Since June 2020，With Qimeng Beach Water Park、Fantastic childhood parent-child paradise，Wonderful Town，Yunhai Hotel、Yunhai hot springs and other springs are opening one after another，Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download“Four Gardens, One Town, Seven Hotels”’s overall plan is gradually being realized，The existing&ldquo in OCT;Happy Department”Outside，Innovation and creation of the first domestic “Fantasy”Product。

Positioning of Xiangyang Overseas Chinese Town Fantasy Resort“Create a new vacation in China”，By“Four Gardens, One Town, Seven Hotels”Composition，Building China 3.0“Urban Cultural 188bet sports betting app download and Leisure Resort”。It includes Qimeng Beach Water Park，Fantastic childhood parent-child paradise，Fantasy Valley Large Cultural Park，The four major theme parks of Yunhai Tangquan、Wonderful Town, the first urban cultural 188bet sports betting app download new life town、Seven theme hotels，Theme park clusters with different layouts、Urban cultural cluster and commercial leisure cluster，Form “Food, accommodation, travel, shopping and entertainment”One-stop urban cultural 188bet sports betting app download and leisure resort。Parent-child entertainment、Leisure vacation，are two core elements。

This is an annual passenger flow target of tens of millions，Total area 8.48 square kilometers，The largest project currently under construction by OCT Group，It is planned to open all core cultural and 188bet sports betting app download projects in May this year。

The attentionability of this project，Not only is it in“City Partner”Expand another city in mode，It also lies in the timeliness and innovation of its business structure，What’s more, it is a large-scale comprehensive tourist 188bet sports betting app download that is“Tour”’s digital transformation。

The prominence of individual business formats in comprehensive 188bet sports betting app download resorts、Multi-format one-stop chain consumption，is an important feature，Following this is a large-scale and complex business format of "ldquo;Happiness and troubles”: On the one hand, it has the product foundation to attract a large number of customers，On the other hand, operations pay attention to the macro pattern of strategy formulation，It also depends on the specific details“Wonderful Haodian”。

188bet sports betting app download has become an inevitable integration choice.

Taking Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download as a specific sample，Let’s try to focus on:

1、The necessity of digitalization of large-scale cultural 188bet sports betting app download projects、Difficult challenges and breakthrough value；

2、A digital solution for an overall system&188bet sports betting app download;Full Case”What are the key points？

3、The first cooperation between Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download and Shiji Information“Test”’s practical significance and long-term value；

4、Market demand、The superposition of multiple factors such as policy and epidemic situation，The trend of digitalization in the cultural 188bet sports betting app download industry。

Why did OCT choose 188bet sports betting app download?

The first question is，Why did OCT choose 188bet sports betting app download?Its urban population is only more than 5 million。

Wu Jinhui, deputy general manager of Xiangyang Overseas Chinese Town Cultural 188bet sports betting app download Development Co., Ltd. revealed，There is Xiangyang behind this“The right time, place and people”:

Xiangyang is the second largest city in Hubei、Provincial sub-central city，It is also the central city in the Han River Basin，Promising development。At the same time，Xiangyang is a domestic“米”One of the core cities in the Z-shaped high-speed rail hub，Located in the new high-speed rail economic circle。The radiation circle of the customer source market of Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download、Size，Guaranteed。

OCT Fantasy 188bet sports betting app download will be in Xiangyang、Wuhan、Surrounding Hubei Province、Henan and Chongqing (city in a rice-shaped high-speed rail circle) are divided into basic markets in order、Core Market、Supplementary market and marginal market，Market composition、Clear levels and dependencies，And more reasonable，For example, Wuhan has a population of tens of millions，And the consumption power and demand are relatively prominent，Is for the core market。

Develop special markets，Study and MICE，As a holiday、Supplement to the travel market on weekdays other than weekends。The research brand currently created by 188bet sports betting app download project，Has received more than 30,000 purchases。

