As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

188bet Online Sports Betting and Casino

1. CYTS’s revenue in 2022 is 6.417 billion yuan

Recently,China Youth Travel Holdings Co., Ltd. releases 2022 annual report。Financial data display，China Youth Travel Service’s operating income in 2022 is about 64.1.7 billion yuan，Decrease by 25 year-on-year.69%；Net loss attributable to parent company is about 3.3.4 billion yuan，Net profit for the same period in 2021 is 2123.310,000 yuan。According to CYTS，The tourism market will continue to be sluggish in 2022，Tourism business operations are under unprecedented pressure，During the reporting period, all business segments of the company were adversely affected to a great extent，There is less room for compression of fixed expenses throughout the year，Net profit recorded a loss。In terms of scenic area business，Among the two major tourist attractions of CYTS，The number of tourists received by Wuzhen Scenic Area last year dropped by 68% year-on-year.65%；The number of tourists received by Gubei Water Town Scenic Area dropped by 25% year-on-year.70%，Both are in loss status。

2. OCT A releases 2022 financial report

Recently,OCT A releases 2022 annual report，Operating income during the reporting period 767.6.7 billion yuan，Decreased by 25% year-on-year.17%；Cultural Tourism、The two main businesses of real estate are affected by factors such as economic downturn and industry cyclical adjustment，In low operating status。As understood，During the reporting period, OCT A closely followed the new market consumption trends，Continuous launch of Chengdu Dong'an Pavilion Hotel、Xiangyang Fantasy Valley、Hengyang Maya Beach Water Park and other high-quality cultural tourism projects，Its cultural tourism projects received a total of 6184 tourists.90,000 people。Looking to the future，OCT A stated that it will further implement professional integration，Promote cultural tourism、The two major real estate business directions“City”born，In-depth implementation of tourism business“Two-core three-dimensional multi-point”New development pattern，Maintain the supply of high-quality products，Securely seize the opportunity of recovery in the cultural tourism industry。

3. BTG Homein’s revenue in 2022 is 5.089 billion yuan

Recently,Beijing BTG Hotel (Group) Co., Ltd. released its 2022 annual report。According to report，BTG Homeinn’s operating income in 2022 will be approximately RMB 50.8.9 billion yuan，17 year-on-year decrease.29%；Net loss attributable to parent company is about 5.690,000 yuan，Net profit attributable to parent company for the same period in 2021 is 5567.690,000 yuan。From the perspective of income composition，BTG Homeinn’s hotel operating income in 2022 is approximately 36.1.7 billion yuan，17 year-on-year decrease.02%；Hotel management income is about 12.8.6 billion yuan，12 year-on-year decrease.69%；Scenic spot business income is about 1.8.6 billion yuan，Decreased by 42% year-on-year.03%。As understood，BTG Homeinns plans to open 1,500-1,600 new hotels in 2023，Will target the trend of consumption upgrading，Rich product matrix，Exploring new business formats in the hotel scene，Timely launch of economical and mid-to-high-end iterative new products。

4、Jinjiang Tourism and Huangguoshu Management Committee signed a strategic cooperation agreement

Recently,Shanghai Jinjiang Tourism Holdings Co., Ltd. and Anshun Huangguoshu Management Committee signed a strategic cooperation agreement。Both parties plan to rely on the high-quality tourism resources of Huangguoshu Tourist Area in Anshun City，Benchmarking products and management advantages of top domestic and foreign tourist destinations，Plan top-level planning blueprint with an international perspective，Establish new business formats based on protecting landscape and cultural resources，Empowerment through management、IP empowerment、Business Empowerment、Diversion and empowerment to enhance core competitiveness，On the basis of strengthening existing advantageous projects，Introducing a global all-age tourism project，Optimize and improve the overall style，Expand customer source structure，With the two bottom lines of development and ecology，Focus on resources、Customer source、Three major elements of service, using strengths to offset weaknesses，Make good use of natural treasures、Cultural Treasures，Leverage comparative advantages，Strengthen resource integration，Improve style and taste。

