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Inbound tourism; policy trends; hotel accommodation Author of this article: Yan Xiangjun 2022-09-19 18:32:26
There is a high probability that inbound tours will be launched in batches as group tours in the future,Initially targeting specific customer source countries and regions,Methods to set limits on the number of people traveling in groups and gradually relax them。
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If there are concerns about outbound travel due to the COVID-19 epidemic、Assessment of the impact of the three major markets of inbound tourism and domestic tourism,Inbound tourism is unparalleled。The industry is at a low point,Like being in Antarctica,Like there is no way out,The future is full of hope,Opportunities are everywhere。Through technical analysis of the future of inbound tourism,Hope to keep a calm mind,To be restarted。

Inbound tourism will be launched in groups。Judge based on future policy trends,Group travel is compared to individual travelers,The implementation of epidemic prevention strategies is easier to operate: the trajectory is clear,A travel agency tour guide who is familiar with epidemic prevention policies controls the entire process;Operation possible,Tour、Activities such as accommodation and dining can be relatively isolated;Strong controllability,By formulating a thorough plan including testing and other means,Effectively prevent and control the emergence of epidemics。So,There is a high probability that inbound tourism will be launched in batches as group tours in the future,Initially targeting specific customer source countries and regions,Methods to set limits on the number of people traveling in groups and gradually relax them。In 2022, some countries such as Japan will liberalize inbound tourism through group travel and quota restrictions,It is also stipulated that the entire tour must be accompanied by a tour guide。

Inbound tourism transportation is chartered、Cruise ships and special trains are the first priority。Under the premise that international flights will gradually resume in the future,You can try to operate the first batch of inbound tourism groups in the form of charter flights,Relatively separated from other inbound passengers。At the same time, it does not exclude the possibility of receiving inbound cruise teams,Comparatively easier to operate than other modes of transportation。Also,Inbound tourist flights are scheduled,You can consider passing Hong Kong、Methods for connecting flights in Macau,Open more mainland destinations to receive inbound tourists。

Open a special airport channel,Use luxury buses 188bet Online Sports Betting and Casino to transport inbound tourists。Complete nucleic acid testing and other epidemic prevention measures at the airport,Entry through special channels。Arrange fixed bus vehicle,Transfer from airport to destination city,And is responsible for transporting tourists throughout the journey,Also equipped with a fixed luggage trolley。

Travel routes are based on a single province、Mainly city destinations。Initial stage of inbound tourism opening,The tourist routes are mainly within a single province,Try to avoid cross-province or even cross-province travel route combinations,It only increases the difficulty and cost of operation。Before 2019, the inbound tour group routes of some source countries in Shandong Province were mainly within the province,It is feasible in actual operation。

Inbound tourism products may be organized radially to a single destination。In the past, inbound tourism products were mainly linear combinations of destinations,Change a destination city in one or two days。Initial stage of inbound tourism opening,Some accommodation facilities can be designated as designated reception hotels,Even the hotel where the tourist group stays is relatively fixed,Organize tourism products radially with a single destination,Relatively reduce operating costs and epidemic prevention pressure。

If everything goes back to the way it was before,Then this disaster may have been in vain

2019 before the COVID-19 epidemic,Perhaps it is already the eve of the reform of inbound tourism。The scale of inbound tourism has remained stagnant all year round,Destination marketing methods are rigid and rigid,Some inbound tourism products have been solidified for more than ten years,Unreasonable low-priced tours still exist,The aging trend of inbound tourists is obvious,Emerging tourist source countries and regions have weak successors, etc.。Three years of shock,Three years of shock,It’s a disaster,An even more opportunity。

