The judgment of the situation we are facing in the report of the 20th National Congress of the Communist Party of China is:“current，The world’s major changes unseen in a century are accelerating，A new round of scientific and technological revolution and industrial transformation are developing in depth，Profound adjustment in the balance of international power，my country’s development faces new strategic opportunities。&188bet;For the tourism industry,“Great changes unseen in a century&188bet;、“Technological Revolution&188bet;、“Industrial Change&188bet;The three major characteristics are equally significant.

Changing situation、Revolution、Under the changes，What should we do？As early as 1939，Comrade Mao Zedong said:“There is a kind of panic in our team，Not an economic panic，It’s not a political panic，But the ability to panic。The skills I learned in the past were only a little bit，Use some today，I’ll use some tomorrow，Gradually running out。Like a shop，There aren’t many things originally，Sold out as soon as possible，Empty，It won’t work if you keep driving it，We must purchase goods when we open again。Our cadres‘Purchase’，It’s about learning skills，This is what many of our cadres urgently need。&188bet;

Three years of new crown epidemic，The tourism industry is also like a“shop&188bet;，On and off。At the same time，When industry development is slow or even stagnant，The technological revolution and industrial changes accompanying it are accelerating。

After the advent of ChatGPT，The main topic people are discussing is: Which positions ChatGPT can replace humans？Which professions？You can see it here，We are not only capable of panic，There is also career panic。

Amidst the great changes, the tourism industry has entered the track of industrial recovery after the new crown epidemic，Like new blood, a new generation of industry players continues to pour in，The people lost during the three-year epidemic have not returned simultaneously，The large-scale replacement of old and new human resources and the coexistence of shortage，Personnel quality and“Skill&188bet;It’s even more uneven。

Faced with such a complicated situation，How do we solve“Old man&188bet;and“Newcomer&188bet;Simultaneous“The ability to panic&188bet;？What&ldquo should tourism operators enter?;goods&188bet;？What skills to learn？

The essence of tourism activities is material consumption characterized by information interaction、Emotional experience、Activities for spiritual communication and knowledge learning，This is the starting point，You can analyze it from three scene changes。

Consumption scenes evolve into experience scenes

——With self-service equipment based on information interaction in destination reception facilities、Popular applications such as smart devices，Tourism information asymmetry is reduced or even disappears，Tourists’ consumption scenarios at destinations and operators’ service processes have been adjusted and changed，This creates new requirements for the quality and skills of the industry。For example，Extensive use of self-service check-in equipment in the hotel front lobby，Influence on the service process of front office staff；The popularization and application of robots has also made repetitive labor positions and services“Link&188bet;Disappear and reduce。from this，Relevant staff should be at“Hotel professionalism and professionalism&188bet;、“Countermeasures to improve service quality of tourism enterprises&188bet;、“Travel service etiquette&188bet;Based on training, familiarity and understanding“Optimization of hotel service experience&188bet;、“Cultivating the quality of excellent waiters&188bet;and other knowledge and skills.

——The richness, perfection and personalization of the destination ecology、Diversification、The emergence of experiential tourism products，Tourists’ consumption scenes include more communication and experience elements。For example，Service process design of service facilities and projects in highway service areas as well as destination immersive experience products，Those who need a new era and new scenes“Professionalism and excellent service&188bet;and“Shaping service psychology and improving service awareness&188bet;, and“Image design for practitioners in cultural tourism scenic spots&188bet;、“Efficient communication skills&188bet;and other related knowledge, including specific“Security Inspection Service Specifications&188bet;Such skills.

——One thing is for sure，The current tourism industry involves emotional experience、Spiritual communication skills、Positions and occupations are difficult to be replaced by artificial intelligence，For example“Wine Appreciation and Wine Service&188bet;、“The application of Chinese flower arrangements in hotels&188bet;、“Tea Art、New Chinese Tea Drinking Skills&188bet;、“Hotel complaint handling and emergency response strategies&188bet;etc.Of course，In the future, it is crucial for the new generation of tourism operators to carry out regular basic education and training，includes“Quality Requirements for Excellent Waiters&188bet;、“Service Etiquette&188bet;、“Hotel Service English&188bet;、“Quality requirements and five practices for excellent service personnel&188bet;、“Quality development team building&188bet;、“Physical posture training&188bet;etc.，Tourism is creation“Happy&188bet;'s industry，This is the&ldquo of tourism service;Background&188bet;And Basics。

Product scenario evolves into communication scenario

——When the tour guide edits the explanation scene into a short video and sends it to the video platform，That is, the product (tour guide explanation) scene evolves into a communication scene，In turn, it greatly promotes product sales。About travel agency tour guide、Scenic spot tour guide“Etiquette and professional image creation of commentators&188bet;、“Improvement of explanation skills and explanation services&188bet;、“Travel short video planning and production&188bet;and“Live broadcast marketing and anchor quality&188bet;Collaborative training and cultivation of other skills have become inevitable and possible.

