The epidemic broke out again recently，The resulting spillover effects spread across the country，Intensified prevention and control measures in various places，The cultural and tourism industry is painful to the bone，Incredibly difficult，Almost all cultural travelers are extremely depressed，Hearing wailing everywhere，How many times have people had the urge to cry，I don’t think any cultural traveler is feeling uncomfortable at this time，Everyone is worried about the cities where the epidemic broke out，Painful for 188bet online sports betting the cultural tourism industry，More worried about how to survive。As a veteran who has been engaged in the cultural tourism industry for ten years，As an industrial media person who encourages and advocates for the prosperity of the cultural tourism industry，At this time，I think it is necessary to howl like this，Does not represent the company，Only representing myself，For this cause I love，For all corners of the country，Warm and lovely brothers and sisters，My fellow cultural and tourism colleagues who are even more distressed。Far away from the world，Just a few words，A person speaks lightly，Just a few words，Maybe it won’t cause a ripple，Quan should be a little cry that has been suppressed for three years。I try to be rational and not impulsive。

Three years of pandemic，43 years from Deng Gong’s Huangshan speech in 1979, which kicked off the modernization of China’s cultural and tourism industry to the present，Perhaps there has never been a year like the past three years when the entire industry faced a disaster，Inbound and outbound travel has been almost completely suspended this year，Domestic tourism has been hit hard，Hotel、Aviation、Travel agency、Scenic Area、Catering、Paradise、Performing Arts、Entertainment venues、No one, including museums, is affected，The cultural and tourism industry depends on the weather，Extremely fragile，Extreme weather、Political environment、Natural and man-made disasters，No matter what happens, it will frighten the hearts of cultural travelers，But there has never been such a violent industry-wide shock，Continuous epidemic，Measures to increase the number of layers，Making 188bet online sports betting the cultural tourism industry even worse，Everyone is asking questions about heaven and earth all the time，How to survive？

Three years of epidemic，Transportation Industry in Cultural Tourism、The hotel industry has been on the front line of the fight against the epidemic，How many hotels have been silently contributing to the fight against the epidemic for three years，The pressure endured cannot be understood by outsiders，Every time I go on a business trip, I see front-line epidemic prevention personnel at the airport、High-speed rail station、Bus Station，Every time I think of them, they have been like this for three years，Sincerely feel that it is not easy for them，Not to mention too many quarantine hotel staff，Medical staff on the front line of epidemic prevention、Nucleic acid testing personnel，Community worker，Everyone is working too hard，If they have some emotions，Please forgive me，If it were you，Wear protective clothing every day，Try it for three years。

In the past three years，Governments at all levels have introduced many relief policies，But 188bet online sports betting the cultural tourism industry has its particularities，These policies are discussed by many people，Some policies are difficult to effectively solve the difficulties of this industry，I hear too many such depressing voices，Please feel free to make some specific comments and suggestions。

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Everyone in the industry understands、The cultural and tourism industry is fragile，Vulnerability comes from liquidity，This industry is highly dependent on traffic economy，No flow of people，The foundation of all industries does not exist。Experts and scholars define cultural tourism as non-rigid needs，If you look at it from the demand side，Indeed it is，Whether it is the frequency of travel household consumption or the priority of household spending，It seems to be the case。But if you look at it from the supply side，The flow of tourism is like an artery，Continuously brings supply to many surrounding industries，Look at a large scenic spot that has been shut down across the board，Millions of traffic stopped abruptly，Please tell me all the restaurants nearby、B&B、Entertainment、What do small shops rely on to survive？Besides, today’s cultural tourism industry almost covers cultural tourism、Chinese Business Travel、Entertainment、Cultural Tourism Education、Cultural Tourism and Sports、Even rural revitalization，All closely related to culture and tourism，Our policy relief must protect people’s livelihood，The artery of cultural tourism is broken，Can the capillaries of people’s livelihood not wither?？Relief policies must systematically look 188bet Online Sports Betting and Casino at the comprehensive coverage of cultural tourism，And cannot be cut and treated，Bailout policy treats the symptoms but not the root cause。

Accurate policies based on the characteristics of the cultural tourism industry during the holiday peak season