Accelerate the construction of destination inbound tourism marketing system。Before the COVID-19 epidemic,The inbound tourism marketing of most provincial destinations cannot be said to be systematic,The basic marketing method is exhibitions、Promotion meeting、The Chinese media in the source country are the same,Inbound tourism marketing content construction、Product Construction、Channel Construction、Customer group building and other aspects are lackluster,Part of it is still white。If everything operates according to the routine before the new coronavirus outbreak,There is no revitalization of inbound tourism,Even restarting can be difficult。The troops have not moved,Food first。Same,Inbound tourism started,Marketing first。Today,Inbound tourism 188bet Online Sports Betting and Casino marketing uses online media as the main platform and means,Is it okay to replace the Chinese newspaper with a Facebook account??Invite several international students to the scenic spot,Post a few photos and posts on Facebook and Twitter,Not related to inbound tourism products,It has nothing to do with inbound tourism channels,Occasional and fragmented。The result is that systematic marketing cannot be formed,Solidized way of thinking,Change the soup without changing the medicine,Still spinning in circles。

Inbound tourism product types focus on in-depth experience。This may be the biggest opportunity for China to update its inbound tourism products,Should be through the greatest efforts and the most effective means,Beware of mere superficiality、The resurgence of low-end products such as unreasonable low prices and shopping fraud。Take this opportunity to launch inbound tourism“Controllable”Opportunity,Introducing a batch of updated products in a targeted manner,Especially in-depth cultural experience products。Tell Chinese stories well,Product is the key。

Expand customer acquisition channels,Including associations、Hobby Group、Community organizations, etc.。Any industry chain will be disrupted for up to three years,The consequences must be fragmented。Besides, the inbound tourism industry chain is still weakly connected、Relationalization,One of the biggest difficulties in launching inbound tourism is to rebuild customer acquisition channels,It’s just that things are different and people are different,The difficulties in establishing connections between traditional travel agency channels, especially destination and source travel agency channels, are increasing。You can walk on two legs,Planning to launch tourist source country associations、Hobby Group、Social organizations become customer acquisition channels,Auxiliary travel agency customer source,Even the main customer source channel。For example, the Korean Mountaineering Association、Cycling Association;Confucian religious organizations in Southeast Asian countries、Hobby groups such as flower viewing and bird watching。

Reconstruction of inbound tourism operation model。Although not sure,Will the traditional travel agency operating model still be used when inbound tourism restarts in the future?,But one thing is certain,In the early stages of inbound tourism,It is difficult to strictly follow the business processes of travel agencies, especially large travel agencies。Fragmentation of travel agency scale、The loose organizational structure of employee tour guides 188bet sports betting app download greatly affects the start-up process of inbound tourism,Whether an efficient operating mechanism is formed is the top priority for the launch of inbound tourism and even the accelerated development in the future。At present, there are only a handful of travel agencies in China that are undertaking difficult explorations,For example, Guilin Tang Dynasty International Travel Service。A few key points are: e-commerce operation mode for inbound tourism groups、Tourism product organization is related to team size、Destination scattered group operation、Part-time forms of inbound tourism tour guides, such as affiliated with the Tour Guide Association、Online processing and connection of business chain、Epidemic prevention, especially destination handling, etc.。Wearing old shoes can lead to new paths,I’m afraid I won’t be able to walk very far。

After the industry hits rock bottom,Low expectations,Tolerance is high,On the contrary, everything becomes easier。

Even according to the previous inbound tourism operation procedures and cycles,Both cultural and tourism management agencies and inbound tourism companies should also start preparations,Then you should start immediately or make plans and measures as soon as possible, including:

1、The culture and tourism departments (bureaus) of various regions are starting to build overseas network information dissemination channels,For specific source countries and specific groups,Establish an information dissemination mechanism closely related to product channels。

2、Rewrite and create information content in the Chinese language of the source of customers,For printing traditional brochures、Be fully prepared with posters and other promotional materials。Among them,Official travel guide information and relevant regulations on epidemic prevention are key contents。

3、The local culture and tourism departments (bureaus) contact and negotiate with relevant parties at the destination airport,Open a special channel for inbound tourism groups,In particular, airport aspects should be coordinated,Provide convenience for tourist buses to park close to the passage。

