The third year of the epidemic，Sudden changes due to the current epidemic，The uncertainty of cultural 188bet mobile login enterprises/industry is still prominent，The obvious turning point of the situation has not yet appeared，But among them，The direction is still becoming clearer，Plate showing determination，That is, the digitalization of the cultural 188bet mobile login industry，From the past passive and active crossover，Change to more active hugging。

Outside the impact 188bet mobile login epidemic，The huge changes in the market are the key factor。

Lai Deyuan, Senior Vice President of Shiji Information Greater China, said in an exclusive interview with Zhihui，A major turning point in the changes of this era，It is part of the industry that has entered the existing market from the incremental market，Competition around efficiency，Is at the heart of the ongoing digital transformation，For many companies, there is a ";Life and death”meaning，“The most efficient 20% of companies in the market，The scale will become larger and larger，The wine and 188bet mobile login market will definitely experience major shocks in the next five years。”

Director and Executive Vice President of Shiji 188bet mobile login,

Chief Financial Officer, Senior Vice President of Greater China 188bet mobile login

Digitalization and efficiency here，In fact, there are two directions: one is the stock market“Ceiling”下注，Agile Organization、Fine management，Demand higher efficiency internally，Run faster than others to the outside world；The second is the incremental market brought about by changes in 188bet mobile login consumption demand，With“User experience is the core，Data-driven”Construction of closed loop and effect spillover，Because the 188bet mobile login project is heading towards“Focus on consumer experience”'s direction transformation，The inevitable reason for the comprehensive digitalization of large-scale integrated resorts is: a large scale、Diversified business formats、Complex new projects，its marketing、Financial settlement management、Data and operations are integrated，And the resulting platformization，Is the key support for intensive farming to achieve benefits。

Lai Deyuan thinks，188bet mobile login next 5 or even 10 years，Tools will become increasingly important，For example, digital platform。corresponds to this，Shiji Information’s current strategy is to comprehensively promote platform and international development，And at the hotel、Catering、Retail、Horizontal business integration in four major vertical areas including leisure and entertainment industry，To become an application service platform provider 188bet mobile login large consumer field。

Behind this is the huge 188bet mobile login opportunity that it has glimpsed.

During the period of transition and change, we 188bet mobile login to discuss:

1、The next 5 years or even 10 years，Hotels and even the entire cultural 188bet mobile login market，What kind of survival and development context will we enter？

2. What 188bet mobile login core of digitalization, and what needs to be truly changed?

3、What are the differences between integration and platformization of digital transformation？Their logic for cultural 188bet mobile login companies/industries、How to understand effectiveness？

The 188bet mobile login competition behind digitalization is determining the survival of enterprises

Same 188bet mobile login，Some general managers can score 95 points for their performance，Some only have 55 points，Why？

Lai Deyuan believes that one 188bet mobile login core factors is digitalization.

In his opinion，The core of digitalization is indicator-driven，Reverse from the target，Involving the re-transformation of various processes。188bet mobile login hotel digital platform created by Shiji Information，A complete indicator system can be broken down into 150-200 subdivided indicators，Corresponding to each position，The general manager can involve 10-15 indicators。

188bet mobile login involves at least three dimensional changes:

188bet mobile login recessive to explicit，Number of indicators、The content is no longer specious，But it is clear and obvious；

188bet mobile login vague to clear, with clear rights, responsibilities, assessments, etc.;

Feedback and handling of problems，188bet mobile login breakpoint disconnection to meshing，Instant discovery，Prompt processing。

One of its directions is the transformation of corporate organizational structure，Create an agile organization，Adapt to 188bet mobile login changes。In layman’s terms， can be understood as digitally treating people、Business is truly intelligent“managed”Get up，corresponds to three keywords: granularity、Convenience and human efficiency ratio。

Lai Deyuan thinks，Compared to before，Hotel groups lack a convenient way to obtain and set relevant indicators，Sometimes a slap on the head determines the assessment，It’s hard to know every day、How far does weekly and monthly performance deviate from targets，And what are the solutions。And through digital transformation，At least the hotel group management indicators can be specific to“天&188bet mobile login;(The general manager is basically at the hourly level)，After a problem occurs，Evaluate the effectiveness of solution strategies on a daily basis。

In 188bet mobile login chain，Problem found or occurred—Strategic response—Performance and comparison—Adjust strategy......Data and work effectiveness loop interaction。

“At this time, it’s time to run in small steps，”Ride source said，Instead of waiting until the end 188bet mobile login year to find out that the target has not been completed, the employee will be "";Kill”，Or continue like this next year，This kind of granular management is relatively rough。

