188bet online sports betting

Life is a hard journey, but luckily I met a cultural traveler.

Revitalizing industry into a career is both benefit and wisdom.

Three years of pandemic，It was an ill-fated three years，It is also three years of life and death，It’s been three years since the sword was sharpened。Three years，We always look forward to the dawn，But I am disappointed again and again after waiting；We look at the dawn again and again，But it becomes more desperate every time。

We always believe it，There is hope behind disappointment，Despair is a way of survival。We admit，2022 is the third year of the pandemic；We believe，2023 is the end of all hardships。

On the occasion of the 73rd anniversary of the founding of the People’s Republic of China and the eve of the victory of the 20th National Congress of the Party，Zhihui United Tourism 100-member Association launches National Day special，Focus on policies related to the 20th National Congress of the Communist Party of China、Red Tourism、Family travel、Rural Revitalization、Hot topics related to the Metaverse and other industries，We sincerely invite everyone in the industry、Not a big shot in the industry、Experts and scholars、Readers and others are participating，In order to provide suggestions for relieving the industry。

Issue 3，We pay attention to the craze and changes in rural cultural tourism，Based on the current development situation of rural cultural tourism at home and abroad and its changes affected by the epidemic，Try to explore the path of change under the boom of rural cultural tourism。

Three years of great epidemic, there is an opportunity amid crisis.

The countryside is the birthplace of the city，Also the origin of life。During the epidemic, urban residents have become more popular for suburban travel、The favorite choice for micro vacation。

Then，How to view the current craze of rural tourism？How will the future change？

01

Present，The rural tourism market has undergone earth-shaking changes。

from visitor、Employee、The mentality of villagers and other participants has changed to the emergence of diversified market demands，From“Double Carbon”Proposed to the Central Committee Document No. 1";Start the implementation of the cultural industry empowerment rural revitalization plan”，The rural tourism market is no longer the market where a large number of tourists paid for the farmhouses，But gradually towardsParticipation of all parties, diversified business formats, ecological environmental protection, and artistic rural constructionDevelop in other directions.

Rural tourism is no longer just for buyers and sellers";One man show”，But tourists、Employee、A&ldquo with extensive participation from all villagers;Stage play”。

“The mentality of tourists is changing，188bet app download The countryside has become a safe haven during the epidemic。”Zhou Jingyu, general manager of Sichuan Jiuxiang Tourism Management Co., Ltd. pointed out，“Take Chengdu as an example，In the recent epidemic，The emotions of city residents experienced from nervousness、Anxious to impetuous、Accept the final change to desire。”People are slowly rediscovering that they live not far away——The beauty of the countryside，Start to rethink the meaning of tourism。Is traveling abroad really the best and most desirable thing?？A place that can be reached without having to cross the ocean for several days，Breathe the fresh air、Watch the rare flowers and plants in the city、Eating raw vegetables，These all make parents healthier、Children are happier，Maybe it’s a newer one、Better choice。

Zhou Jingyu also pointed out，It’s not just tourists whose mentality is changing，The mentality of employees is also changing。The responsibility of enterprises during the epidemic requires them to rethink what they really need，The final result is employee leadership and product development。“During the epidemic，Especially in the tourism industry，Employees’ worries about gains and losses will intensify。To protect employees，Also to ensure product and service quality，We must lead everyone to look forward positively and optimistically。”In business，Product R&D is always a core topic worth discussing。In order to better match market demand，They try to involve employees in product development。

“Villers are the masters of rural revitalization，It is the true greatest value of the countryside。”Proposed by Lou Xianchun, founder and chairman of Zhejiang Xiaoliushi Cultural Tourism Group，“I think the villagers must have a sense of participation、Sense of gain、Presence、Happiness，This model can be successful。”

The first dividend distribution site for shareholders of Xiaoliushi Tourism，The villagers are smiling

Rural tourism is still in a period of single products meeting diversified demands，Visitors’ concerns are often ignored，Thus deviating from market demand。

“Rural travel has become a weekend for city dwellers now、One of the best choices for short-term travel。”Zhou Jing Yu said，But because it is far away from the city，Information is seriously lagging，Now many villages can only provide some basic single food and housing products，Additional experience、There are basically no business formats with derivative functions such as participation。“Once the product ignores the tourists’ concerns、Out of market demand，In fact, it is not far from being eliminated by the market。”

Using art as the entry point for the revitalization of traditional villages，The key is to solve the problem of people’s ideological concepts。Artistic rural construction is policy-oriented，It is even more valuable。

“As an observer and recorder of traditional villages and rural revitalization for the past ten years，We visited a lot of villages，I have also come across many cases of trying to use art as an entry point to change the countryside。”Said by Jiang Zhiyan, 188bet sports betting app download editor-in-chief of Chinese Residential Housing Magazine，“Everything is difficult at the beginning，In the hearts of local people，There is a long distance between art and countryside，It is a big problem to change the concepts formed by the villagers for generations。”

