One year later，188bet online sports betting once again uses “Thousand store scale”Welcome the anniversary celebration。

December 6，188bet online sports betting’s 2nd Anniversary and 2000 Store Milestone Ceremony was held in Hangzhou，And announced the main achievements in the two years since its establishment: as of November 2023，The platform has signed contracts with over 2,000 hotels，Over 1,300 hotels opened；At the same time，E-Long Club membership exceeds 15 million。

One year ago at this time，188bet online sports betting hands over hundreds of cities and thousands of stores、&ldquo of the top ten major brands;Anniversary Answer Sheet”。If the first year is to test the waters and develop strength，Then the second year is harvest and transformation。

Celebration scene，A few keywords run throughout——Scale, quality, digital intelligence, efficiency and revenue increase.Two years of rapid growth，E-Long Hotel Technology seems to intend to“Slow down”，Achieving an organic balance between scale expansion and quality improvement。Meanwhile，On the road to using digital intelligence to empower the hotel industry to improve efficiency and upgrade，188bet online sports betting has new thoughts and experiences。

The emergence of 188bet online sports betting，Is considered to have triggered a new round of hotel industry“Catfish Effect”。Born from the trend、Ask and walk to technological innovation，The Trend of 188bet online sports betting、道、How technology defines the new battlefield of technological change in the hotel industry？

Follow the trend: from large-scale expansion to quality transformation

Second anniversary，188bet online sports betting“Transcript”It’s very eye-catching。And behind the hard-core data，It took him two years to carefully arrange“A big game of chess”。

188bet online sports betting 2000 store milestone announcement ceremony

December 2021，188bet online sports betting Platform Officially Launched，This is considered a same journey“Create an ecosystem around the two strategies of empowering the industrial chain and high 188bet online sports betting growth&188bet online sports betting;The specific implementation of this goal.

At that time，China’s 188bet online sports betting chain management has experienced rapid development in the past 30 years，Economic and mid-to-high-end hotels have entered the era of stock together。The huge impact brought by the new crown epidemic has accelerated the supply-side reform，Market concentration is moving closer to large leading 188bet online sports betting groups，But there are still quite a few independent hotels that have lost their way、Reluctant to clear，Even regional chains or small and medium-sized brands are in a dilemma、Suffering from“Involution”。

And digital transformation can not only help traditional 188bet online sports betting transform，Improve service efficiency、Reduce operating costs，Can effectively improve user experience，It may even be integrated and innovated with other scene formats，Exploring new business models。Use digital means to break the deadlock、Upgrading、Open collaboration becomes a new growth point，188bet online sports betting came into being。

Managed as a hotel、A comprehensive platform for the accommodation industry integrating information technology and procurement trade，188bet online sports betting through technology、Hotel Marketing and Operations、Supply chain、Capital and other all-round empowerment system，Promote the mutual collaboration between various accommodation empowerment platforms and wine management companies on the platform。In other words，It is to help hotels reduce costs and increase efficiency，Finally formed from investment、Closed management loop from preparation to operation，To empower the entire accommodation 188bet online sports betting。

If we talk about 188bet online sports betting two years ago，is completing large-scale expansion through internal incubation, investment and mergers，Promote the industry“Shuffle”；So when the hotel industry enters a new round of competition，Now it’s 188bet online sports betting“Play cards”，The results of quality improvement and transformation have already appeared。

&188bet online sports betting;Overall, the number of contracted companies exceeds 2,000，The number of 188bet online sports betting in operation exceeds 1,300，Compared to last year, it is a 100% increase。”Talk about the large-scale expansion of the platform，Xi Dandan, CEO of 188bet online sports betting, said frankly，The platform has experienced ";Rapid growth”，And this year began to propose“Quality scale”，Achieve sustainable development while ensuring quality and operational efficiency。

For two years，188bet online sports betting passed the incubation、Investment and other ways，Elong International Hotel has been formed、Mehao Elegant Hotel、Elong Hotel、Mehao Leizhi Hotel、Tingbo Hotel、E-Long E-Sports Hotel、Meihao Hotel、Morin Hotel、Yixuan Anlai Hotel、Hotel brand system based on Yixuan Hotel。

