The world of ice and snow is also a mountain of gold and silver.

Entering the post-Winter Olympics era，About the status of domestic ice and snow tourism:;Red Sea”Still“Blue Ocean”’s argument，One after another。

188bet online sports betting Data display，2021-2022 snow season fiscal year，The total number of domestic ski resorts that are actually open to the public is 692，The number of people participating in skiing is 12.02 million，10 more than the previous year.68%。

The 2022 Beijing Winter Olympics will make ice and snow tourism take off its mysterious cloak，With heat and“Traffic”Going to the public，“Three hundred million people go to the ice and snow”’s development vision has promoted ice and snow tourism to become the focus of current cultural travelers。Ice and Snow TourismFrom the niche to the public's transformation，Let this popular sport quickly enter the lives of the general public。

It has been nearly a year since the Winter Olympics，The ever-popular ice and snow tourism，How is the development now？Is it in the “Red Sea”Still“Blue Ocean”？The future breakthrough、Where is the path to advancement？

The popularity remains unabated, even worse than in 2021

From the opening of the Winter Olympics to the end of the Winter Paralympics，Less than 40 days。Despite the unprecedented media publicity before the opening of the Winter Olympics，But there are not many days when ice and snow tourism is really popular before the opening。

“The driving effect of the Winter Olympics on ice and snow tourism，More will be reflected in the 2022-2023 Snow Year. ”Dahewan International Ski ResortYang Daweithink，Taking Dahewan International Ski Resort (hereinafter referred to as “Dahewan”) as an example，The snow storage period starts in early November，Ends in early March。When the Winter Olympics begin，The snow storage period for the year is already halfway over；Wait until the Winter Paralympics is over，The snow storage period for that year is basically over。Dahewan has just passed the Winter Olympics bonus period，Achieved good operational results。

Dahewan International Ski Resort

But in fact,Winter Olympics、After the Winter Paralympics，is the best moment for its effect to overflow。

The needs of ice and snow tourism enthusiasts driven by the Winter Olympics were not met just after the Winter Olympics，Most of them place their hopes on the coming year，That’s this year。The search data of UGC platform and the sales data of OTA platform all confirm this point。

Mafengwo travel entertainment big data display，Last two weeks“Ice”Relevant popularity increased by 85%，skating、Curling、The popularity of ice hockey and other indoor ice and snow sports has increased by more than 50%。

Fliggy data display，As of 24:00 on November 6，A total of more than 70,000 packages related to Wanda Changbai Mountain Ski Hotel have been sold，“Skiing + Accommodation + Hot Spring + Water Park”Wait“Skiing+X”Hot-selling products。

Changbaishan Wanda Resort

Wang Xin, general manager of Wanda Hotels and Resorts Marketing Center, predicts that this year will be the first year for the explosion of ice and snow tourism，“This year’s snow season，Hotel hosting the Olympic Games、Snow resorts will be opened one after anotherOrdinary consumers，Changbai Mountain、Chongli and other places will also have more ice and snow entertainment facilities、Place is open，Diverse slides and play experiences are suitable for beginners、Different customer groups such as experienced skiers and parent-child users. ”

Judging from its unprecedented popularity and growing customer base，The ice and snow tourism at this stage seems to be qualified as ";Blue Ocean”。

“Red Sea”VS“Blue Ocean”，Big competition，Still in bonus period

Regarding the current stage of ice and snow tourism,Yang DaweiHave different views。He focuses on the field of ski tourism，“There are already too many ski resorts across the country，Enough to meet the needs of ski enthusiasts and potential ski enthusiasts for winter travel。For latecomers，The ice and snow tourism at this stage is already a‘Red Sea’. ”

The market is well supplied、Big competition，The number of people participating in skiing is on the rise。According to data displayed in the "China Ski Industry White Paper"，2021-2022 snow season fiscal year，The total number of domestic ski resorts that are actually open to the public is 692，The number of people participating in skiing is 12.02 million，10 more than the previous year.68%。(The data here is the number of people participating in skiing，with“Three hundred million people go to the ice and snow”Not the same level of data。）