The "Opinions on Promoting Cultural Industry Empowerment for Rural Revitalization" jointly initiated by the Ministry of Culture and Tourism and other six departments put the empowerment of the art industry in the fourth key area，Proposed“Strengthen the popularization and education of rural aesthetics，Improve aesthetic level and humanistic quality，Let’s appreciate the beauty、Pursue beauty、Shaping beauty has become a new trend of rural civilization。”Jiang Zhiyan also proposed，Artistic rural construction is often ignored in the dimension of rural revitalization，But it is indispensable，It is shaping the shape of the countryside，At the same time, we are shaping the soul of the countryside。

“Double Carbon”Policy and rural tourism are increasingly integrated，“I want gold and silver，We also want clear waters and lush mountains”’s philosophy is consistently implemented，Rural tourism is shifting more toward sustainable development。

There are big differences between the north and the south，On the one hand，Affected by seasonal climate，The low and peak seasons in the north are more obvious；On the other hand，The natural ecological restoration that has been severely damaged by mining in the past few years is urgent。

“Turn abandoned mines into cultural, tourism and wellness towns through new ecological restoration technologies，It not only solves the problems of the surrounding ecological environment，Also solved the problem of land index。”Mentioned by Lu Zengjun, Chairman of Shanxi Dongshan Tourism Development Co., Ltd.，“Through the continuous efforts of the scientific research and technical team，Gradually realize three-season greening and ecological restoration in the northern region。At present, the team has formed a batch of solutions to pure stone mountains、Desert、Gobi、Technical system of ecological restoration。”

02

In the future, the rural tourism market has great potential.

In the future rural tourism market，person、Business type、Art、Ecology will be the top priority。Developing rural tourism shouldAlways pay attention to people’s needs，“One village, one product”Create diversified business formats，Injecting soul into the countryside with art，Develop rural economic construction while doing ecological restoration。

Always pay attention to people’s needs，Not only must pay attention to the needs of tourists，Also pay attention to employees、Needs of villagers and other participants。

Starting from the changing needs of tourists，Create products needed by the market，I will not be abandoned by the market。“Farmhouse originated in Sichuan，Sichuan is also the first place in my country to start rural tourism。So far, five or six scale iterations have been carried out。”Zhou Jingyu pointed out，“Any product will need to be 188bet app updated and iterated at a certain stage，All will change with changes in market demand。”

Zhou Jingyu also proposed，Now the public is interested in culture、Health、Education、Spirit、The demand for technology and other aspects has begun to increase。“In addition to the six elements of tourism "food, accommodation, transportation, shopping and entertainment", the Xu Family Courtyard，New education added、Healing、Ecology、Culture、Health、Higher participation in parent-child interactions、More experiential elements。”

“We pay attention to the needs of the entire industry chain of the pet market，Gradually develop pet photography、Pet Wedding、Pet Training、Pet Care、Pet Medical、Pet funeral and other series of products。”Lu Zengjun also thinks，The integration of suburban parent-child parks and pet parks is very market demand and necessary。

Employee、The needs of other participants such as villagers are also very important in rural tourism。Employee，Especially frontline employees，is a group that has direct contact with tourists，Whether their needs are met may directly affect tourists’ travel experience。Therefore, it becomes necessary to always pay attention to the needs of employees in daily operations。Villagers are the most accessible group as tourists come to the countryside for tourism activities，It is also an important part of rural tourism scenery；At the same time，The focus of rural revitalization，After all, it is the revitalization of the villagers。“Villers are the protagonists of rural revitalization，Must let the villagers really participate。”Proposed by Lou Xianchun，Villagers have multiple identities in rural revitalization，A villager，Also an employee、Shareholders、Landlord、Boss，To make villagers feel involved、Sense of gain、Presence、Happiness，It can’t just be“The leader is doing it，The villagers are watching”。

On how to pay attention to the needs of villagers，Let villagers quickly participate in rural revitalization，Make villagers rich，Lou Xianchun proposed co-creation、Three sections of incubation and operation。Co-creation section，Must involve villagers，Let villagers become shareholders，Everyone is working hard in one place，This is what makes it possible；The second is incubation and cultivation，Many villagers have low educational level due to various reasons、Doesn’t have the necessary skills and knowledge to do anything，Need to arrange training sessions for them，For example, agricultural entrepreneurship class、Cultural and creative classes, etc.；The third is operation，Performance、Abortion Gambling，Promise to pay dividends，Inspire the potential of villagers。

