2006，Cheng Xinhua, founder of Dongcheng Group, enters the hotel industry，Established the first city convenience hotel on Chunfeng Road, Shenzhen。16 years later，The new crown continues to be fierce，Epidemic in Shenzhen、Jilin、Shanghai、Distributed in Guangzhou and other places，The domestic hotel industry is in constant turmoil。

How to respond to the epidemic，It has once again become a serious topic that stirs up nerves in the hotel industry。Cheng Xinhua announced，Dongcheng Group sticks to its original intention、Harvesting in internal strength，Actively create hotel products that can survive the boom and bust periods of the industry，So Dongcheng has made strong news recently。Released City Convenience 4.0、Yishang 3.0、Yicheng 3.0 and other three new products。

The hotel market is full of fog，Cheng Xinhua focuses on product innovation，Use a clear product concept to interpret the product strength of hotel chains。Among them，As the first systematic product concept in the hotel chain industry，Short“A principle”“Three principles”with“A little more than five”Behind，This is Dongcheng’s long-term accounting for investment over the past 16 years、A long story about providing thorough services to users。

Read more，This is a film with excellent value for money，Polished in every detail，The story of the struggle of a generation of wine travelers who returned to China。Popular hotel products represented by Cheng Xinhua and Dong Chengzheng，Running hard through the market cycle，On the road ahead in today’s gloomy market，More need for such ingenuity and stubbornness。

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At the online launch of Dongcheng’s new products，Cheng Xinhua brings three new iterative products——City Convenience 4.0、Yishang 3.0、Yicheng 3.0 appearance，And proposed Dongcheng’s product concept in public for the first time。

Dongcheng’s product view is not a romantic creation 188bet Online Sports Betting and Casino or poetic imagination，It comes from more than ten years of product smelting，Like a furnace hammering，Refined to perfection。

Looking back at the beginning，Cheng Xinhua satisfies passengers to have a good sleep、Have a good bath、Starting from the core need to eat a good breakfast，Proposed “A little more than five”’s product concept，i.e.“The lobby is bigger”“More breakfast”“Better service”“The location is better”“The price is higher”。

“Create an experience that exceeds user expectations，Provide users with cost-effective products”。This concept，It has been running for 16 years，Let Dongcheng's city convenience hotels differentiate themselves from other budget hotels on the market，Achieve differentiated development，More adapted to travelers’ core accommodation needs。

Cheng Xinhua participated in the iterative innovation of various products under Dongcheng。Every year from the eighth to the fifteenth day of the first lunar month，He has to call his colleagues to study the product，This is still the case today。

“Every one of our product research and development，Mr. Cheng will participate，Strictly regulate every detail；It’s time to build a new store，Mr. Cheng often conducts research with us、Assembly，Working together to provide investors with high-quality products that can be better presented。”Disclosed by Dongcheng Group employees。

Present，Cheng Xinhua summarizes the thoughts accumulated over the years，The three major principles of hotel product concept with Dongcheng characteristics have been formed: cost controllability、Large-scale replicability、Long-term operability。

The basis of these three principles，It is the core essence of hotel consumption demand。Cheng Xinhua attributed it to the "&ldquo" of hotel products;First principles”，That is, we must always pursue the common likes or dislikes of hotel consumers，Always start from the core needs of customer consumption，such as bright、Clean、Simple waiting for business travel needs，In this way, complexity can be simplified，Achieve ultimate cost performance。

Fighting on core requirements

Dongcheng Hotel’s product view in a few simple sentences，An uncompromising story with extensive product development。The dead goal，It is often to put an 188bet online sports betting end to competition for beauty，Fashionable and follow the trend，Emphasis on polishing products based on the needs of consumers and investors。

So-called cost controllability，It’s not just about lowering costs，But on the premise of ensuring product quality，Optimize product configuration，Thus relatively reducing costs。

Take the window research and development of urban convenience hotels as an example。In the early stages of research and development of urban convenience products，Cheng Xinhua discovered that many designers are greedy for novelty and beauty，Made of exquisite craftsmanship but flashy floor-to-ceiling windows have become a standard feature of many hotels。But are floor-to-ceiling windows really a high-quality product that the mass market needs?？Cheng Xinhua doesn’t think so。

City Convenience 4.0 Room

After fully researching the needs of mass market passengers，Cheng Xinhua had in-depth communication with the designer，We designed together“Golden Section”'s“Inverted T-shaped window”: Not only does it leave enough &ldquo for passengers with good sight lines,;Large viewing window”，It can also ventilate and prevent mosquitoes。Innovative window design significantly reduces product cost，At the same time, it also enriches product functions。

Large-scale replicability next，It is not a simple and crude copying，But on the premise of fully investigating the location of the store and its own situation，Scheduling Dongcheng Group resources，Thus achieving fast、Efficiently prepare stores。

Cheng Xinhua proposed and implemented the new four modernizations in store preparation，i.e.“Modular design”“Factory production”“On-site assembly”“Generalization of materials”；On this basis，Proposed“R&D platform”，Realize multi-brand product development on one platform。