Among them，As of now，As a milestone representative of large-scale brands，Mehao Lizhi 188bet online sports betting has signed nearly 200 contracts、107 stores opened；The leading e-sports 188bet online sports betting brand in China——Nearly 300 i-sports hotels have signed contracts、More than 150 stores have opened，And opened its first overseas store in Malaysia。Also，ELong series brand hotels completed“From 0 to 1”'s hatching，Among them, 50 Elong Hotels have signed contracts，15 stores opened。

While the brand scale is growing，The creation of diversified experience scenarios and the strategic layout of multi-regional cities，Also reflects the quality transformation ideas of 188bet online sports betting。

The current market competition in the 188bet online sports betting industry is intensifying，Consumption demand is further differentiated。As the tourist group becomes younger，Tourism consumption and experience demand are also diversified、Personalization、Characteristics such as fragmentation，Citywalk、Music Festival、New gameplay such as special forces tours are emerging in an endless stream，Hotels naturally need to provide multiple values ​​beyond single accommodation，And 188bet online sports betting investors are subdividing brands、Business integration、There are also more considerations in scene creation and other aspects。

For this reason，The brand composition of 188bet online sports betting gradually presents ";Spindle type”structure，And create the difference you see、The non-standard state that feels consistent。“We have fully covered light, medium and high-end brands，Investors can choose according to the investment amount、Lot、Choose the right brand for internal needs，Consumers can meet their consumption needs in different scenarios，Experience digital and high-quality accommodation services during your trip。&188bet online sports betting;

Xi Dandan, CEO of 188bet online sports betting

Xi Dandan introduced，The current 188bet online sports betting brand layout of the platform is mid-range、Mainly mid- to high-end，We also launched 188bet online sports betting brands in niche areas such as e-sports hotels，To meet the personalized accommodation needs of the younger generation of travelers。

Qiu Dao: Intelligent middle 188bet online sports betting empowers the industry chain，Creating a wine management ecosystem 3.0

On the day of the ceremony，188bet online sports betting announced two directly operated stores——Hangzhou Yilong Hotel and Hangzhou Yilong E-Sports Hotel opened simultaneously。As a benchmark product created by the platform，These two directly-operated stores will provide standards for franchise hotels on the 188bet online sports betting Platform。

Hangzhou Yilong 188bet online sports betting and Hangzhou Yilong E-Sports 188bet online sports betting

In addition to hardware facilities、Service level、Operation system and other standards，188bet online sports betting has also explored market competitiveness in the past two years、Stable investment return model。The newly opened Hangzhou Yilong Hotel as above，As a finely polished directly operated hotel 2.0 products，Comprehensive cost is about 120,000 yuan，The investment return cycle is basically within 4 years；The newly upgraded Meihao Hotel 3.0 products，The cost is about 110,000 yuan，The investment return period is about 3.5 years。

The rapid expansion of hotel brands and the continuous maturity of investment models，Benefit from the 188bet online sports betting platform in the brand、Technology、Operation、Marketing、Purchasing、Member、Finance、A comprehensive empowerment system in eight dimensions including talents，Provide multi-dimensional business solutions for hotel investors and franchisees，This is a hotel“Improve efficiency and quality”’s valid guarantee。

The enabling role of the eight major systems is highlighted in the creation of an intelligent middle 188bet online sports betting。“The development of digital intelligence has become a new 188bet online sports betting development trend.”188bet online sports betting COO Li Yukai thinks，The intelligent middle platform of hotel operation management means informatization、Standardization、Systematization，But this requires both talent and technology。

Li Yukai, COO of 188bet online sports betting

Li Yukai talked about，Having been in business for 25 years，I have seen too many small and medium-sized hotel chains and independent hotels that are limited by size、Operation mechanism and other conditions，Unable to afford huge R&D costs，Can’t afford it“中台”’s investment does not even have this concept。The powerful mid-end system provided by 188bet online sports betting，Not only builds a refined operation network for hotels，What’s more important is to help hotels share high R&D costs，“Once the system cost is marginal, you can afford it”。

Always，Different industries、Different companies have different opinions on the so-called ";中台”’s positioning and responsibilities have different explanations，The&ldquo proposed by 188bet online sports betting;中台”Concept，In the current market environment、Looking at the industry background, it can be said to be just the right time。

“中台&188bet online sports betting;Not just a system，More than an organization、One layer of architecture and one strategy。Faced with unreasonable site selection and lack of funds before investment、The investment preparation progress and additional items are not clear、Insufficient information transparency and timeliness、The pain points of investment and operation such as the incomplete exit mechanism of 188bet online sports betting assets after investment，Digital intelligent middle platform provides high efficiency、A possible solution。

