188bet online sports betting Open various video and grass planting platforms，Many travel bloggers are trying this aspect。Someone checks in at each country gate，Someone is hiking along the border，Someone drove his family in an RV to fulfill his dream of traveling around the Chinese border......The trend of border tourism，It can be said that many new travel ideas have been born。An entrepreneur who is eager to try、Related tourism industry merchants，Seems to have sensed the business opportunities behind this，They are in a new wave，Strive to label yourself with wealth。

From outside the country to inside the country, there is a new way to play border tourism

Border Tourism，Generally speaking，refers to Chinese residents organized through approved travel agencies，Entry and exit collectively from designated border ports as a group，Short-term tourism activities to neighboring countries within the area and period agreed by the two governments。

In terms of traveling abroad，One of the great advantages of border travel is that it is very convenient and fast，You only need to apply for a border pass that can be checked out in about 2 days，No need to spend half a month applying for a passport and visa，You can join a group tour to neighboring countries。

Back in 2009，National Ministry of Public Security、Supervision Department、The tourism bureau will join forces below，Announced the restart of the once-suspended off-site border pass application system，Approved successively in Guangxi Chongzuo、Heihe City, Heilongjiang Province、Mudanjiang City and Dandong, Liaoning Province, etc. launch pilot business for cross-border tourism permit application，This means that tourists from all over the country can join a group tour to neighboring countries through the above locations。Same year，Vietnam has issued another“You can travel throughout Vietnam with a border pass”’s favorable policies，Ling border pass“Effectiveness”further expansion。

After that,Border tourism once performed well in the domestic tourism market，Especially favored by border residents，Related industries such as commodity trade have also been boosted。For example，Yunnan’s border tourism accounts for nearly one-third of the province’s tourism market。

However, under the impact of the new crown epidemic,Starting in 2020，my country’s outbound tourism includes both supply and demand sides，There has been a cliff-like decline on both sides of the industry and market。According to the "China Outbound Tourism Development Annual Report 2021"，The number of outbound tourists in 2020 is 2033.40,000 people，Decrease of 86 year-on-year.9%，Although there will be some recovery in 2021，But compared to the scale of over 100 million people traveling before the epidemic，Outbound tourism is still basically at a standstill。

Data comes from "China Outbound Tourism Development Annual Report 2021"

At this moment，A new wind has begun to blow——Original outbound travel and border travel without leaving the country，The two seem to form a kind of“One goes down and the other goes up”'s relationship。

Open all major social and grass-growing platforms，You can see many travel bloggers nowadays，Even ordinary netizens，They are all sharing their border travel experiences without going abroad。among them，Some people check in from country to country，Some hike along the border，Some drive RVs、Take the whole family on a trip around the Chinese border......Border tourism has also given birth to many new ways to play.

A well-known travel blogger on Xiaohongshu“Yang Xu’s Travel Notes”Is one of the early adopters。This blogger turned to travel self-media after resigning，Sharing his stories of traveling around China in an RV every day online，Currently has more than 500,000 fans and 1.33 million likes and collections。On his journey，Sharing about border travel and RVs is fresh and interesting，Especially popular。

At station B，A blogger shared his experience of self-driving a group of 70 cars to the China-North Korea border，The video style is fascinating。

Bilibili video screenshot

And this is not an isolated case，There are many bloggers who share self-driving tours to the border on Xiaohongshu，They use personalized copywriting、Feeling pictures and videos、The nanny-level guide received a large wave of traffic。

Compared to self-driving，Hiking because it allows people to experience the natural scenery more closely，So it has become the choice of many people。It’s worth noting，In recent years，There are already border cities in order to promote the transformation of tourism，Hold Border Hiking Contest，Use this to promote the local cultural scenery，Building a new tourism market。

May 9, 2021“China•2021 China-North Korea Border Hiking Competition in the Ancient City”

Held in Chongshan Town, Helong City, Yanbian, Jilin

If divided by travel mode，Domestic border tours generally involve self-driving、Solo riding and hiking；In terms of nature，One is spontaneous and pure play，The other type has business cooperation elements。But no matter which one it is，By facing the output of different needs，Everyone will obtain a certain audience group to varying degrees，With the blessing of the Internet，Various ways of playing will be quickly imitated or even innovated again。

