The most popular scripts in the past two years，It has become one 188bet mobile favorite entertainment methods for young people nowadays。

According to third-party reports，The size of my country’s 188bet mobile market has reached 170 in 2021.200 million yuan，It is expected that the market size of the 188bet mobile industry will increase to 238 by 2022.900 million yuan。But while the industry is booming，Also accompanied by pornographic and bloody content、Piracy and infringement、Issues such as uneven scripts。

March 8，"Shanghai Interim Regulations on the Management of Secret Room 188bet mobile Content" is officially released，This is the first local regulation in the country that officially includes the management of secret room 188bet mobile。Registration and review process for script content in the "Regulations"、Prohibited acts in business activities、Consumers have made regulations in terms of age and other aspects。

At this year’s National Two Sessions，Many National People’s Congress deputies、Proposed by CPPCC members，The wildly growing 188bet mobile industry should be brought into the scope of supervision，From the entry threshold、Copyright、Establish targeted regulatory measures in terms of content orientation。

Industry estimate，With the advent of the era of supervision and restraint，The 188bet mobile industry will undergo a reshuffle。

Why is 188bet mobile so popular?

Data display，The term 188bet mobile originated from the Western banquet live role-playing“Murder Mystery”。Players arrive at the live venue first，Select a character，Read the character corresponding script，The DM (game host) guides players to collect clues in multiple rounds，Finally found out what I got in the event“murderer”Player of the script。

2016，Broadcast of Mango VT's mystery variety show "Star Detective"，188bet mobile similar to the format of this variety show are becoming widely known，Gradually gaining popularity among young consumer groups。

Research agency iiMedia Consulting data display，Among the offline trendy entertainment methods preferred by Chinese consumers in the first half of 2021，188bet mobile kill 36.1% voting rate ranked third，After watching movies and exercising。

To some extent，188bet mobile is the "werewolf killing game";Story upgraded version”，Rely more on script quality and immersive experience。But unlike Werewolf, the gameplay is relatively simple，It is easy for players to lose the sense of freshness，188bet mobile takes reasoning as the core，Restore the storyline、Deduction，Provides a new entertainment experience and social atmosphere for young people。

The reason why it is called a social platform，It is due to the natural social function brought about by the 188bet mobile scraping。The so-called spelling is when there are not enough people to kill in a 188bet mobile，The shop owner has the obligation to help recruit people，Therefore, in a scenario killing, stranger players often play together。

In a game，Characters between players who are strangers to each other may be lovers，Maybe an enemy。As the plot deepens，Players need to spend 4、5 hours，If it is some hard-core reasoning book，May cost 8、9 hours to interpret the story。

Kill a script，The original friendship will deepen，Strangers may become friends，Even further developed into lovers，This is one of the most attractive aspects of 188bet mobile for young people，Easily expand your social circle。In reality，There are many examples of people who became friends and even developed into romantic relationships and even marriages through playing scripts。

Expand beyond social networking，Some players are also keen on the immersive performance of 188bet mobile。

In order to allow players to better immerse themselves in the plot experience，188bet mobile scene、Ornament display、Clothing、Props、The atmosphere effect of lighting, light and shadow is very important，“Travel”To a new world，Integrate into the story、Bring in the role，Enhance this sense of realism even more。

To meet players’ immersive performance needs，188bet mobile has developed from the initial reasoning investigation to the current camp confrontation、Immersive deduction and mechanism decryption and other types。

Currently，188bet mobile has two ways to play: online App and offline physical store，There are two types of physical stores，Relatively quiet chess and card room and beautifully decorated、Immersive offline museum with matching props。

According to the "2021 Physical 188bet mobile Sales Insight Report"，The number of 188bet mobile sales stores nationwide increased from 2,400 to 1 in 2019.20,000，Already exceeded 30,000 in 2021。

With the participation of many players and merchants，188bet mobile has gradually become a large-scale business。iiMedia Consulting Data Display，China’s 188bet mobile market size has reached 117 in 2020.400 million yuan，It is expected that the market size of China’s 188bet mobile industry will increase to 238 by 2022.900 million yuan。

The imagination space and development direction of 188bet mobile surpass traditional board games，The industry trend has been formed，Capital begins to pour in in large quantities。

October 2018，“The Great Detective”Received millions of yuan in angel round financing；November 188bet mobile same year，“I am a mystery”Received tens of millions of yuan in Pre-A round financing，The investor is Moliang Capital。

Late July 2021，“Master of Reasoning&188bet mobile;Successfully completed Pre-A round of financing worth tens of millions of dollars，The investor is Meihua Venture Capital；Mid-February 2022，“Master of Reasoning&188bet mobile;Received tens of millions of RMB in financing from NetEase Capital。

Qichacha data display，A total of 8 financing incidents related to 188bet mobile in 2021，A total of 8 projects involved，The total amount of financing disclosed exceeds 0.8.8 billion yuan。

Listed companies，Mango Super Media, the originator of domestic 188bet mobile, launches the immersive entertainment project MCITY，And in Changsha、Open physical store in Shanghai；Jinyi Film and Television has introduced 188bet mobile on a pilot basis in Guangzhou；Wanda Movies is in Beijing、Some movie theaters in Shanghai hold 188bet mobile activities and performances。

Introduction to people related to Mango Super Media，The store’s customer flow is good，The future will be based on the company’s complete content ecological industry chain，Come to drive traffic to the store for the 188bet mobile。

Chaos welcomes policy supervision

The 188bet mobile industry has experienced a round of brutal growth，However, irregular development also provides the soil for chaos to breed。

Currently，188bet mobile is still in the development stage，The low entry barrier determines the influx of merchants of varying levels into this industry。

