In the era of information explosion，Various offers received by consumers、Discount、Advertising messages emerge in endlessly。This includes a variety of dazzling 188bet game discounts。

As the saying goes, eat, wear and travel，It is the daily life that people are most concerned about。While traveling，Except for fun and transportation，The most distressing thing is the choice of 188bet game。

With the blessing of the epidemic，China’s 188bet game industry seems to have reached a very unsustainable stage。

Even discount advertisements flying all over the sky，Whether it is a high-end 188bet game or a mid- to low-end 188bet game，We all have to face the decrease in guests，Sudden drop in sales。

Under the superposition of various circumstances，The hotelier’s exploration of the interior，Returning to the construction of the original 188bet game membership system。Membership system used by all major global 188bet game groups，Is it profitable?，Split off the traffic diverted by OTA and other channels，Is the membership system a solid backup for the 188bet game industry？

Chain hotels in the haze

The new coronavirus epidemic that has become a global pandemic since 2020，Industries that are more affected include the 188bet game industry and tourism。The epidemic has restricted consumers’ travel，The 188bet game industry has been hit，Starting into the cold winter period。

Although there are many preferential policies during the two years、Discounts and advertising，However, the industry’s sluggishness has become the public consensus，It has also become a reality that 188bet game practitioners have to face。

After a long cold winter，The global 188bet game industry is beginning to recover。After the implementation of the open policy abroad，The 188bet game industry’s overseas performance begins to recover, but the performance in China is still at a low point.

We divide 188bet game groups into two groups: overseas hotels and domestic hotels。Among them，The main business is located in Europe, America and Hong Kong、Hotels in Southeast Asia，In the disclosed 2022 half-year financial report，all have better performance。

Benefiting from the further easing of global travel restrictions，Changes in policies of various countries regarding the new crown epidemic，And consumers’ yearning and restored confidence in travel，Overseas hotels have achieved double growth in operating income and net profit。

Hyatt Group’s operating income in the first half of 2022 reaches 27.USD 6.2 billion，One of the quarters 12.USD 79，Second Quarter 14.USD 8.3 billion，150 year-on-year increase.86%；Net profit finally turned positive from two years of losses starting in 2020，Net profit in 2022 semi-annual report is 1.US.3 billion，Over 100% year-on-year growth。

Marriott International, also an international 188bet game giant，Marriott International’s operating income reaches 95 in the first half of 2022.US.7 billion，74 year-on-year increase.51%；Marriott International’s net profit is 10.US.5 billion，Compared to the full year net profit in 2021 is only 10.US.9 billion，156 year-on-year increase.69%。

Hilton 188bet game will see a performance explosion in the first half of 2022。2022 Interim Report Disclosure，Hilton 188bet game’s net profit is 5.USD 800 million，2536 year-on-year increase.36%，The highest net profit growth among all international hotels。

While international 188bet game performance recovers，The performance of China is still sluggish。

2022,Domestic 188bet game groups are affected by the continued rebound of the epidemic，Resulting in record lows in domestic travel numbers and related indicators。Reflected on the 188bet game industry，Their revenue and net profit also clearly show this，Keeping going lower，Ushering in more severe situations and tests。

Among them，Huazhu Group’s revenue in the first half of 2022 is 60.6.3 billion yuan，YoY growth 2.52%，Jinjiang 188bet game’s revenue is 50.4.3 billion yuan，BTG Home Inn Group reaches 23.3.1 billion yuan。

Except that the operating income of Huazhu 188bet game slightly exceeded the value disclosed in the 2019 mid-year report，Neither Jin Jiang 188bet game nor BTG Home Inn reached the mid-2019 level。

Known from the disclosed financial reports，The asset-liability ratio of the above three hotels is Huazhu Group 84.73%，Jinjiang 188bet game 63.19%，Boutique 188bet game 59.18%，All are already in a higher position，And the cash flow of the three companies is not very optimistic。

The 188bet game industry is a typical industry with long investment and return times，As the epidemic worsens，It can be said that it is in a situation that is not optimistic，Being covered with a layer of haze again。

How important is the 188bet game?

The 188bet game industry is facing challenges now，As a precious asset of the 188bet game, the membership system has become more important。

There is a big difference between the global market and the domestic market at this point。The domestic Internet shopping platform is developed，Including Ctrip related to airport and wine，qunar.com，Meituan，There are also flying pigs backed by Alibaba，TheseLarge Internet companies serve as a bridge for 188bet game operations，Drainage，Income generation，Bring customers to the 188bet game。

Foreign 188bet game platforms are similar to Booking, etc.，Not like domestic travel platforms，There are so many discounts and advertisements，This results in a 188bet game that has listings on booking and Ctrip，Then the price on Ctrip will be lower，Thus becoming more competitive。

Then,Strip off similar to Ctrip、After Qunar and other websites，If a 188bet game needs to attract traffic, it must rely on its own membership system。

188bet game membership system，It is a long-standing 188bet game marketing system。

Take the world’s largest Marriott International 188bet game Group as an example，It has 30 188bet game brands，Including Ritz-Carlton、Regis、JW Marriott，W 188bet game，Bulgari，Edison Edition, etc.。

188bet game brands under Marriott International 188bet game Group Source: Internet

Members of Marriott International are called Marriott Bonvoy，Bonvoy），Puka is the same as the general 188bet game group，Only need to register to join，Subsequent upgrades rely on the superposition of 188bet game accommodation；For example，Upgrade to Silver Card with 10 nights stay per year，Upgrade to Gold Card for 25 nights per year，1 million accommodations per year plus spending of over 20,000 US dollars，Can be upgraded to ambassador card，The highest level is Platinum Card Lifetime Membership，Need to accumulate 600 nights + 10-year Platinum Card or higher membership。

