Foreword:Ecological priority，Green development，Clear waters and lush mountains are the golden and silver mountains and are the path and carrier to achieve high-quality development of cultural 188bet game。

December 8，The 2023 Zhejiang, Anhui, Fujian and Jiangxi National Ecotourism Cooperation Zone Promotion Meeting was held in Taishun County, Zhejiang Province。Vice Chairman of China Exploration Association、Liu Zhaohui, founder and chairman of Zhihui Group, was invited to deliver a speech on "Ecological Fourth Industry Helps High-Quality Development of Cultural 188bet game"。

The following is the Vice Chairman 188bet game China Exploration Association、Record of speech by Liu Zhaohui, founder and chairman of Zhihui Group

Dear Secretary Zhang、Director Zhang、Director Chen，Hello everyone！I was invited to Wenzhou to host the IP Conference two years ago，I am lucky enough to come to Taishun today，Very honored。I also thought a lot before sharing this topic today，In fact, it is very cross-border。Our eco-188bet game coordination mechanism in four provinces and 19 cities is a great initiative in itself，proposed a brand new proposition。My previous background was also very cross-border，Worked at People’s Daily in the early years，Later worked as an intern at Beijing Foreign Affairs Office，I graduated from China Foreign Affairs University，Background in academic diplomacy，Zhihui was founded ten years ago，Worked in cultural 188bet game，Our alumni are on the diplomatic front，And I am on the civil diplomacy front，It’s still under the leadership of the publicity mouth after going round and round，Not changed career。

The topic I will share with you today will involve ecological and environmental protection、Cultural 188bet game，It also involves rural revitalization。So it is possible for a layman to speak a little layman's language about such a full crossover，I hope you don’t mind，I am satisfied if I can bring you some inspiration。The title of my speech is"The fourth ecological industry supports the high-quality development of cultural 188bet game"。The formulation of this ecological fourth industry is not at my level，Proposed by Academician Wang Jinnan, Academician of the Chinese Academy of Engineering，We just assisted the Miyun District Government in Beijing to hold an ecological and environmental protection forum a month ago，At that time, we invited Academician Wang from the Academy of Environmental Sciences，I found that his theory has broad scope for application in the cultural and 188bet game industry，So boldly quote。

My sharing today covers several aspects.

First, the macro background and trends of the 188bet game.

The second is the three changes in the logic of the cultural 188bet game industry.

The third is the 188bet game fourth industry development model.

The fourth is the development case of the fourth 188bet game industry.

Last year our country reiterated the concept and connotation of Chinese-style modernization，A very important one is the modernization of harmonious coexistence between man and nature，It is also mentioned 188bet game essential requirements of Chinese-style modernizationPromote the harmonious coexistence between man and nature，Plan to build a beautiful China by 2035。In this context，Four provinces and 19 cities should have a huge development space and broad policy prospects。The slogan most heard in the cultural and 188bet game industry in recent years is “Clear waters and lush mountains are mountains of gold and silver”，But I also heard that many leaders in Wenlvkou have some ideas，Especially during the development of cultural 188bet game, it has been subject to many restrictions，Especially the ecological and environmental protection red line，Many cultural 188bet game projects have experienced conflicts between ecological development and protection in the past。But the other way around，If we look at it from the other side，The innovation theory proposed by Schumpeter mentioned that innovation and breakthroughs in resource allocation are to break many boundaries，Convert unfavorable conditions into favorable conditions。Then let’s seeThe value of eco-cultural 188bet game is actually to innovatively practice the key path and carrier that green waters and lush mountains are gold and silver mountains，The key is how to break through the boundaries，Reshape a new model, 188bet game is the question we want to think about today.