As competition becomes increasingly fierce，Because there is no clear audit standard，Some businesses cater to consumers’ sensory stimulation，Add violence to purchased or self-provided scripts、Supernatural and even erotic elements，To attract attention；There are also 188bet mobile stores that require DMs to be good-looking，Use this type of“Playing on the edge”way to attract players。

However，The customer group targeted by the 188bet mobile is younger，Sometimes there are minors。iResearch Data Display，There are more than 55%“After 00”The group has participated in related offline new entertainment。

A person in charge of 188bet mobile in Changsha said，“There are a huge number of scripts on the market now，But the quality varies，Scripts are seriously homogeneous、The plot lacks logic，Not suitable for players of all ages。”

Good script，It is a scarce resource in the 188bet mobile industry。As understood，At the annual domestic 188bet mobile exhibition，There will be hundreds of stores from different cities competing for scripts，In addition, in the 188bet mobile industry，Originally, most screenwriters work part-time jobs，The number of excellent scripts is even rarer。

But in actual operation，Some stores are trying to reduce costs，Buy pirated 188bet mobile links forwarded on social software at low prices、Pirated scripts sold on e-commerce platforms，Causing harm to the rights to use and disseminate genuine scripts and the healthy development of the entire industry。

Some players with ulterior motives，Also changed the flavor of the 188bet mobile-killing game。According to an interview with the Financial Associated Press，Some players are keen on playing scripted killings for different reasons，Some say bluntly“There is a chance to get out of singles”、“Able to contact different opposite sexes”etc.。Revealed by a player，Sometimes due to plot needs，Players of the opposite sex still need to have ambiguous physical contact、Drinking on site, etc.。

All kinds of chaos regarding 188bet mobile，During this year’s local two sessions，There are also more proposals to strengthen industry management。

A NPC deputy from Shanghai suggested，Relevant functional departments should strengthen the review of 188bet mobile content，Combined with the physical and mental characteristics of minors，Guide the business unit to the story 188bet mobile、Scene、Hierarchical management of plots, etc.。

Jiangsu Province Two Sessions，There are also suggestions to strengthen 188bet mobile、Operation and management of new game venues such as escape rooms，To solve the problem of irregular evacuation signs in some business premises、No emergency lighting facilities、Problems such as insufficient fire extinguishers。

In terms of the copyright of the 188bet mobile，Some members suggested starting from copyright to guide“188bet mobile Kill”Healthy development of new business formats。To&ldquothrough the platform;188bet mobile Kill”Register front-end copyright、Review，Transparent copyright transactions，While avoiding 188bet mobile copyright disputes，Put some positive energy、The 188bet mobile that promotes the main theme is introduced。

Meanwhile，Various localities have introduced regulatory measures。January 6，Chongqing Culture and Tourism Association issued the "Notice on the Release of a Negative List for the Immersive Scripted Entertainment Industry"，It states that there must be no terror、Cruel、Violence、Porn、Vulgar，Performances that damage the physical and mental health of staff or consumers、How to play；No secret photography or recording is allowed，Infringement of 188bet mobile copyright and infringement of other people's legitimate rights and interests。

January 13，Shanghai issued the "Interim Regulations on the Management of Secret Room 188bet mobile Content"，Clear regulations，The business unit shall within 30 days from the date the script is put on the shelves，Report the self-reviewed script to the local culture and tourism bureau for registration；Secret room 188bet mobile activities that are not suitable for minors to participate，Business units should give reminders in prominent locations or before activities，Minors are not allowed to enter。

Also，Liaoning and Tianjin also issued trial implementation and solicitation drafts。

The 188bet mobile may undergo a major reshuffle

Industry people think，With the arrival of regulatory policies，188bet mobile has also reached a necessary stage: standardization and shuffling。

The "2021 Physical 188bet mobile Consumption Insight Report" released by Meituan shows，More than 90% of script-killing merchants choose to enter the game because they start a business and build their own independent brands through script-killing，But at the same time, the degree of chaining in the 188bet mobile industry is low，78% of merchants only open a single store。

The business model of 188bet mobile also determines its upper limit of profit，Some practitioners said，Under ideal circumstances，A venue with 5 rooms，Maximum 3 games per room per day，Only 15 games in one day。This is still during holidays，If you encounter the impact of the epidemic or competition from peers，There may be only one or none on weekdays。

Facing survival and regulatory pressure，Some stores that entered the 188bet mobile early have transformed into publishers，Move closer to the upstream of the industrial chain。This is due to the current influx of players in physical stores with lower thresholds，Surge in demand for scripts，But there is a gap in supply。

Public information display，The growth rate of 188bet mobile consumer demand will reach 3800% in 2021，The store’s annual demand for scripts is 60,000-80,000 sets，The production limit of scripts is only 10,000-20,000 sets。

But this road is not easy either，One 188bet mobile corresponds to one idea，To satisfy the market of at least 60,000 scripts per year，Creating 60,000 ideas is not realistic，This is why good scripts are currently scarce in the market，“Criticism”Continuous reasons。

The store that persists，Optimistic about the market prospects of 188bet mobile，Cooperate with supervision to actively transform。For example, combining 188bet mobile with education，An Anti-Japanese War theme "At the Gate of the City" that appears on the market、Diplomatic suspense theme "The Diplomat"、Anti-telecommunications fraud theme "Incoming Call" and other scripts，Exactly such an attempt。

Upstream publisher，Before the policy comes，Actively apply for a serial number for the 188bet mobile，To prevent being deemed as an illegal publication and being forcibly removed from the shelves。The policy protects and maintains the copyright of genuine scripts，It also brings the spring of career for screenwriters。

A practitioner said frankly，Appropriate policy guidance is conducive to the healthy development of the 188bet mobile，At the same time, the regulatory sword falls，The content ecology and industrial chain of this 188bet mobile will undergo a major reshuffle and reconstruction。