Today is the fifth day of the National Day holiday，Statistical data for the entire Golden Week is released，Have to wait another 3 days。

National Day is the time node from Q3 to Q4，Suitable for a summary of the first three quarters，And predict the industry trend in the fourth quarter。

In this year’s National Day Special Issue，I would like to make my most important personal observations about the industry since its recovery，Share with you。

My feeling is:“Hold 188bet best bookmaker for 3 years，Everyone is out，But my wallet didn’t keep up”。

This topic is not uncommon this year，After the last cultural 188bet best bookmaker consumption window，What does the industry do to deal with consumption downgrade？

Order volume and customer price are about to drop off a cliff，But the personnel team and operating costs have been increased during the peak season，What to do？

More people are traveling, and fewer people are spending a lot of money

During summer vacation，Zhilian, a recruitment company, released the "2023 Workplace 188bet best bookmaker Trend Report"，Report indicates“188bet best bookmaker downgrade”It has become an established fact。

According to this data，Most working people have a per capita 188bet best bookmaker less than 2,000 yuan，Only 14% have a budget of over RMB 10,000。

Per capita 188bet best bookmaker working professionals Source: China Business News

In such a 188bet best bookmaker environment，“Special Forces”It is not difficult to understand that such a way of traveling appears，To put it bluntly, it’s just that young people have no money？

Otherwise, who would be willing to suffer the pain of getting up early and being greedy at night?

1. Holiday cultural and 188bet best bookmaker consumption statistics in the first three quarters

There are voices from time to time in the industry that do not recognize the official statistical caliber，I think no matter the absolute value，Horizontal comparison is still possible。

This year’s Qingming Festival holiday，Domestic travel nationwide 2376.640,000 people，Realize domestic 188bet best bookmaker revenue of 65.2 billion yuan；

This year’s May Day Golden Week，National Domestic Travel 2.7.4 billion people，Realize domestic 188bet best bookmaker revenue of 1480.5.6 billion yuan；

This summer (June to August)，Number of domestic tourists nationwide 18.3.9 billion visitors，Realize domestic 188bet best bookmaker revenue 1.21 trillion yuan；

2019 often used for comparison，The number of domestic tourists throughout the year is 60.0.6 billion people，Total number of inbound and outbound tourists 3.000 million people，Total 188bet best bookmaker revenue achieved throughout the year 6.63 trillion yuan。

The per capita 188bet best bookmaker data of the above 4 people are 274.41、540.35、657.96 and 1051.37 yuan。

The unit price of tourists during holidays in recent years

This does not comply with statistical standards, butPer capita travel 188bet best bookmaker has dropped significantly, is an indisputable fact.

2. Product structure transformation highlights insufficient purchasing power

Judging from the number of tourists，The 188bet best bookmaker market is really hot this year。

Looking at the popular keywords in the industry in the first three quarters,Structural transformation in subdivided categories，188bet best bookmaker just shows that the purchasing power of the market is insufficient。

The first set of keywords，188bet best bookmaker is the special forces tour and the Zibo barbecue that is popular with young people，Take the high-speed rail to have a barbecue、Stay one more night at Economy Chain，How much can you spend？

Second set of keywords，188bet best bookmaker is the city walk that has received too much attention，And the seemingly unpopular“Wet market tour”，Kexiaohongshu“Vegetarian Market Roaming Guide”5964 topics gained.30,000 views；

The third group of keywords，There are also village super and village BA、Go to Tianjin to watch Uncle Diving，Think carefully why 188bet best bookmaker is so popular，Isn’t 188bet best bookmaker because they don’t cost money？

3. Low-priced game products flood the Douyin live broadcast room

1999 yuan，188bet best bookmaker’s not enough to fly from Beijing to Shanghai and back，But 188bet best bookmaker allows you to choose randomly on the map of Japan，Have fun for a few days；

3599 yuan，Perhaps the roast goose eaten during the trip to Guangzhou has not yet reached your mouth，But I can fly to Russia for 9 days，You can also stay in a four-star hotel.......