5. Dinosaur Park Group and Hongya County Government reached strategic cooperation

Recently,Dinosaur Park Group and Hongya County Government jointly signed a strategic cooperation agreement，We will work together to build the first dinosaur-themed forest adventure park“Bravely enter the Dinosaur Valley”。As understood，Both parties will further promote the depth of cooperation，With“Bravely enter the Dinosaur Valley”is the starting point，Gradually extending to all-region tourism in Hongya County and upgrading of existing cultural tourism projects，Planning with creativity、Professional empowerment is the starting point，Help Hongya County become a holy land and new benchmark for ecological leisure tourism in Sichuan。Dinosaur Park Group will make use of its rich experience in cultural tourism product development and operation、Profound industrial resources and strong professional team，With brand-new cultural tourism IP products，Realizing research and empowering cultural tourism，To create highlights、Gather popularity，Bring new vitality to old areas，Help Hongya create “The first batch of forest health experience bases in the country”。

6. Inbound travel ticket bookings increased by 168% year-on-year in the first three months

According to Ctrip data,January-March this year，The overall booking volume of inbound travel increased by 46% year-on-year，The number of inbound air ticket bookings increased by 168% year-on-year，Average price reduced by 31%。Inbound hotel bookings increased by 27% year-on-year，The average hotel booking price decreased by 14% year-on-year。Also，According to data from Ctrip’s FlightAi market insight platform，As of March 30，The number of inbound flights in April returned to more than 30% of 2019，Ctrip platform search volume increased by 370% year-on-year，The average one-way price including tax for inbound flights is 2,482 yuan。The relevant person in charge of the Strategic Research Center of Ctrip Research Institute thinks，With the further relaxation of immigration policies，will effectively facilitate connectivity and exchanges between China and other countries in the world，Promote cross-border tourism including inbound tourism、Border Tour、The overall domestic tourism market further stabilizes and recovers。

7. Tongcheng Travel has reached cooperation with Luzhi Ancient Town

Recently,Tongcheng Travel held a strategic cooperation signing ceremony with the Suzhou Luzhi Town Government。According to the cooperation content between the two parties，Tongcheng Travel will work with the Luzhi Town Government to promote the upgrading and transformation of Luzhi Ancient Town，Introducing new business formats，Create new content，Realize the renewal of ancient towns and the revitalization of history and culture，Promote the high-quality development of Luzhi cultural tourism industry。As understood，Tongcheng Travel will link with related resources within the Tongcheng ecosystem，And make full use of yourself in big data、User scale、Advantages in industrial chain and other aspects，In Funds、Resource、Channel、Technology、Promote the updating and upgrading of Luzhi Ancient Town in terms of brands and other aspects；Through the intelligentization of Luzhi Ancient Town、Digital Transformation，Promote innovation in ancient town cultural tourism products and business management models，Achieve“Culture、Number、Night Tour、New consumption”'s integrated development，Strive to build the ancient town of Luzhi Water Town 3.version 0。

8. Lijiang Shares announces 2022 annual report

Recently,Lijiang Yulong Tourism Co., Ltd. releases 2022 annual report。Financial report display，Lijiang Shares will achieve operating income of approximately 3% in 2022.1.7 billion yuan，11 year-on-year decrease.66%；Net profit 368.460,000 yuan，109 year-on-year increase.74%。As understood，During the reporting period, the main business of Lijiang Co., Ltd. was the tourist ropeway、Impression Lijiang Art Performance、Hotel、And other businesses such as catering/travel agency/sightseeing bus。Among them the ropeway transportation business，The three ropeways received a total of 193 tourists.900,000 people，Achieved operating income of approximately 1.4.4 billion yuan；Performance business，A total of 277 performances of Impression Lijiang in 2022，Received 30 tourists in total.020,000 people，Achieve operating income 2848.310,000 yuan；Hotel management，Lijiang Hefu Hotel Co., Ltd. achieved operating income of 8590.670,000 yuan，Diqing Shambhala Tourism Investment Co., Ltd. achieved operating income of 2294.720,000 yuan。

9、Lvyun and DingTalk release mobile solutions for the hotel industry“Hotel Nail”