An example 188bet mobile login effectiveness of digitalization is，A directive from hotel group executives，At least it can quickly produce effects on director-level employees，And be able to see the results 188bet mobile login response the next day or a week later，Everyone is“Gridding”了，The transmission and access of information is more convenient, direct and close，Instead 188bet mobile login previous traditional step-by-step down/up process。

Lai Deyuan has a more vivid description of data-driven agile organizations，i.e. data as blood，Will flow to every detail of the body，Messages will be available faster、More accurate feedback to the decision-making brain，To quickly respond to external changes，“A wine and 188bet mobile login enterprise in the digital era，Can you be faster than others，It is the core competitiveness of the future。”

In Lai Deyuan’s view，One 188bet mobile login goals of digitalization is to weaken dependence on a single person，Making people more professional，Higher human efficiency ratio。

He revealed，This year a large number of hotel groups are implementing their own comprehensive indicator system management，Basically the span 188bet mobile login 5-year plan，This year will be the heaviest investment for the hotel group，“Basically from the second half of last year to this year，A large number of companies are entering this management model，Hotel digitalization is at the core 188bet mobile login 14th Five-Year Plan，In the final analysis, it is about improving quality and efficiency，Efficiency improvement，Income、Profit increase。”

He also mentioned，20 years ago，The whole of China is an incremental market，The purpose of informatization at that time was to meet the need for rapid opening，Restart business and light operation，Gain market control through increased volume，The focus is on horse racing and enclosure，The main competition is capital。But after 2020，The focus becomes whether to survive 188bet mobile login market，This is a very big change。

This also reveals a cold fact，Domestic hotels have entered the stock market，The outward expansion space has obviously reached the ceiling，Higher efficiency internally has become the main tone 188bet mobile login new competition。

Lide Source Observation Discovery，Back in 2018、2019，Some central enterprises that responded quickly have completed the transformation 188bet mobile login management indicator system，This is a very strong signal。

He has a judgment: hotel companies can improve efficiency by 3%-5% every year，188bet mobile login the winner in the market in 5 years，Because the company's profit may only be 10% at that time，Stock market in this case，The comparison is efficiency，will decide who can survive in the market。

In other words，188bet mobile login incremental market stage，Businesses generally survive，The difference is mainly about living a good or bad life、Big and Small，But 188bet mobile login stock market，Low efficiency may be swallowed up by high-efficiency companies。

Lai Deyuan thinks，There will be&ldquo based on merger;Matthew Effect”，Exit of inefficient enterprises、Sold or closed、Transformation，There will be more and more in the next few years，The most efficient 20% of companies in the market，The scale will become larger and larger。Next 5 years，The wine and 188bet mobile login market will definitely experience major turmoil。Taking state-owned enterprises/central enterprises with high management efficiency as an example，They have the advantages of capital and talent，will become stronger in the market in the future。

But get to its essence，The battle for efficiency in the hotel industry and the improvement of efficiency in China’s cultural 188bet mobile login industry，Although there are certain differences in business logic，But the essence is similar。There are more diverse business formats in cultural 188bet mobile login destinations、More diverse needs，It will also put forward new requirements for the digital development of the entire industry and the integration capabilities of information architecture。

A major 188bet mobile login that occurs once every 10 years

“I have always adhered to a point of view，A major digital transformation will occur every 10 years，”Lai Deyuan said，10 years ago，A large number of independent hotels in China have entered into group development，Every hotel has a general manager and a system，Almost no one listens to anyone，The informatization nature 188bet mobile login hotel group at that time was similar to the current digitalization 188bet mobile login hotel group，The behemoth that has evolved from a single body needs to be better managed。Compare with current large tourist resorts，The hotel at that time focused on vertical integration，To connect all hotels in a line，In a place with“Decision-making brain”operates organically in the new system；The latter focuses on horizontal integration，Hotel、Catering、Retail、Entertainment and other different business products break through barriers，Achieve interoperability。

Shiji 188bet mobile login actually has two superimposed identities:

On the one hand, we complete the internal horizontal integration ourselves，Improve efficiency，Become one 188bet mobile login enterprises that want internal benefits；

On the other hand，Provide digital transformation tools for wine and 188bet mobile login companies、Platform，Become a supplier of overall digital solutions。

Lai Deyuan revealed，Back in 2018，Shiji Information will begin horizontal integration of internal products and services，Including the acquisition of some external companies，Improving the product chain and service chain，This 188bet mobile login basically completed in 2020，At this stage, the company is continuing to improve the product system，And provide interconnection and integration services for customers。

