Today is April 1st，No one should have extravagant thoughts about the Qingming Festival，Being able to participate in community activities has become a more pragmatic goal for everyone。

What about May Day？There are 5 days of holiday on May Day this year，188bet online sports betting industry community I am in，There are colleagues who earned more than 100,000 yuan on May Day last year，Living for a whole year。

I am not capable of analyzing the May Day or Dragon Boat Festival issues，Sometimes the problem itself，188bet online sports betting’s just wrong。

The traditional 188bet online sports betting agency business model no longer adapts to the development of the times，Rely on information asymmetry、Resource product packaging、Original modes such as earning the intermediate price difference，Even if the epidemic is over soon，It’s hard to have room for survival。

Topics about the transformation of 188bet online sports betting agencies，Everyone has been discussing this for the past three years，It becomes more urgent under the severe epidemic situation。

This epidemic in March，First, let the requests for aid from industry associations from various places flood the screen，Then the relief policies introduced intensively by local governments have swept the screen again。

Obviously，Bailout policies cannot save all tourism companies，In addition to waiting and changing careers，Is there really nothing 188bet online sports betting can do?？

The more critical the moment，The more we need to think calmly and rationally，Risk of offending colleagues today，Let me tell 188bet online sports betting something from my heart。

How to understand the nature and value of 188bet online sports betting agencies?

Being an industry observer for the past two years，Meeted many peers，188bet online sports betting has also been recognized by everyone，People often come to me for advice on how to transform。

What a pity，I talked a lot about 188bet online sports betting，Most friends don’t get the results they want，What they want is an immediate solution。

Laozi helped us create a model of Taoist magic weapons 188bet online sports betting Tao Te Ching，Everything is wrong about their progressive relationship，There is going to be a problem。

You always stop at “Device&188bet online sports betting;Thinking on the level，I hope to open a Xiaohongshu account，Learn a cutting software，Can it solve the problem of company transformation？

① The basis for the existence of any enterprise

The significance of the existence of any enterprise，Must create value for the market，188bet online sports betting agencies are no exception。

Teacher Liu Run said，The starting point of all business，First of all, 188bet online sports betting comes from benefiting others。

Some people think，The purpose of a company’s existence is to make profits，To make money，That’s right。

But money is a by-product of value，The market value of the goods 188bet online sports betting sell，Determines its price，Decide whether 188bet online sports betting can make money。

② The core value of the existence of 188bet online sports betting agencies

Let me talk about the conclusion first，The core value of 188bet online sports betting agencies at any time，All services。

This has never changed，188bet online sports betting’s just that the market demand for services has changed。

Traditional 188bet online sports betting agencies mainly provide“Moving bricks”Value，Can no longer meet the mainstream needs of the market，188bet online sports betting agencies need to rediscover their value positioning。

③ How to redefine the value of 188bet online sports betting agencies

Redefine the value of 188bet online sports betting agencies，I personally think it can be divided into 2 parts、3 timelines to analyze。

The two parts are delivering value and creating value，3 timelines are 188bet online sports betting past、Now、Future。

In the past，188bet online sports betting agencies create value mainly through the six elements of tourism: food, accommodation, 188bet online sports betting, shopping and entertainment，Transmitting value is through stores、Special line、Wholesale and other distribution channels to complete；

In the present，The value created by some 188bet online sports betting agencies，Has been transferred to the new six elements such as business, education, leisure and romance，Also called“188bet online sports betting+”，Channels for delivering value，Switched to OTA、self-media；

In the future，I think the trend is“Create and deliver integration&188bet online sports betting;，There is no longer a clear distinction between the creator and the transmitter (i.e. the demise of the group club and the ground club、Integration of resource providers and channel providers)。

The value that the market needs to create，Can be divided into functional value and emotional value，The former will be from“188bet online sports betting+”Iterate to “+188bet online sports betting”，And emotional value will be a good entry point for products。

It is recommended that you combine your own ability structure，Refind your position 188bet online sports betting value chain。

What is the core problem in the transformation of 188bet online sports betting agencies?

I’m afraid everyone has heard the word transformation 188bet online sports betting past two years，How to transform successfully？

Or ask another way，What is the core problem in the transformation of 188bet online sports betting agencies?

