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Internet celebrity city; traffic conversion Author of this article: Xiao Yuanshan 2022-08-22 15:34:31
Culture is the soul of tourism, and tourism is the carrier of culture.
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Epidemic strikes again,Hainan、The destinations of these July fires in Xinjiang have become urgent one after another,Their summer vacation has ended early。

In several recognized internet celebrity cities,Still people follow the herd,Jokes on Douyin one after another。

Someone said“Half of all tourists in China go to Chongqing”,Some people say“Tourists from all over China come to Changsha”。

After my inspection trip on the Three Gorges Cruise Ship,Stayed in Chongqing and Changsha for 2 days and 1 night respectively,I saw this hot scene。

What a pity,188bet app download ,Eatable orders and Xinjiang、Yunnan ratio,The gap is still huge。

Why most travel agencies in internet-famous cities have become transients,I haven’t received any local dividends?

Why are internet celebrity cities so popular?

Start a little debate,Who are the top 3 Internet celebrity cities with the strongest ability to attract traffic?

This question,Just two of the top cities in China,There are 4 cities in the top 3,The top 5 cities have the same group,No correct answer。

But if I add the strongest traffic from the top 3 to the top 4,I believe many people’s answers will be the same as mine: Chongqing、Xi’an、Chengdu、Changsha。

Before the epidemic,The capital of Internet celebrities is occupied by Xi'an, Chengdu and Chongqing,But the provincial capital of Hunan,I just hold a diploma and be friends with my tea face,Baman rushes up。

Why are they so popular?

① Decentralized personal communication

Obviously,Now is the era when self-media is king,This article will not go into details。

Our media communications,Has been removed from&ldquo represented by Xinwen Lianbo;Theater Mode”,Iterate to &ldquo represented by Douyin;Square Mode”。

Without exception,The four major Internet celebrities were the first to become popular on Douyin, for example, Hongya Cave has detonated the popularity of Chongqing.

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Popularity of Hongyadong in Chongqing at night

The underlying logic of human nature is to only care about yourself,Tourists check in on Douyin,It does not mean that he really“Love”This city,Show yourself off by checking in at hotspots。

These Internet celebrity cities just satisfy this human nature of tourists.

② Ordinary amateurs can also be internet celebrities

Do these cities have their own spokespersons?Just like what Rene Liu did for Wuzhen。

Yes and no, right?

“Yes”There are indeed some internet celebrity IPs,“No”All of these internet celebrities are amateurs。

Pica Chen, the roly-poly lady of Xi’an Datang Everlasting City,Is this the reason why many tourists go to this scenic spot to check in??

Chongqing’s Langweixian,Tang Yi in Changsha,Little Tiantian from Chengdu,They are all ordinary people like us。

Amateurs become representatives of this city,Bringing the distance between internet celebrity cities and ordinary tourists,Closeness is the prerequisite for falling in love。

③ A ceremonial check-in

What is“Punch in”?It’s a photo shoot,It’s better to go and see it in person?

I understand that punching in is a sense of ritual,This check-in behavior itself,It has become the destination for many tourists to go to Internet celebrity cities。

No bowl of wine,There is no Xi’an that stands out;Hanfu in Chunxi Road, Chengdu,Someone wears it themselves,Someone takes a photo of someone else。

I have lived in Changsha for 4 years,There is nothing good about realizing it“Punch in”of,But there were no Wen Heyou and Cha Yanyuese。

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Changsha internet celebrity pink store queues

As far as I know,There is such a young lady,I went to Star City for this cup of Orchid Latte,I can’t wait to post it after buying it。

Setting up self-propagation、Create an amateur internet celebrity、Create a sense of punch-in ceremony,These are the three ways to success that I summarized。

The difference between the order volume and the order volume

As an operator,I always adhere to the position of small and medium-sized travel agencies,I saw tourists crowding the streets,But most local travel agencies are not full。

The difference between the reception volume and the order volume,What caused it?

① Most tourists in internet celebrity cities travel independently

188bet online sports betting This is easy to summarize,This is also the local business owner’s own statement。

Big cities have very convenient ground transportation,How can you go with a tour group when going to Changsha?

The mainstream customer group in Internet celebrity cities is young people under 35 years old,Most of them choose to travel independently。

There was a video some time ago saying that 300,000 tourists crowded the Changsha subway,It can be seen that these 300,000 people are traveling independently。

② Only punch in, no third-party services required

Go to Hongyadong to check in,You only need to climb from the 1st floor (Binjiang Road) to the 11th floor,I found this is new“1F”(Cangbai Road)。

Go to Chunxi Road,Go to Wenheyou,Drinking a bowl of wine.......No need for third-party services。

A little more complicated,Photography spot where Liziba light rail passes through the building、Where to drink authentic Chengdu big bowl of tea、How to rent a bicycle while riding the Xi’an City Wall,These are a lot of strategies online。

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Chongqing Rail Transit Liziba Station

In the scene of check-in behavior in Internet celebrity city,No third party location。

③ Overcrowding with tourists creates resource bottlenecks

The night I stayed in the hotel in Changsha,There was a sudden power outage at 2 a.m.,Maybe the load of the distribution box is too high。

The electrician was already asleep at that time,Waiting for hotel processing,I took out my phone to search for nearby hotels,Such a hot day,The baby woke up from the heat。

But I soon gave up the idea of ​​changing to another company,Because all hotels in this area are full,Except for the sky-high price house that I can’t afford。

After waiting for an hour, the electrician finished it,I'm lying on the bed,Starting to think about professional habits again。

Is the influx of tourists good or bad?The bottleneck on the resource side will make it difficult for travel agencies to use their hands.

