New users automatically create accounts after logging in
LoginThird-party login
Saturday afternoon,Wearing short-sleeved shorts, Xiaoxiong came to the script-killing shop on the 9th floor of a building in Kecun, Guangzhou。This is the 10th script he has played since entering the 188bet game in November last year,It is also likely to be the last script he plays in this store。
According to the store DM,Due to differences of opinion among partners,Coupled with poor management,The store will close in April。At this time,There is still 861 yuan in Xiaoxiong’s stored-value card that has not been used。This also means,Xiaoxiong“Spend huge sums of money”The accumulated value invested in 188bet is likely to be lost to nothing。
According to data from Meituan Research Institute,As of April 2021,The number of domestic 188bet-killing stores has soared from 2,400 in 2019 to 4.50,000,Triple in 3 years。After experiencing the development boom in 2020,This industry that seems to have a low threshold for opening a store has attracted a large number of players。
But behind the influx of capital,It is an imperfect business standard,Inadequate personnel training,High-quality DM (abbreviation of Dungeon Master,Lack of script-killing game host),And rampant piracy、The proliferation of bad scripts and even pornographic implants and other industry chaos。From being popular to being bankrupt, how far can 188bet go?
188bet rapid breakout to mass closures, then calm down after the frenzy
188bet originated from the British party game popular in the 19th century“murder mystery game”(Murder Mystery),One of the guests at the party secretly acted as the murderer without others knowing,Other guests, as players, need to find the murderer through investigation and reasoning。
in the country,The script is divided into happy versions、Emotional Book、Reasoning Book、Horror Ben etc.,Role playing、Inference elements、Complex mechanism is the core selling point of 188bet。The popularity of this game in China is due to the broadcast of the variety show "Star Detective",Greatly promoted the wave of 188bet。
After landing in China,Strong social attributes have become one of the labels for 188bet。Someone expands their network through 188bet,Someone met true love,There are also people who have changed their career tracks,From player to store,Simply opened a script-killing studio。
“In the world of 188bet,I can forget about work for a while,Forget your worries,Experience another kind of life in 6-8 hours。”In the opinion of enthusiast Xiao Tan,Release stress,Let yourself relax quickly,This is an important reason for falling in love with 188bet。
Player Xiaoshuang even said,I couldn’t help crying many times while playing the 188bet,Some emotions are very immersive,Good 188bet,Very rich emotional experience。Player Julian said,I really like the reasoning process in the 188bet,It feels really good to solve a case and burn your brains。
Whether it is to relieve stress or indulge in reasoning,Or maybe it benefits from the natural advantage of 188bet to promote social interaction,More and more young people are paying for 188bet。
According to CCTV Financial Report,As of December 2019,The number of script-killing stores nationwide has soared from 2,400 in January to 1.20,000。Except offline,Online 188bet is also hot。Data display,2019,The scale of my country’s 188bet industry is twice that of 2018,Breaking through the 10 billion mark。
According to the "2021 Physical 188bet Consumption Insight Report",As of the end of 2020,The number of script-killing physical stores nationwide has exceeded 30,000,It is expected that the market size of domestic physical scripts will reach 154 in 2021.200 million yuan,Consumers expected to reach 9.41 million。
Xiaohongshu related data is displayed,July 2020,With“188bet Kill”The search volume for the keyword increased by 280% year-on-year,In July 2021, the year-on-year growth exceeded 670%。
But as more and more players enter the game and the new crown epidemic continues,The 188bet is in full swing after the frenzy is over,Slowly moving towards calmness。
April 2021,The Xianyu APP is marked with “Closed”Reselling the 188bet for reasons、Props、The number of tables, chairs, etc. in the store increased by 110% compared with the previous month。
“188bet shop closed down,All scripts are on sale at a loss”“3 more stores opened nearby,No guests”“Disagreement with partners,The store is closed,Take away at cabbage price”……Various reasons seem to have kicked off the decline of the script。
The epidemic continues、Breaking of capital flow、The increase in entrants leads to more intense competition、High labor and rental costs, etc.,All of them have become the trigger for the second half of script-killing stores to close down in batches。Some people even jokingly called ";The 188bet shop closed down,The decoration boss just laughed”——Investors in script-killing physical stores are paying for decoration,There are too many new stores and it is difficult to operate them for a long time,Often only the sheep are harvested。
A group of entrepreneurs who opened a store with passion,After experiencing the prosperity of the industry, I gradually see the reality,Tuliu“Store transfer&188bet;“Sold at low price&188bet;’s dim back。
The brutal growth of 188bet chaos
Due to insufficient supervision,The 188bet industry has been in the ";Savage growth”15092_15095。
188bet chaos——Piracy is rampant、Pornography implant
About the 188bet itself,The problem of rampant piracy continues,Eroding the development of the industry。