Behind the enthusiasm of tourists is the change of mentality and thinking

It’s not difficult to imagine,People are becoming more and more interested in domestic border tourism，It has a lot to do with the epidemic in recent years。Data display from "China Outbound Tourism Development Annual Report 2021"，There are 81.6% of the respondents said they would choose domestic tourism in the future，Instead of traveling abroad，“Safety issues of outbound travel”is the focus of the interviewees。

According to Cultural Industry Review (ID: whcypl) observation，Over the past two years，The substitution effect of the domestic tourism cycle on outbound tourism is relatively obvious，The previous outbound tourism demand is seeking space within the country，More domestic tourist destinations enter tourists’ sight，Domestic tourism has become a competitive option and substitute。Behind the shift in tourism flow，It is the change in people’s travel mentality and thinking。

For ordinary people，In the past，If you want to experience foreign cultural customs，Traveling abroad is the best choice；ButNowadays, when leaving the country is restricted，It is also a good idea to visit the border cities in China。After inventory，Currently，The domestic border cities that are more popular with tourists include Dandong in the Northeast、Yanji、Fuyuan、Mohe、Manzhouli，Ili in the Western Region、Kashgar、Plan，And Ruili in the southwest region、Dongxing etc.。

Border travel routes compiled by Xiaohongshu netizens

These cities are located on the border，The population density is not high，Although not a traditional popular tourist destination，But it also has unique natural scenery and rich cultural history，People don’t need to go abroad，You can also experience the exotic customs and food of bordering countries。

For example，Located at the junction of China, Russia and Mongolia、Known as“Window to East Asia”Manzhouli，Now it is attracting more and more tourists。As a national key open border tourism experimental zone，Border tour projects in Manzhouli，Like traditional Russian handicrafts——“Matryoshka”A matryoshka-themed scenic spot、Zhongsu Jin Street is full of Soviet-Russian retro buildings、The Tsarist Russian Prison Exhibition Hall with a rich history、Important scenic spots such as Guomen Scenic Area where you can take pictures of cross-border trains，The development is relatively mature。

Picture shared by netizens

In addition，"Located in Hunchun City on the border between China and North Korea";Look at the Three Kingdoms at a glance”Attractions are also popular destinations for tourists。

Picture from the Internet

Whether it is based on the country，Feeling that the motherland is on one side、On the other side is the solemnity of the bordering country，It’s better to climb to the 188bet Online Sports Betting and Casino heights and enjoy“Look at the Three Kingdoms at a glance”’s visual experience，These are allBorder travel can reflect the highlights of differences，These highlights are the key to attraction。

For travelers，Measuring China with footsteps is the meaning of travel for a large number of them，And“Arrived at the best of the motherland”’s border tour seems to be a personal milestone in their travel history，The significance it carries is not just to see the border between the two countries、It’s so easy to taste exotic food。Under the influence and drive of these travelers， “Traveling to the border”“National Gate Check-in”Such ideas will at least sprout in the minds of ordinary tourists who have never tried it。

Picture from the Internet

&ldquo more than 300 years ago;Travel blogger”Xu Xiake，Traveling professionally since the age of 22，But he is not just having fun，Instead, he recorded in detail his 26 years of travel observations in the form of a diary，After his death, his 600,000 words of travel notes were compiled by others into the masterpiece "Xu Xiake's Travels"，That is, this prose travelogue，Let future generations see the ancient times without cars，“Backpacker”How much does Xu Xiake have?;Hardcore”。

When the time goes back to today’s Internet era where everyone is a self-media，Those that can stimulate people’s travel needs，No longer limited to books and TV travel shows，And more from online social media and travel-related websites。When professional expressions become more down-to-earth copywriting，When the travel experience guests are no longer fixed and become single people，The probability and frequency of generating travel needs is higher。Under the epidemic，Although outbound travel is restricted，But people’s desire to travel will not disappear because of this，Domestic border tours just provide tourists with a direction and choice。

Get“Yang Xu’s Travel Notes”Example，In his video sharing in each issue，There is no shortage of likes for him、Fans who support，Some of them said “I really want to go with you”，There are even fans“Not even one episode missed”。