Tell the truth，Three years of epidemic，The most direct and effective relief for cultural tourism was in the first year after the epidemic broke out，But unfortunately, 2020 is not the most difficult year for 188bet online sports betting the cultural tourism industry，The epidemic in 2020 came suddenly，Everyone is in panic，Immature epidemic prevention methods、Effectively respond to deficiencies，The cash flow of the cultural tourism industry has always been very good，2020 will be difficult for everyone，But after many years of prosperity and wealth accumulation，After the Wuhan epidemic is under control，The industry is gradually recovering。Many friends in the industry communicate with me，The real difficulty is 2021，Do you still remember，Several scatter bursts，They all accurately targeted the cultural and tourism industry，Nanjing Zhucheng before and after May Day，Xi’an and surrounding areas before and after the National Day Golden Week，A senior executive friend in the cultural tourism industry in Shaanxi told me，No harvest last year！February and March this year，Hong Kong、Shenzhen、Shanghai outbreak，Spreading across the country，The cold spring is coming，It’s freezing cold until now。Calling on our governments at all levels to provide relief policies with greater support and precise implementation during major holidays when the cultural and tourism industry needs food the most，Many cultural and tourism companies rely on a few major festivals，Gather a year’s worth of food，But how many policies have protected the major business seasons that characterize these cultural tourism and holiday peak seasons？Also，To the natural scenery、Can outdoor-oriented scenic spots not adopt a one-size-fits-all control model，Like Mount Huangshan，The distance between people can be 150 meters, right，There is no need to block the tour to only a few people。

Social security, tax exemption

April 6，The State Council executive meeting was held，Decided on catering、Retail、Travel、Civil Aviation、implementation of phased deferral of pension insurance premium policy for highways, waterways and other extremely difficult industries。But to be honest, this is a bit unfamiliar to the cultural and tourism industry，Especially the large number of semi-unemployed people with flexible employment，Not enough for small and medium-sized enterprises。What this industry needs is cash flow，As long as there is a certain amount of liquidity, you will 188bet Online Sports Betting and Casino not die，Everyone is a weakling who cannot be killed，Cash flow cut off，These policies based on cash flow logic and normal business logic are putting the cart before the horse，No wonder everyone doesn’t quench their thirst，Already already dying of thirst，What we want is not to refill the water，Use a pacemaker instead，Adrenaline injection。Direct reduction and exemption of social security payments in the first year of the epidemic、Taxes are the most effective，Of course you can be more specific，Cities that have reached the severity of lockdown，Before the social aspect was cleared，Enterprises are exempt from paying social security；Compulsory closure period for enterprises，Full refund of social security contributions paid by employees，Used to maintain basic necessities of life；Employees can defer mortgage payments，Loan repayment time automatically extended；Companies that were forced to close due to the epidemic，You can directly make up the amount as appropriate；All travel agency quality deposits will be refunded, etc.。However，The country is also under great pressure，Let me just mention it。

Rent reduction and exemption should be geared towards small and medium-sized cultural and tourism enterprises

For most small and medium-sized enterprises，Rented private property，Rent relief is basically invalid，Government、State-owned enterprises、The direct reduction and exemption for state-owned enterprise properties is effective，But most of these properties are of high quality and low price，Most private enterprises have no chance to rent it，This policy is ineffective or not effective enough for most small and medium-sized enterprises，There is a need for preferential rent exemption or rent reduction for small and medium-sized cultural and tourism enterprises，For example，Before the social aspect was cleared，All property rentals for severely affected enterprises will be charged at a 50% discount (not actually used)，After the epidemic is over，Delay rent payment for 6 months。

Can the account period of government central-owned enterprises, state-owned enterprises and large private enterprises towards private small and medium-sized enterprises be shortened？