Marriott Bonvoy 188bet game benefits include basic additional bonus points (Silver Card 10%，Gold Card 25%，Platinum Card 50%，Ambassador Card 75%），Priority late check-out (until 4pm)，Welcome gift，Preferred room upgrade (up to designated suite)，Enjoy in the Lounge，48 hours reservation guarantee，Ambassador Service，Annual benefits, etc.。

Some benefits of Marriott Bonvoy members. Source: Internet

IHG InterContinental Hotels Group is also similar to Marriott International Group，Ensure the enjoyment of the 188bet game through points stacking。

Generally speaking，Points earned from accommodation can be used to redeem accommodation or enjoy other benefits，For a better accommodation and service experience。

There are some differences between domestic hotels and overseas large hotels.

Take Huazhu Group as an example，Huazhu members include E members，Silver Card Member，Gold Member，Rose Gold Member and Platinum Card Member。

E member is the free registration income，Silver card members need 49 yuan or bind a corporate card，3 nights in total；Gold card requires a fee of 219 yuan，Superimpose my own reservation for 5 rated room nights；Platinum members require 20 nights of stay。

Generally, the domestic 188bet game is used for discounts at hotels owned by the group。

Also taking Huazhu Club as an example，5% off for E members，Silver card members get 20% off，12% off for gold members，15% off for platinum card members。

Some benefits of Huazhu members. Source: Internet

On top of enjoying the discount，You will also receive corresponding 188bet game points when you check in，Used to redeem rooms and other services。

In addition to earning points for large foreign 188bet game chains，Only during limited activities，There will be discounts to promote consumption。

For example, IHG Intercontinental Group now displays &ldquo on its official website;20% off for elite members one night，32% off for two nights”Discount，Not a regular discount for members。

IHG Weekend Special“Extraordinary Ceremony”Activity Source: Internet

It can be seen from this,Overseas 188bet game groups due to their positioning and spending power，Membership system is more like a status symbol，Guests are more pursuing the rights and quality services behind them；AndThe domestic 188bet game membership system is more suitable for customers who need to travel，Match corresponding discounts by accumulating stays，Reduce travel costs。

Under the influence of the epidemic,The membership system is a kind of protection for the 188bet game。Beyond mere travel becoming a more difficult action to perform，Protection for members，Becomes an important weight for membership-based hotels，Quality members have also become the 188bet game’s precious wealth。

Consumers will subconsciously choose the 188bet game to which they belong as a member to stay in，This ensures the 188bet game’s repurchase rate。

In the 188bet game industry, the most important thing is the 188bet game’s repurchase rate.The increase in repurchase rate comes from 188bet game hardware and software services，And accumulation of member points。

If a consumer has a favorable impression of a 188bet game，will stay in the same 188bet game brand multiple times in different cities，Inadvertently increased the 188bet game’s repurchase rate and brand loyalty，At this momentSuperposition of 188bet game membership points，will further increase consumers’ preference for hotels。Therefore，Introducing a membership system can cultivate them into loyal customers of the 188bet game group。

In addition,For pure enjoyment customers and business travel customers，Hotels should match different services to cater to different groups of people。

For example, 188bet game membership held by business travelers，The companies he works for mostly cooperate with 188bet game groups，This type of customer is not price sensitive，They pay more attention to efficiency and standards。

The opposite，If you are a 188bet game lover，Became a member because I like the atmosphere and culture of a 188bet game group，will pay more attention to the experience and services that the 188bet game can bring。The 188bet game shouldMatch the different needs of different groups of people，Create content that customers want to increase repurchase rates and favorability。

In addition to 188bet game, what else can you rely on

Membership is not a life-saving straw for hotels，In other words, this long-standing system is just a protection for the 188bet game industry during the epidemic。

Outside of 188bet game，For current hotels，What should be explored more is how to ";Difficulty”case，Provide better services，Maintain good quality，and traffic flow，Get more customers。

When large Internet sites charge high service fees for their ports，The promotion of single 188bet game membership system can enable hotels to obtain higher income，But for most it is just a drop in the bucket。

In recent years,Except popular cities，Another emerging 188bet game model is the resort model。

Deeper integration with local landscape and characteristic scenery，For example, Four Seasons 188bet game at West Lake，Sanya Beach 188bet game，Ninghai Zhulin Anlan 188bet game, etc.，The model of combining high-end hotels with being far away from the hustle and bustle of the city has become popular in recent years

Four Seasons 188bet game at West Lake Source: Internet

People are tired of the hustle and bustle of big cities，Have a deeper yearning for natural scenery such as mountains, rivers, lakes and seas，Relax、Escape has become a key word。

Same，The rise of country B&Bs，Also based on this background。

This is itRequire hotels to pay more attention to their cultural core，Pay more attention to its software composition。For example, being able to taste unique local food (similar to a farmhouse)，Be able to enjoy niche tour routes created by local people，Even guided tours by locals，Create a privately customized atmosphere，It is also a big selling point。

City hotels can consider long-term rental and other services，To reduce the 188bet game vacancy rate，It can also ensure relatively stable cash flow and passenger flow。

Even if the epidemic situation improves，The road to recovery for the 188bet game industry is also very difficult and difficult，Under the premise of ensuring cash flow，No matter what，Hotels should look for second growth points to maintain their basic survival。

Reference: "188bet game Group Member Rights，Which one is the best value》；Huazhu Club official website member instructions；Financial report data comes from wind