New supply of cultural 188bet sports betting app download products to meet destination needs，At the same time, new supply creates new demand。Wu Jinhui revealed，Yunhai Hotel during trial operation，More than 70% of vacation package products are booked by people from Wuhan，Shows the potential of Wuhan’s parent-child family leisure vacation market，And the supply fit of Xiangyang Overseas Chinese Town Fantasy Resort。

The overall market strategy 188bet sports betting app download project is clear，The next step is the specific method of play。

Reaching different customer groups in different regions、Conversion and retention，Different ways、Different products，This will be a test 188bet sports betting app download overall planning ability，We also pay attention to the core of each combination of punches、Accurate effectiveness with different emphasis，And their compatibility with each other。

Wu Jinhui revealed a detail，From the opening of Funny Childhood Parent-child Park in early May to the end of November 2021，Users who purchased annual passes have revisited 35 times，This makes the team realize the rigid need 188bet sports betting app download product，Consider raising the price of annual passes。

Panorama of Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download Funny Childhood Parent-child Paradise

There is a deeper background，Xiangyang OCT Fantasy 188bet sports betting app download is regarded as a product of OCT Group“Army”，The layout may be replicated in other important cities in the OCT system in the future。

here，On the one hand，OCT Fantasy 188bet sports betting app download has signs of promising market prospects，And clearly shoulder the heavy responsibility；On the other hand，A comprehensive large-scale 188bet sports betting app download with complex products、Multiple markets bring complexity to overall operations，It is indeed a test。

Digitalization has become one 188bet sports betting app download inevitable starting points.

Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download，Six&ldquo of digital transformation;Integration”

Large-scale complex projects like Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download，Has a typical“AB Noodles”。

On the one hand，Rich and diverse business formats，And it has multiple core and unique business formats，Satisfy differentiation、One-stop leisure and vacation needs，Meaning that it has huge and very three-dimensional user portrait data，Provides a basis for forming a large number of clear user portraits，In turn, each business format and the entire 188bet sports betting app download will be improved to improve its operational capabilities and effectiveness；On the other hand，These data are scattered in different business systems，The information is complex and may be fragmented，To achieve multi-business data connection，There are quite a few challenges。

Wu Jinhui agrees with this，He revealed three core 188bet sports betting app download:

1、An integrated 188bet sports betting app download has many systems，One theme park alone may have more than 50，Including but not limited to monitoring、Queue、Storage、Product shopping、Social Security Management、Tickets、Catering, etc.，Each module has a corresponding management system；

2、In each individual management system，Performing individual data analysis is easy，The corresponding 188bet sports betting app download model has been established，But the multi-dimensional user cannot be seen from a single management system、Three-dimensional consumer link information，User portrait is not clear；

3、An integrated system is needed to centrally solve the problems of multiple individual systems，For example, a middle platform or central system，188bet sports betting app download integration of different systems through different dimensions，And then discover the logic，To optimize the management chain，And dig deep into user 188bet sports betting app download。

Such as booking tickets and hotels，Always the first threshold，This is the most important scenario for collecting tourist information in private domain traffic，188bet sports betting app download unlikely to collect large amounts of visitor information in the park，It can only be a supplementary link for information collection。Suppose a tourist purchases a ticket from the offline park window，The previous data information is zero，But pay with mobile phone in the park，His information can be connected in series。

Wu Jinhui thinks，The middle office solves the problem of 188bet sports betting app download models across business formats，Open through horizontal connection，Do more in-depth and vertical work。

The break will start in July 2020。At that time，Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download and Shiji Information begin to promote customized cooperation in digital projects，Through extensive exploration、Combining and refining，Proposed the "six integration" concept and model of tourist destinations for the first time in the industry (click to download the full version)，Provides an innovative foundation for the digital transformation of project-based destinations“Skeleton”And overall system solution:

Operation 188bet sports betting app download

Improve the establishment of daily operation 188bet sports betting app download，By Yimian Youyuan、Park smart navigation map and other services create an efficient smart operation 188bet sports betting app download；

