End of 2023，With the popularity of Harbin ice and snow 188bet app download，Domestic provincial and municipal cultural and 188bet app download management agencies use social media platforms to set off an online marketing boom，The main form of communication is short videos，Many destination culture and 188bet app download directors also appeared on camera as endorsements，Form a two-way interactive communication scene between the destination and the audience。

The Internet also became noisy，A serious commenter、Those who make fun of people、full of praise、Looking down upon、Confused and unclear、Look at the excitement and so on，There are also a few media outlets that derive conclusions from phenomena，Use the surface to imagine the bottom layer，Commentators echo the same sentiment，Superficial，Even misread。

Let’s first talk about the basic common sense of regional 188bet app download marketing.

Why provincial and municipal cultural and 188bet app download management agencies“The sound of gongs and drums and the blast of firecrackers”Da Zhan organizes marketing communication activities？

With this wave of marketing communication activities, there is a little bit of ";Quiet”Shanghai Culture and 188bet app download Bureau as an example，The official website of Shanghai Municipal Culture and 188bet app download Bureau clearly states that the main functions of its internal department’s Publicity and Promotion Office are:

Responsible for guidance、Managing culture and 188bet app download domestically、International publicity and promotion work。Develop a culture and 188bet app download promotion plan，Comprehensive coordination of cultural and 188bet app download related resources，Integration、Building a cultural and 188bet app download promotion network，Organize and carry out cultural and 188bet app download promotion activities。Responsible for cross-regional cooperation in culture and 188bet app download and coordination of holiday 188bet app download。

Can see，“Organize and carry out cultural and 188bet app download promotion activities”This is a must-do by the Shanghai Municipal Culture and 188bet app download Bureau and cultural and 188bet app download management agencies at all levels across the country、What to do，We still need to achieve good results。Mobile Internet Era，Short video social platform is the main front for destination promotion，Of course we must use this as the main channel to organize and carry out marketing activities with great fanfare。

Whether provincial and municipal cultural and 188bet app download management agencies should have important work to do，For example, destination service quality、Travel products、Market supervision, etc.？

Destination marketing communication activities are work on the table，Among government agencies, only cultural and 188bet app download management agencies have such functions，This gives the public the impression that government agencies should perform functions in the background，Don’t run to the front。You can take the popular Harbin as an example，In the process of building warm houses on both sides of the bustling commercial street to optimize tourist experience，The local culture and 188bet app download bureau may only be able to exercise its imagination，The Bureau of Culture and 188bet app download cannot do this if the agency’s responsibilities are limited。In the era of mass 188bet app download, tourists go deep into the corners of destinations，Mostly beyond the remit of cultural and 188bet app download management agencies。Beyond destination marketing communications，Do some work in a down-to-earth manner，The public does not understand，For example, service quality improvement；Some of it depends on the company and the market，For example, travel products；Some are managed by other government agencies，For example, destination catering food quality and safety, etc.。

Why are 188bet app download marketing communication activities concentrated in domestic provinces and cities during this period？Yes“毬”Is there traffic in Harbin？

Provincial and municipal destination marketing activities have inherent rules and time nodes，Generally eleven、Spring Festival、The month before summer holidays and other holidays is the peak of marketing communication，In winter, the off-season for domestic 188bet app download, publicity and marketing are even more intense。The current marketing boom in various provinces and cities in China is basically launched before the New Year’s Day holiday based on the long Spring Festival holiday in 2024，Regardless of whether the Harbin phenomenon occurs，This is a fixed action of destination marketing，It’s just that they are both destination-related hotspots。

The following is a few keywords to talk about the internal logic and business characteristics of 188bet app download marketing。

