Domestic travel restrictions are almost completely lifted，Is the spring of cultural 188bet app download industry coming?？

Judging from the Spring Festival cultural 188bet app download data, the spring breeze is slowly blowing.

January 27，Notice released by the Voice of Culture and 188bet app download，Domestic travel during the Spring Festival holiday in 2023 3.0.8 billion people，Domestic 188bet app download revenue 3758.4.3 billion yuan。These two data have recovered to 88 in the same period in 2019.6% and 73.1%。

Although we have missed the past three years，But more important is the next three years。The just past 2023 188bet app download，Although the number of trips and income still dropped by 11% compared with the same period in 2019.4% and 26.9%，But there is a year-on-year increase of 23% compared to 2022.1% and 30%。

Specified into a single city tourist destination、Attractions、Theme Park、Hotel，Reappear in many places“People follow the crowd”Phenomena，The maximum carrying capacity 188bet app download scenic spot is challenged，Some data have caught up with the same period in 2019。

Attractions are overcrowded, hotels are overbooked, and the maximum carrying capacity of 188bet app download spots is challenged

Friends who 188bet app download during the Spring Festival holiday will find it，Looking up is a person，You are still human if you bow your head，Moving forward is a human being，I’m still a human being when I turn around……Familiar“A sea of ​​people”Back again。

Friends who have not traveled have taken pictures 188bet app download scene from various angles on the Internet，I also really feel this。

Tourist attractions reappear“People follow the crowd” Source: Sanqin Youth

From the perspective of urban tourist destinations，The overall recovery speed of popular tourist cities exceeds the industry average。Including but not limited to Beijing、Chongqing、Kunming、Xi’an、Changsha、Wuhan and other popular tourist cities，The number of air ticket bookings has exceeded the same period in 2019 before the epidemic。(Data source: Qunar) Calculated by booking growth，Xi’an、Hangzhou、Hotel bookings in cities such as Harbin increased more than 10 times compared with the same period last year。(Data source: Tongcheng 188bet app download)

Popular hotel booking cities during the 2023 Spring Festival holiday Source: Tongcheng 188bet app download spokesperson

From the perspective of tourist attractions and destinations，Tickets for many scenic spots are sold out，Including Huangshan 188bet app download、Datang Furong Garden、Terracotta Warriors、Many scenic spots including Huaqing Pool are close to their maximum carrying capacity，We have to take some measures such as limiting current flow, restricting sales, intercepting traffic, and diverting traffic。January 24, 11:58，Huangshan Scenic Area issued "Notice on the full number of ticket reservations for Huangshan Scenic Area"，No ticket reservations for Huangshan Scenic Area on January 25；Today (January 24th，The third day of the first lunar month) received 34,385 tourists，A record high number of single-day receptions during the 188bet app download since 2018，Extremely close to Huangshan Scenic Area Winter Day Pickup 3.Maximum carrying capacity of 50,000 people。Some also caused adverse effects.Wutai Mountain Guanghua Temple is closed at night to avoid traffic paralysis，No temporary closure notice posted online，188bet app download knocking on the door angrily on a winter night of minus 20 degrees Celsius。

Huangshan implements flow interception and diversion control measures. Source: Huangshan, China

Viewed from the hotel，Occupancy rate、RevPAR and other data have 188bet app download significantly。For example，Jinjiang Hotel (China Region) The average hotel occupancy rate nationwide during 188bet app download in the Year of the Rabbit exceeded the same period last year by 50%，The number of fully booked hotels has more than doubled for four consecutive days compared to the same period last year，Comprehensive RevPAR increased by 94% compared with the same period last year.4%；The RevPAR of Huazhu Group’s hotels increased by over 120% year-on-year，The average occupancy rate peaked on January 25 (the fourth day of the Lunar New Year)，Over 70% year-on-year growth。

Jinjiang Hotel (China) launches 188bet app download themed activitiesSource: Rongcheng.com

From a theme park perspective，Number of visitors received during 188bet app download、Income、The number of bookings has increased several times year-on-year。Meituan data display，New Year’s Eve，Shanghai Disney Resort ticket bookings increased by more than 200% compared to the same period in 2022。Qunar data display，2023 Spring Festival Holiday，Shanghai Disneyland bookings increased by 4% year-on-year.5 times，Guangzhou Changlong Tourist Resort increased by 3% year-on-year.8 times，Universal Beijing Resort increased by 1 year-on-year.7 times。According to statistics，5 days before the Spring Festival holiday，Haichang Ocean Park has received a total of nearly 250,000 visitors，Over 120% year-on-year growth；Whole Spring Festival Holiday，Yinji International 188bet app download Resort has received a total of 48 tourists.820,000 people，164 year-on-year increase.02%，Income 7285.180,000 yuan，75 year-on-year increase.56%。The number of visits to some theme parks has exceeded 188bet app download in 2019。As 188bet app download sixth day 188bet app download first lunar month，Shenzhen Happy Valley received over 100,000 tourists，10% increase compared to 2019 before the epidemic。

