“I want to express my gratitude to all those who are not optimistic about this project，Some people think that this project will definitely fail，The London 188bet game will proceed as planned，”London 188bet game CEO、The former Vice President of Operations of Disneyland Paris said this in an interview last November。

Although the company is full of confidence，But this one is called“UK Disney”’s 188bet game resort recently suffered another setback，British broadcaster BBC and British independent television station ITV announced that they will no longer participate in the project。

The facts behind it are，An endangered spider only as big as a fingernail affects the progress of 188bet game 3.5 billion pound international cultural tourism project。

According to Daily Mail and Telegraph report，Animal activists oppose the construction of London 188bet game，This area is believed to be a habitat for wild animals，Especially an endangered animal called jumping spider，This animal has only one other habitat outside of here in the UK。Although the company publicly opposed Natural England’s designation of this area as a research base in July last year，But the latter still made the decision，And under the pressure of propaganda from animal rights activists，Two major IP partners have announced that they will no longer or suspend business cooperation agreements with London resorts。

The launch of the London 188bet game project has been full of twists and turns.

Project started in August 2013，Sixth change of opening time，Change CEO，Change IP partner，Submit development license documents from 2017，Almost five years and still not approved，This inevitably makes people feel ";Opening 188bet game first phase in 2025、Opening 188bet game second phase in 2029”Put a question mark on the schedule。

The challenges facing London resorts are undoubtedly daunting，If the project cannot be approved and launched，No matter how beautiful the vision is, it will not become a reality。But for the 188bet game industry，Built with a massive investment of 3.5 billion pounds“UK Disney”What are the characteristics of the project？What a project leader from a former Disney Paris executive thinks about the resort？How resorts respond to the uncertainty of the future 188bet game market？

Europe’s largest 188bet game resort in 30 years

The three most obvious promotional highlights of the London resort are，The first world-class 188bet game project positioned as a resort since the opening of Disneyland Paris in 1992，The largest 188bet game in the UK and the largest entertainment center in Europe，And integrating sustainability and low-carbon concepts into design and operations。

Official information shows，The London 188bet game is located on the Swanscombe Peninsula in Kent, southeast England，Next to the Thames，The total area is 465 hectares，The 188bet game covers an area of ​​216 hectares，Equivalent to 136 Wembley Stadiums，larger than Disneyland, California (206 hectares)、Hong Kong Disney (126 hectares) and Tokyo Disney (201 hectares)。

London 188bet game Plan

According to the previously announced plan，London resort including The Studios、The Woods、The Kingdom、The Isles、The Jungle、The six 188bet game areas of The Starport，188bet game area IP content is provided by Paramount、Courtesy of BBC Studios and British TV giant ITV。

Also，Similar to Disney Springs in Disneyland, California，These major 188bet game areas are organized by hotels、Tourist complex consisting of shops and restaurants High Street connection。Easy to find，Paramount’s “Star Trek”, which is as famous as “Star Wars”, meets the requirements for relevance，Possession may be introduced“23rd Century Drop Zone”The Starport；The car show program is consistent with The Jungle 188bet game area，Many of Paramount’s Hollywood movies will be introduced to The Studios area。

Many entertainment experience items，Rich business formats。The resort is three times the size of the largest existing 188bet game resort in the UK，More than one-third of it is used to build riding facilities and experience projects，In addition to two world-class theme parks and a water park，The largest entertainment center in Europe is also planned to be built，Includes 3,500-room hotel project plus shops、Catering、Theatre、Convention center and other business formats。

Wide surrounding radiation range，The transportation is very convenient。Only 17 minutes to London by high-speed rail，It only takes about two hours to take the Eurostar high-speed train to Disneyland Paris from the nearby Ebbsfleet International station，It takes less than three hours to reach Brussels，Easy to reach other European countries and central Europe。The 188bet game also specializes in developing new expressways directly to the 188bet game，And provide various conveniences for tourists arriving by sea。

London 188bet game transportation location map

Executives have extensive experience running Disneyland 188bet game.

July 2019，PY Gerbeau officially becomes the new CEO of London Resort，And signed a new cooperation agreement with Paramount。He served as Vice President of Resort Operations for Disneyland Paris (then known as Euro Disney) from 1994 to 1998，Has extensive experience in operating large-scale 188bet game resorts。2013，X-Leisure, the UK’s largest leisure company he co-founded, was acquired by Land Securities, a British commercial real estate development and investment company..1.2 billion pounds acquisition。

The details that highlight the level of personal operation and management are，End of 1994，European Disney’s cumulative loss is US billion，Profitable for five consecutive years from 1995 to 1999，Gerbeau participated in decision-making for four 188bet game years，Personal abilities and contributions are self-evident。

Also，London 188bet game Company is invested and developed by London 188bet game Company Holdings (LRCH)，Acquired by Kuwaiti European Holding Company Group in 2013, KEH) Acquisition，The strong consortium support behind it is also one of the key factors for the continued advancement of the project。

However，The various problems faced by the 188bet game are complex，IP partner withdraws，Development permit approval blocked，The lack of world-class outstanding IP except Paramount，The key to the first step of the project is to obtain the approval of the development permit application and start construction。

Comparing to Disneyland 188bet game?