Rural revitalization is our national policy，At the same time, the correlation between rural revitalization and cultural 188bet game is actually very close。The World 188bet game Alliance once made a report，Most industrial revitalization in rural revitalization is actually linked to rural 188bet game，The role of rural revitalization in the development of cultural 188bet game cannot be underestimated。

Let’s look at three changes in the logic of the cultural 188bet game industry. The first isChanges 188bet game younger consumer base，We are called Z era。This group has now become our mainstream consumer group，They have higher experience requirements for cultural 188bet game products，Their taste has become the common pursuit of current mainstream products。You can see their love for Hanfu、Second dimension、Esports、The love for fashionable companions and various trendy products and contents is becoming a trend，In the past two years, a new phenomenon in cultural 188bet game that many people have never imagined has appeared，For example, Zibo barbecue，Everyone never thought that Zibo Barbecue would become popular，We see the village-super-village BA in Guizhou，The uncle in Tianjin dived out of an 8A scenic spot，Of course this is a way of teasing and joking，But it reflects the consumption boom behind it，Reflects the consumption dynamics and consumption trends of young people。

There is another structural change, which 188bet game elderly population.There have been many new players in cultural 188bet game in recent years，For example, New Oriental just launched 21 days，29800’s in-depth tour，It is for the elderly。Internationally, European and American countries have entered a super-aging society, and their per capita GDP is about 3.About 40,000 US dollars，We are 1.Around 20,000 people have entered an over-aged society。This group of people born in the 60s who have just retired，They are the winners of the dividends of reform and opening up，Well educated、Strong aesthetic ability，The key is to have money and leisure，So the supply of cultural and 188bet game products for this group of people has been insufficient in the past many years，There is huge room for ecotourism to develop industries around this group of people，Being able to provide health 188bet game for this group of people is a huge market opportunity。Our 19 cities have huge room for development，You can consider breaking through from this angle。

The era of revitalizing existing 188bet game has arrived.Resource development with 188bet game as the core in the past forty years，The remaining existing assets need content improvement and product upgrades。In the past two decades, real estate has driven cultural and 188bet game development, resulting in a large number of existing assets。I run all over the country all year round，Also provides investment promotion for many district and county governments，How to revitalize these assets is a relatively big issue before us。

The two fields of culture and 188bet game were popular in the past，Urban leisure and rural micro vacation，There are many new topics in these two major fields，Revitalizing existing assets around these issues，How to activate assets with the theme of space is another new topic before us。

In the past two decades, the logic of real estate + cultural 188bet game has dominated the main investment models，Me a few days ago"The Current Old System of Cultural 188bet game and the Great Revolution"The main point of 188bet game article is,What worries us more than the downgrade of consumption is the collapse of the cultural 188bet game investment model and the reconstruction of new investment models, At present, 188bet game problem is urgent.

We saw real estate + five-star hotel，Real Estate + Theme Park，Real Estate + Resort，Real estate + cultural 188bet game complex，Real Estate + Characteristic Town，Leaved many good projects，But it also resulted in more non-performing existing assets，These huge changes in 188bet game logic are a greater challenge，Also an opportunity。So we see that today’s cultural 188bet game is not only the integration of culture and 188bet game，Also includes cultural 188bet game + education、Sports、Health care、Culture、Culture and entertainment including real estate、The combination of business，The value brought by these new highlights is a boundary issue worthy of our consideration。

All successful business models are boundary-breaking reinventions，The result of maximizing resource efficiency after boundary breakthrough。In fact, 188bet game is an important crystallization of Schumpeter’s innovation theory，But the question we have to think about is how to form sustainable good value after these crossovers。

This is my 3D model of cultural 188bet game investment，I have invested in listed companies for several years before，Currently, he is also an independent director of several listed cultural and 188bet game companies。Let’s think about it from an investment perspective，If we regard our current stock assets as a series of resource ends，These resources include scenic spots、Destination、Ski Resort、Resort、B&B，These heavy asset investments used to be basically cultural 188bet game industry funds、Strategic Investment Institution、PE Fund、Local urban investment government，There are many real estate groups。But another line，Horizontal line，This is the change behind the changes in young people’s lifestyle，We call it the delocalization of local lifestyle，Relocation of lifestyle called upgrade。I came from Beijing to Taishun for 6 hours，The lifestyle I want to experience after landing is no different from what I had in Beijing，In the past ten years, investors in this lifestyle have been more content-based equity investments，If you understand investment, you will find that these two investment logics are not a set of mechanisms in the fund structure，What we want to break through is to connect both ends through operations。