Recently,DingTalk, a hotel industry exclusive company jointly built by Hangzhou Green Cloud Software Co., Ltd. and DingTalk:“Hotel Nail”Official release。As understood，“Hotel nail“is an efficient and collaborative digital mobile application workbench for the hotel industry jointly created by Luyun and DingTalk，Front desk of Ji Hotel、Guest Room、Catering、Marketing、Conference and other digital products in one。The product is based on DingTalk’s complete underlying architecture and“Cool Apps”Other product forms，Relying on the leading industry business capabilities and more than 30 years of industry experience of Luyun, a digital ecological service provider in the large accommodation industry，Use digital thinking to reengineer and reorganize the hotel business system，Focus on hotel operations、Company Management、Exclusive scenarios such as owner joining，Improving the hotel’s operational efficiency in all aspects，Online management process、Digitalization drives innovative business growth。

10. Wuhan Urban Construction Kaiyuan Senbo Resort Project Signing

Recently,Wuhan Urban Construction Kaiyuan Senbo Resort Project was successfully signed at the launching ceremony of the Wuhan Sino-French Peninsula Town Concentrated Construction Year，Total project investment 2.2 billion yuan，An area of ​​about 343 acres。As understood，Wuhan Urban Construction Kaiyuan Senbo Resort Project is close to the entrance and exit of Sino-French City on the Fourth Ring Road，Total construction area 150,000 square meters，A water park will be built、Pedestrian Street、Ecological holiday houses and resort hotels, etc.，Create a water park themed for family and parent-child tourists、Short distance travel、An all-weather, all-season one-stop resort and leisure complex。According to the introduction，The project design extracts a large number of classic elements and modern interpretation techniques of French architecture，The indoor water park uses the classic structural form of French architecture，Diverse arch building structures inside，Arcade、The combination of the classic space of the vault and a large number of glass curtain walls，After completion, the project will lead the high-end ecological suburban parent-child tourism and vacation market in Wuhan。

11、Sino-European Rothrock Company signed a cooperation agreement with Yangshuo County, Guangxi

Recently,Central Europe Rothrock Company and Guangxi Yangshuo County on site selection for the Andersen International Resort project、In-depth exchanges on cooperation models and other matters，Both parties have reached an intention to cooperate，And signed a cooperation framework agreement。As understood，Sino-European Rothrock Company will select locations to lay out five theme parks，Form with “Theme entertainment and leisure tour + landscape cultural experience tour + summer resort and health vacation tour”Features of the core tourism industry，With“Conference economy + post-corporate headquarters + brand agriculture”Key supplement for industrial development，Collect“Theme amusement、Eco-tourism、Cultural experience、Forest health care、Leisure vacation、Conference Business”Six functions in one，Build to be in line with international standards、Demonstrating the new generation of international ecological leisure resort city in the country，Become an eco-friendly tourist destination。

12. Red Ant Tourism completed Series A financing of 20 million yuan

Recently,Red Ant Travel, a social sharing travel company, announced the completion of Series A financing of 20 million yuan，The current valuation reaches 200 million yuan。As understood，The financing will be used for product research and development、Market expansion、Technology upgrade、Team building, etc.，Further speed up the company’s development，Improve market competitiveness。According to the introduction，Red Ant Travel is a social sharing travel service provider，Through customer social sharing，Save the advertising and operational promotion costs of traditional travel agencies，Thus bringing the price of travel back to its true cost price；By utilizing travel customer resources and travel fan members，Add a business sharing model to social sharing，Created a new shared travel model where you travel and I pay for it，Let travel prices drop again。

This week’s giant market news focuses on the suspension and renewal of Disney annual passes

After Shanghai Disney decided to stop selling annual passes again after raising prices，Walt Disney World in Orlando, Florida recently announced the resumption of annual pass sales。

December last year，Since Shanghai Disney announced the opening of the park less than a year after adjusting pricesThe fourth price increase，And is scheduled to be implemented on June 23rd；March 17，Shanghai Disney announcedSuspension of sale of park annual passes，Includes Unlimited Diamond Card、Starlight Gem Card and the previously announced Dream Crystal Card，Tourists holding annual passes within the renewal period can still choose to renew them，The annual card benefits during the validity period will not be affected。