Individual travelers have no problem queuing for 2 hours at attractions,But the travel agency’s customers must have complained long ago。

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Changsha queue scene

How should we break the situation?

Should we abandon treatment? If not, how to break the situation?

Personal opinion,Such a large flow of people,is the largest basic disk。

① Vigorously expand peripheral travel products

Let’s talk from the shallower to the deeper,This is not difficult to think 188bet Online Sports Betting and Casino of,Many colleagues in the industry are already doing this。

A few hours before the flight leaving Chongqing,I visited a local colleague,They told me,The recent average daily reception is 1200。

Understand their product structure,I found that most of them go out of the city,I was in《May Day“Existing in name only”,How to break through the situation?》Said: Chongqing is not a city, but a province.

There are 8 municipalities in Chongqing.240,000 kilometers²area,Internet celebrities are only in District 9 of the main city,The following districts and counties have great potential。

Similarly in Chengdu,I am very familiar with many local colleagues,Their summer vacation is relatively moist。

The vast western Sichuan is the hinterland of Chengdu,Almost all tourists to the Western Sichuan Plateau,All connected in Chengdu。

② Deeply cultivate local culture and experience

There are not so many resources around Xi'an compared to Sichuan and Chongqing. What should I do?

Let’s go back to the essence to analyze,The essence of travel is to experience the culture of a foreign place,The merger of the Ministry of Culture and Tourism announced this top-level design。

“Horse hoof disease,See all the flowers in Chang'an in one day”,Xi’an, the ancient capital of Thirteen Dynasties,It was once a place that many people dream about。

Xi’an,If you want history, you have history,Be cultured and educated,Be good-looking and have good looks,If you need tension, you must have tension,“Internet celebrity city”I don’t think it’s enough to describe it。

I recommend those who are willing to explore local history and culture,Make good use of Ming city walls、Shaanxi Libo、These scenes of the Big Wild Goose Pagoda are for in-depth experience。

A local friend,Combined with Yan Zhenqing、Brother Yan Gaoqing’s story of resisting the Anshi Rebellion,Made a "Ming Dynasty City Wall" in Xi'an;Ancient city wall defense”’s research activities。

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Xi’an Ming City Wall

This activity is very popular among children,Because there is enough fun;It also makes parents willing to pay,Excellent both in terms of academic level and scene restoration。

Is this something that 188bet sports betting app download independent travelers can solve on their own?

③ Help tourists connect with locals

This is after I participated in the inspection activity in Huangshan at the end of last year,Opinions raised by everyone during the review。

Reselling resources is not going anywhere,Everyone knows that we need to start with culture,But what to do at the execution level?

In addition to spending energy to create“City Wall Defense”、“Xiahe Banquet”Such a scene,Is there any other way?

Yes.Culture is an elusive concept,Focus culture on people,More acceptable。

This“Locals”Including masters of Huizhou Studies like Teacher Wang Ruihua,Also includes an ordinary skilled female worker in Huimo Factory,Or the female literary youth who runs a small shop in Xixinan Village。

Self-media era,We need stories more than ever,Stories told by locals themselves。

Through these stories,It is the most down-to-earth way to understand the local culture,Another example is Chongqing’s soon-to-disappear“Bangbangjun”。

These people cannot be found by tourists,Unable to link,This is our opportunity。

In a nutshell,“Internet celebrity city”How to become evergreen?

Increasing cultural content can last long,This is also the responsibility of local cultural travelers。

Last words

The popularity of domestic tourism this summer,Let us sigh with emotion,This industry that has gone through ups and downs,It is still the rising sun。

Don’t mention consumption downgrade,Don’t talk about tourist panic,As long as there is a chance,The strong travel demand will be released。

We are backed by China’s market of 1.4 billion people,And the nation’s pursuit of beautiful things,This is our largest basic market。

I hope all Internet celebrities will continue to be popular,The smoke and mirrors of queuing up to buy milk tea,That is the real peace and prosperity of the country。

I hope our industry can seize the opportunity of product upgrade,Let more tourists not be satisfied with taking photos and checking in,In-depth experience of the excellent culture of Internet celebrity cities。

Culture is the soul of tourism,Tourism is the carrier of culture,It is also one of the ways to strengthen the cultural confidence of the Chinese nation。

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