Go to Hainan to spend the winter in winter, and go to the north to escape the heat in 188bet mobile.

This seems to have become an established rule in the cultural 188bet mobile market。Past，Despite the golden holiday，It is still the off-season in Hainan during summer vacation。

However, this year,It has become a trend for southerners to escape the heat 188bet mobile hot South. Why is the situation this year different from previous years?

Hottest summer in 60 years，The recovery progress of the domestic 188bet mobile market has slowed down

According to data from the National Climate Center，This 188bet mobile is the hottest in 60 years，Regional high temperatures from June 13 to mid-Augustreached the peak since complete meteorological observation records were established in 1961。One 188bet mobile most powerful evidences，Reports say many people died of heat stroke in Hangzhou。

July，Mid-to-long-distance 188bet mobile vacation is growing rapidly，Dayou“Retaliatory growth”’s trend。

It’s August，Hainan、Xinjiang and other provincial tourist destinations that were popular 188bet mobile early stage have experienced local outbreaks，Tourists’ travel confidence has been frustrated，The surrounding summer vacation has become the first choice，Summer vacation 188bet mobile in the south is gradually released in the south。

Ctrip platform data display，In August, the growth rate of orders for surrounding 188bet mobile vacations was 8 percentage points higher than that for inter-provincial 188bet mobile vacations。Throughout the 188bet mobile，The average customer price of inter-provincial 188bet mobile vacation products dropped by nearly 30% compared with last 188bet mobile，The drop rate is 6 percentage points higher than the average ticket price of surrounding 188bet mobile vacations。

A lot of money is still unsatisfactory？See hundreds of summer cultural 188bet mobile market data

Zhihui discovered through research on several cultural 188bet mobile companies，From hotel and B&B occupancy rate、Turnover and tourist arrivals to tourist destinations、Look at various data such as turnover，Generally showing a recovery trend，Specifically manifested as&ldquo in the first half of the 188bet mobile;Explosive”Growth and steady output in the second half。

“The overall 188bet mobile data of the original house has increased significantly compared with the same period in previous years，Occupancy rate increased by 38% year-on-year，Sales increased by 115% compared with the same period in previous years，More than doubled。”Zheng Guangqiang, Chairman of the Original House of Xiangban Cultural 188bet mobile GroupTell Zhihui，“In addition to the significant growth in overall data，Customer reviews and OTA ratings have also improved significantly。The original store in Lanshu has completed the Ctrip 5 Diamond upgrade，Other stores also have ratings of 4.8 and above。&188bet mobile;

Original house·Lan Shu

The two brands of Luyue, Huazhu and Huazhushe, are also recovering significantly。This 188bet mobile，The overall occupancy rate of Luyue’s hotels has increased steadily，38% increase compared to 2021，Restored to 82% of 2019；Overall RP increased by 42% compared to 2021，Restored to 87% of 2019。Among them，The average occupancy rate of Huazhushe is 6% higher than that of Huazhushe；The average price of Huazhu is 62%，RP is 83% higher than Huazhu，Strong recovery momentum。At the same time，The number of fully booked hotels of the 188bet mobile Travel Hotel Group continues to increase，peaked in the first week of August，Huazhu Luxury’s highest occupied room ratio is 4% higher than Huazhu Luxury’s on average，Dali、Beijing、Lijiang、The number of fully booked hotels in Hangzhou and other places ranks among the top。

Huazhushe·Jiuhua Mountain Cloud B&B

Shanghai Haichang Ocean Park and supporting resort hotels are recovering strongly。During the 188bet mobile rush，Shanghai Haichang Ocean Park passenger traffic increased by 12% year-on-year；July-August，The overall occupancy rate of Shanghai Haichang Ocean Park Resort Hotel increased by 20 percentage points compared with the same period in 2019，The number of visitors increased by 37% compared with the same period in 2019，The average 188bet mobile occupancy rate reached 92%，The monthly occupancy rate in August was as high as 100%，Fully booked on all weekends。“Since 2022，Shanghai Haichang Ocean Park nightclub ticket order volume has fully recovered and exceeded pre-188bet mobile levels，An increase of 17% compared with the same period in 2019；Among them, the number of secondary consumption orders at nightclubs increased by more than 50% compared with 2019。&188bet mobile;The relevant person in charge of Shanghai Haichang Ocean Park told Zhihui，“The park performed very well during the Mid-Autumn Festival this year，Receiving visitors to the park 10.60,000 people，An increase of 2 compared with the same period in 2021.6 times。&188bet mobile;

Shanghai Haichang Ocean Park

Xiangyang Overseas Chinese Town Fantasy Resort received 1 million visitors from July to August，Among them，Qimeng Beach’s number of 188bet mobile receptions increased by 92% year-on-year in 2021，Ticket revenue increased by 114%；Fantasy Valley’s 188bet mobile revenue is nearly 100 million yuan；Yunhai Hotel、The occupancy rate of Yunhai Licheng Villa in the past 40 days has been above 95%。at“Zhengzhou-Chongqing High-speed Railway”Driven by the opening，The proportion of foreign tourists received during the 188bet mobile exceeds 60%。