Disney announces suspension of sales of annual passes

The reason why Disney raises prices is generally to disperse the passenger flow，Bringing tourists a better entry experience，It makes sense to say so，Too many tourists，The queues for many attractions or items are too long，Resulting in a poor gaming experience。According to data revealed on Weibo，Before the annual pass is discontinued，Shanghai Disney midweek passenger flow 4.50,000-50,000 people，60,000-70,000 people on weekends，Breaking 80,000 visitors on March 5，Many items take more than two hours to queue，As a result, many tourists do not want to go whether they have an annual pass or not。

Shanghai Disneyland weekend passenger flow Source: Shanghai News Broadcasting

Opposite of Shanghai Disney，Disney announced April 20th this month，Restoring existing four annual pass sales in Florida for new buyers。Currently，Except Disney Vacation Club members，The only annual pass that first-time buyers can purchase is the most basic Pixie Pass annual pass，Many restrictions，Only available to Florida residents。Starting from April 20th，More expensive and more flexible Incredi、Sorcerer and Pirate annual passes are open to first-time buyers again，Luxury timeshare Disney Vacation Club members can also purchase Sorcerer annual passes as early as April 13th。

But it should be noted，Renewal of various annual passes，But Disney made it clear，Limited quantity for renewal，May be discontinued again at any time based on demand。Walt Disney World made a similar decision two years ago，But it wasn’t long before he retracted his decision。However,This is still happy news for tourists who have canceled their annual passes after the epidemic and new Florida fans，It’s also a good thing for investors，The renewal and suspension of annual passes can effectively balance the passenger flow in low and peak seasons，Spread more tourists to off-season parks，Can drive performance。

Actually,The suspension and renewal of annual passes for Shanghai Disney and Orlando Disney are decisions made by Disney based on different local market demands and actual conditions。Shanghai Disney Domestic tourism has recovered strongly since the Spring Festival，More families and other tourists are willing to enter the park to enjoy leisure time，causing supply to exceed demand，In addition, new attractions such as Zootopia Park will be opened soon，Whether it is a price increase or an annual card，Either to balance the demand throughout the year and the off-peak seasons，Let tourists spend more in a good experience environment，Either a new attraction or project is launched，Need to share huge expenses and costs。

Shanghai Disney“Zootopia” Source: Pudong Release

Although Walt Disney World in Orlando has been increasing prices almost every year for the past 30 years，But the current purpose of renewing annual passes is to ease the conflicts and gaps between the Disney entertainment empire and fans after Iger returns to power，A series of price increases or additional service charges during the predecessor Chapek period aroused the dissatisfaction of many Disney fans and annual membership members，Even Iger himself feels that ";The price increase is too aggressive”。

Except continuing to sell annual passes，Iger has also taken other small but effective steps to change Disney fans’ negative perceptions of the company。For example，In order to ensure that the park’s passenger flow remains at a certain level and increase the revenue per visitor，Disney has not canceled the requirement to make a reservation before entering the park，But since Ige took office，Also announced from April 18th，Annual pass members will be able to visit every theme park that is not overcrowded after 2 pm，As long as it is not a date restricted by the annual pass，Members do not need to make an appointment in advance。The only exception is，Saturdays and Sundays at Magic Kingdom Theme Park, which had more than 20 million visitors in the year before the epidemic。

Orlando Magic Kingdom Theme Park Source: Disney Club

These relatively subtle measures may not attract much attention from the industry，But Disney fans can feel it，A seemingly small action，For example, the beginning of the year，Disney begins allowing annual pass members staying at Disney resorts to park for free in hotels，Maybe just save $30-$50 in parking fees at a time，But praised and recognized by the Disney fan base，Disney must not turn its fans into its own worst enemies，Iger, who has worked at Disney for about 40 years, also knows this well。

Although Florida renews its annual pass，But it does not mean that fans can party in the park like in 2019。ParadiseTickets and meals、The prices of consumer goods and other consumer goods will continue to rise，Because the operating costs of each Disney park have been rising，Especially recently, Disney has raised the minimum wage for some park employees to $18 an hour (it will continue to rise every year in the future)。Genie+, the existing advance booking and queue-free service platform that replaced the previous FastPss system, will also be retained，The park is full of demand from visitors，Sold out multiple times within a week。