Douyin low-price game Source: Business Data School

These amazing low-price travel products，Captured the Douyin live broadcast room this year，The domestic 188bet best bookmaker products are not even more than a thousand。

As an entrepreneur，We can clearly feel that the price of resources will skyrocket in 2023，The live broadcast platform is forcing 188bet best bookmaker agencies to use various promotions；

Compete for customer inquiries through low-priced products，“Price”Does not represent the final transaction price，To put 188bet best bookmaker bluntly, 188bet best bookmaker is to find accurate traffic in the live broadcast room。

This fancy way of playing，188bet best bookmaker caters to the customers who have no money but can’t help but want to go out and have fun。

Promoting cultural 188bet best bookmaker consumption, the country is worried

Evening of September 29th，Notice of the General Office of the State Council on Issuing "Several Measures to Release the Potential of 188bet best bookmaker Consumption and Promote High-Quality Development of the 188bet best bookmaker Industry"，A Mid-Autumn Festival gift to the industry。

The key points of the notice are raisedIncrease the supply of high-quality 188bet best bookmaker products and services、Stimulate 188bet best bookmaker consumption demand、Strengthening inbound 188bet best bookmaker workOther measures，We must give full play to the important role of 188bet best bookmaker in promoting economic and social development。

It can be said，On the task of releasing the potential of 188bet best bookmaker consumption，The country is really worried。

1. The practice of issuing consumer coupons comes one after another

As early as during the epidemic，It is not uncommon for various places to issue cultural 188bet best bookmaker consumption coupons，Continue to be used after the epidemic。

Take Guangzhou as an example，Launched on September 27th“Yangcheng Happy Shopping”Activity，The total amount distributed in batches is 1.300 million yuan in government consumption vouchers，The issuance of cultural and 188bet best bookmaker consumption coupons is this round“The highlight”。

Source: Yangchengtong

Evening of September 28th，Guangzhou issued cultural 188bet best bookmaker consumption coupons with a total amount exceeding 10 million yuan，Validity covers the entire National Day holiday，Can be used by citizens when traveling and participating in activities。

Except Guangzhou，Wuhan 30 million、Fuzhou 5 million、Jiaozuo 1 million，Even Huichang County in Jiangxi Province distributed 500,000。

I don’t know，188bet best bookmaker coupons with so many face values ​​have been issued，What proportion is ultimately used，How much actual 188bet best bookmaker is driven。

2. Revolving door government promotion of destinations

I found，The destination government that will hold cultural and 188bet best bookmaker promotion activities in Shenzhen this year，As many as crucian carp crossing the river。

1-2 games almost every week，Every day when 188bet best bookmaker is most popular，From county/district to city，Or provincial level。

July 21，My hometown Hengyang is proposing“Manufacture Establishment、Visiting the city through cultural 188bet best bookmaker”After the development strategy，Also came to Shenzhen to attend the Greater Bay Area Investment Promotion Conference。

The cultural 188bet best bookmaker industry is an absolute sunrise industry，Fast return on investment、Low environmental impact，It can also absorb a large number of employed people。

Provinces and cities taking turns“Travel Development Conference”、“Introducing guests to Jiangxi/E”Activity，It is also the local government that promotes the recovery of the cultural 188bet best bookmaker industry、Measures to promote cultural 188bet best bookmaker consumption。

3. Finally resort to the big trick to lower mortgage interest rates

So much has been said above，I can’t comment on the actual effect，Finally, the country made a big move in September。

Many experts have made many suggestions on stimulating 188bet best bookmaker，For example, cash distribution to all people、Raise the personal tax collection threshold, etc.，But there are many debates about it。

From the end of August to the end of September，Most concerned about finance and real estate fields，Nothing better than this "Notice on Reducing Interest Rates for Existing First Home Loans"。

People's Bank of China、Notice of the State Administration of Financial Supervision and Administration on matters related to reducing the interest rate of existing first-home housing loans

Once upon a time，Housing、Education、Medical care is known as the new“Three mountains&188bet best bookmaker;，Currently being gradually removed。

For education，The country has introduced strong double reduction measures；For medical care，Medical insurance reimbursement amounts are getting higher and higher，Supplementary medical insurance is also gradually becoming more popular。

Take me as an example，The child is receiving free compulsory education，After parents retired in their hometown，Also enjoys the same medical insurance treatment as citizens in Shenzhen。

188bet best bookmaker still makes people afraid to spend money randomly，Only the largest household expenditure remains——Mortgage，The country’s move is accurate and ruthless。

Mr. Wang who applied for a 3.17 million yuan housing loan at CCB Linyi Branch，When interviewed by the media, he sighed: “You can save 3,000 yuan a month now，That’s great&188bet best bookmaker;。

Mr. Wang also said，A monthly payment reduction of 3,000 yuan is a considerable sum of money for a family，Saved mortgage costs，He plans to take his family on a trip during the National Day holiday。

Find solutions through demand analysis

Now that times have changed，The thinking of 188bet best bookmaker enterprises must also change accordingly，Relying on the government alone is definitely not enough。