When the Harbin Ice and Snow World carnival“Little Potato”When we were still in elementary school，That is, the official Weibo account opened 13 years ago by the provincial and municipal 188bet app download management agencies represented by the former Shandong Provincial 188bet app download Bureau，Kicked off the social marketing of domestic destinations，This is an important time node，Destination marketing has moved from the era of one-way information dissemination to the era of two-way information interaction，The destination agency finally knows the reaction of the people to whom the information is disseminated，Have you read it，Do you accept it，Whether to forward。This is a revolution in destination marketing，This is the starting point from Weibo to WeChat，Wait until“Little Potato”When we grew up, we entered the era of short video communication，Destination social marketing is booming。

Keyword 1: Youth

From Zibo to Harbin，188bet app download participation and communication targets young people，This is a coincidence？There is still a deeper reason？Three years of masks have brought domestic 188bet app download to a standstill，On the other hand, it is enough for a new generation of young tourists to grow up，Their travel demand is not only suppressed，Still“Empty”of。Especially important，They are increasingly becoming the main disseminators of short video social media。

From Weibo to WeChat，188bet app download information dissemination establishes “Audience”concept，“Audience”Accepting information content generates travel motivation。188bet app download marketing in the mobile Internet era establishes ";Social Communication”concept，Young people with frequent online social activities have become the main communicators。

actually，Provincial and municipal 188bet app download communication content has become younger than ten years ago、Fun、Easy forwarding features。

Looking back now，The early days of Zibo barbecue，When barbecue fireworks spread among college students on the short video platform，After that, various 188bet app download experts、Bystanders think according to the past，Groups unconsciously regard the so-called ";Isolated college students eat barbecue with thanksgiving”’s beautiful story is placed at the origin of the origin，This way of thinking is: there must be a reason，There must be a moving story of two-way running。Communicators and interpreters are two generations of people，Many times the discourse scene is full of twists。

When communicating with peers，Mr. Xiong Xiaojie thinks，This should be called the &ldquo of 188bet app download marketing;Seed Market”or“Seed object”，“Seed object”Has strong communication ability，Be able to promote 188bet app download information dissemination to a climax in waves。

It is hard to imagine that this round of provincial and municipal destination marketing heat wave was initiated by the Shandong Provincial Department of Culture and 188bet app download“Shout Mai”Triggered by song:

“My surname is Dong&188bet app download;So far the communication results are: 5582 views on Douyin platform.80,000，1.16 million likes，630,000 comments，Retweeted 1.19 million；7.88 million views on Kuaishou platform；Video number played 970,000……The total number of views on each platform exceeds 70 million！

Source: Haoke 188bet app download Douyin account

Under the same conditions, the above data has exceeded the effect of the original Shandong Provincial 188bet app download Bureau’s CCTV advertising ten years ago。Incomplete statistics are based on subsequent data，The official accounts of 17 provincial cultural and 188bet app download institutions have followed suit and made destinations in their provinces“Shout Mai”Marketing。

Forward“My surname is Dong”Who are the 1.19 million people？A large number of young people called the editor "ldquo" in the social media comment area of ​​the Shandong Provincial Department of Culture and 188bet app download.;Dong Ge”，The new generation of 188bet app download begins to accept the image of destination 188bet app download，Although this kind of acceptance may seem a bit "old" to the previous generation.;Confused”。

Keyword 2: involution

In this wave of provincial and municipal 188bet app download marketing heat wave，The most frequently used word in many media is “Internal roll”，Think this is a aimless traffic carnival。

If we extend our vision on the timeline of historical development，Maybe we can see the context and clues。Long before COVID-19，Mobile Internet has become the main body of destination 188bet app download information dissemination，Short video social platform has also become the main channel for destination marketing communication。

The barbecue phenomenon will appear in Zibo in 2023，Just like destination information spread on social media platforms“Nuclear Test”，The effect and power far exceed the experience and knowledge of people in the industry，While the cultural and 188bet app download agencies of various provinces and cities in China, especially those responsible for online publicity and marketing, are watching，Basically at a loss。