Florida Disney Source: Gulu America

Shanghai Disney’s price increase and suspension of annual passes are Disney’s normal operations，In order to improve tourist experience and maximize company performance，And Florida’s renewal of annual passes and other small measures are just to ease the relationship between the company and fans，Taking care of fans’ emotions and rights while the company is profitable。But overall，Disney’s ultimate goal is toOn the basis of reversing the huge losses of streaming media，Make the theme park business more profitable，For example, the renewed annual Pixie Pass is very cheap，USD 399 for one year，Very cheap，But there are many restrictions，Most of them can only be visited on working days，Since the minimum single-day ticket is more than 100 US dollars，Disney’s ultimate goal is to allow fans or new users to purchase annual passes with greater flexibility and higher prices，Improve user stickiness, allowing them to enter and consume again and again.

1. Hunan issues twenty measures to revitalize cultural tourism

Recently,The Hunan Provincial Department of Culture and Tourism issued "Several Measures to Promote the Recovery and Revitalization of the Cultural Tourism Industry in Hunan"，Including increasing fiscal and financial support、Multiple measures to stimulate consumption in the cultural tourism market、Diverse guarantees and rich cultural tourism supply、Cooperation and exchange to strengthen promotion and communication、20 measures to standardize, improve and optimize the market environment in 5 aspects，Promote the recovery, revitalization and high-quality development of the province’s cultural tourism industry。As understood，To stimulate the vitality and potential of the cultural tourism consumer market，Create new consumption scenarios，Hunan will issue cultural tourism consumption coupons，Key support“Five business cards”Location and“Introducing visitors to Chen”Cultural tourism consumption promotion activities；Encourage cities and states、Counties and municipalities issue cultural tourism consumer vouchers or introduce cultural tourism consumption preferential measures；Support“1+5”Cultural tourism consumption demonstration pilot cities and other launches“The tide rises in Xiaoxiang”Series of cultural tourism consumption promotion activities；For newly added national cultural and tourism consumption demonstration pilot cities and national-level、Provincial night culture and tourism consumption cluster，Each family can be given a maximum reward of 500,000 yuan。

2. Shandong integrates and establishes a 10 billion yuan tourism development fund

Recently,The Shandong Provincial People’s Government issued opinions on promoting the deep integration of culture and tourism to promote the high-quality development of tourism。Opinions submitted，By 2025，Take the lead in realizing the cultural tourism industry’s leap from comprehensive recovery to high-quality development，The added value of the global tourism industry accounts for more than 5% of GDP.5%；By 2027，Basically build a strong cultural and tourism province，Diversified business formats、High-end quality、The green and smart supply system is more complete，We receive more than 1 billion tourists annually、Total tourism revenue reaches 1.3 trillion yuan，The added value of the global tourism industry accounts for more than 6% of GDP。Also，Shandong will increase financial support。Integrate and establish a 10 billion yuan tourism development fund。Encourage financial institutions to increase credit support for small, medium and micro cultural and tourism enterprises，Deepen financial counseling、Financial Butler Pilot Work。

3、Jiangsu and Xinjiang signed a “Millions of tourists send each other”Protocol

Recently,Jiangsu Provincial Department of Culture and Tourism、The Xinjiang Uygur Autonomous Region Culture and Tourism Department jointly signed“Millions of tourists send each other”Protocol。According to agreement，This cooperation covers sending high-quality customers to each other、Develop cultural tourism products、Promote corporate interaction、Linked brand marketing and other content。Including preferential policy incentives as a guide，Encourage tourism enterprises in both places to actively carry out charter flights、Including travel services such as trains，Organize tourists to send each other，Promote“Millions of Jiangsu people travel to Xinjiang”“Millions of Xinjiang people visit Jiangsu”，Promote mutual market building between the two places、Customer exchange。Also，Both parties will adhere to complementary advantages、Mutual benefit、Principle of common development，Make full use of the advantages and characteristics of both parties，Strengthen information exchange and resource integration，Through close cooperation，Create mutual benefit and win-win results、Strategic partnership for sustainable development。