This process actually reflects an intuitive fact: the comprehensive domestic leisure and vacation、The demand for diversified 188bet mobile login consumption is rising，Promote the continued emergence of large-scale comprehensive tourist resorts，Derived from the digital management needs of multi-business complex element complex，This provides an opportunity for Shiji Information。

Lai Deyuan mentioned，Through years of hard work，Shiji Information’s business covers hotels、Catering、Retail、Four major areas including leisure and entertainment，And occupy a leading position in China's large-scale retail market。Shiji’s rich and comprehensive solutions include front-end customer acquisition、Enterprise Middle Office、Affiliate Marketing、Multi-business and full-scenario operation，And achieve efficient integration of different systems within the ecosystem，Full-link services that can meet the full life cycle of consumers and omni-channel marketing for different types of cultural 188bet mobile login enterprises、Comprehensive 188bet mobile login digital management、Core functions such as private domain traffic accumulation。This complete set of platform-level solutions is of groundbreaking significance in China’s cultural 188bet mobile login industry，So far, it has served 500+ 188bet mobile login companies in China。

By extension，188bet mobile login wave of new market demands，Corporate perception、forward-looking，And the possibility of accumulating and upgrading existing capabilities，All are indispensable factors，Determines the size of its market leadership。

Vertical integration in traditional advantage areas such as hotels and in-depth expansion of international markets，Horizontal integration and expansion in domestic emerging markets，Constitutes two important sides of Shiji’s 188bet mobile login。In a project cooperating with Shiji 188bet mobile login，Xiangyang Overseas Chinese Town Fantasy Resort、Oriental Pearl Tower、Taihu Dragon Dream Paradise and China Horse Town are some representatives。

They have similar items: diverse business types、Rich products，It is a comprehensive experience tourist destination。For example, the Oriental Pearl Tower has a hotel、Catering、Retail、Exhibition、Ferry ticket；There are hotels in Mazhen, China、Ticketing、Catering、Business；Taihu Dragon Dream Park contains“Eat、Live、row、游、Purchase、Entertainment、raise、Yu、Exhibition”Nine functions；Xiangyang Overseas Chinese Town Fantasy Resort is even worse，By“Four Gardens, One Town, Seven Hotels”Composition，is a typical“Eat、Live、row、游、Purchase、Entertainment”One-stop urban cultural 188bet mobile login and leisure resort。

188bet mobile login derives from a common realistic demand: maximizing profits、Data unification、Intelligent management。Horizontal integration becomes inevitable，Break down the barriers between business formats and business systems，Integrate internal resources，More flexible implementation、A more effective product portfolio，Optimize internal management at the same time。

Take the Oriental Pearl Tower as an example，The total number of guests received in 2017 exceeded the Eiffel Tower in France，Ranked No. 1 in the world。In the five days 188bet mobile login May Day holiday in 2021，The Oriental Pearl Tower received more than 11 tourists.60,000，Nearly 6 times that of 2020。Operating revenue hits record high，520% increase over 2020，An increase of nearly 14% compared with 2019 before the epidemic。Huge number of tourists、Behind the positive cycle of multi-business operation and orderly management，Inseparable from the support 188bet mobile login digital system。

As Shanghai’s urban living room，In addition to the observation tower, the Oriental Pearl Tower also has a fully transparent suspended observation gallery、Pearl Life Aesthetics Museum、No.9 Karting Experience Center、Catering facilities、Shanghai International Convention Center and Oriental Pearl River Tour and other 188bet mobile login formats。

How to aggregate and package scattered revenue formats、Integrated to form a more attractive product package，Enhancement of compound 188bet mobile login advantages is the key point。At the same time，Diversity of consumer groups、Layered，Determines the diversification of product packages。Also，More product packages mean greater attractiveness，Bonus for touching consumers，Corresponding companies must consider the bottom line of price、Revenue and profit balance。

The complexity is "188bet mobile login".