“Script is the core competitiveness of 188bet,In order to attract players,Stores need to purchase scripts in large quantities。Generally,The store will purchase scripts through regular 188bet exhibitions,You can also go to“Little Black Detective”“Buy this book”Waiting for the script trading platform to purchase,Normal“Boxed Edition”About 500 yuan each;If it is “City limited edition”(There are usually only 3 stores in a city that can obtain authorized scripts) and the price will reach thousands of yuan;A city only authorizes one store to use“Exclusive Edition”,The price can reach more than 10,000 yuan。”According to "Legal Daily" report,188bet entrepreneur Wen Liang said in an interview。
Therefore,In order to save costs,Many stores will buy pirated scripts directly。For many players,You can play several famous scripts at a reasonable price,Whether 188bet genuine or not does not seem to matter to them。
At the same time,188bet difficult to protect rights、Long cycle,The process is complex and costly,leading to serious piracy,Few stores take the road of rights protection,Once again providing a breeding ground for the intensifying phenomenon of piracy。
The author uses ";188bet Kill”Search for keywords,You will find all kinds of scripts being sold at low prices,Price from 1.68 yuan“Cabbage price”ranging from several hundred yuan,The lowest price is only 1.68 yuan,20 new notebooks available,And business is good,Sales above 2000。On the other hand,Even&ldquo worth more than 200 yuan;High price transfer book”Rarely seen。
In addition,Pirated scripts are cheap to copy,Easy to operate,This also leads to fewer and fewer players being willing to pay for the original copy with real money,Making genuine sales bleak,Piracy is very popular,It once again intensifies the phenomenon of bad money driving out good money in the 188bet industry。
Except for rampant piracy,188bet not uncommon for bad scripts to be rampant and even pornographic implants,Some stores even use this as a gimmick to attract players who are curious or seeking excitement。
according to“Kuaidao Finance”Report,There is a 188bet that kills the creator,“There are currently about 3,000 scripts in the industry,There are hundreds of books involving sensitive content or marginalia,There are more than ten pornographic and violent contents。In thousands of offline 188bet libraries across the country,At least 1/3 of the stores have this kind of gimmick book。”
Part of the 188bet,The shockingly explicit descriptions and violent content make the 188bet comparable to a pulp novel,Or the method of finding key clues may be set to a low level that makes it difficult to look at it。This group of businessmen have become popular by taking advantage of the popularity of the industry,By“188bet Kill”in the name,In fact, the purpose is to make profits,Disguised selling、Spreading vulgar items,Destroy the industry ecology。
Player experience: unsatisfactory environment and a DM who steps on minefields
There are just a few factors that affect the 188bet experience,includes good scripts,Immersive environment,And a good DM。Said by veteran player Xiaoshu,DM’s field control ability is too important,Directly affects the game experience,So the DM I am looking for is relatively fixed,To avoid stepping on thunder。
As the host of the entire game,DM’s guidance at a critical moment,Maybe it will add a lot of color to the entire 188bet,Even a reversal。
But the fact is,The boom in 188bet sales has led to a large number of DMs springing up into the market,But the level is uneven,Some DMs lack experience,Quick start without training,Relevant qualifications cannot be verified。Some stores also order "every day";Drive more cars”,There is a phenomenon where a DM brings several scripts at the same time,No one was found at the critical moment,Directly affects the game experience。
A DM from a well-known 188bet shop in Guangzhou told the author,Most DMs in the store are part-time workers,Some are college students,The others are all workers in the workplace,Rarely full-time。Each DM has a different price for killing with a script,It is normal to only have tens of dollars per game,When you bring a lot in part-time job,Earn four to five thousand yuan a month。
In addition to industry chaos accelerating the mass closure of 188bet-killing stores,Some 188bet-killing shops still have harsh environments、Hardware problems such as fire failure,Some stores also find that business is difficult,Changed to upstream 188bet distribution,Multiple reasons have accelerated the mass closure of 188bet-killing stores。
188bet, the next ten years
From barbaric growth to waves in the sand,The development of the 188bet industry is actually in line with the laws of the market,Eliminate a group of stores that have taken advantage of the trend,There are more business regulations left、A leading store with a good reputation,We are also constantly optimizing the upgrading of the industry。
In the author’s opinion,The 188bet industry is an emerging cultural industry form,The rise has enriched the diverse formats of the cultural industry,It also expands people’s spiritual and cultural life,Promote cultural consumption,Create DM at the same time、NPC and other new types、Diverse employment positions,From the economy、From a cultural perspective,All have a certain meaning。After experiencing the staged development of barbaric growth,Industry supervision and industrial upgrading,Perhaps the next step。
188bet supervision is gradually introduced
At the regulatory level,Although there are currently few relevant policies in place,But many cities have implemented measures,It shows that the contradiction between the popularity of the 188bet industry and the spread of chaos has attracted the attention of relevant departments,Worthful。