Xiangyang Overseas Chinese Town Fantasy Resort-Fantasy Valley

Judging from booking data，Affected by the 188bet mobile and related travel policies，The lead time for tourists’ travel decisions has been significantly shortened。What is different from previous years is that tourists book rooms or tickets 1-2 weeks or even more in advance，Most tourists this 188bet mobile will choose to book the required rooms or tickets within 1-2 days or even on the same day。

Liu Zhe, founder of Pusu Cultural 188bet mobileTell Zhihui，Occupancy rate of Pusu stores this 188bet mobile、The turnover has exceeded previous years；But due to the continued recurrence of the epidemic，Planning your itinerary earlier will still bring greater uncertainty to travel，Therefore, the lead time for tourist reservations is generally shortened。“In previous years, most guests usually reserved rooms 1-2 weeks in advance，This year most guests will choose to book a room 1-2 days closer to the check-in time，Only a few well-planned travel experts will book a room one week to half a month in advance。”To know，Before this，Encountering a similar 188bet mobile vacation、Peak travel during holidays，It is normal to book a house two or three months in advance。

Interior view of Pusu·’s location (Xin’anjiang store)

Zheng Guangqiang thinks，Main reasons for 188bet mobile data changes，One is188bet mobile environment，Affected by the epidemic in the first half of the year，Visitor travel restrictions，After the epidemic was gradually and effectively controlled in early May，A series of favorable policies are continuously introduced，The recovery of the 188bet mobile market is beginning to be reflected in the order volume of Yuanshe stores。“July-August，The weekend occupancy rate of rooms in various stores of Yuanshe reached 100% which has not been seen in a long time；At the same time，Newly launched restaurant、Café、Non-accommodation formats such as travel experience projects are also popular with guests。”The second isAdjust marketing strategies in a timely manner according to 188bet mobile conditions。“For example，Launched&lsquo for different regions;Star Reaching Plan’Activity Package，Relying on Xiangban Group and Yuanshe’s own platform and traffic to achieve sales targets that exceed expectations；At the same time，Strengthen with OTA platform、Close cooperation with media channels，With the help of major platforms and channels，Further strengthen publicity and promotion，Increase sales。&188bet mobile;

A series of hotels under the original house

The rapid recovery of Shanghai Haichang Ocean Park is closely related to the Shanghai government’s policies to benefit people and enterprises and the upgrading of business formats。Policy，Issue electronic coupons to consumers、Enterprise tax reduction and fee reduction，Take multiple measures to alleviate the urgent needs of 188bet mobile enterprises。The financial person in charge of Shanghai Haichang Ocean Park told Zhihui，“The new VAT refund policy adds culture and entertainment to the original six industries、Seven major industries including accommodation and catering，More than 2.200 million yuan tax refund quickly received，Basically covers the company’s operating costs for 3 months，Provides strong support for enterprise development。&188bet mobile;Business upgrades，Haichang tries to introduce international IP，And independently develop and create national trend IP。This 188bet mobile，It took nearly 10 years of independent research and development、The national trend IP "Sea and Land Mecha Parade" with more than 12 patent certifications makes a strong debut，The "Ultraman" series theme entertainment area has also entered Shanghai Haichang Ocean Park。

Guochao IP "Sea and Land Mecha Parade"；Introduction of IP "Ultraman"

Zhu Yujia, CMO of Luyue GroupTell Zhihui，Even if it has not yet returned to pre-epidemic levels，But this year is indeed the best year for recovery since the epidemic。This 188bet mobile tourist travel also shows some characteristics，One isThe booking cycle is generally shortened，Affected by the 188bet mobile，Tourists no longer book trips far in advance，Most people only confirm the itinerary two or three days before traveling；The second isThe student opening policy has a certain impact on the 188bet mobile vacation，In many places, you are not allowed to leave the area half a month before school starts，To a certain extent, it affects the cultural 188bet mobile market situation in the last half of the summer。

It’s better to be optimistic or to survive from a desperate situation？100 Talks about the Cultural 188bet mobile Market in the Second Half of the Year

Zhu Yujia thinks，What is the situation of the cultural 188bet mobile market in the second half of the year and even in 2023，The key is to see whether the epidemic prevention policy will change after the 20th National Congress and whether there will be favorable policies for the cultural 188bet mobile industry。She is not optimistic about the National Day cultural 188bet mobile market，“There is only one National Day left in the cultural 188bet mobile market this year，At present, we can’t hold out too much hope。”

花庄luxury·Zhangjiajie Yixiu Yunshan B&B (National Forest Park Summit Branch)

For the situation of the cultural 188bet mobile market in the second half of the year，Liu Zhe has a different opinion。She thinks，Despite repeated epidemics、Changeable weather and many other unfavorable factors，There is still great uncertainty in the complete recovery of the cultural 188bet mobile industry，But judging from the situation during the summer and the first half of the year，Currently, the cultural 188bet mobile market is still recovering gradually.。