For example，Yicheng, a subsidiary of Dongcheng、Berman、The dining chair styles of the three brands of Yishang are the same，The leather surface is colored according to different brands to distinguish them。“Purchasing in large quantities from factories can reduce the overall cost of the product，Thus increasing the cost for passengers、Investors’ franchise costs have been reduced to a certain extent。”Cheng Xinhua’s answer。

At the same time，Due to the particularity of 188bet app download the domestic market，Building materials materials vary between different regions, especially big cities and county markets、There are big differences in decoration and construction，The same design drawing may have different implementation effects in different regions，And there are often big differences between them。

Dongcheng noticed this，“Tourists come here because of its reputation，But left disappointed because of the uneven products，This is not in line with our original intention of Dongcheng。”Cheng Xinhua said，“We promptly proposed and implemented the new four modernizations in store preparation，Not only ensures the product quality of the newly opened store in Dongcheng，It also greatly shortens the construction period。”

Suppose Dongcheng opens a hotel in Tibet，Send all the things needed for the hotel in containers from Guangdong，Just simple installation to Tibet，The only thing local workers have to do is smooth the wall，Post a wallpaper。Compared with the traditional way of opening a hotel in the past，Dongcheng’s modularization initiative brings benefits beyond product quality。

Modular wash basin

In the past, hotels were raised in traditional ways，Grooving from the wall、Buried pipelines，To pave with cement、Waterproof，Then settle in hardware and software，Proceed step by step for each process，Therefore, the standard construction period for on-site construction requires 120 days。But now through proper coordination and dispatch of general supplies，And carry out modular design and factory production，Proceed to on-site assembly，Greatly shortened the on-site work period。Now，City Convenience Hotel 4.0’s construction period has been shortened by half，It is expected to be reduced to 45 days in the future。

Long-term operability is the third of the three hotel product development principles。“Good products will not be outdated in 3-5 years。In the process of product development，We must fully consider the sustainable delivery of service value，Products should meet the limited service configuration and capability requirements of hotel operations personnel，Includes maintenance、Replace、Cleaning, etc.。”

For example，Commonly used downlights at the entrances of Dongcheng’s hotels，Without changing“Fashionable”’s LED light strip。Many people are confused about this。“We won’t、There 188bet Online Sports Betting and Casino is no need to blindly follow the trend，To this，Dongcheng has its own thinking based on the market。”Cheng Xinhua explains。

Original，In the past, the technical application of LED light strips was not yet mature，Once a part is damaged，You need to repair and replace the entire LED strip。This will not only consume a lot of manpower from investors、Material resources、Financial resources for operation and maintenance，It is also a harm to the social environment。After comprehensive consideration，Cheng Xinhua decided to use the point light source principle、Use downlights with lower maintenance costs，Map the image of the entire door。

Persevere in products and meet challenges

China’s hotel chain industry has experienced more than ten years of development，With the upgrading of mass consumption、The rise of experience economy，Domestic hotel products have quietly changed。Whether it is visible products or services，Still an invisible product concept，Everything is completely different from before。

Dong Cheng and Cheng Xinhua，will always be “Let travelers spend less money，Better stay”Regarded as the product accumulation and mission of this accommodation company。It is precisely because of this stubbornness，Let Cheng Xinhua insist on putting products first during the epidemic，Actively respond to uncertain challenges such as the epidemic。

Cheng Xinhua’s strict requirements for products，Not so much paranoia，It’s better to say，That is his original intention to enter the industry and the quality of his products";Obsession”——“Products are always presented by Dongcheng and users、The core of investors jointly creating value。”

Dongcheng never changes his original intention，Not floating in the clouds and ignorant of worldly affairs，But taking into account the accommodation needs of tourists，Also consider investors’ return needs，In order to innovate, optimize and upgrade products in a targeted manner，In order to better adapt to market demand，Thus improving passenger satisfaction and investors’ willingness to invest。

As of now，Public information display，Dongcheng Group has signed contracts with more than 3,500 hotels。Director of Dongcheng Group、Wu Wei, head of product research and development said，Dongcheng’s products focus on controlling investment costs，Guarantees a short investment payback period，188bet app Reduce investment risk，At the same time, it is easier to meet the requirements of hotel investment models from first-tier cities to fifth-tier cities。

Yicheng 3.0 Room

Finally，Only good products can allow investors to obtain sustainable returns。Under the influence of Dongcheng’s product concept，Economic model under Dongcheng、Mid-range、All mid- to high-end hotels have been updated，Economic core brand city convenient launch 4.version 0，The main mid-range brand Yishang launches 3.version 0，Mid-high-end oriental luxury brand Yicheng launches 3.version 0。

In an era of fierce competition，Only concentration can survive。Dongcheng Group said，Dongcheng will always be based on user thinking，Adhere to Dongcheng’s unique product original intention and product development principles，Adhering to ingenuity and wisdom，Continuous iterative optimization，Continuously meet and exceed the expectations of investors and tourists。