4. "Northeast Region Tourism Development Plan" released

Recently,Ministry of Culture and Tourism、The National Development and Reform Commission jointly issued the "Northeast 188bet Online Sports Betting and Casino Region Tourism Development Plan"，Make it clear that Northeast China is committed to building a world-class ice and snow tourism resort、National leader in green tourism development、Border tourism reform and innovation model area、Cross-regional tourism integrated development practice site，By building“Three vertical and three horizontal”Tourism channel and creation“Three circles and two belts”Travel section，Building a tourism hub city、Key tourist distribution cities、Interconnection of Characteristic Tourism Cities、The spatial layout of tourism cities with misaligned development；Through the implementation of special tourism improvement project、Tourism quality construction project、Urban tourism renewal project to strengthen the supply of high-quality tourism products，Focus on cultivating ice and snow tourism、Forest Tourism、Coastal tourism and other special tourism industry clusters，To fully demonstrate the advantages of unique resources。

5、Guangxi holds financial support cultural tourism industry restoration and development project matching meeting

Recently,Provided by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region、Autonomous Region Local Financial Supervision Bureau、People's Bank of China Nanning Central Branch、The 2023 Guangxi Financial Support Cultural Tourism Industry Restoration and Development Project Matchmaking Conference co-sponsored by the Guangxi Banking and Insurance Regulatory Bureau was held in Nanning。As understood，As of now，The Department of Culture and Tourism of the Guangxi Zhuang Autonomous Region has submitted 6 batches of&ldquo to the Local Financial Supervision Bureau of the Autonomous Region.;Cultural Tourism Loan”“Loans for major industrial projects”Financing needs list，486 projects in total，Financing needs 905.7.7 billion yuan。As of March 20，The whole area gets“Gui Hui Loan”A total of 155 cultural and tourism enterprises with subsidized loans，Loan amount 18.2.5 billion yuan，Discount amount 7421.450,000 yuan；First quarter of 2023，The financing needs of 144 cultural and tourism enterprises in the region reached 193.6.1 billion yuan，Urgent financing needs。

6. Dalian held a cultural tourism industry theme promotion meeting

Recently,Dalian City holds cultural tourism industry theme promotion meeting，Promote Dalian’s industrial advantages、Location and resource advantages，Showcase Dalian’s good development environment，Enhance entrepreneurs’ confidence，Attract outstanding private entrepreneurs to invest and start businesses。As understood，In the future, Dalian will focus on the following aspects:First, pay close attention to project investment promotion and construction，Planning and promoting 276 key cultural tourism industry projects throughout the year，The total project investment exceeds 300 billion yuan；The second is to focus on developing new cultural tourism formats；The third is to continuously enrich the supply of cultural tourism products。Also，Dalian will also introduce a series of policies and measures to promote the recovery and revitalization of the tourism market，Implement a new round of“Introducing guests into the company”Plan，Comprehensively stimulate market consumption，Promote the comprehensive recovery and revitalization of the cultural tourism market。

7. Ningde issued a document to consolidate and expand the positive momentum of cultural tourism economy

Recently,The Ningde Municipal Government Office of Fujian Province issued the "Package of Policies and Measures to Consolidate and Expand the Economic Momentum"，Proposes in-depth implementation“Study deeply and strive for excellence、Dare to be the first、Practice and achieve results”Action，Introduced to attract tourists to Ningde、Encourage travel agencies to host events、Issue special tourist train subsidy、Encourage tourism promotion and other measures，Helping Ningde’s cultural tourism economy accelerate recovery。As understood，Ningde will continue to carry out“Fujian Tesco·Yue Huiningde”Cultural and tourism consumption promotion activities，Focus on travel agencies、Tourist Attraction、Travel accommodation、Cultural and creative products、Cultural and entertainment fields，Distribute 2 million yuan in cultural tourism consumption coupons；Rewards will be given to travel agencies that organize to receive more than 3,000 overnight group tourists in Ningde in 2023，The total reward for each travel agency can be up to 200,000 yuan。