Last week we held a high-quality cultural and 188bet game development forum for the Dongyang government。At that time, we invited Dean Wang from the Forbidden City to say that many places were willing to spend 300 million to build a bunch of particularly beautiful houses or spaces，Not willing to spend 3 million to study the culture and content behind it，This is not only a superficial problem in the industry but also an investment problem behind it。The structure of people on both sides of this investment problem is different，EngageThose who value assets will not underestimate their assets，People who are light on assets cannot be heavy on assets，How to connect the two ends of the logic is a very important problem for us to solve the destination cultural 188bet game investment promotion。

On August 15, 2020，Academician Wang Jinnan in“Clear waters and lush mountains are mountains of gold and silver”Proposed the fourth industry development model of 188bet game industry on the 15th anniversary of the theory，Academician Wang also published a book，Read this book in detail before coming，Also recommended to everyone，This 188bet game theory actually has very great reference value。We can see that the construction of Beautiful China is focused on high-quality development supported by a high-quality 188bet game environment，But we see how natural capital and 188bet game products can achieve synergistic value between the government and the market through 188bet game production，How to achieve the final human well-being through the development of the fourth industry of 188bet game products，AndCultural 188bet game is precisely the most important means to achieve human well-being，Creator of a better life in cultural 188bet game、Provider of good life experience。Cultural 188bet game is not just a kind of material consumption，It is also a kind of spiritual consumption，It is an experience product for a better life。

How to realize 188bet game value from this perspective，Need a series of architectures from theory to practice to value realization。It is necessary to refine the technical methods of 188bet game product accounting from theoretical research，How can such a vast area calculate economic values ​​​​linked to industries，I think this is the most critical。If there is no such theoretical calculation，Our vast regional collaboration may be scattered，Unable to quantify its direct value。

Green financial innovation practice is followed by the development model of EOD，We see that many projects in Zhejiang are using the logic of EOD ecological development to promote new investment and development in cultural 188bet game，Already have a lot of practice，But the current cases across the country are not systematic yet，Cannot be copied over a large area。But if we summarize the fourth theory of ecological products，Can we link up the industries that enrich the people at the three levels of our provinces, cities and counties，A large space involves the resources of our vast countryside，Local products、Culture、Intangible Cultural Heritage。From yesterday to today I saw that Wenzhou’s rich intangible cultural heritage and high-quality products need to be promoted through the industrial chain，We need to build a system，Development and value realization of R&D 188bet game products，Finally be able to benefit the people。There are many topics worthy of study under 188bet game system.

Academician Wang has a definition of the fourth 188bet game industry: “Realize harmonious coexistence between man and nature，With 188bet game resources as the core element，Taking ecosystem processes as the main 188bet game productivity，Through 188bet game protection, restoration and construction，Through market transactions、Development and operation，Transform the intrinsic value contained in 188bet game products into a collection of economic value”。If we break through a series of structures in eco-188bet game from this perspective，It brings extremely huge development potential。Previously, the General Office of the Central Committee and the General Office of the State Council issued "On Establishing and Improving Six Major Mechanisms for Realizing the Value of Ecological Products"，Proposed a very good framework，Including establishing an investigation and monitoring mechanism for ecological products，Establish an evaluation mechanism for ecological value、Establish an ecological management and development mechanism、Ecological compensation mechanism，And the guarantee mechanism and promotion mechanism of ecological value。In fact, these mechanisms outline a very clear framework for us，Under this framework，We may have to plan from the perspective of harmonious coexistence between man and nature，Through high levels of environmental protection，Continuously shape new momentum for development、New advantages。