Oriental Pearl has integrated a single business subsystem on the front end；Integrate multi-business resources 188bet mobile login business middle layer，And implemented a unified payment management platform，Established a cross-business membership system；188bet mobile login background，Realized multi-format complex business logic，Informatization support for back-end financial and tax accounting。

This complete information management system enables one-stop purchasing，Real-time write-off for multiple businesses，True realization of marketing integration，Improved the full-process experience of tourists and the operation and management efficiency 188bet mobile login back-end department。

Xiangyang Overseas Chinese Town Fantasy Resort 188bet mobile login in Xiangyang、Wuhan、Surrounding Hubei Province、Henan and Chongqing (city in a rice-shaped high-speed rail circle) are divided into basic markets in order、Core Market、Supplementary market and marginal market，“Different levels of market + different consumer groups + rich product formats”Under superposition，High and forward-looking in the overall planning of its operations、Accurate effectiveness of implementation, etc.，All presented no small test。

Xiangyang 188bet mobile login Fantasy Resort

Building a business center，is one 188bet mobile login cores 188bet mobile login overall digital solution provided by Shiji Information。It wants to solve the digital model problem across business types，Open it horizontally first，Realize deeper and more vertical work，Including information integration of different systems through different dimensions，You can find the logic: dig deep into user information，Provides a basis for forming a large number of clear user portraits，In turn, the intelligence of product packaging，Even the entire project operation capability and effectiveness improvement，Create more possibilities，Optimize the management chain at the same time，Improve management efficiency。

Xiangyang Overseas Chinese Town Fantasy Resort is relatively advanced，Through cooperation with Shiji，The first time to propose a tourist destination 188bet mobile login industry“Four Integration”Concept: Marketing Integration、Integrated financial settlement management、Data integration and operation integration。

This can be considered a large size、Multiple business formats、Innovative foundation for digital transformation of project-based destinations“Skeleton&188bet mobile login;He system solution，The underlying logic includes but is not limited to cross-business cross-marketing，Increase the single customer price and repurchase rate of tourists；Project decision-making ability and risk warning ability；From Operations、Member、Income、Channels and other dimensions help the park achieve overall operations，And improve the efficiency of financial settlement management, etc.。

Similarities and differences in providing 188bet mobile login solutions for different projects based on the aforementioned Shiji information，Further dismantle it appropriately，There are at least three dimensions in common:

1、Tourist demand side and enterprise supply side。The aforementioned projects have comprehensive and diverse business formats，Having formed a three-dimensional and comprehensive one-stop consumption portrait of tourists，Also brings individual consumption user portraits of different business types。On the one hand, these data need to be interconnected，Point、line、Full surface，This is considered to have huge and complete user data，And then to marketing、The precise and effective operation brings more possibilities。In reverse，Precise conversion of marketing and operations，188bet mobile login further enhance the thickness and breadth of user portraits，The positive circulation effect results from this。

2、Customer flow x customer unit price x repurchase rate，Balancing and maximizing three closely related core data，And the relationship between total revenue and total cost“Scissor difference”，That is, maximizing profits。Packaging products is a feasible entry point among the many projects mentioned above。One，Large-scale comprehensive resort business products，Possibility of packaging to form chain-based extended consumption，You can also check the price/performance ratio of packaged products，Attract more tourists to spend；Part 2，In the context 188bet mobile login lack of strong IP and building blocks of consumer products，Packaging products has become inevitable；Part 3，The core of packaged products is to better attract consumption，But how to achieve better returns，Test the ability to combine complex products。This requires digital capabilities to support it。

3、Peak season and off-season。Try to increase revenue and profits during peak season，Try to reduce costs during the off-season，One high and one low，Is the key to making money for the project。High-quality 188bet mobile login capabilities，Achieve better control of marketing and operating income and expenses，Provides the possibility to maximize profits。Moreover，Financial settlement integration reduces costs、Improve internal efficiency，It is also the meaning。

Chinese Guests What changes are happening 188bet mobile login Chinese market?

From a macro perspective，Shiji Information provides overall solutions for different projects，Has some required customized attributes，But the underlying logic、The entire product architecture is highly applicable and flexible，The core is consistent，However, the external form and focus can adapt to changes depending on the project。Shiji destination solution is independently developed by Shiji Group、Platform-level software products with independent property rights。its flexibility、Product functions that better meet the local market、Companionship service and“Use China’s own solutions to serve Chinese guests”Is the core perspective 188bet mobile login product。

Not only that，Shiji is also actively exploring emerging markets。Its independent research and development、The domestic information system with independent property rights and independent brands is owned by China Communications Construction Group Co., Ltd.;Longing”has been initially completed，Becomes the first installation and implementation of domestic software on a luxury cruise ship，And will help the cruise ship achieve its maiden voyage 188bet mobile login near future。

Based on the special needs of some customers，188bet mobile login is also providing customers with more targeted solutions with innovative new products。

National 4A-level scenic spot——Beijing Wildlife Park，For raising more than 5,000 rare wild animals from all over the world，Attracting a large number of tourists every year，And was rated as &ldquo consecutively in 2020 and 2021;Beijing Internet celebrity check-in place&188bet mobile login;。