Haichang Ocean Park launches New 188bet app download limited upgrade program

When the amusement facilities carry capacity、When the occupancy rates of accommodation facilities are approaching 100%，The personal safety of tourists and the safety of 188bet app download resources and the environment in the scenic area will be challenged，and，Service quality will be more likely to be unintentionally reduced，The environmental load of scenic spots will also increase invisibly。At this time，In order to meet the travel needs of tourists，Guarantee service quality，Reduce environmental load，We do not rule out the possibility that the market will briefly enter an era of incremental growth。But what cannot be ignored is，Due to different statistical standards of different statistical agencies in different subdivisions，There may be certain deviations between public data and actual market conditions。

The 188bet app download market trend has reversed, and the development trend of multi-destination is highlighted

Past three years，Temporary travel restriction policies such as circuit breaker for inter-provincial travel developed due to the epidemic，Resulting in inbound and outbound 188bet app download、Domestic long-term 188bet app download activities have almost come to a standstill，Local travel、Surrounding Tour、Micro vacation has become the mainstream trend in the 188bet app download market。

After travel restrictions are lifted，Inter-provincial long-term 188bet app download activities return to center stage，Inbound and outbound 188bet app download is also being restarted in an orderly manner。These were all reflected in the Spring Festival that just passed。

①Inter-provincial 188bet app download bookings exceed those before the epidemic，Local、Reversal of peripheral leading trends

Ministry of Culture and 188bet app download Data Center Statistics，The average travel distance of tourists during the Spring Festival holiday is 206.9 kilometers，YoY increase of 57.0%，Restored to 76% of normal years；Average recreation radius of destination 11.2 kilometers，34 year-on-year increase.4%，Significant increase compared with New Year’s Day holiday，Restore to 75% of normal years。

In the Spring Festival holiday cultural 188bet app download data released by major OTA platforms，The most eye-catching thing is the inter-provincial travel order。During Spring Festival，Lvmama 188bet app download Platform Yunnan、Hainan and Shanghai、Guangdong、Inter-provincial 188bet app download to Guangxi destinations is particularly popular，Nearly 300% year-on-year growth；Fliggy’s statement，Judging from the data performance in the middle of the holiday，Domestic long-distance 188bet app download orders increased by more than 500% year-on-year；Mafengwo Big Data Display，Spring Festival Holiday“Long distance 188bet app download”Order volume increased by over 285% year-on-year；Data name released by Tuniu，Inter-provincial 188bet app download accounted for 68% during the Spring Festival holiday；Meituan data display，Off-site consumption increased by 76% compared with the same period last year……

“Long distance 188bet app download”Returning to the rhythm of people’s holiday life. Source: Fliggy Spring Festival 188bet app download Express

During 188bet app download of the Year of the Rabbit，The proportion of inter-provincial hotel bookings and inter-provincial long-distance group tour orders has increased significantly。Ctrip data display，Inter-provincial hotel bookings on the platform account for nearly 70%，The number of bookings exceeds that of the Spring Festival in 2019；Group tour orders increased by 4% year-on-year.2 times，The average number of people per group is more than 3 people，More than 80% of orders are long-distance 188bet app download across provinces。

②Southeast Asia is favored by the market，International 188bet app download is expected to return strongly

January 20，The Ministry of Culture and 188bet app download issued a notice on the pilot resumption of travel agencies operating outbound group tours for Chinese citizens to relevant countries，Proposed inFrom February 6, 2023，The pilot program resumes the operation of national 188bet app download agencies and online 188bet app download enterprises for Chinese citizens to 188bet app download to relevant countries for outbound group 188bet app download and "ldquo;Air tickets + hotel”Business。

"Notice issued by the General Office of the Ministry of Culture and 188bet app download on the pilot resumption of travel agencies operating outbound group travel business for Chinese citizens traveling to relevant countries"

As the first long holiday after cross-border 188bet app download is relaxed，Chinese tourists quickly go abroad to enjoy the Chinese New Year overseas，Outbound 188bet app download is recovering rapidly。Ctrip data display，Overall outbound 188bet app download orders during the Spring Festival increased by 640% year-on-year，The number of overseas hotel bookings made by mainland tourists increased by more than 4 times year-on-year，Cross-border air ticket orders increased more than 4 times；Bangkok、Singapore、Kuala Lumpur、Chiang Mai、Manila、Bali and other islands have become the most popular cross-border 188bet app download destinations for Chinese tourists，All destinations in Southeast Asia。

Southeast Asia becomes the big winner during 188bet app download. Source: Ctrip Blackboard