8. The total investment in major cultural and tourism contracted projects in Shanghai is 108 billion

Recently,The Second Shanghai Tourism Investment Promotion Conference was held at the Shanghai World Expo Museum。At the meeting, major signing investments in the four major cultural tourism clusters in Shanghai in 2023 were launched、Credit“Double Hundred Billion”Project，This is an additional &ldquo after the first Shanghai Tourism Investment Promotion Conference in 2021;Double Hundred Billion”。As understood，This Shanghai Tourism Investment Promotion Conference released 28 major cultural and tourism signed investment projects in Shanghai in 2023，Total investment 108 billion yuan；96 bank credit projects，Total credit limit 100 billion yuan。Also，The Shanghai Municipal Bureau of Culture and Tourism and the Shanghai Branch of the People's Bank of China jointly issued the policy document "Financial Support for the Recovery and High-Quality Development of Shanghai's Culture and Tourism Industry"，Bank of China Shanghai Branch、10 cooperative banks including the Bank of Shanghai jointly released the "Shanghai Financial Support Comprehensive Service Plan for the Recovery and High-Quality Development of the Cultural and Tourism Industry"，Support the accelerated recovery and revitalization of the cultural tourism industry。

9. Zhengzhou issues 20 million yuan in cultural tourism consumption vouchers

Recently,“2023 Zhengzhou Cultural Tourism Promotion Consumption and YOU (tour)·Enjoy Zhengzhou”Series of activities officially launched，Hundreds of cultural and tourism preferential measures were released at the launching ceremony、Thousands of cultural performances、7 major theme lines、Four major types of activities including 7 rural cultural tourism bus lines，Continue to release the potential 188bet sports betting app download of cultural tourism consumption，Injecting momentum into the recovery and revitalization of the industry。As understood，From now until the end of this year，Zhengzhou City will organize 7 theme activities、22 special cultural tourism consumption promotion activities，Plan to issue 20 million yuan in cultural tourism consumption vouchers。During the event，Major scenic spots in Zhengzhou will launch multiple themed activities and ticket discounts。Also，Relevant departments will also plan to carry out“Half-price tour for union members”Promotion；Support travel agencies through tourist trains、Organizing tourists from outside the province to travel to Zhengzhou through charter flights and other means，Reward 30,000 yuan for each tourist train、Reward 60,000 yuan for each tourist charter flight，To promote the comprehensive recovery of the cultural tourism market。

10、Liaoning advances“Agriculture + Tourism”Empowering rural revitalization

Recently,Liaoning Provincial Government Information Office held a day“Implement the spirit of the 20th National Congress of the Party——Implement the three-year action for comprehensive revitalization and new breakthroughs”Theme Series Press Conference。According to introduction，In recent years, Liaoning Province has actively created key villages and towns for national rural tourism，Strive for 53 million yuan in funding for rural tourism development，Active development“Agriculture + Culture、Travel、Health”Waiting for new business formats，The province’s leisure agriculture and rural tourism receive an average of more than 52 million visitors per year。Next step，Liaoning will promote“Agriculture + Culture and Tourism”Integrated development；Shape“Liao Li”Cultural brand，Implement“Hundred Counties Thousand Products”Tourism product development project；Building a rural B&B service brand，Further expand the supply of high-quality rural tourism products and brand influence，Promote Liaoning rural tourism to improve quality and efficiency，Helping rural revitalization achieve new breakthroughs。

11. Hebei issued an action plan to accelerate the construction of a strong tourism province

Recently,The General Office of the Hebei Provincial Government issued the "Action Plan for Hebei Province to Accelerate the Construction of a Strong Tourism Province (2023-2027)"，Proposed to 2027，A modern tourism province is basically established，The modern tourism system is basically formed，Effective tourism supply、High quality supply、More elastic supply，Industrial scale and quality have entered the forefront of the country。As understood，To speed up the construction of a strong tourism province，Hebei will implement high-quality tourism destination cultivation action、Action to create high-quality tourism products、Action to build high-standard infrastructure and service system、High-energy projects lead industry improvement actions、High-level culture and tourism integrated innovative development action、High-efficiency tourism comprehensive consumption promotion action、Seven main tasks of high-precision tourism marketing publicity and promotion actions。