Why do people move around，188bet online sports betting just didn’t produce the expected result。

① 188bet online sports betting agencies used to make so much money

Everyone is used to staying in their comfort zone，Including me，But successful entrepreneurship requires“Anti-humanity&188bet online sports betting;。

188bet online sports betting agencies used to make more money，It is difficult for everyone to break away from the past pattern，Even though the industry has changed dramatically，Added accelerators like the COVID-19 epidemic。

Based on my understanding of some of my peers，Always want to make quick money，Earn money，Instead of comprehensive adjustment from both strategic and tactical levels。

The Little Red Book was mentioned earlier，There are indeed many cases of success in Xiaohongshu，Not to mention making a lot of money, at least I am surviving in a down-to-earth manner。

But if you try to register an account and send some notes, you can succeed，Ignoring successful cases in platform selection、Customer group positioning、Strategic aspects such as product adaptation、In ROI accounting、Traffic structure、Intensive work in tactical aspects such as transformation of words，188bet online sports betting end, it can only be an imitation of others。

IMHO，This refusal to work hard、There are many people who work hard。

② The level of digitalization 188bet online sports betting industry is still low

I entered the tourism industry from the e-commerce field more than ten years ago because of my interest，To date, the overall digitalization level of the industry is still low。

There is not enough data to support decision-making and judgment on innovation trial and error，Often choose the direction of work by patting oneself on the head or following the trend，188bet online sports betting is inevitable to get twice the result with half the effort。

Give an example，Some people think that team building with surrounding companies is a good opportunity after the epidemic，Holding 2000+ corporate customer data retained for many years，But I still can’t come up with suitable products。

The root lies in the so-called“Customer Data&188bet online sports betting;Just the company name、Contact and phone number (WeChat)，Others such as company headcount、Age structure、Income level、Knowing nothing about core fields such as employee gender ratio。

188bet online sports betting is difficult to design team building products that satisfy customers，Can only passively fight for price。

Many people are interested in“Digitalization&188bet online sports betting;There are still big misunderstandings，Luo Zhenyu said“There are 10 billion digitizations，There is also a hundred yuan of digitization&188bet online sports betting;，The foundation of digital transformation lies in structured thinking，Instead of how much money is invested。

③ 188bet online sports betting is not that there are no successful transformation cases

Study with my peers 10+ times a year、After 100+ face-to-face in-depth communication with CEOs of 188bet online sports betting companies，I found that there are many small and medium-sized 188bet online sports betting companies that are surviving well，Even better than before the epidemic。

An X 188bet online sports betting agency in the northwest with a post-90s generation team，Mainly serving college students。

After the epidemic，They are doing demand analysis (young people socializing)、Product Design (Quality Small Group)、Destination selection (follow the traffic of Internet celebrities such as Ding Zhen)、Promotion channels (Zhihu Xiaohongshu video account, etc.) and other aspects are all on the right track。

As far as I know，Good operations 188bet online sports betting past two years，The price per customer in 2020 increased by 157% compared with 2019，Full year profit in 2021，The specific data will not be disclosed。

Transformation starts with changing thinking，Let’s change our thinking first，That’s the kingly way。

Is adjusting product structure transformation?

I don’t fully agree with this view，As mentioned at the beginning of this article，I brought it up“Tao magic weapon&188bet online sports betting;The four levels of thinking logic cannot be ignored。

The transformation of product structure can only be regarded as ";法&188bet online sports betting;，But I said，“法&188bet online sports betting;It is to comply with“道&188bet online sports betting;of。

① How to use“Tao magic weapon&188bet online sports betting;Come and think

“道&188bet online sports betting;'s level，Closely focus on the current and future demand changes in the market，Find the entry point where you can create value。

Fully examine the capability structure of your own team，Innovate from the perspective of transferable capabilities，Don’t follow the trend and make unnecessary innovations。

“法&188bet online sports betting;'s level，From the team、Product、Three operational perspectives to expand one by one。

Team aspect，We must recognize the social change trend of individual management and cross-regional collaboration，Pay attention to corporate culture、Give young people the right to make decisions、Gradually de-employment，Use “Yun Siwei&188bet online sports betting;Calling human resources available outside the enterprise；