188bet sports betting app download integration

Integrated theme park、Business、Hotel、Catering、Six major 188bet sports betting app download groups of performing arts, entertainment and transportation center，Build a comprehensive control screen，Effectively realize cross-business refined operation management；

Member 188bet sports betting app download

Perfect membership system construction，With the help of cross-188bet sports betting app download member rights integration，Build a regional central city membership system；

Marketing 188bet sports betting app download

Built through self-operated channels，Strengthen private domain traffic pool operation，Build a large marketing department under a multi-business complex，Effectively achieve diversified 188bet sports betting app download and channel portfolio；

188bet sports betting app download integration

Achieve full-dimensional 188bet sports betting app download insight analysis，Create a large-screen display of multi-terminal 188bet sports betting app download，Effectively promote 188bet sports betting app download capitalization；

Financial 188bet sports betting app download

Effectively realize aggregate payment and financial automated settlement and reconciliation 188bet sports betting app download，Building a regional financial center。

These six integrations，Parallel not a single system，But after integrating the data information of each system in the middle office，Through data analysis and other processes，To achieve the goals of different dimensions，And there is a mutually reinforcing effect between them，Six aspects constitute the digital system for the overall operation and management of the 188bet sports betting app download。

Simplified into two major dimensions to understand: the guest side and the enterprise side.

Customer side, accuracy is 188bet sports betting app download of them.

Most tourists at least pay attention to the convenience of consumption、Value for money、Accuracy and diversification of products and services，Behind this is the improvement of digital facility systems such as tourists&188bet sports betting app download;Brush face”Park Tour (under the premise of ensuring privacy and security)，Fully understand tourists’ consumption preferences and price sensitivity，Marketing reach and conversion accuracy、The matching degree of a single core product and the differentiated packaging combination of multiple products。

An extended core logic is，Digital capability lies in seeking to realize the application of C2B model，Connected consumer from the beginning，Then connect to the supply end corresponding to consumer demand，Enable consumers and cultural 188bet sports betting app download companies to cross the line between online and offline，And connections across time and scenes，Finally realize the closed loop of C2B2C。This one，Consumers become the core，Around this core，The supply side adopts digital capabilities，Seeking deep focus on user experience、Improve user service experience，And more and deeper exploration of user value。

188bet sports betting app download enterprise side, refinement is crucial.

Wu Jinhui thinks，So-called refinement，Refers to the current relatively rough-line operation logic that has basically solved 80% of operation and management problems，But there are still 20% of problems that require the establishment of digital models，Continue to deepen operations，Make it go further and further&188bet sports betting app download;fine”To solve。For example, in product control，Remove products that exceed the cost bottom line，Reduce overall cost rate。

How to maximize project income?

Under the macroscopic 188bet sports betting app download description logic，In fact, there is a simpler business purpose: enterprise digitization，What we want to achieve is to maximize revenue。

188bet sports betting app download can be detailed into two simple formulas:

1、Customer flow x customer unit price x repurchase rate，How to achieve balance (especially the first two)，Maximize revenue；

2、High revenue-low cost，The scissors difference to make big profits，To maximize profits, that is, final income。

Passenger flow、Price per customer、Repurchase rates affect each other，But they are all closely related to products，Single 188bet sports betting app download、The core appeal and market competitiveness of multiple 188bet sports betting app download packages are the key，188bet sports betting app download quality、Matching degree and cost-effectiveness are all influencing factors。

We focus on the packaged package products of the 188bet sports betting app download to expand in detail。

Large-scale comprehensive resorts such as Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download，It is a one-stop shop that meets the diversified consumption needs of tourists，From the perspective of increasing unit price，Sell“Product Package”inevitable，2 days and 1 night is generally the minimum requirement，3 days and 2 nights is standard，5 days and 4 nights is popular in resorts，But the test of 188bet sports betting app download products“Thickness”And combination ability。