12. The total number of B&Bs in Guizhou increased nearly 5 times compared with 2019

Recently,With“Colorful Mountain House·Drunken Beauty Heart”The Guizhou Homestay Industry Investment Promotion Conference with the theme of 25047_25067。According to the information released at the meeting，The total number of B&Bs in Guizhou Province has exceeded 1.20,000，An increase of nearly 5 times compared with 2019。Future，Guizhou will continue to strengthen policy support，Improving and improving supporting policies，Promote the standardization of homestays、Quality development；Continuous release of publicity effect，Vigorously promote and build“Colorful Mountain House·Drunken Beauty Heart”B&B brand，Cultivation and development of a number of Grade A tourist B&Bs、High-end boutique B&B，Continuously growing business entities；Continuously optimize the business environment，Provide high-quality and efficient“Dignified service”，Strive to make entrepreneurs investing in Guizhou feel at ease、Starting a business smoothly、Development with peace of mind、Life is comfortable。

This week’s cultural tourism investment and financing focuses on the global travel technology distributor’s US$200 million investment from shareholders。

Recently,Travel technology and distribution company Travelport announced a $200 million investment from two major shareholders, Siris Capital Group and Elliott Management。Company name，The funds will be used to promote the improvement of first quarter performance and business growth strategy after the acquisition of Deem。

Travelport CEO Greg Webb said，Received US$200 million investment from major shareholders，Indicates that they are very confident in the continued recovery of the company and the entire tourism industry。The main advantage of private equity institutions is their flexibility，This is critical in a rapidly changing industry。This investment can help Travelport further promote technological innovation，It will also help the company maintain its rapid growth momentum。

Early March，Company announces acquisition of enterprise booking technology company Deem，At that time，Travelport plans to expand and deepen corporate business travel business，And work together to achieve this goal。Travelport also stated，The company and American Airlines have reached cooperation on the New Distribution Capability (NDC) solution。From April 3rd，American Airlines has decided to only provide its air tickets and ancillary products through NDC channels。

NDC’s new distribution capabilities Source: Isssuu

June last year，Travelport has also reached a multi-year distribution cooperation agreement with Avianca, Colombia's airline，Helping travel agencies and other agencies to book their air tickets and ancillary products through NDC，The agreement also includes helping the latter complete technological transformation。Recent，The company also cooperates with Saudi Arabian Airlines，Help the latter complete its retail expansion plan。

Britain’s Travelport is one of the world’s three largest distribution technology suppliers, along with Sabre in the United States and Amadeus 188bet app in Spain，The three major distributors have global travel itinerary planning and a huge database network，Includes visitor information、Itinerary、Fare、Booking、Transfer, etc.，Mainly provides airlines with system support and other services for booking air tickets and ancillary products。2018，Travelport was sold to the two private equity firms mentioned above for US$4.4 billion，Delisted after more than four years on the market。

After Travelport holder changed hands，Sold two companies one after another，December last year，Travelport sells hotel booking platform Hotelzon to corporate travel technology company TripStax，Also sold another enterprise booking tool, Locomote, to the original founder in July 2020。The main reason is，Locomote is focused on a very narrow vertical market segment，The business does not focus on the largest corporate travel field in North America。

Locomote booking tool Source: locomote

In comparison，The Deem acquired by the company is a business traveler、Travel management companies and suppliers offer a complete set of online travel and travel technology products，The technology is very modern、Very easy to use，It is also a very efficient online booking tool for enterprises，Aligned with Travelport+ strategy，Help provide a more modern experience for travel agencies and corporate travel。After the acquisition, Deem still maintains its independent brand，Still working with other global distribution systems including Sabre and Amadeus。At the same time，Travelport will also be Conur、Supported by third-party booking travel technology companies such as Serko。 

NDC is a new distribution system plan launched ten years ago by the International Transport Association (IATA) to help airlines get rid of the monopoly of the world's three major distribution systems。Currently participating in the program include American Airlines、Emirates、Air France-KLM、British Airways etc.，Allow airlines to provide passengers with new end-to-end services within the scope of NDC standards，Have a brand new and upgraded retail service experience，You can also establish direct connections with agency structures such as travel agencies through more third-party travel technology companies。

However,Global distributors such as Travelport are not sitting still，Through internal incubation、Acquire or partner with more third-party travel technology companies，First adapt to NDC faster and more efficiently，Establish your own advantages and&ldquo under the new rules;Moat”，Cooperating with many of the above airlines and even more potential airline customers is their conflict constraint，Achieve self-breakthrough，Measures to maintain rapid business growth。