Small and medium-sized enterprises may not be suitable for equity incentives，Fliggy started full shareholding because there will be a hundredfold premium after the future split and listing，To find the most suitable distribution method for ourselves，For example“Unit partnership&188bet online sports betting;。

Products，Comprehensively plan your own customer group positioning、Requirements analysis、Product theme、Product module、Scene construction、Content output and product pricing，In every aspect of this entire product development process，Patience，Be careful。

We often say that products are made with the spirit of craftsman，In fact, 188bet online sports betting is: people strive for quick gains、I try to achieve great results；People find subtlety、I would rather be cumbersome。

Operations，First accurately dismantle the operation goals and then intervene appropriately，The key link is to dismantle rather than decompose the goal。

The best operation is“mental pre-sale&188bet online sports betting;，Through the creation of personal and brand dual IP，Output values ​​through content、Build trust，Form alliance with target consumers。

“Skill&188bet online sports betting;and“Device&188bet online sports betting;There are many ways，I won’t go into details today。They are mainly in“道&188bet online sports betting;and“法&188bet online sports betting;Go on the right footing，Used to solve practical problems and improve efficiency。

Recommended for everyone in copywriting、Time management、Community Operations、Review summary、Deliberately practice these aspects to improve your tactical abilities。

I believe most of you have read the book "Seven Habits of Highly Effective People"，Practice 188bet online sports betting repeatedly so that 188bet online sports betting becomes our muscle memory。

② 188bet online sports betting agencies will continue to exist after the change

I firmly believe，After the epidemic，The 188bet online sports betting society exists as a part of those who are successful in change，It doesn’t matter whether the name is a 188bet online sports betting agency or not。

If you can，It is best to retain the 188bet online sports betting agency operating license，Register one more“+188bet online sports betting”The company in the business category in front of the plus sign，Easier to be accepted by the market。

Can go“+”There is a lot of 188bet online sports betting content，Such as pets、For example, delicious food、such as education。

Every social topic area is worth exploring，Let’s break the ice first with localized theme scenes、Interaction，Activate community atmosphere。

Soon，Community members will want to experience these in remote scenes，Isn’t this natural“+188bet online sports betting”了，Is the 188bet online sports betting agency still worried about not having any orders?？

③ How to survive the current difficulties

Someone may say，You can stand and talk 188bet online sports betting distant mountains without back pain，Now I can’t even leave the community，I don’t know where the company’s rent will be next month yet，What’s the use of listening to you say this？

Hmm，Survival of the fittest，The chronic diseases that have existed in 188bet online sports betting agencies for many years have become more prominent under the impact of the epidemic，We must not expect the government to save all 188bet online sports betting companies。

God will help those who help themselves，The tourism industry has arrived and must change，The moment when 188bet online sports betting have to cut off your wrist to survive。

The key word now is “Keep&188bet online sports betting;，But Shou is not lying down，To avoid further expansion、Refined operation、Preserve life-saving cash flow，Saving life this year is more important than development。

Compress all costs that can be saved，Count every penny carefully，If 188bet online sports betting still doesn’t work，Changing careers is also an option。

But I believe，188bet online sports betting near future，We can meet again in some way。

Tourism that represents the people’s yearning for a better life，188bet online sports betting is one of the most important ways for Chinese people to obtain happiness，Always a rising industry。

Last words

After three years of fighting the epidemic，The 188bet online sports betting agency basically lost all its money，The entire industry was destroyed more severely than expected。

Everyone has been calling on the government to provide assistance and relief measures recently，I think that in addition to the material support that can make the company survive，At this time, we need the spiritual strength to persist。

Last year marked the 100th anniversary of the founding of the Party，We might as well review it，How the Chinese Communist Party faced the most difficult moment，Strive to overcome difficulties and bring about a new situation 188bet online sports betting Chinese revolution。

From the failure of the Great Revolution to the eve of the entire nation’s Anti-Japanese War，The Communist Party of China is in a dangerous environment that is unimaginable to ordinary people，Always demonstrates revolutionary optimism and unyielding perseverance that is full of confidence 188bet online sports betting future，Miracle through the darkest moments，Create a new situation。

Historical experience proves，Light always bursts out 188bet online sports betting most difficult times。