2024，When Harbin broke out on social media，It also coincides with the domestic Spring Festival holiday marketing period and the background of stimulating 188bet app download consumption，As a result, the online media matrix of cultural and 188bet app download organizations in various provinces and cities ended up in the same way，Eight Immortals Crossing the Sea，Each one shows his/her abilities。I’m afraid its essence is not“Internal roll”Summary，This is the dawn of a new era of destination marketing。

“Four Provinces of Mountains and Rivers”Joint promotion Source: Henan Culture and 188bet app download Department Douyin account

Although destination marketing has its particularities，On social media platforms in full view，Operators and managers of the official accounts of provincial and municipal government agencies, especially the official accounts of provincial cultural and 188bet app download management agencies, are familiar with the published content、Publish form boundaries，Strictly follow the content release review mechanism，Including comment area content。On the other hand，Provincial cultural and 188bet app download accounts are all close to the people、Down-to-earth communication style，Refresh the public。In this process，A very small number of county-level cultural and 188bet app download institutions and scenic spots“Out of line”The dissemination content was clicked by the public as “Province Cultural 188bet app download”’s head spreads judgment，Based on the conflicting and dramatic communication attributes of social media and“It’s not a big deal to watch the excitement”’s psychology，The interpretation exaggerates the marketing communication behavior of provincial and municipal cultural and 188bet app download institutions，For example“Internal roll”、For example“Carnival”etc.。Later commentators commented based on the above impressions，It looks like“Looking down”height。

Keyword three: listen to advice

more than 10 years ago，A Weibo post from the former Shandong Provincial 188bet app download Bureau“Attending a banquet in Shandong，How to arrange seats”Causing a large number of forwarding，Guess who is the forwarding subject？Is a local。

Since Zibo barbecue became popular，There is one party“Power”On the stage of information dissemination，This is unprecedented in the history of destination marketing“Character”，Let’s call it “Destination residents”。Overview of the spread of Zibo Barbecue，A large number of Zibo local self-media Zibo citizens spontaneously entered the ranks of dissemination，Frequently forward or post short videos，Responsibly promote and disseminate 188bet app download resources，Supervision and inspection of destination market，Finding faults and giving ideas，Wide spread in citizens’ social circles。

It’s time for Harbin to get hot，The spreading power of destination residents is becoming increasingly obvious，Destination institution、Objects of communication in the source of tourists、Destination residents form a three-party interactive mechanism for destination information dissemination，Destination residents become the linkers and disseminators between the destination and the source of tourists。There is also a high-frequency word“Listen to advice”，Who do destination cultural and 188bet app download institutions listen to“persuade”？A considerable number of them are residents of the destination。Destination agency’s slogan、image、The content and form must now pass the local residents of the destination，Passed the natural effort to forward and spread，If you fail to pass and make trouble, you will close the comment area。

In this round of provincial and municipal marketing heat wave，Few people pay attention to the&ldquo issued by the Shandong Provincial Department of Culture and 188bet app download;My surname is Dong”There is a line in the lyrics “Dududong，Born from the same roots，It’s a great honor to come home，Going to the Northeast while talking and laughing；Dududong，Born from the same roots，It’s an honor to come home，Return to Shandong happily”，where (qie)、(kei) is the Northeastern dialect、&ldquo in Shandong dialect;客”18145_18148，Such“Meme”Only local residents understand，The purpose is to unite Northeasterners (mostly Shandongese) and Shandongese as the first round of information dissemination targets，Let them become the first wave of forwarding communicators，This video also received more than 40 million views in just 24 hours after its release！To be precise，&ldquo of destination information dissemination;Seed object”Should also include destination residents。

Proof of fact，Communicating with local residents and even local people is the main strategy for 188bet app download social media marketing，Inspiring 188bet app download residents to spread the impulse to forward has become the primary issue in 188bet app download marketing。

The above new generation has become a new source of customers；Short video social networking has become a new platform；188bet app download Institution Enterprise、Customer communication target、188bet app download residents form a new interactive communication mechanism，Constitute a new era and new challenges for 188bet app download marketing。