“Later half of this year，We are still relatively optimistic about the cultural 188bet mobile market situation。After more than two years of testing against the epidemic，The entire industry is more relaxed in epidemic prevention and control，All regions adopt scientific and precise epidemic prevention and control，The mentality of tourists is becoming more and more stable，The recovery momentum of the culture and 188bet mobile industry continues to improve，The 188bet mobile market is recovering and its vitality continues to increase。”Liu Zhe also told Zhihui，The epidemic will accelerate industry adjustment and“Shuffle”，The companies that can stay will improve their quality and upgrade，In an unstable 188bet mobile environment，These companies should strengthen self-cultivation。

Exterior view of Pusu·(Xin'anjiang store)

Zheng Guangqiang thinks: “With the advent of the post-epidemic era，With the support of the government and the efforts of all parties，Combined with strong consumer demand，Set off a new wave of cultural 188bet mobile recovery。Parent-child family travel may decrease in the second half of the year compared with the 188bet mobile，However, residents’ willingness to travel and consumption power will not decrease，Everyone will still be eager to travel and play。I believe that with the support of the new policies of the national and local governments，The cultural 188bet mobile market will show a positive recovery trend。”

“The 188bet mobile has brought many changes to consumers and industry companies，For example, ever-changing policies have a serious impact on tourists’ willingness to travel、Tourist consumption patterns are changing from traditional offline transactions to more online transactions or self-service transactions、Significant changes in travel behavior and preferences、Tourists are experiencing‘Psychological immunity’etc.，The impact of restricted travel due to the epidemic on the 188bet mobile industry is being reduced from all aspects。”The relevant person in charge of Shanghai Haichang Ocean Park told Zhihui，“For the cultural 188bet mobile market situation in the second half of the year，We are full of confidence。Future，Strong experience、Businesses with good immersion will become more popular；Online marketing will become mainstream；Excellent IP will receive more attention and favor；Outdoor Recreation、Products supported by virtual technology will be respected by more and more consumers。Theme parks must actively embrace changes 188bet mobile future，Continuous exploration and innovation，Create‘Future-oriented’’s new generation themed entertainment format，Welcome the spring of a new wave of consumption。”

Xiangyang Overseas Chinese Town Fantasy Resort

“During the past half year，Scattered domestic epidemic outbreak at the beginning of the year，The epidemic situation will gradually improve by June、The market is heating up，The epidemic will come back again in the summer，The epidemic situation is severe in August，Until now, epidemic prevention and control has achieved a phased victory，The cultural 188bet mobile market has always faced the severe test of the epidemic。”Wu Jinhui, Deputy General Manager of Xiangyang Overseas Chinese TownTell Zhihui，“But at the same time，Either province has announced the resumption of inter-provincial group 188bet mobile and‘Air tickets + hotel’Business，Provinces are still issuing cultural 188bet mobile consumption coupons，Support people’s 188bet mobile consumption，Or under the background of the normalization of the epidemic，Precise epidemic prevention and control in various provinces，The cultural 188bet mobile industry has received active support from the government，Tackling the recovery of cultural 188bet mobile industry，Actively warm up the market recovery。&188bet mobile;

Full of hope but gloomy？What do you think of the National Day cultural 188bet mobile market

September 12，Voice of Culture and 188bet mobile releases "Cultural and 188bet mobile Market Situation during the Mid-Autumn Festival 2022"。

With Qingming、May Day、Dragon Boat Festival“Detailed&188bet mobile;has different data，Mid-Autumn Festival holiday data is somewhat "somewhat";scrawled&188bet mobile;。

Calculated by the Data Center of the Ministry of Culture and 188bet mobile，2022 Mid-Autumn Festival holiday，7340 domestic 188bet mobile trips nationwide.90,000 people，YoYDecline16.7%，Recovered to 72 in the same period in 2019 on a comparable basis.6%；Realize domestic 188bet mobile revenue 286.800 million yuan，YoYDecline22.8%，Restored to 60 for the same period in 2019.6%。

Mid-Autumn Festival，Shanghai Haichang Ocean Park welcomes visitors 10.60,000 people，An increase of 2 compared with the same period in 2021.6 times；Lvyue Group’s revenue reached the highest level during the 2022 mini-holiday，The revenue of a single room at Huazhu B&B is 26% higher than that during the Dragon Boat Festival。

Xiangyang Overseas Chinese Town-Funny Childhood Hotel

“At the end of 188bet mobile，Xiangyang Overseas Chinese Town Fantasy Resort has planned activities and market predictions for the second half of the year，Make policy direction for the second half of the year。One isGrand opening of Funny Childhood Hotel on the eve of National Day (September 21st)；The second isDraft various ticketing policies and continue regional policies;Three isFantasy Valley launched during the National Day Golden Week‘Fantasy Street Art Festival’、Fantasy Fireworks Display and Fantastic Childhood Parent-child Paradise‘Fun Night in Mountains and Seas’and other colorful theme activities。”Wu Jinhui told Zhihui，“I believe that when the situation of epidemic prevention and control is improving，Be able to gradually resume cultural and 188bet mobile consumption，Welcome the recovery of the cultural 188bet mobile market。”

Number of domestic 188bet mobile trips nationwide、Domestic 188bet mobile revenue both fell below the level of the same period in 2021，What could be the reason？Individual enterprise data is very different from the overall data，What could be the reason？