Beijing Wildlife 188bet mobile login Animal Feeding

Shiji provides convenient front-end online park information guide for park guests，And can realize ticketing through the business platform、Catering、Organic integration of retail formats。For Beijing Wildlife Park，Due to the special nature 188bet mobile login park，The supply chain management system involves many variables，Shiji is developing animal feed management systems in response to customer needs。

The park 188bet mobile login based on the living habits of animals，Scientifically and rationally arrange animal meal preparation and preparation，From heat、Nutrition、Scientific management of feeding times and other dimensions，Ensure balanced animal nutrition，Healthy growth。Lean management and control based on the system，The entire animal feeding process 188bet mobile login optimized，Reduce unnecessary links，This will maximize the standardization of feeding management。These unique control methods，Is Shiji’s continuous adaptation to customers’ personalized needs。

How are Chinese customers and the Chinese 188bet mobile login changing?

At the policy level，Digital transformation has become a new driving force and new engine for the country’s social and economic development，Report on government work、The 14th Five-Year Plan for Cultural 188bet mobile login Development has been described in detail，Corresponding policies and measures for superimposed provincial and municipal destinations、New cultural 188bet mobile login infrastructure and other elements，The digital transformation trend of the cultural 188bet mobile login industry is obvious。

According to the "2020-2025 Smart 188bet mobile login Industry In-depth Research and Development Status Trend Forecast Report" released by China Research Institute Puhua，The total assets of China’s smart 188bet mobile login industry in 2019 are approximately 150 billion yuan，About 206 billion yuan by 2025，The average annual compound growth rate is about 6%，Profit will reach 17.3 billion yuan。

The epidemic has accelerated the digitalization process of the cultural 188bet mobile login industry，its market penetration rate and development speed，Compared to before the epidemic, there will be a big improvement，Among them, hardware and software for digital transformation and upgrading“Infrastructure”Make it thicker and deeper，will have greater long-term value and significance，It won’t just be the government、Enterprise digitalization“Capillaries”Reconstruction，It will also form a positive cycle effect with the user side or the visitor side。One of the logics is，In the context of consumption upgrade，People’s consumption needs are undergoing profound changes，New travel experience、Travel and other demands are constantly emerging，Corresponding to the precision of the supply side、Refined service requirements are also higher，Promotes the speed and depth of enterprise digital transformation。

Shiji Information has a research report showing，With 95、represented by &ldquo after 00;Generation Z”Become an emerging consumer，Surrounding Tour、Fragmentation、Local entertainment has become an important feature of tourist behavior。Higher quality、Personalization、Original 188bet mobile login products will be more popular with tourists。Overall，The entire (project-based) tourist destination is moving towards“Focus on consumer experience”'s direction transformation。

The research report 188bet mobile login has two judgments:

Nearly ten years，Continuous technological innovation，Helping people and people，People and things，Establish connections and interactions between things，Brings tourists a more personalized journey experience。With robotic automation technology、Big data、The application of new technologies such as the Internet of Things in the cultural 188bet mobile login industry，“Immersive”Experience economy is becoming the mainstream of consumption。

From a macro perspective of the entire industry，Scenic spots (including man-made scenic spots，Such as large tourist resorts, etc.) is no longer an independent individual，Cultural 188bet mobile login industry“三化”Strengthening——Destinationization of scenic spots、Destination Ecology、Destination chaining，More innovative models in the cultural 188bet mobile login industry will be continuously stimulated。No matter the service、Operation or management，Everything is constantly evolving toward standardization。

Delayed from now on，Focus on consumer experience，Is the core of the digital transformation of wine and 188bet mobile login or the digitalization of the cultural 188bet mobile login industry。As Lai Deyuan said，also“Customer-centric，Data-driven”。

"Proposed by Shiji Information";Dual Platform”The digital solution corresponds to this，It consists 188bet mobile login above four“Integration”Relying on。First, data platform，Data-driven，It solves the problems of management model and process efficiency；The second is the business platform，Based on business needs，The solution is the product、Marketing and operations issues，The entry point is to improve the user’s full life cycle value。

Lai Deyuan thinks，If the core competitiveness of wine and 188bet mobile login companies in the past was reflected in the scarcity of the resources they held，Then future competitiveness will be reflected in data management capabilities、Platform implementation capability、Process Reengineering、Capacity building in five major aspects including user operation capabilities and management digital leadership。

These 5 aspects can be understood as the company’s gradual digital transformation process，For Shiji Information, which can provide overall solutions with corresponding capabilities，Its market space 188bet mobile login also be greatly opened。