I was doing research in Taihu Resort some time ago，They sorted out more than 100 projects in the cultural 188bet game investment promotion，But the biggest complaint comes from too strict ecological management，Some environmental standards are even higher than national requirements，Added a lot of codes to myself。When I was inspecting in Huizhou，The leader of Huizhou told me，We have even designated the beach at the seaside as an ecological core area，There is basically no way to sell any tourist products on the beach。This problem highlights that our understanding of ecology is not enough，How to turn disadvantages into advantages，On the contrary, it may create new development models and spaces。

We just completed the Zhoushan International Island 188bet game Conference in Zhoushan in October this year，One of the important themes is to explore the sustainable development model of marine 188bet game in terms of ecological mechanisms，Lake、Ocean protection in ecological protection、We also face the problem of coordination in the context of green development。

Academician Wang Jinnan has made the calculation method of ecological value scientific and systematic。That is through protection、Production、Processing、Manufacturing、Connecting all aspects of circulation and services。GEP calculations may become the core support for leading eco-188bet game development in the future，Once this value system is established, it will be beneficial to the coordinated development of local government and ecology、Ecological 188bet game development will bring revolutionary changes，We urgently need to find a sustainable development model after the bankruptcy of the real estate + cultural 188bet game investment and development model，How to take into account the concepts of ecological environmental protection and green development，Sustainable development of 188bet game can be found through the implementation of the Two Mountains Theory，This is a very important core proposition。EOD development mode，From market subject to implementation mechanism，If ecological environmental protection and 188bet game development can be organically integrated，Will create unexpected greater value。

We see that from the perspective of ecological and environmental protection、Construct a model from three perspectives of cultural 188bet game development and rural revitalization，That is the trinity of ecology, culture and 188bet game，Production、The synchronization of life and ecology，From now on to the endIndustrial integration of primary, secondary and tertiary industries。

In this regard，We in Zhejiang are doing very well，Leading in the country。We see this is a case in Huzhou，Huzhou has achieved lane changes and overtaking in the development of cultural 188bet game in these years，A series of useful attempts have been made through ecological environmental protection and 188bet game development。Let’s look at a value，The added value of Huzhou’s ecological fourth industry from 2017 to 2021，This is calculated by Academician Wang，Grown from 49.5 billion to 60.1 billion，Increased by 21.4%，The fourth industry contribution rate is 16.49%—18.98%。You can see that the proportion of 188bet game services is very high，reached 26 billion，It has increased to 28.4 billion by 2021，So this is a very good typical case。

Including what we see in Anji under the concept of 188bet game, environmentally friendly and green development，Development of agricultural products、And the case of integration with rural revitalization。Good 188bet game protection brings to everyone the promotion and empowerment of excellent rural revitalization agricultural product brands，The core logic is to enhance the 188bet game value of individual products into industrial value。

Let’s look at Pan’an’s case again，Its development in ecotourism，Finding a balance between 188bet game agriculture and 188bet game compensation，Including developed authentic medicinal materials，Driven by agricultural products，Finally achieve 188bet game enrichment，These cases have given us very good inspiration。

Finally look at the case of Miyun Reservoir，Miyun Reservoir is the most important water source protection area in Beijing，Since the 1960s, Premier Zhou asked Miyun not to use chemical fertilizers and pesticides for more than ten years。The value brought by this kind of protection is the surrounding B&Bs、Beekeeping Industry、The development of pastoral complex and other projects have been well developed under the basis of good ecological protection。Gubei Water Town, a well-known cultural 188bet game project in Miyun，Ecology + photovoltaic industry，The health industry of ecology + technology has benefited greatly。This is a good exploration of the ecological value brought by strict ecological protection and the development of cultural 188bet game industry to promote rural revitalization。

Of course，There are many useful practices in the coordinated development of eco-188bet game，Time relationship，I won’t list them all，I also hope that today’s sharing can bring you some inspiration，Many theories may not be mature，But since it is collaborative cross-border innovation，I will bring it up，To provide some reference for leaders and colleagues，Thank you everyone！