In the midst of the buzz on the Internet，Ban Yuetan WeChat public account released "Competition for Cultural 188bet app download in Various Countries";Hot search”，What inspirations can it bring to boost the economy？》，It can be said that this wave of provincial and municipal marketing activities has suppressed the situation，This is an article that promotes the general pattern of righteousness。

Picture

Consult experts in the 188bet app download industry about this matter (it is estimated that there will be fewer and fewer 188bet app download experts in the future)，The following two experts are characterized by their youth、Objective、Professional。

Background information: end of 2023，With the popularity of Harbin ice and snow 188bet app download，Domestic provincial and municipal cultural and 188bet app download management agencies use social media platforms to set off an online marketing boom，The main form of communication is short videos，Many destination culture and 188bet app download directors also appeared on camera as endorsements，Form a two-way interactive communication scene between the destination and the audience。

Comments on the network incident mainly include:

1. This is the&ldquo of cultural and 188bet app download organizations from various places;Internal roll”，It’s blind“毬”Harbin’s traffic，The actual effect will not be very good。

2.Although the Spring Festival holiday is approaching，Central China、Eastern、Due to the climate and environment, it is the off-season for 188bet app download in the south，No need to carry out publicity。

3.The important task of government departments is to do a good job in market supervision，Improve service quality, etc.，Promoting a 188bet app download is“Avoid the important and take the light”。

4.Tourists will not travel because they watched short videos of destinations, including short videos starring the Director of Culture and 188bet app download，These short videos will not increase travel intention on a large scale。

5.During the period, local residents and foreign tourists at the destination "";Shout”Cultural and 188bet app download management agency，Comment on published content and make comments and suggestions，This is too joking and not serious，It will not effectively enhance the destination image。

6.Local residents of the destination play little role in 188bet app download social marketing，Their comments online will amplify the minority“Discomfort”Content，On the contrary, it has the effect of“Persuade to quit”Tourist role。

7.Provincial and municipal cultural and 188bet app download management agencies released some short videos with popular and simple content，Casual style，Despite the large number of short videos，The number of online views is also good，Just messing around，It will not play a marketing role。

Q: Are you a senior expert in the 188bet app download industry，Please use plain language，An objective and detailed analysis of the above 7 comments from a professional standpoint。

Wen Xinyiyan: As a senior expert in the 188bet app download industry，In response to the above network incident，My analysis is as follows:

1. This is not“Internal roll”，It is a strategy adopted by local cultural and 188bet app download institutions to actively respond to market changes。The popularity of Harbin’s ice and snow 188bet app download has indeed provided an opportunity for other provinces and cities to learn from it。Internet marketing through social media platforms，Form two-way interactive communication between destination and audience，It is an inevitable trend in the development of 188bet app download。This strategy helps increase the destination’s visibility and appeal，Thus promoting the sustainable development of 188bet app download。

2. Central China、Eastern、Although it is the off-season for 188bet app download in the south during the Spring Festival holiday，But this does not mean that publicity is not necessary。Opposite，This is a great time for brand building and marketing。Through targeted promotion，Can attract more potential tourists，Get ready for the arrival of the tourist season。

3. Government departments are doing a good job in market supervision、While improving service quality，Promoting a destination is not “Avoid the important and take the light”。actually，The two complement each other。By publicity，Can enhance the popularity and attractiveness of the destination，Thus promoting the development of 188bet app download。The development of 188bet app download can bring more resources and support to government departments，Used to improve market supervision and improve service quality。

4. Tourists may indeed travel because of watching short videos of destinations including those starring the Director of Culture and 188bet app download。These short videos can showcase the unique charm and appeal of the destination，Inspire tourists’ willingness to travel。Of course，The quality and content of short videos are key，Requires careful planning and production，To ensure it has a positive impact。