Currently，The largest 188bet game resort in the UK is Elton Towers in Staffoardshire，its 188bet game、The indoor water park and three themed hotels are operated by Merlin Entertainments。

But this destination was not originally planned as a resort，Why has no one proposed building a 188bet game as large as the London Resort in the UK for a long time？

The main reason is，The European 188bet game entertainment industry is relatively mature，High concentration，Mainly in Britain, Germany and France。

For example，The Mack family controls Europa-Park (also one of the major manufacturers of roller coasters in the world)、Netherlands Efteling、Disney Paris and other top European theme parks，Disney Paris accounts for more than a quarter of the top 20 tourists in Europe。In the UK，Merlin operates four 188bet game resorts including Elton Towers，But the scale is not very big，The highest number of visitors to theme parks in most countries is less than the number of visitors to Happy Valley, an OCT in China。

TEA/AECOM 2019 and 2020 European 188bet game top visitor numbers

Pre-epidemic 2019 global 188bet game attendance report shows，Elton Tower has 2.13 million visitors ，The year-on-year increase is only 1.4%，Not as good as Denmark, also operated by Merlin、Three Legoland parks in the UK and Germany。At the same time，Merlin Entertainments accounts for eight of the top 20 most visited theme parks in Europe，The total number of tourists is about 16.42 million，Slightly higher than the number of visitors to the two theme parks of Paris Disney Resort (15.5 million)。

The world’s second largest 188bet game operator has multiple brands. The number of tourists in the European market, where it has the most outstanding advantages, is only equivalent to that of a Disney resort，The London resort that will have to wait at least three years to open may become a dark horse，Surpass Disneyland Paris in one fell swoop？

Forecast report display，The London resort 188bet game has about 50,000 daily visitors，Annual tourists are expected to be 17 million。This goal reaches the level of Tokyo Disneyland, which has been operating very successfully for more than 30 years，The difficulty is not that small。

However，The proximity to central London is the biggest advantage of choosing a location for a London 188bet game。London has a population of 20 million，The surrounding passenger flow reaches 46 million，This advantage of the 188bet game is also expected to have a great impact on the economic development of the entire UK。

CEO Gerbeau once said，Since the London resort is located on the Eurostar Express route，This will go a long way in attracting international tourists。There may be some former Disney Paris colleagues who are deeply disturbed by this，But the European market is big enough，Can accommodate two large theme parks。Viewed from the Central European 188bet game Market，The market-educated tourist base here accounts for a large proportion，London resorts can attract all tourists passing through London，“The resort can attract a very wide range of customers，Able to meet the various needs of tourists aged 3-70。”

But another fact that cannot be ignored is，The 188bet game market in Europe is highly mature、Growth is slowing down，Not as fast as the Asia-Pacific and North American markets，Merlin Entertainment continues to increase investment、Accelerating the layout of the Chinese and North American markets is one example。Want to attract more tourists from the current market，Special test of London resort’s creative design、Ability in marketing and promotion, etc.，Not to mention opening in 2025，It is difficult to accurately predict the changes in the 188bet game market and consumer preferences three years from now。

Gerbeau said，It is difficult to judge the preferences of consumers in 2024 (the opening time before delay) now，It’s even harder to say in 2029。What’s more，The second 188bet game must be different from the first，The key is to increase the number of tourists at the same time，Still trying to make the first 188bet game profitable。

London 188bet game concept design drawing

Park expansion、Hotel catering and membership system are considered to be the three magic weapons to increase the number of tourists。Themed accommodation has gradually become an important part of the themed entertainment industry products。A new hotel in the 188bet game will be transformed into a resort，This situation is relatively common in this industry，But to become a real resort，Paradises that have not been expanded need to introduce more entertainment projects after closure to keep family consumers staying，For example, introducing various performances and immersive experience projects，And add elements of retail and entertainment。

Although it has attracted great attention in the industry as a large-scale 188bet game project，But London resorts are still questioned by many critics，Many people believe that such a large-scale project will ultimately be difficult to build，The&ldquo who once ran Disneyland Paris;Firefighting Captain”Can we solve the current project startup problem，It remains to be seen whether the largest 188bet game resort in the UK will even be built to rival Disneyland Paris。