Although there is currently no clear policy for inbound group travel，But the recovery of inbound 188bet app download is also unstoppable。Tongcheng 188bet app download Big Data Display，Inbound air ticket bookings during the Spring Festival increased by 632% year-on-year，Outbound air ticket bookings increased by 258% year-on-year。The increase percentage of inbound ticket bookings is much higher than that of outbound ticket bookings，A large number of inbound ticket holders are one-way inbound tourists。

Dai Bin made his hopes and predictions for the new 188bet app download，“188bet app download new year，More tourists will go abroad and walk freely on every piece of land on this blue planet，There will also be more inbound tourists coming to experience the wonderful China。”

The market chaos before the epidemic reappears, and the trend of customer concentration is highlighted

“A sea of ​​people”’s return not only brought about the gradual recovery of the 188bet app download economy and the fireworks of the world，It also brings about some chaos that is inevitable in the current stage of 188bet app download development。Dali Shaxi Ancient Town (filming location of "Go Where the Wind Is")，Villagers forcefully block the road and demand money；Guangxi Beihai Silver Beach Hotel，Ordered 4 dishes，Spent 1,500 yuan；A noodle shop in Xi’an Huimin Street，Six noodles sold for NT；A hotel on Qintang Avenue, Lintong District，“Special stew”58 yuan without meat……It’s worth noting，Market chaos revealed for 188bet app download，Relevant departments provide rapid feedback，Has basically been properly handled。Education supervision still needs to be strengthened in the future，Pay attention to“beforehand”，Minimize the possibility of tourists encountering bad 188bet app download experiences；At the same time，Punishment still needs to be strengthened，Do well“Afterwards”Process，Prevent similar phenomena from happening again。

Beihai Market Supervision Report on Investigation and Handling of Relevant Incidents

Analysis of cultural 188bet app download data during the Spring Festival holiday based on the current domestic and foreign policy situation and economic development status，can be found，The lifting of 188bet app download restrictions has determined that the growth rate of 188bet app download is lower than the growth rate of income compared with the same period in 2022，Customer sources are more concentrated in high value-added、High quality products at high prices；The decrease in disposable income and increase in leisure time for many travelers has resulted in a higher recovery rate for 188bet app download than in 2019，The customer source market is more inclined to choose high-quality products with high cost performance。

Using the number of domestic 188bet app download trips and income during the Spring Festival holiday in 2019 as a reference，In the same period in 2023, the number of trips and income dropped by 11% respectively.4% and 26.9%，And the tourist reception volume of some popular cities、ticket bookings、Hotel bookings、Scenic spot bookings、The number of tourists received by the theme park has exceeded the same period in 2019。For example，The total 188bet app download reception volume of Huangshan City increased by 9% year-on-year in 2019，Total 188bet app download revenue increased by 11% compared with 2019；Qiandao Lake Scenic Area hits a new high in Spring Festival reception since its completion and opening，Received a total of 9 tourists from Xiahu.610,000 people，An increase of 30 compared with the same period in 2019.9%，The revenue from boat tickets and boat tickets increased by 31% respectively compared with the same period in 2019.5% and 88.22%……Partial increase but overall decrease，This means，The decline of another part 188bet app download backward products in the whole is far greater than the overall decline，Is retreating from the market at a speed visible to the naked eye。

Thousand Island Lake ferry ticket revenue 188bet app download 31% compared with the same period in 2019.5% Source: Released by Chun'an

Zhang Rungang, Secretary-General of the China 188bet app download Association, contacted front-line business personnel and consumers participating in 188bet app download activities，The following phenomena were discovered:First, business returns faster than expected，Second, the sequelae 188bet app download epidemic such as shortage of manpower are highlighted。This is how he explained the sequelae 188bet app download epidemic，Laid off due to epidemic，Now there is a shortage of manpower to deal with the sudden recovery 188bet app download market，The quality of service is beyond discussion，It is not easy to bring dishes to the guests’ tables in time；At the same time，Not open for three years、It often happens that customers are ripped off right after opening。

Number of cultural and 188bet app download institutions and number of employees nationwide Source: CCTV

He is worried about the recovery of the 188bet app download industry after the epidemic, “Although the epidemic is far away，Suffering reappeared……Industry recovery has a long way to go，The return of demand does not mean a real recovery。”Reduction in potential customer base、The existence of various current realistic factors such as the decrease in disposable income means，The spring of cultural 188bet app download industry is coming，The cultural and 188bet app download industry should not expect large spontaneous traffic from the market，We should put our efforts into normal times，Concentrate on product optimization and upgrading。

December 8，Wei Xiaoan wrote in the article "188bet app download: Three Unsuitables"，In general, the overall situation can be determined in three months, and the overall situation can be started in six months.Today，Such results have been achieved during the 188bet app download less than two months before this post was published，It’s still gratifying。

The Dragon Boat 188bet app download is well worth looking forward to.