A large number of potential tourist groups，The potential market far exceeds the existing market。China Economic Data Display，2021，The total population of the country reaches 14.1.3 billion people。This also means，In the 2021-2022 snow season fiscal year，The number of people not participating in skiing still exceeds 1.4 billion，The number of people who have participated in skiing does not reach 0 of the total population.85%。

Cuiyunshan Galaxy Ski Resort

Supply exceeds demand, market competition is fierce, and supply is uneven.After rough calculation of the above data, it can be concluded，The average number of skiers received by each ski resort in China that is actually open to the public is 1.740,000；Assume the snow storage period is 4 months，Open for 120 days in total，Spread the average number of guests at each ski resort over each day，The average number of guests received by a single ski resort in a single day is less than 145。

However，Some ski resorts have a single-day reception number far exceeding the average。This means，Some ski resorts even receive less than 145 people in a single day。

Is the ski tourism market not accepted by tourists?Maybe not.

“The golden age of skiing mainly revolves around a few festivals，Christmas、New Year’s Day、Spring Festival、Lantern Festival，Basically the period from mid-December to around the Lantern Festival. ”Wu Yifei, Chairman of Cuiyunshan Galaxy Ski ResortTell Zhihui，“Last year was quite special，Not long after New Year’s Day，The entire Chongli area is closed for preparation for the Olympic Games。Last year’s data does not actually reflect the true situation of the market，Everyone has not really embraced the market yet. ”

We are ready to launch, everything is ready, all we need is the east wind

Has a huge potential customer base and ample competitors，Ice and snow tourism is heated by the residual heat of the Winter Olympics，What kind of surprise will it bring us？

Past，Related investments including asset-heavy ice and snow construction and basic investment in ice and snow tourism transportation are not less than 3.47 trillion yuan。"China Ice and Snow Tourism Development Report 2022" shows，In the field of major projects，157 asset-heavy ice and snow construction projects with large investment scale completed from 2018 to 2021，Heavy asset projects are close to 1 trillion；In the special transportation infrastructure investment project，A total of 128 ice and snow tourism transportation projects have been completed since 2016，Includes railway、Highway、Transportation hubs, etc.，Total investment reaches 2.47 trillion yuan。

Every ski resort is working hard for this year’s opening，Make enough preparation。

Cuiyunshan Galaxy Ski Resort

toCuiyunshan Galaxy Ski Resort(hereinafter referred to as “Cuiyun Mountain”) as an example，Respectively in the past two yearsHardware deviceandSoft servicesUpgraded.

“Last year’s investment was mainly in fixed assets，Two five-star hotels、Two four-star hotels put into operation，Professional channel hosting national team training——Changchengling Plateau Training Base，Built the world’s largest U-groove training hall——Alpine indoor U-channel training hall. ”Wu YifeiTell Zhihui，Addition of two 6,000 square meter stadiums，Directly added 20,000 square meters of commercial area。

It’s this year，They mainly improved and increased soft services。For example，Enhanced family ski content，Add winter rain and snow park content，To welcome the elderly、Be prepared for children and whole families。“We are still at the high-speed rail station、The highway entrance has launched some services for road store customers，Including but not limited to skiing、Accommodation、Catering, etc.。

Dahewan International Ski Resort

Dahewan is a new project of Sunlight Group，Has successfully applied for AAAA level scenic spot，Currently applying for a national ski resort。

“Catering in Dahewan、Accommodation、Transportation、Marketing、Service、Emergency treatment、Snow storage period、Snow storage area、Event、Infrastructure、Service packages and other services are strictly implemented in accordance with relevant standards. ”Yang DaweiTell Zhihui。“We hope to go through the declaration process，Check and fill in gaps，Attract more guests to Dahewan，Create more corporate operating profits，In turn, it will provide more jobs for local community residents. ”