A 188bet online sports betting practitioner told Zhihui，Some traditional 188bet online sports betting groups have been following the original corporate management ideas“Old Road”，But in user experience、Product iteration and other aspects are out of touch with market demand and user needs。The current stage of 188bet online sports betting operation and management mostly relies on a middle platform to play a strong central role，Especially like the mid-to-high-end local brands that are doing well in China，Multiple groups formed before、中、Later organizational structure，The front desk is the combat unit，The center is a strategic unit，The background is the support unit。

Back to 188bet online sports betting，It took two years to create a new wine management ecosystem3.0。

Among them，Meihao、Perrin、Yicheng、An Cheng、Liangcheng、Love eSports、美成、Ji Cheng、Japanese Yili and other wine management companies serve as the front desk，The middle platform structure includes Yilong Club、Tongyi 188bet online sports betting、Lvzhi 188bet online sports betting、Yifanghaowu、ROBOT AND COFFE and other business middle offices，and central development、Marketing、Innovative Growth、Brand Audit、中台brand、Product Operation、Member Operation、Design management and other operation center，And Finance、Manpower、Legal Affairs、Investment support and other background。

Eight Empowerments of the 188bet online sports betting

Comprehensive empowerment in eight dimensions，“三台”Architectural collaboration，Become the path of 188bet online sports betting to start a new journey of hotel operation and management。188bet online sports betting helps the accommodation industry to continuously improve efficiency and effectiveness，Providing better quality to global travelers、Convenient、Safe accommodation service experience，And rely on technological innovation to promote the market to accelerate chainization、Digital intelligence process。

Xingshu: The Rise of 188bet online sports betting，Start a new round“Catfish Effect”

“The emergence and growth of 188bet online sports betting，Itself represents the rise of hotel technology，Set off a new round of diversified competition，This is a very good thing for the industry。For franchisees and users，They also have more choices。”

After the 2nd Anniversary and 2000 Store Milestone Ceremony of 188bet online sports betting，A senior practitioner in the hotel industry expressed this to Zhihui，188bet online sports betting means a "reshape" of the industry structure for the hotel industry.;Catfish Effect”。

Xi Dandan said at the ceremony，Development opportunities for nationals in the new tourism era，188bet online sports betting will continue to increase investment in technology research and development and talent，Continuously consolidate digital intelligence and brand advantages，Provide full-cycle technological empowerment for franchised hotels。

Take the supply chain as an example，The enabling platform Tongyi Technology integrates the 188bet online sports betting’s upstream supply chain products to build a centralized procurement platform，Provide hotels with a full range of 188bet online sports betting supply chain procurement systems，Helping small and medium-sized 188bet online sports betting chains and independent hotels complete efficient supply chain procurement。

As a further addition，188bet online sports betting also created the ELong Youcai platform，For more than 1,300 platform hotels，Provide platform support and systematic supply chain empowerment for the implementation of hotel brand standards。

From the perspective of improving efficiency，In helping 188bet online sports betting improve revenue management efficiency，188bet online sports betting Staff、Management、Tools、Strategic Four Elements of Revenue Management，Simplified scientific revenue management system，Ensuring profitable growth for hotels。On the other hand，To help hotels improve operational management efficiency，188bet online sports betting creates the Elong Cloud Platform、E Join、E-Diantong and other integrated operation and management platforms，Open system barriers，Accelerate the flow of information between independent hotels and platforms，Promote store operation and increase revenue。

One-stop management 188bet online sports betting E joining

Also，188bet online sports betting platform also launched remote delivery robot meal delivery、ETV Yilong Smart Screen、Robot coffee and other smart products，Improve hotel smart service experience and efficiency。

In terms of membership operations，ELong Club, a member club on the 188bet online sports betting platform，Helping high-frequency business travel users reduce travel costs，Improve consumer experience。Currently，The number of members of Yilong Club has exceeded 15 million，Provide stable customer sources to franchise partners。

What you can see is，Two years since its establishment，188bet online sports betting continues to create an enabling ecosystem for the accommodation industry，Injecting technology and Internet genes into China’s accommodation industry。After rapid expansion and intensive cultivation，Top ten hotel brands under 188bet online sports betting，has become the first choice for many new hotel investors。Future，How will 188bet online sports betting subvert the industry？What kind of new ecology will be created for the accommodation industry？We will wait and see。