Lu Zengjun has a platform operation mindset，He believes that villagers are not just people who have lived in the countryside for a long time，It may also be elites from all walks of life who have rural sentiments。“We face the society and use diversified cooperation models to attract elites from all walks of life to the countryside，They can be purchased via、Leasing、rent-free、188bet app download Gift、shareholding system、Participate in rural construction and operation through cooperation and other methods。”

Different customs in ten miles，Bili different pronunciations。The background of rural areas is different，Building multiple business formats should also be different。Should be done“One village, one product”，“Different shapes for ten miles，Different souls within a hundred miles。”

There are many traditional villages in China，But the natural and cultural accumulation of each village is very different。Some villages have a long history and culture，Some villages have beautiful scenery，Some villages once had mineral resources，Some villages once produced celebrities，Some villages do not have these，But there is a group of people who do practical things。

Different resource endowments，Determines the prerequisites for rural development；People who do practical things are persistent，Is the key to successful rural development。“Our village is very special，No resources，No historical and cultural accumulation，There is no good scenery either，Not even a big tree。There are no experts either、Leadership、People’s recognition。”Lou Xianchun said，National level attention、Market level needs，Rural revitalization is now in the spotlight，Thousands of companies want to enter the rural revitalization track。“But rural revitalization is a difficult thing。「One village, one product」，There are basically no standardized things in rural construction，Standardized construction is not feasible in rural areas、Tourists don’t buy it。”

Exploring rural local culture，Find what makes it unique and fits the market needs，At the same time combined with customer portraits，Create unique diversified business formats，Is a feasible way for the future of rural construction。“Many experts have been away from the countryside for too long，I don’t know what the real deep-seated problems in rural areas are。”Lou Xianchun pointed out，Go deep into the countryside，Real feelings，Experience it with your heart，Only in order to know the accessible path。

Injecting soul into the countryside with art，Organic integration of art and countryside，Promote the development of rural tourism。

“Products without soul are not enough to impress tourists。”Proposed by Zhou Jingyu。

Jiang Zhiyan thinks，Art can link the public’s vision from the past to the present，Giving new life to the countryside。Future-oriented，Art’s reorganization and arrangement of resources，The integration and symbiosis of new cultural villages and traditional culture can be realized，Not only enriches the lives of local villagers，It also changed everyone’s cognition and lifestyle to a certain extent，Attract more attention、Resource、People flow back to the countryside、Building rural areas。

Different natural and cultural accumulation，Determines the future development path of rural areas。For example, Longtan Village, Pingnan County, Fujian Province，The climate is suitable for living，Have a good ecological environment、Rich cultural heritage，But transportation 188bet app is inconvenient，And facing the problem of hollowing。“Very suitable for developing rural tourism using art as an entry point，Teacher Lin Zhenglu in the rural restoration plan came to Longtan Village，Established a rural charity oil painting class，Calling local villagers to participate in artistic rural construction by receiving subsidies for learning oil painting。”Jiang Zhiyan said，“Later，After the villagers’ oil paintings were monetized through the Internet，More and more people are beginning to join rural charity oil painting classes，There is an abortion，Transportation facilities、Public facilities、The construction of reception facilities will be a matter of course。”

Jiang Zhiyan continued，Using art to move Longtan Village away from the old and into the new is only the first step in artistic rural construction，The second step is the support and incubation after the cultural and creative industry guidance。The scope of relying on the sale of oil paintings to drive villagers to wealth is limited after all，What to do？Consolidate the flow of people through continuous activities，Earn continuous income through specialty product sales。“Culture and Creativity、Art is the detonator of traditional villages。Awakening the countryside from the perspective of art，Activate the countryside with creativity，You can rediscover the great value of rural areas。”

“Across the country，There are many traditional villages that are reorganizing resources and revitalizing the countryside through art，Mingyue Village, Sichuan Province、Henan Xiuwu Da Nanpo、Lingtou Village, Yankeng, Lishui, Zhejiang, etc.，We hope these ancient villages will continue to create miracles。”Jiang Zhiyan added。

Develop rural economic construction while doing ecological restoration，Achieve comprehensive rural revitalization including ecological revitalization。

Ecological construction is something that has been emphasized at the national level。China strives to achieve carbon peak before 2030，Achieve carbon neutrality by 2060。

Mentioned by Lu Zengjun，Businessmen have strong market awareness，The school does well in scientific research，Ecological restoration in difficult areas requires the integration of schools and enterprises to develop better。“We work with Taiyuan University of Technology and another small technical team that has focused on ecological restoration for more than ten years，Established an ecological restoration technology research institute，Specializes in expanding the business of ecological restoration in difficult areas。”

*The above content is compiled based on the "Hundred People Tea Club Creation and Intelligence Salon--How Tourism Enterprises Survive Under the Normal Epidemic" jointly sponsored by the Tourism 100 People and Zhihui Group