188bet login’s time again for the Spring Festival special to write about the outlook for the coming year，First of all, thank you for your support，Continue to invite me to participate in this discussion with the industry。

The title of last year’s humble work was"I endured 188bet login for 2 years，How do we persist for 5-10 years？》，The core keyword is “Carry&188bet login;。

No one expected 188bet login at the time，2022 will be the most difficult year in three years，Lucky me“Carry”Stayed，I am still in this industry I love。

After a series of huge changes at the end of 2022，The cultural and 188bet login industry is finally seeing the moonlight after the clouds clear，will also rush forward rapidly in 2023。

I have always called myself an optimist，In fact, 188bet login took three years to ";Leftover”Everyone who came down is the same，But just being an optimist is not enough。

The huge changes brought to the industry by the new crown epidemic，will be gradually highlighted by the increase in business volume in the Year of the Rabbit，And bring a new round of industry reshuffle。

The tourists are back，But the old model cannot go back，Then how do we have the last laugh？

I hope this year will be the best for 188bet login，For 188bet login during the Spring Festival，Brings some new thoughts。

Let’s talk about micro this year“小&188bet login;Change

Last year I looked at 188bet login from a particularly macro perspective，I have analyzed three future trends for you，Received recognition from many friends。

One of them was right by me，January 17，National Bureau of Statistics releases: China’s population will experience negative population growth for the first time in nearly 61 years in 2022，850,000 fewer people than at the end of the previous year。

China’s population has experienced negative growth for the first time in nearly 61 years. Source: Beijing News

This time I will no longer be in a lofty position，And from the micro level，Analysis with 188bet login after I flew 40,000 kilometers this year，Observed“小”Change。

Teacher Luo Zhenyu said in his 2019 New Year’s Eve speech:Big trends that are beyond the control of ordinary people，One that can truly bring opportunities to everyone，188bet login is precisely the various&ldquo around us;小”Change。

① Fragmentation of traffic entrance

2022，I have organized colleagues from small and medium-sized 188bet login companies，Participated in Xiaohongshu、Video number、Douyin’s online learning camp。

I am not an unfocused person，The reason for changing the theme again and again，I saw 188bet loginDifferent value of each traffic entrance。

I found，Xiaohongshu is a traffic depression，Particularly friendly to newbies，188bet login’s easy to make achievements，Hmm，Then All in Xiaohongshu first；

Doing 188bet login，I found 188bet login difficult to complete the closed loop in Xiaohongshu site，The traffic diversion action ends with adding WeChat，You can’t herd sheep after adding 188bet login，You have to use the video account to continuously activate customers；

Then someone told me with data，Douyin on-site transaction closed-loop complete，More importantly, Douyin has the largest traffic、The widest coverage，Okay，Let’s make up for Douyin’s shortcomings。

Write here，Which platform do 188bet login think is important？Except self-media，Ctrip and Fliggy Meituan were among the three OTAs killed in the Three Kingdoms，Not willing to exit the stage。

Zhihu、Station B、Weibo，I also saw successful cases in the industry in 2022，Fruited the business model。

② Experience the scene in life

I have stayed in many hotels this year，Checked in many B&Bs，What is the reason why the hardware is similar but the price is twice as expensive？

As the entire Chinese economy enters a period of high-quality development，High-end 188bet login products，In fact, they are all selling lifestyle。

Present the lifestyle that people long for but cannot easily obtain，Make 188bet login concrete、Experience available、Can participate，This place can become everyone’s dream place。

Selling the preliminary version of lifestyle，For example, Sanya's“Facing the sea，Spring is blooming&188bet login;，For example, Shangri-La's“Snow Mountain Plateau，Escape from the world&188bet login;......

Haba Snow Mountain, Shangri-La, Yunnan

The recent hit "Go Where the Wind Is"，Making Dali a popular destination again，What young people want，188bet login’s just reliving the life scenes of the fairy sister and the current brother。

Advanced version of selling lifestyle, 188bet login is available in some scenic spots and B&BsIn limited scenarios，Extract the most distinctive content of local humanities, allowing consumers to immerse themselves in 188bet login.

There are more cases like this，For example, the water town morning tea in Wuzhen，For example, the Song Yun Si Ya in Hangzhou，For example, Conten’s rainforest hiking，They are all products with high unit price。

Wuzhen Water Town Morning Tea Source: Wuzhen Scenic Area

We always say that traveling is living in a foreign country for a day，Life is too empty a word，To be broken down into specific content that is in line with local culture，And get people involved。

To summarize this paragraph with the words of Dean Dai Bin: above the landscape is life，Consumers pay more attention to humanistic connotation and scene experience，The value focus of cultural 188bet login products is shifting from scenery to scenes。

③ Sustainability of user value

In 2022, traffic costs are getting higher and higher, how to break 188bet login?