Talk about the actions after successful application,Yang Daweirepresentation，“The future will mainly focus on rural revitalization，With the help of“Sunlight Domain”Strong customer flow on the platform，Strengthen cooperation with local governments，Attract more investment to upgrade related facilities and equipment、Landscape customer service、Infrastructure construction, etc.，More to promote local economic development，Achieve win-win situation for all parties. ”

“We have added 4 new snow machines，Renovated 120 meters of original cable，Completed the more rational optimization of the water supply network，Snowmaking is about 10-15 days earlier than the same period last year. ”Yang DaweiThis describes the preparations before the start of this year，“To welcome the opening of this year，includes people、Materials、Guest Room、Catering、Ski resort services and other preliminary preparations are in place. ”

188bet sports betting app download About the future development of the ice and snow tourism market,Yang DaweiAnswered in two words，“Definitely”and“Long term good”。“According to incomplete statistics，The number of people who know how to ski in the country is currently 8.About 67%，Most people have only scratched the surface of skiing。This means，In the future, the entire ice and snow tourism market must be positive in the long term.”Considering these，Dahewan to every“Sunlight Domain”Platform members provide free ski teaching services。

He also thinks，The future ice and snow tourism market may be divided into two camps，One isScaling camp，Such as Chongli Ice and Snow Town、Yabuli Ski Resort、Changbai Mountain Ski Resort, etc.；The other isOther camps。“There are more and more companies that can provide ski tours，In the future, the entire ice and snow tourism market，Competition will be fierce。Only through continuous improvement and innovation can we avoid being eliminated by the market. ”

Written at the end, four-season operation is the general trend

Take skiing as an example，The venues required to carry out ice and snow tourism are generally larger。Dahewan covers an area of ​​more than 460 acres，Cuiyun Mountain ski trail area reaches 300,000 square meters。Such a huge area，If there is only a few months of snow storage, it can be used，What a waste。

Then，How should ski tourism destinations operate in all four seasons？

First of all, target different customer groups according to different seasons.For example，In Dahewan，The peak season for skiing is from early November to early March，Open to ski enthusiastsSki travel project；Early March to early May，The relative off-season of the whole year is coming，Combined with the beautiful natural environment of the grassland，For students，Joined with local education bureau，Develop colorfulStudent Research Course，Like climbing over a volcano、Collect red agate、Bonfire party, etc.；Early May to early November，For grassland lovers，DevelopGrassland Style Tour。

Dahewan International Ski Resort

Second,Reduce costs and increase efficiency, optimize team management。As a ski tourism destination，Although operating in four seasons，Benefit fluctuations caused by seasonal factors are also an inevitable reality。Therefore，In the non-ski season when passenger traffic is relatively small, can be takenGive some employees a holiday、Arrange skills trainingetc.Reducing costs and increasing efficiency。On the one hand, it can reduce the company’s off-season employment costs (only a small amount of basic salary is paid during holidays or training)，On the other hand, it can also give employees free time to relax、Improve skills，Return to work in a better state during the peak season。

Third,Timely update products and enrich diversified business formats。“Take national fitness，We target our target customer group，Added outdoor sports events、Camping base project, etc.，Take national fitness、Outdoor Recreation、Professional sports introduced to Cuiyun Mountain，Enrich summer industry content. ”Wu YifeiTell Zhihui，Although Cuiyun Mountain has only been operating for 45 days this summer，But the effect is very good。

Cuiyunshan Galaxy Ski Resort

In addition，Cuiyun Mountain is still building a Galaxy Ice and Snow Platform，From the original Cuiyun Mountain Ski Resort，Added the Great Wall Plateau Training Base and Chengde Jinshanling Ski Resort，The linkage effect will become more and more significant in the future。Dahewan relies on the “Sunlight Domain”Platform，Will gain a group of loyal fans of the sun style during the non-ski season。