Many enterprises and governments in 188bet online sports betting the cultural tourism industry、State-owned enterprises、State-owned enterprise、Cooperation with large private enterprise groups，Accounting period is a big problem，Government decision-making process、Administrative bureaucracy of individual competent units and large private enterprise groups，It is likely to be the last straw that crushes many small and medium-sized private enterprises in cultural tourism during the epidemic。A friend’188bet sports betting app download s company worked for a year on a rural revitalization EPC project for a place in the north，Advanced capital of millions，Owed tens of millions，You can imagine how stressed they are under the epidemic。RV camping、RV camping、B&B、Night Tour、It’s not just one or two consulting and other cultural and tourism companies that are in arrears，It is common to be in arrears for a year and a half，Normal season，Everyone understands this accounting period，But under the special pressure of the epidemic，Everyone is in pain，Please show more understanding to these hard-working cultural travelers，If it’s not particularly difficult，Speed ​​up the progress of repaying the money owed to them due to the epidemic，Recover blood，We can still see them coming to our destination after the epidemic、Continue working on the project。

Effective and precise financial policy support

Every time the epidemic is serious，The central and local governments will introduce relief policies，Especially financial institutions，But everyone knows how difficult it is for 188bet online sports betting the cultural tourism industry to obtain financial support，It can be said，Mostly related to loans、Policies that require asset mortgages are not applicable to cultural and tourism enterprises，Not to mention the small and medium-sized cultural tourism enterprises that mainly focus on light assets，I have seen many innovative solutions in supply chain finance，Not many are effective，Mostly red tape，Just a formality，It is rare that cultural tourism companies can get real money in a short period of time，It is not easy to implement effective financial policy support in the cultural tourism industry，I don’t have a good solution either，After all, financial institutions don’t like to see help in times of need。

The talent employment stabilization mechanism is urgent

There is a good friend in the cultural and tourism circles，20 years of experience，Always optimistic，After being banned from home in Shanghai for more than 20 days，Sent such emotion，“If this continues for another year，Cultural and tourism colleges and universities are closed，Continue for another year，Cultural and tourism colleges and universities are closed，No students are willing to study this industry-related major anymore，Continue for another year，The competent department can be abolished，Because there is no management object”。Joking with sadness and helplessness，No need to be so pessimistic，We must believe in our party and government，But the brain drain in the cultural and tourism industry is an indisputable fact，A respected dean of a cultural and tourism college complained to me，The number of students applying for tourism-related majors 188bet Online Sports Betting and Casino has dropped continuously in recent years。Last year another dean of the School of Tourism asked me to give an opening speech to the students，There is only one core purpose，Cheer up the children，The number of children who want to change majors in the first three months of school is as high as 70%，It sounds extremely sad，There are also those who have been working in tourism all their lives and have lost their jobs in the past few years due to the epidemic！If employment of talents is not stable，188bet online sports betting the cultural tourism industry will face a large-scale brain drain，Waiting for the epidemic to improve，The losses in this industry will not be alleviated in a short time，Especially the sequelae of talent gap，Will plague this industry for a long time。

Professionals, experts and scholars can provide more pragmatic suggestions

188bet online sports betting the cultural tourism industry is huge and complex，Wide coverage，The temple is so high that it is difficult for all levels of decision-making to pay close attention to every detail，There are too many industries that need bailout，The importance of cultural tourism is easily overlooked，Call for professionals，Experts and scholars，Especially the seniors who can influence decision-making，Leaders should give more feedback about the dire straits of this industry，Calling on governments at all levels to introduce more effective relief policies，One sentence of yours is worth ten thousand，Everyone in the cultural and tourism industry is eagerly awaiting，Everyone will remember！

It’s not easy for grassroots parent officials

Finally, I would like to appeal to grassroots parents，Precise prevention and control，We must also accurately assess the main responsible persons，If parents and officials in one place are in panic，Who dares to take this responsibility，Everything gives way to epidemic prevention，Layer-on-layer coding is inevitable，Think of a city with a population of 20 to 30 million，A medium to high risk area appears，Several confirmed cases，Stars all over the city，One policy for each place，There is even a place，All foreigners entering the country will be given a yellow code，Such an extreme policy is not serious and responsible，There may be another reason。

The howling is over，I wonder if it can be sent，Slightly outdated，Unintelligible，Call for this industry，I don’t know what role it can play，Block in the chest，I’m not happy if I don’t vomit，Everyone, please take care，Persistence is victory！Hope is right in front of you，We must believe in our great country and people！Victory will definitely come！People pursuing a better and happier life are still waiting for us to serve！Hold on。