Source: Xinhuanet Douyin account

5. During the period, local residents and foreign tourists at the destination "";Shout”Cultural and 188bet app download management agency，Comment on published content and make comments and suggestions，This is not unserious behavior。Opposite，This is a manifestation of public participation and supervision，Help improve destination image and management level。Of course，This requires cultural and 188bet app download management agencies to treat public feedback and suggestions with an open and inclusive mind，Timely response and improvement。

6. The role of local residents of the destination in 188bet app download social marketing cannot be ignored。Their comments online may have a certain impact on tourists，But that doesn’t mean they always play the role of“Persuade to quit”Tourist role。actually，If local residents can actively participate in 188bet app download social marketing，Share your true experiences and feelings，This will have a positive impact on tourists，Enhance their trust and favor towards the destination。

7. The short video content released by provincial and municipal cultural and 188bet app download management agencies is simple and simple、Casual style，It does not mean that these short videos have no marketing promotion effect。actually，These short videos may be more easily accepted and disseminated by the public，Because they are closer to life and reality。Of course，This does not mean that the quality and content of short videos can be ignored。Opposite，We should pay more attention to the creativity and planning of short videos，To ensure that it can have a positive impact and effect。

In summary，I think there are some misunderstandings and biases in the above 7 comments。As a senior expert in the 188bet app download industry，I suggest that provincial and municipal cultural and 188bet app download management agencies should actively respond to market changes，Strengthen brand building and marketing；At the same time, focus on improving service quality and market supervision level；Encourage public participation and supervision；Leverage the active role of local residents in 188bet app download social marketing；Focus on the creativity and planning of short videos；Treat public feedback and suggestions with an open and inclusive mind；Continuously improve and enhance one’s professional abilities and levels。

Source: Photo Network

Q: As a marketing expert in the 188bet app download industry，Please analyze the destination institution in detail、Destination local residents、The role of foreign tourists in destination social marketing。

ChatGPT: In 188bet app download Social Marketing，Different subjects play their own unique roles，The following are the 188bet app download institutions、Detailed analysis of the role of local residents of the 188bet app download and foreign tourists in social marketing:

1. Destination agency (e.g. Culture and 188bet app download Bureau)

188bet app download agencies are key executors of 188bet app download social marketing。These institutions usually have the following functions and roles:

- Brand Promoter: Responsible for shaping and promoting the 188bet app download brand，Via social media、Advertising、Increase the popularity of the 188bet app download through official activities and other methods。

- Information publisher: Provide official、Authoritative destination information，Including 188bet app download resources、Activity information、Transportation Guide、Safety warning, etc.。

- Communication platform: interact with potential tourists through 188bet app download media，Response to inquiry，Solve the problem，Improve service experience。

- Market leader: analyzing market trends，Develop a marketing strategy that suits the characteristics of the 188bet app download，Encourage local businesses to participate (such as hotels、Catering、Travel agencies, etc.)。

- Quality regulator: ensuring the quality of 188bet app download products and services，Handling complaints and negative experiences，Protecting consumer rights，This helps create a positive destination image。

2. Local residents of 188bet app download

The role of local residents in social 188bet app download is multifaceted:

Ambassadors: Their lifestyle、Customs and friendly reception often attract foreign tourists，Showcase the 188bet app download’s unique culture。

Social media influencers: Residents’ local knowledge and experiences shared on social platforms can attract attention from outside the area，Increase the exposure and attractiveness of the 188bet app download。

Feedback source: their opinions and suggestions on 188bet app download development，Especially criticism of inappropriate behavior，Reflects local community views on 188bet app download development and marketing，Important reference for 188bet app download management agencies。

Service provider: especially in B&Bs、Catering and other fields，Residents directly participate in 188bet app download services，Has an important impact on tourists’ experience。

B&B Hotel Source: Photo Network

3. Foreign tourists

Out-of-town tourists play a vital role in the social 188bet app download of destinations:

Experience sharers: They use 188bet app download platforms (such as Weibo、Tik Tok、WeChat, etc.) share travel experiences and reviews，Influence the travel decisions of other potential tourists。

