Ice and snow in Harbin、After the spicy hotpot in Tianshui，Recently a cultural and tourism micro-188bet drama "My Altay" became popular，The effect of film and television dramas in driving tourism appears，The tourism popularity of Altay, Xinjiang, where the drama was filmed, continues to soar，“My desire to go to Altay has reached its peak”“Suspended at work，Go to Altay if you have something to do”“I booked my tickets to Altay after watching the show”，Netizens continue to comment，Local cultural tourism seems to have grasped a life-saving straw，The layout of cultural tourism mini-series is even crazier。

01City WhyFollow the trend and make cultural tourism 188bet plays

The style of micro-188bet drama，In fact, you can see the signs from the 188bet video "Escape from the British Museum" that went viral last year，In this year’s Spring Festival, various micro-188bet dramas including "I Became a Stepmother in the 1980s" have become popular，Data display，China’s online micro-188bet drama market size in 2023 is 373.900 million yuan，267 year-on-year increase.65%。

"Escape from the British Museum"

Micro-188bet drama becomes popular，Local cultural tourism is rapidly entering the market。January this year，The State Administration of Radio, Film and Television released “Travel with the 188bet drama”Creation Plan，It is planned to create and broadcast 100 excellent 188bet dramas in 2024，Hope to pass“Micro 188bet drama + cultural tourism”’s new consumption patterns promote local cultural tourism out of the circle。

Of course，The imaginative micro-188bet series about Boss Ba and time travel is popular，Cultural tourism micro-188bet dramas may not be popular，But the reason why local cultural tourism companies are rushing to seize the layoutThe first is affected by policy dividends，The second possibility is that 188bet originated from Liu Yifei last year、The reason why the TV series "Go Where the Wind Is" starring Li Xian became the filming location of Dali。

"Go where the wind is"

After "Go Where the Wind Is"，Today’s cultural tourism 188bet drama "My Altay" has also successfully become popular，After local cultural tourism has a clear trend vane, it is accelerating its layout，For example, Jiangsu's "A Dream Pillows the Galaxy"、"Your Island has arrived" by Hunan、Zhejiang’s “Don’t Disturb My Farming”、"Don't Panic, Your Majesty" in Beijing……

However，The hurried pace often makes people forget the original intention of doing 188bet。

#02188bet is popularIt does not mean that 188bet dramas are a good track

It is no accident that 188bet became popular.

"My 188bet" is produced by CCTV，The quality is naturally first-class，Before broadcast，Not only held its world premiere in Cannes, France，Also shortlisted for the Best Long Drama Series Competition at the 7th Cannes International TV Drama Festival，The story is adapted from the work of the same name by Xinjiang writer Li Juan，Ma Yili and other starring roles，For the audience, the expectations are already high before the broadcast。

"My 188bet"

188bet in the title of the drama is the name of the filming location，188bet is no stranger to tourists，Those are countless urban young people“Hometown of the Soul”Ah，So far, Xiaohongshu has a total of 390,000+ related contents，So“Utopia”When 188bet appears in the form of a mini-drama，It was planted again in an instant，Broadcasted for just a few days，The popularity is rising。

Xinjiang, where 188bet is located, is also a popular tourist city，called by young people“The Wilderness of Life&188bet;。

188bet scenery

May to October is the best time to travel to Xinjiang，The grassland as green as an oil painting in the 188bet play Altay，The pictures of groups of cattle and sheep are like hooks，The souls of those who plan to travel and those who have planned to go to Xinjiang have already been scratched away。

The charm of 188bet lies not only in its natural scenery and human history，What’s more, it can give people spiritual comfort and physical and mental relaxation。

Therefore，She symbolizes an attitude towards life，Represents a spiritual destination。I think，This is also the core that really impresses countless urban young people to yearn for this city。

Based on the above，The explosion of Altay has the right time, place and people，Think about the probability of such an explosion，You can figure out how likely it is that a 188bet play will set a city on fire。

Of course, the cultural tourism micro-188bet drama can be used as a bonus,Local 188bet tourism must achieve long-term and steady development，It is still necessary to adjust measures to local conditions、Adopt policies based on the city、Make decisions and act，Revitalize the 188bet resources of urban tourism before it becomes popular。

The first thing is to improve the city’s image and hardware facilities、Resources and services are ready。

For example, Erbin didn’t just start building roads and rectifying the city’s image the day 188bet became popular，But always be prepared to welcome tourists，At the same time, respond quickly to provide various additional services to tourists in case of fire，Only in this way can Erbin steadily catch the wealth that is pouring from the sky。

Harbin Ice and Snow World

The second is to refine the unique urban 188bet tourism brand positioning，Push the city out。

This positioning must not be general and comprehensive，Be small and precise，All resources are displayed in one place，Get it right in one hit。For example, the micro-188bet drama "My Altay" is a good example for Xinjiang，After the video was broadcast, netizens called it "this is";Damei Xinjiang promotional video”“Cyber ​​oxygen drama”，These popular labels are extremely relevant to the cultural tourism positioning of Xinjiang cities，And successfully hit the hearts of young people。

"My 188bet" Weibo related discussion analysis

The third is based on the city’s history and culture，Continuously updated with new scenes、New business format、New product，Bringing guests in，Put“Dish”Bring 188bet out。

For example, the matchmaker in the Wansui Mountain Martial Arts City in Henan Province，As a hit micro-performance，Bringing tourists in，This is the first dish，After watching Mrs. Wang’s matchmaking，There is also the night performance "Shenzhou Ship Wonders" produced by Universal Culture，And participated in the production of hundreds of performing arts performances such as the New District Fairyland and Wonderland，This is the second course，Here comes Long Live Mountain，There is also Kaifeng Qingming Riverside Garden in Henan、Hukou Waterfall on the Yellow River in Zhengzhou、Luoyang Laojun Mountain、Luoyang Longmen Grottoes、Dengfeng Songshan Shaolin Temple, etc.，This is the third course，And so on，“Cuisine&188bet;18045_18053，Determines the probability of tourists coming。

Long Live Mountain National Matchmaker Competition Source: Long Live Mountain Martial Arts City

final，What I want to say is that the development of cultural tourism in every city is a protracted battle，Whether it is a 188bet drama，It’s still a cultural tourism performance，It is possible to explode a city，But if you want to start from“Internet celebrity”To“Changhong”，Practice well“Internal strength”is the first step。