4、Concerned about the living conditions of inbound travel agencies,Actively help solve practical difficulties。Speed ​​up efforts to form a liaison linkage mechanism with travel agencies,Initiate and encourage travel agencies to contact source country distributors, especially travel agencies and associations, for relevant information,Start making connections。

5、Develop reserve policy,Including inbound tourism incentive measures。Comprehensive adjustment of reward methods,Adjust the reward for the number of arrivals afterward to the subsidy beforehand,Adjust the 188bet app download icing on the cake to help when needed,Reducing the cost and pressure of restarting travel agencies。One,Develop product R&D incentive measures,Encourage travel agencies to collaborate with overseas travel agents to develop a new generation of inbound tourism products,Initial investment can be made in the form of product development subsidies,Then it will be extended as incentive funds based on the actual number of tourists,It may be called a replacement award。Part 2,Develop overseas marketing subsidy measures,Encourage travel agencies to market products through online and offline channels,Associate travel agency product marketing with destination image marketing and information marketing,All overseas marketing activities of cultural and tourism management agencies coordinate with the company’s product marketing。Part 3,Coordinate with local government agencies,Try to adjust the previous international flight subsidies into travel agency product research and development and overseas marketing subsidy funds。Adjust back-end rewards to front-end subsidies as much as possible,Helping the horse,Free a ride。

6、Make an icebreaking plan,Work with the destination travel agency to select and agree on invitees,Develop a policy to invite overseas distributors to enter the country for inspection and check the boundaries“Icebreaking Plan”,Cultural and tourism management agencies bear all costs,Does not rule out implementation before the end of 2022。

7、Establish a linkage mechanism with the destination epidemic prevention and control department,Provide escort for inbound tourism teams and handle unexpected situations,Eliminate the worries of inbound travel agencies。

8、Develop training plans and programs,Develop an industry training plan for the restart of inbound tourism,Free training provided by cultural and tourism management agencies for inbound tourism operators,Includes business training、Policy training and epidemic prevention training。

9、Develop a temporary tour guide certificate plan,It is foreseeable that the launch of inbound tourism in the future will require a group of foreign language tour guides,There is little hope of returning the lost tour guides in the short term。The Ministry of Culture and Tourism can formulate a policy for temporary tour guide certificates,Foreign language tour guides hired or temporarily hired by travel agencies, especially foreign language tour guides who speak small languages, after short-term training,Issuance of temporary tour guide certificate,To solve the problem of lack of full-time tour guides after the restart。At the same time,Improve and simplify the policies and channels for foreign language tour guides to be affiliated with associations。

188bet app 10、Cultural and tourism management agencies in various places、Tour Guide Association、The Travel Agency Association and others are starting to sort out the number of foreign language tour guides、Status and other information,Leading the construction of a foreign language tour guide sharing platform,Travel agencies can query foreign language tour guides (full-time through the platform、Part-time) free time and place an order to hire,Solving the shortage of foreign language tour guides through information technology,Please refer to Didi for its operating model。Currently,Online travel operator、Tourism technology companies can also lend a hand,Tourism technology companies can also lend a hand。Currently,Domestic tourism technology companies have developed and operated similar platforms。

The sun must shine,Inbound tourism will definitely revive,“Why not scream and walk slowly”:

Don’t listen to the sound of beating leaves in the forest,

Why not scream and walk slowly.

The bamboo stick and mango shoes beat the horse easily,

Who is afraid?

I can live my whole life under the misty rain.

The spring breeze blows away the drunkenness,

Slightly cold,

The top of the mountain is shining slantingly but greeting each other.

Looking back at the bleak place,

Go back,

There is no wind or rain or sunshine.

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This article comes from Wei Tuo Yizhu, and the copyright belongs to the original author. Original title:China inbound tourism start path
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