More user data and its combination with digital technology，will make it more understanding of users，In touch、Product and service transformation, etc.，Will be smarter、More accurate，Provide more suitable personalized experiences；

3、Improvement of grass planting ability，And its potential weeding capabilities or the reconstruction, optimization and upgrading of the weeding industry chain，There will be visible effects。