Aimed at the five target markets mentioned above，Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download has established a single project product and 188bet sports betting app download combination product library，Single item products refer to tickets presented by individual parks and individual hotels、Annual Pass、Guest Room、Catering and other single products；188bet sports betting app download combination product refers to park + park、Hotel+Paradise、Hotel + amusement park + catering, MICE and other packaged products，And change according to market demand，Implement floating fare。

Panorama of Qimeng Beach Water Park, Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download (night view)

Single item product、Combined product、Different markets，Different combinations of these elements，means the variety and complexity of options。Shiji Information wants to build a better system and model for Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download，Form more effective tools，Achieve corresponding matching relationships and better revenue results。

Usually the more products are packaged，The price discount for each product is correspondingly greater，Consumers’ experience will be better，But it is not necessarily very friendly from the perspective of corporate income，If within a peak tourist range，The number of tourists has not been maximized，Maybe it’s a small profit，In serious cases, there is a possibility of losing money。Product price is an attraction，It is also the threshold for filtering users，How to balance price and users？&188bet sports betting app download;This all needs to be digitized through the system，After establishing a logical model of comparative analysis，In order to better improve income supervision。”Wu Jinhui said。

The finance department is closest to revenue management，It is necessary to calculate the &ldquo of each business segment;Little account”，Even more so for the entire 188bet sports betting app download area“Big account”。

The main difficulty in the financial digitalization of large-scale cultural and 188bet sports betting app download complexes is，Multiple business formats、Multiple products、And internal and external reconciliation under multiple channels、Settlement and write-off。Xiao Liju, the person in charge of finance of Xiangyang Overseas Chinese Town Cultural 188bet sports betting app download Development Co., Ltd. said，The benefits of each individual project must be calculated，But product portfolio increases the difficulty of accounting management。

Integration of industry and finance promoted by Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download，Standardization、Accuracy、Guidance，Can be regarded as three of the keywords。

Integration of business and finance must ensure that the statistical standards of business data and financial data are unified，Making business flow and data flow seamlessly connected。Xiao Liju mentioned，The dimensions of data analyzed by financial and business departments must be unified and standardized，Only in order to make effective reports on the management platform，Then form a closed-loop effect on the data through data analysis。For example, individual passenger tickets，Finance focuses on analyzing discounted tickets and full-price tickets，But the marketing department focuses on the customer or channel dimension，If the accounting dimensions are unified，On the one hand, through automation，Eliminate manual processes as much as possible，Step by step implementation&188bet sports betting app download;No feeling”Financial Operations，Reduce internal friction，Improve work efficiency；On the other hand, improve the quality of data，Empower marketing and operations management。

Xiao Liju mentioned，One of the purposes of integrating business and finance is to enable finance to better serve the business，Through data with very small granularity，for operations、Marketing and other departments provide more effective reference，Adjusting strategies brings higher returns。Building a digital platform，Through system integration，Get through&188bet sports betting app download;Digital Island”，Revitalize digital assets，Provide strategic decision support for business operations。At the same time，Enable company leaders to accurately understand the operation status of each sector in real time through the mobile terminal，Easy for leaders to control and adjust operations in real time，Decision-making efficiency、Validity、Improved timeliness。

From a positive circulation effect，The implementation of the aforementioned actions and the realization of their results，Will perform&188bet sports betting app download;Customer flow x customer unit price x repurchase rate”An efficient model and operational system for final value maximization，Time lapse，The level of digitalization or intelligence will also increase，Push up total project revenue。

And in these processes，Naturally, there are many energy efficiencies that reduce costs。

Wu Jinhui 188bet sports betting app download mentioned increasing revenue through digitalization、Important sector for cost reduction——Off season。