Demand Reflector: Comments and feedback from foreign tourists can help 188bet app download institutions and related companies understand market needs and tourists’ expectations，To optimize products and services。

Social content creator: short travel videos made by tourists、Content such as blog posts provide valuable user-generated content (UGC) for 188bet app download marketing。

In summary，188bet app download agencies play a role in strategy formulation and management in social marketing，Local residents are like a living aspect of the 188bet app download，Provide real social media content and direct service experience for foreign tourists，The sharing and feedback of foreign tourists in turn affect the expectations and decisions of other potential tourists，These three subjects interact in social marketing，Jointly promote the promotion and image building of the 188bet app download。

Q: With the popularity of 188bet app download in the Chinese city of Harbin，Shandong Province Destination Agency posted a short video on its social media account, the video song content is:

&188bet app download;Your surname is Dong，Three Eastern Provinces，It’s so cold over there；

My surname is Dong, and I come from 188bet app download. It’s very sunny here;

East, East Three Provinces, ginseng, mink and deer antlers;

East, Great 188bet app download, Yellow River, Mount Tai and Sankong;

Dududong，Born from the same roots，It’s an honor to have guests at home，Going to the Northeast while talking and laughing；

Dududong，Born from the same roots，It’s an honor to come home，Return to 188bet app download happily；

East, come to 188bet app download, there are mountains, water and scenery;

Dong, come to 188bet app download, eat, drink and admire;

East，Come to Shandong，Hospitable Shandong will pamper you。&188bet app download;

You are a senior 188bet app download marketing expert，Please analyze the above short video content objectively and professionally。

ChatGPT: This short video content uses an original song as the background music，Aims to promote and publicize Shandong and the three northeastern provinces (Liaoning Province、Jilin Province、Heilongjiang Province，188bet app download resources collectively referred to as the three eastern provinces。The following is an analysis of short video content:

1. Integration of regional cultures: The video emphasizes the 188bet app download connections and regional affinities between the three northeastern provinces and Shandong Province through the content of the song，"It's all East，The lyrics "same roots" especially reflect the emotional connection and common 188bet app download identity between the two regions。

2. Display of special elements: The "ginseng, mink skin and deer antlers" mentioned in the song represent the traditional specialties of Northeast China，And "Yellow River Taishan and Three Kongs" refer to the famous scenic spots and 188bet app download heritage in Shandong。Such descriptions help attract visitors interested in these features。

3. Differentiation of regional characteristics: the lyrics mention the three eastern provinces“Gaga Leng&188bet app download;And Shandong“Very loud and sunny&188bet app download;，This reflects the difference in climate characteristics between the two places，Can attract tourists with different preferences at the same time，Those looking for ice and snow activities or warm sunshine。

Taierzhuang Ancient City Source: Photo Network

4. Hospitality: The two regions' warm hospitality to tourists is conveyed through the lyrics "It's honorable to have guests at home" and "Hospitality in 188bet app download you"，Create a warm and friendly tourist atmosphere。

5. Joy and expectation: Using the expressions "Going to the Northeast with talking and laughing" and "Returning to 188bet app download with joy and joy" conveys the happy experience of traveling and the sense of expectation for the future journey。

6. Emphasis on scenery resources: "" in the lyrics";There are mountains, water and scenery&188bet app download;and“Eating, drinking and admiring&188bet app download;Highlighting Shandong’s natural and cultural landscape resources，As well as food and drink enjoyment during travel。

In summary，The short video uses rhyme and repetitive lyrics to create a light-hearted melody to attract the audience。The song serves as a marketing tool，Has fast propagation speed，Easy to remember，The advantages of positive emotions。At the same time, it can also be shared and disseminated on the Internet，Conducive to improving the 188bet app download image and attractiveness of the two places。However，The video needs to be matched with visual content to more comprehensively display the 188bet app download resources of the two places，To more effectively impress potential tourists and promote 188bet app download growth。