Let usLook beyond cultural 188bet login to cultural 188bet login，“Perfect Diary&188bet login;Other national fashion brands have demonstrated standard actions to continuously amplify user value。

Perfect Diary uses Internet thinking to operate users,Accumulate users through social business，Reuse the personalized IP operation model，Grow with users while constantly getting orders。

The purpose of establishing a private domain for Perfect Diary is not to acquire new customers，InsteadRetain old users who have purchased products，Change flow into volume。

188bet login has hundreds starting with “Xiao Wanzi”WeChat ID as a unified personality，Let users perceive her beauty，Instrument，Wearing，Conversation，Eliminate the sense of distance and shorten the relationship with users.

Such an exquisite pig girl who lives in the circle of friends，In addition to often sharing beauty products，I also often visit internet celebrity tourist spots，Let’s chat with everyone about food，Like a good friend who stays with 188bet login and has warmth。

After building the foundation of user awareness，Through highly active copywriting、Professional evaluation of makeup“Private Beauty Consultant&188bet login;'s character set up，Let users feel that this living person can be trusted。

Perfect Diary Private Community Operations Source: Internet

This kind of passIP (personality) + community + media (circle of friends)’s impact is very lethal，Also brought Perfect Diary a super high repurchase rate，Thus spreading the traffic cost of introducing new users。

Someone may want to ask，There is no way to repurchase cultural tourism products？First，188bet login companies as a source of tourists，Comprehensive surrounding tour、Domestic and outbound 188bet login，Repurchase rate must exist，The test is our product organization ability。

Secondly，Destination 188bet login companies integrate local goodies supply chain，You can meet tourists who may come only once in a lifetime，Create the possibility of multiple transactions，Don’t forget，Behind every die-hard fan there are countless potential customers。

Operated by user，Enlarge customer value；Built through trust，Achieving continuous monetization。What we want to learn is from other industries“God&188bet login;，instead of“Shape&188bet login;。

“小”Requirements brought by changes on 188bet login companies

Small changes are springing up，What should we do in 2023？

Charlie·Munger said，“Macro is what we must accept，The micro is where we can make a difference。&188bet login;

Small changes found，Master small changes，What 188bet login companies can make a difference in 2023，There are many more。

① The first capability is still digitalization

The reason why a topic is a cliché，I think the root cause is that 188bet login has not been effectively solved。

Adapt to all changes，188bet login is inevitable to digitize，Treat 188bet login as a top priority。

Traffic is distributed on multiple platforms，188bet login can’t move bricks one by one and waste labor，But use Rongmeibao、Yixiaoer second-class distribution tool，Quickly synchronize high-quality content to various platforms with one click；

Inquiries for each traffic terminal to be transferred to the private domain，Also use the CRM within the WeChat ecosystem to manage 188bet login，Instead of spreading across multiple accounts，Don’t forget to tag users at any time。

Provided by WeChat SCRM manufacturer&188bet login;Auto label“Function Source: Internet

Perfect Diary’s marketing center，Can automatically complete digital marketing content、Automated content distribution、Personalized marketing campaigns，These behaviors are multiplied by hundreds“Xiao Wanzi&188bet login;，The effect can be imagined。

188bet login can also identify which products the user has browsed，What products may you be interested in，Which products have been added to the shopping cart，Can collect so many true wishes from users，The conversion rate of sales cannot be high。

Over a long period of time,China’s largest social relationship chain——WeChat，will continue to become the most important traffic retention and user operation tool for small and medium-sized enterprises，No one。

Everyone is afraid of digital investment，188bet login’s actually not that high，Take Perfect Diary as an example，The CRM they use is a product of a company in Guangzhou，The basic version does not exceed 20,000 yuan per year。

The core of digitalization is data-based thinking, not heavy investment；What 188bet login companies need is not programmers and software，But after understanding your business，Architects who can help you deploy the right tools。

② The second ability is scene creation

For the resource side，Scene creation is relatively easy，Renovate your own house，188bet login can receive customers after the decoration is completed，So the resource side often has pricing power。

For 188bet login agencies without resources,If 188bet login want to create a life-oriented scene, 188bet login need to build two capabilities，First, a deep understanding of local culture，The second is the degree of precision in doing dirty work。

On 9.6 million square kilometers of land，In the countryside，In a residential building，In the wild，ActuallyThere are venues everywhere that can be built，What is missing is the vision to discover beauty，And the determination to make 188bet login happen。

The exit door has been opened，Where cultural and language conflicts are greater，Lay out life-oriented scenes and complete service delivery，will become the key to premium。

Give some examples，In Barcelona，188bet login’s easy to visit Gaudí’s architectural works，188bet login is difficult for Chinese tutors to study Gaudí’s design style in these buildings；

Park Guell, Barcelona

In Kyoto，Experience the commercialized Japanese tea ceremony easily，188bet login’s difficult to enter a real home and ask the hostess to serve a tea ceremony like a friend；

In Tuscany，Visiting a country winery is easy，188bet login’s difficult to live with the owners in the winery for a day。Difficult，Only valuable。

③ The third ability is team building

According to the data from the National Bureau of Statistics，1.1，LetChina has become the country with the second lowest fertility rate in the world(Only slightly higher than South Korea).

Overview of my country’s population changes in the past ten years. Source: Huaxia Climate

What’s even more worrying is，The first negative growth in 2022 is not the bottom yet，But a new starting point to witness the continued decline，There is no opportunity to reverse the trend in the short term.