In his opinion，&188bet sports betting app download;Better in peak season”Can be achieved，But&188bet sports betting app download;The off-season is not slow”Difficult，And its situation can be improved，For example, throttling，That is, predicting future market conditions through digital systems in advance，Make corresponding actions in operation management，Including labor input、Marketing and promotion investment, etc.，Effectively control overall costs。

The digital transformation of the cultural 188bet sports betting app download industry is accelerating

Currently，The digital transformation project of Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download, led by Shiji Information, is progressing as planned。

Wu Jinhui said，Judging from the performance of Shiji Information，It is currently the largest in China，And the only supplier with experience in developing an overall tourist 188bet sports betting app download center，This is the basis for Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download to choose to cooperate with it。Once the mid-stage model and digital model of the future OCT Fantasy 188bet sports betting app download are established，It is expected to be the first middle-end system in the field of comprehensive tourist resorts，It is also a successful model for Shiji Information，It is of profound significance to both parties。

Extended view，This will also be the first digital management system of the comprehensive tourist 188bet sports betting app download in the OCT Group，Even the digital benchmark in the field of tourist resorts，Brings reference paths and model expansion for OCT Group’s digital transformation and upgrading。

This is also one of the typical microcosms of the current digitalization of the cultural 188bet sports betting app download industry.

Back on November 18, 2020，The Ministry of Culture and 188bet sports betting app download issued the "Opinions on Promoting the High-Quality Development of the Digital Cultural Industry"；End of November of the same year，National Development and Reform Commission、10 departments including the Ministry of Culture and 188bet sports betting app download issued "About deepening";Internet + Travel”Opinions on promoting high-quality development of 188bet sports betting app download》；The 14th Five-Year Plan for Cultural 188bet sports betting app download Development in 2021 proposes“Promote the digitalization of culture and 188bet sports betting app download、Network、Intelligent development，Promote 5G、Artificial Intelligence、Internet of Things、Big data、Cloud computing、Beidou Navigation and other applications in culture and 188bet sports betting app download”、“Strengthening the construction of 188bet sports betting app download information infrastructure，Deepen“Internet + Travel”etc.，Have more development directions and paths for the digitalization of the cultural 188bet sports betting app download industry，It also strengthened policy guidance and support。

These important policies herald the many bright and hidden lines of the digitalization trend of the cultural 188bet sports betting app download industry:

1、New infrastructure is being promoted，Help promote investment in new cultural and 188bet sports betting app download digital infrastructure，Provide more infrastructure conditions for the digitalization of the cultural 188bet sports betting app download industry，Provides important prerequisites and key factors for its continued advancement；

2、Cultural 188bet sports betting app download enterprises are the essential participating carriers and promoters of the digitalization of the cultural 188bet sports betting app download industry，Those with more outstanding strength are more motivated to participate，For example, OCT Group/Xiangyang OCT、Shiji Information，This is business development need，It is also a matter of seizing and transforming new opportunities；

3、Digitalization will profoundly change the value chain/industry chain of cultural 188bet sports betting app download supply and demand。The supply side needs to reorganize the resource elements of cultural 188bet sports betting app download products and services，Realize the update, optimization and upgrade of product and service supply，Also optimize the consumer experience、Improving industry efficiency brings more possibilities

Digitalization is the means to upgrade and develop the cultural 188bet sports betting app download industry、Path mode，It is a new concept change。

The normalization and persistence of the epidemic，will bring more catalytic effect of digitalization on the transformation of cultural 188bet sports betting app download industry。

Shiji Information has shown in a research report，The epidemic accelerates the digital transformation of the 188bet sports betting app download travel industry，53% of the respondents said，After the epidemic，Continuing to start a digital transformation strategy is more important than before the epidemic；68% of respondents said，Your company’s investment in digital transformation is expected to increase in 2021 compared with before。

This also means，New exploration of digital transformation by Xiangyang Overseas Chinese Town Fantasy 188bet sports betting app download and Shiji Information，Not only has the outlet“Step out”meaning，More on industry leadership and future space expansion，Provides more imagination。