——Oriental Selection anchor Dong Yuhui’s major in university is "";English (tourism) major&188bet;，In his energetic live broadcast scene，The results of professional training in college can be vaguely found。When travel agency offline store sales staff shift from one-to-one product marketing to one-to-many live streaming on video platforms，Then the staff will proceed“Clothing and image design&188bet;、“Communication Skills&188bet;、“Industry posture correction&188bet;and“Mandarin Theory and Application&188bet;、“Mandarin error correction and correct pronunciation&188bet;、“Mandarin Test Organization&188bet;Training becomes necessary，Beautiful scenery and beautiful images should complement each other in information dissemination。

——Via social media、Video platform marketing of tourism products is inseparable from the mastery of basic knowledge and skills，For example“Hotel Revenue Management&188bet;、“Catering revenue management&188bet;and“Full-staff marketing and new media operations&188bet;。Uncover accommodation in the marketing process、Social communication attributes in catering products，That is“Internet celebrity&188bet;Product Elements，This is required“Basics of smart tourism marketing&188bet;、“Tourism e-commerce promotion&188bet;、“Development and product service design of cultural-themed hotels&188bet;And other related training and training.

——The destination attraction becomes“Internet celebrity&188bet;The deep logic of the product is to have“Product consumption&188bet;and“Social Communication&188bet;Dual Features，In many real-life scenes, the attraction is “Internet celebrity&188bet;，But not“Products&188bet;Or the product attributes are not strong。For destination scenic spots，Conduct on staff“Creation and promotion of destination experience products&188bet;Training still needs to be done“Improvement of service quality in tourist attractions&188bet;、“Smart scenic spot service and management&188bet;and other basic training.

——The development direction of rural tourism is product upgrading，By Jian“Farmhouse&188bet;Upgraded to rural leisure space。at“General Secretary Xi Jinping talks about common prosperity&188bet;、“Sanjianxi Rural Revitalization Model&188bet;Under the premise of policy training, lay a solid foundation for training such as“Rural culture and rural revitalization&188bet;、“B&B design and management&188bet;、“Interior Design Tips for Travel and Leisure Spaces&188bet;、“Strategy for improving the quality of rural tourism catering services&188bet;、“Chinese-style bed-making operating procedures and standards in guest rooms&188bet;、“Chinese banquet table setting and service process&188bet;, until“Rural Tourism B&B Banquet and Kitchen Management&188bet;、“Innovation and improvement of Chinese pastries&188bet;and“Public nutritionist training&188bet;and other related training。The above are important components of rural tourism products。

——The personalized diversity of tourism products determines the unique characteristics of communication scenarios，Embedding communication factors in the product creation process，For example, using the intangible cultural heritage straw weaving technique to make“QR code&188bet;Graphics，This requires training in creating different types of tourism products，For example“Inheritance and innovation of dietary intangible cultural heritage&188bet;、“Performance in tourist attractions&188bet;、“Study travel course design&188bet;、“Improving the ability of youth camp instructors&188bet;、“Leisure Sports Industry Project Planning&188bet;、“General Secretary Xi Jinping’s important exposition and practical guidance on red tourism&188bet;、“The ideological and political education value and realization path of red study tours&188bet;etc.

Organizational scene evolves into content scene

——The foundation and premise of information dissemination is high-quality content，The production of high-quality content is closely related to the basic cultural quality of the industry，So-called“There is poetry and calligraphy in my belly&188bet;。Shouting a few words in the live broadcast room“Family&188bet;，Or nagging about how cheap the price is，This is one of the main problems of travel live streaming。For industry operators“Shandong Tourism Culture&188bet;、“Overview of Shandong’s literary tourism resources&188bet;、“Qilu Culture in Poetry&188bet;、“Qingzhao Cultural Inheritance and Development&188bet;、“Appreciation of Travel Couplets&188bet;、“Travel Aesthetics&188bet;、“Chinese calligraphy techniques&188bet;、“Appreciation of calligraphy and painting&188bet;、“Chinese Tea Culture&188bet;、“Talk about Chinese culture in English&188bet;、“Introduction to "University"&188bet;、“Appreciation of world-famous museums and collections&188bet;Cultural quality course training such as 16977_16994

——Short video is content，Live broadcast is content，Travel guide is content，Product copywriting is also content，The content production process is an information organization process，It is also a product organization process，This is a very professional job。In the past, tourism product organization relied on traditional positions and skills，For example, travel agency calculation。Now content production positions have been greatly extended and deepened，Put higher requirements on their comprehensive quality and skills，To be carried out“Scenic spot operation management and marketing&188bet;、“Cutting-edge technology supports new development of cultural tourism&188bet;And in the context of the integration of culture and tourism“Cultural Industry Hot Policies and Regulations&188bet;training and learning to strengthen professional skills training including“Travel information dissemination&188bet;, as well as technical operation training such as“Editing methods for tourism new media information dissemination&188bet;、“Photoshop Design&188bet;、“Landscape sketch&188bet;etc.

General Secretary Xi Jinping pointed out:“All comrades in the party, especially leading cadres at all levels, must have a sense of crisis regarding insufficient abilities，With the spirit of waiting for no time，Continuously enhance your abilities。&188bet;

The report of the 20th National Congress of the Communist Party of China emphasized:“Strengthen practical training、Professional training，Focus on tempering cadres in major struggles，Enhance cadres’ ability to promote high-quality development、The ability to serve the masses、Skills to prevent and resolve risks。&188bet;

Continuously learn more，Intensified professional training，Is the one who solves the problem of tourism“The ability to panic&188bet;’s main way。