“Yang Xu’s Travel Notes”Video screenshot

It can be seen from the various experience sharing on the Internet，There is more than one joy in border travel，Even if you don’t go abroad，You can also experience different gameplay。These new travel ideas brought by tourists，Catalyzed by various social and grass-growing platforms，Further stimulated the cultural tourism market，Related practitioners and businesses，Already smelled the business opportunities behind this。

&ldquo of the cultural tourism market;New Torch”？

This time the Ministry of Culture and Tourism publicly solicits opinions on border tourism management measures，It shows my country’s support for the development of border tourism，At the same time, it also releases a positive signal that inbound and outbound tourism is gradually recovering，The detailed requirements and strict supervision of each market entity of border tourism will promote the standardization and high-quality development of border tourism，The beneficiaries are also border travel agencies and related passenger transport、Accommodation、Scenic spots and other industries。

In fact,During the epidemic，Outbound tourism market entities have been seeking new ideas，This includes gradually shifting from overseas business to domestic business。From this，Short trip、The rapid rise of micro vacations，Local scenic spot、Country B&B、Camping、RV Tour、Theme Tour、Night tours and other innovative leisure tourism forms are popular。

It can be said,The recovery of the tourism industry has brought more than just performance to leading companies in subdivided industries，There is still a chance。Facing new market demands，Can border travel become a“新火”，The cultural tourism market, which has been sluggish for a long time, is booming？

Cultural Industry Review (ID: whcypl) thinks，You can try to explore it through two dimensions: vertical and horizontal。

Do a good job in product development and model optimization vertically:

In the vertical field，Border tourism market entities fully exploit the resource advantages of border tourism destinations，Create cultural tourism projects with distinctive characteristics，Featured neighborhoods、Theme space、Presented in the form of humanities study tours and other forms，Let the border no longer be“Edge”，Let tourists still have somewhere to go after visiting the country。

As for the service mode，At present, some travel service businesses have ";Play cards”。For example，Ctrip has transformed from a pure travel transaction platform to a “Traffic + Content + Products”Type platform change，Launched the Ji Community in 2021、Planet number with three major functions: live broadcast and product flagship store，Play the leading role with content，Not only connects the customs and customs of tourist destinations with merchant products，Actively triggers users’ travel needs。Mafengwo follows the domestic tourism flow，Upgrade and convert products and services that originally matched overseas scenarios to domestic use，About time saving、Professional，Create a strategy brand“North Star Strategy”，Provide tourists with new choices for travel and fun。

Do a good job in marketing and business grafting horizontally:

On all major platform websites，People who promote border tourism except amateurs who love traveling，There are also KOLs with their own traffic、Blogger。Tourism businesses hope to use their traffic to 188bet Online Sports Betting and Casino better promote their tourism products。Of course，This can also be extended to related industries such as homestays, which have been extremely popular recently、RV、Camping, etc.。When border tourism welcomes a new round of favorable policies，Under the new trend，Relevant cultural and travel industry merchants will most likely not be absent。

In addition，Today’s tourism industry and 5G、Big data、The integration of artificial intelligence and so on is getting closer。During the epidemic，Full Booking、Virtual Reality、Digital Identification Service、Technological means such as contactless check-in and dynamic control of tourism flows relying on big data are widely used，These can provide some new ideas for border tourism market entities。

Conclusion

The classic line in "Xu Xiake's Travels"“A real man looks at the blue sea in the morning and the sky at dusk”，It is the travel concept and even life creed of many people，Although travel is not a necessity in life，But as a substitute，The scalable added value and commercial value will have greater potential，The recovery of tourism has also been attracting attention。The relaxation of border travel restrictions gives people hope.

And the recovery path of the tourism market，Depends on how the tourism market entities respond to the socio-economic structure、Technological development and changes in tourists’ psychological models。The epidemic has changed tourists’ mentality and thinking，It also poses more challenges to the supply of public services and products——Safety、Short-range and controllable have become important references for outbound tourists in choosing destinations。It can be inferred from this，Domestic border cities、Hong Kong and Macao will gain clearer development opportunities。

May wish to look forward to it，In the near future，Even after the National Day Golden Week，Those who have embarked on the journey“Modern Xu Xiake”，What refreshing travel surprises will be presented。

Reference: "China Outbound Tourism Development Annual Report 2021"

Author Cultural Industry Review Author Group

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