January this year,Shanghai Municipal Bureau of Culture and Tourism officially released the "Shanghai Secret Room 188bet Content Registration Management Regulations",Officially implemented from March,Meaning that Shanghai has become the first city in the country to officially include the secret room script under the management。
"Regulations" versus 188bet、Scene、Clothing、Props、Storyline、There are regulations on the behavior of employees,And emphasize the establishment of a sound protection mechanism for minors,Pay attention to protecting the physical and mental health of minors。
At the same time,Requirements for the filing and registration of scripts,not“One size fits all”style management,Meaning that the normal operation of the 188bet business organization will not be affected by the implementation of the regulations,Enterprises need to operate in an orderly manner on the basis of registration,The requirement for legal copyright declaration also helps protect the creator’s copyright,Promote the healthy development of the industry。
April 1,Ministry of Culture and Tourism、The Ministry of Public Security and other five departments are studying and drafting the "Notice on Regulating Scripted Entertainment Business Activities (Draft for Comments)",Strict regulations are 188bet imposed on the registration and filing of scripted business units,And the performance、Scene、Request for self-examination of clothing and other content。
Compared to the "Shanghai Secret Room 188bet Content Registration Management Regulations",This "Draft for Comments" also strictly clarifies the division of responsibilities of the five departments,Establish a coordination mechanism,Form a regulatory synergy。
At this year’s National Two Sessions,Many National People’s Congress deputies、Members of the CPPCC also brought their thoughts on“188bet Kill”’s proposals and suggestions,Including suggestions that relevant provinces and cities should establish their own immersive cultural industry associations,Strengthen industry guidance、Develop industry service standards、188bet copyright protection、Industry training and other business activities。
In addition,It is recommended that the National Press and Publication Administration issue the ISBN on the basis of the original ISBN of the publishing house,Add &ldquo to the publisher;188bet Kill”Version number issued,Pack offline“188bet Kill”Registered to the publication management scope of the publishing house,Will be online“188bet Kill”APP and its distribution platform fall under the management scope of online games and online literature respectively,Improving the review process for work creation、Content range、Evaluation system。
Industrial upgrade:“X+188bet Kill”’s multiple possibilities
If industry supervision is the foundation,Then the upgrade of industrial services is the icing on the cake,Including the extension of the industrial chain, etc.。There is undoubtedly a ceiling for pure script-killing games,But if cultural tourism is realized、Game、Film and TV、anime、Culture and Creativity、Diversified fusion of intangible cultural heritage + 188bet,Then there are endless possibilities。
2021,Hangzhou Kaiyuan Mingdu Hotel announced the joint development with NINES Reasoning Museum“Hotel + 188bet”’s immersive real-life game products,Launching desktop script kill、Live-action 188bet、Two days and one night script to kill three products,Becomes the first cooperation between a domestic five-star hotel and a mystery script,As a result of the epidemic, the number of guests in hotels has decreased、When the guest room is vacant,Use the venue、Expand business with catering and personnel advantages,Attract customers,Also “Hotel + 188bet”’s innovative business model。
Script-killing project in Wangxian Valley Scenic Area, Shangrao, Jiangxi,adopted a completely self-operated model to achieve“Scenic Area + 188bet”,With the help of a century-old house in the scenic spot,Use the history of ancient houses、Decoration and atmosphere,Carry out differentiated management in terms of cultural experience from the script-killing stores in the city center。
The Lingnan Financial Museum developed a real-life decryption game based on its own characteristics,Using the long-dead patriotic overseas Chinese’s notes and cryptex as the opening suspense,Use the museum’s own cultural collection advantages to set clues,Pass“Museum+188bet”Display the cultural connotation of the museum,Explore new possibilities for museum transformation and upgrading in the digital era。
Nanjing Poly Grand Theater’s 6th Anniversary Celebration also launched “Script Kill”Special planning event,Bringing "Spring in the Northland" to the professional stage,Clever use of theater props in scenes,Focus on lighting beyond the script、Audio、Staging first,Let the audience experience the unique charm of combining 188bet and theater。
Summary
Despite rampant piracy、Problems such as low script quality persist,But I have to admit,188bet, a new form of cultural consumption, has successfully catered to the aesthetic taste and entertainment needs of the younger generation,With the Museum、Culture and Tourism、Integration of various forms such as film and television,Also let us see the infinite business opportunities and charm behind 188bet,Build a bridge for the integrated development of cultural industries in the future,Light up the guide。Batch of bankruptcies may not be a bad thing,After the big waves, it often means more standardized management and higher quality development。The next ten years,Industry supervision and industrial upgrading,Maybe it’s a new direction in the script。
New users automatically create accounts after logging in
LoginThird-party login
Retrieve password
Register account