“No support for the old”’s worries are still far away，But the cost of working-age labor force，will inevitably skyrocket in 2023，If you have money, no one will do 188bet login，No one wants to see 188bet login。

At the same time,The trend of de-employment is irreversible，How to make Generation Z willing to work with us，A pattern that tests every 188bet login company leader。

The employment prospects of 12 regions and cities have slowed down to varying degrees

Source: 2023Q1 China (excluding Hong Kong, Macao and Taiwan) Employment Prospects Survey Report

More flexible employment mechanism，A bolder incentive model，Ability to think from others’ perspective and deeply understand employees’ needs，These are the starting points for building my own team，For your reference。

One sentence,From oneself to others，What kind of team can attract and impress 188bet login，Let’s use whatever method we use to form our own team。

How to have the last laugh in the face of small changes

Previously，Dealing with change may just be part of the job；Now，Adapting to changes may become everything in life。

Stuck in a rut，188bet login will lose the opportunity；Staying in the old school，Will definitely fall off the team。

From discomfort to adaptation，From hating to liking，In this process we must admit，Only by keeping up with the pace of change and being willing to accept changes, can have the last laugh.

Let me share with you my predictions of the development trends of different product fields in 2023，188bet login also contains countless changes，Also means countless opportunities。

① The key to traveling around is just what 188bet login need

Dai Yuan pointed out that after this epidemic,Urban Leisure、Peripheral and short-distance 188bet login has become the basic support for 188bet login investment and the main engine for entrepreneurship and innovation。

Don’t throw away local tours right away，188bet login is the most popular category of cultural tourism products，188bet login’s a pity to throw away but 188bet login’s not tasteless。

Surrounding outings have become the main choice for tourists

Source: "Douyin Life Service 2022 Wine and 188bet login Special Report"

After the Spring Festival，White-collar workers returning to big cities、Middle-aged and elderly people in Yangkang and children who are no longer restricted by the Education Bureau，The weekend 188bet login market will soon be crowded。

Walking around the chickens、Single Dating、Health care and other essential needs in life，Peripheral 188bet login products can also achieve high repurchase and high profits。

② The key to domestic 188bet login is the theme

Same as above，Consumers’ needs that can be realized by driving themselves，188bet login should not become the main direction of domestic tourism products。

I prefer to call themed games ";+188bet login”，188bet login consumption in different places in the country，188bet login is always considered relatively low priority。

I continue to be optimistic about“Education + 188bet login&188bet login;and“Sports + 188bet login”Two major directions，The cost of pursuing these two themes abroad is too high，Domestic 188bet login also has a greater price advantage。

At the same time, we also recommend 2 topics for everyone to pay attention to, one isHealth and healing themed tour for the elderly after Yangkang, they are definitely not the first wave of people to go abroad to try new things;

“Cooking tea by the stove&188bet login;Fire out of the circle Source: Wenzhou Propaganda

The second one isMICE for enterprises and institutions，Especially for large institutions within the system，Everyone has been held back for 3 years，I can finally step out and take a breath。

Most enterprises and institutions will not choose foreign countries as destinations for conferences and team building，There are many opportunities for domestic 188bet login。

③ The key to outbound 188bet login is the destination

final，The overseas trip that everyone is eagerly awaiting，After the policy is relaxed，But some countries poured cold water on 188bet login。

As I said before the policy adjustment,Relationship with China will dominate the direction of outbound 188bet login，Albania, an old friend who announced a visa exemption for both parties years ago，is a good example。

China and Albania sign mutual visa exemption agreement

Friends in the industry who care about outbound 188bet login as much as I do，Choosing the right destination is half the battle，Destinations with policy risks，188bet login is recommended not to rush into the layout first, but wait and see for a while.

Before the Spring Festival, I took a trip to Hong Kong to catch the first wave of passengers，Such a familiar place，Unexpectedly, there have been big changes。

Don’t worry about whether your customers have been to this destination before，Not seen for three years，Everything is fresh。

Last words

Today is the third day of the Lunar New Year，Finally, I want to give this to all the friends who pay attention to Zhihui and care about me，Send me my New Year wishes。

Since I have chosen this industry，We are not afraid of hardships、Wearing stars and wearing moon。Looking back on the past three years，Although the road ahead is full of thorns，But we still bear the burden and move forward，Finally walked out of the haze firmly。

The Year of the Rabbit is about expectation, love, innovation and change，In this extraordinary Chinese New Year in the Year of the Rabbit，I sincerely wish that every business owner’s boat can sail into the wind again，Reach the other side of your dreams。

Liang Jianzhang said,The meaning of life lies in innovation, inheritance and 188bet login，Engaged in this industry，Not only makes our life more exciting，I will eventually be given the courage to take responsibility in crises、Enterprises who embrace change will get more rewards。

Changes have already occurred，We can only stick to our original intention，Insist on being a long-termist，Dedicate our limited lives to infinite innovation，Inheritance and 188bet login。

One year later，I look forward to a fruitful harvest for 188bet login in the Year of the Dragon and the Year of the Rabbit，Drink the celebration wine！