We must be prepared for a lower desire，A new era of more personalized cultural and 188bet best bookmaker consumption。

Low desire does not mean no desire，In-depth insight into the needs of the consumer market and mining，Only then can we have a chance to find a solution，The following are some of my humble opinions。

1. Discover deep 188bet best bookmaker needs

If we can only understand the superficial needs of tourists，It will inevitably be affected by 188bet best bookmaker downgrade。

Sightseeing tour is not strictly necessary，If the purpose of tourists is just to see the scenery，They will be able to save everything，Reduce the budget to the minimum；

The popular holiday 188bet best bookmaker may be a necessity for the middle class，After all, humans, not machines, need to rest，But the middle class really has no money。

Must nowFind more rigid travel needs to cope with 188bet best bookmaker downgrade，Filter out those customers who travel for specific purposes，Those are all considered“Travel&188bet best bookmaker;。

Educational 188bet best bookmaker Source: Photo provided by the author

Don’t do 188bet best bookmaker at this time“Travel+”But to“+Travel”，The one before the plus sign has stronger demand，The lower the sensitivity to price，such as education、Medical Beauty。

2. Provide a high sense of gain at a low cost

After 188bet best bookmaker downgrade，Tourists have a very limited travel budget，And the resource price has increased again，Every time we go up or down, we are very passive。

188bet best bookmaker itself is an immeasurable subjective product,How to use lower costs，Provide users with a higher sense of value，Deserves our attention。

relative to functional value，Pay more attention to emotional value，188bet best bookmaker is very cheap to obtain，But its value is hard to measure，Otherwise there would be no“A beautiful smile is worth a thousand pieces of gold”’s statement。

Specific methods，For example, do a truth or dare for team building，A video of blessings from relatives and friends for honeymooners, etc.，I won’t expand on 188bet best bookmaker here。

Remember，To gain a sense of meaning、Sense of achievement and identity，Consumers will be willing to spend more budget，Even if he can no longer afford much money。

For example，The performance market is booming this year，Some scalpers sell tens of thousands of tickets，But the people who buy 188bet best bookmaker are people with a monthly salary of several thousand。

The performance market expands. Source: Internet

3. Change to a new 188bet best bookmaker scenario

I believe you have also seen Mr. Zhang Qi's video "The Future Development Trend of the 188bet best bookmaker Industry" recently，I read it carefully several times。

The golden sentence of this video is “Don’t talk about 188bet best bookmaker，What group of people are you going to talk about，Solution in what scenario”，Did you get it？

Generally speaking, 188bet best bookmaker has indeed been downgraded, but if we goStudy the needs of segmented groups in different scenariosPlease, there are still plenty of opportunities.

Teacher Zhang talked about a case where a hot spring resort provided child care to liberate parents，Let me draw inferences and extend them。

Take Shenzhen as an example，A family of 4 went to the mall for 1 day on the weekend，At least spend 7-8 hundred，Change to one-day tour with 2-3 hundred per capita，The price per customer is quite high。

Dating agencies often charge tens of thousands，In fact, 188bet best bookmaker only provides a few blind dates，If you switch to single-themed travel products，How many times can you go with tens of thousands of dollars？

Similar opportunities can be found at any time，Even if it is one level lower than his current 188bet best bookmaker level，But just change the scene，Still a high consumer。

Last words

Recently a teacher in the industry proposed，The development of China’s cultural 188bet best bookmaker industry，Can learn from Japan’s experience。

If the integration of agriculture, culture and 188bet best bookmaker、Look at the tactical aspects such as cultural and creative IP creation，The kid is really good at it，There is a huge gap between China and Japan。

But if we look at the macro industrial planning level，I think 188bet best bookmaker’s based on Japan’s experience，188bet best bookmaker’s a dead end。

The reason is simple，China has entered the "World Bank" classification since 2010;Mid-income countries&188bet best bookmaker;Rank so far，Still not breaking through to“High income&188bet best bookmaker;'s standard；

Japan even in“The lost thirty years”The first time in 1990，188bet best bookmaker’s already“High-income countries”，And China is now“Get old before you get rich”，The population has entered reverse growth again。

China is not qualified to lie down with low desires like Japan，As an industry, we have only one wish: hope that China’s economy will overcome the trough，Continue to maintain rapid development。

Compared to daily life，Travel is a kind of“Luxury goods&188bet best bookmaker;，With economic support for rapid development，Only the cultural and 188bet best bookmaker industry can have a bright future。