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This half year,All cultural travelers feel it“188bet online live casino downgrade”’s influence。According to statistics from the Information Center of the Ministry of Culture and Tourism,The growth in the number of tourists during the May Day period exceeded the growth in 188bet online live casino,The growth in 188bet online live casino during the Dragon Boat Festival exceeded the growth in the number of tourists。
This may explain a truth: compared with the May Day holiday,The arrival of the Dragon Boat Festival-themed holiday has boosted consumer spending in catering、Culture and Creativity、Consumer expenditure on cross-regional transportation, etc.!Consumers may tighten their wallets for untargeted 188bet online live casino,But for“should spend”’s 188bet online live casino,They will still show no reservations。
From the perspective of different types of project subjects,Including scenic spots、Resorts and ancient towns and cities, etc.,188bet online live casino dropped by about 15% to 30%。Number of tourists in the scenic spot、Ticket revenue、Many indicators such as catering and accommodation income and 188bet online live casino in the park have declined to varying degrees。In this case,For the cultural tourism industry,It makes no sense to just complain that consumers don’t spend money,Cultural and tourism companies should proactively adjust their products and services,This is the fundamental way to deal with this situation。
The author will analyze and interpret the current situation of the industry from three aspects,And propose a solution,To help more industry practitioners find new development paths suitable for their respective 188bet online live casino projects。
Question 1: What are the nature and characteristics of 188bet online live casino downgrade?
Question 2: What are the reasons that restrict the expansion of 188bet online live casino in cultural tourism projects?
Question 3: Response to cultural tourism projects“188bet online live casino downgrade”’s strategies and methods!
“188bet online live casino downgrade”The essence and characteristics
Frankly speaking,I have always been reluctant to admit the phenomenon of 188bet online live casino downgrade。In the author’s opinion,Our national conditions and foreign countries“Credit 188bet online live casino”Different modes,Closer to“Savings and 188bet online live casino”。188bet online live casino behavior of ordinary people,Should not simply be blamed on reduced income。actually,They still need to buy Nongfu Spring,Just looking for a better price。Therefore,Instead of buying off-brand products,They are more willing to choose to consume at the low prices of Nongfu Spring,Enjoy greater discounts on bottled water。This approach did not lead to 188bet online live casino downgrade,On the contrary, it improves the quality of 188bet online live casino。
“188bet online live casino downgrade”The essence is that consumers’ cultural and tourism 188bet online live casino quality remains unchanged or even improves,Need to spend less cost (including time cost、Money cost、Select cost, etc.),They are not unwilling to consume,Instead, we pursue higher cost performance!
Industries educated by more discerning tourists include but are not limited to those B&Bs around the city that cost several thousand yuan a room、High-speed consumer goods that have no service value but are charged double because they are sold in a closed space、Dedicated to reception“Visitors”Barbecue food stall for a living、Seafood Restaurant,And set up a large amount of hidden 188bet online live casino traffic、Mountain scenic spots for recreation and other aspects。These industries will all be in“188bet online live casino downgrade”Feeling uneasy。We mistakenly used “Tourists who spend smarter”,Mistaken as“Tourists who have no money and don’t spend money”,This is a very wrong concept!
Also,188bet online live casino downgrade does not mean“Consumers like free and no money”,But make sure you get value for money。For example,Universal Studios、Disney、Chimelong and other projects are still very popular,Even supply exceeds demand。This is because consumers have a saying: if a Universal Studios ticket with an investment of 40 billion would only sell for more than 600 yuan,Then“Universal Studios’ investment pricing and price/performance ratio”Should be an investment of 100 million yuan,Ticket price corresponds to 1.5 yuan is reasonable。
In comparison,Most domestic investments are 200 to 300 million yuan,Items where tickets cost one or two hundred yuan,Seriously inadequate price/performance ratio。Tickets should be priced at 5 yuan or 8 yuan to be more reasonable (of course,188bet online live casino is just a price comparison under ideal conditions),After considering various factors,Ticket price should not exceed 50 yuan,188bet online live casino can highlight the cost-effectiveness!
What is a characteristic of the current 188bet online live casino downgrade?As long as it can provide consumers with“Quality、Emotional and extremely cost-effective”,You will get the obvious“188bet online live casino upgrade”!Beidaihe last year continued into this year“Seafood buffet”Product,The self-service seafood restaurant with an average of 168/248 yuan per capita is full of tourists,Many stores have revenue in the tens of millions;Horse riding in the direction of the grassland、The 188bet online live casino of additional items such as off-road vehicles has been downgraded,But those various costume changes、Business such as travel and blockbuster shooting is surprisingly good!The night tour project that receives tens of thousands of people a day is faced with ";Changsha stinky tofu、Mongolian skewers、Taiwanese Fried Squid、Northeast Gluten”While waiting for the night market giant,188bet online live casino is indeed not as good as before,But we see those stories full of stories、A variety of heart-warming night market aunty products with exquisite craftsmanship still hit the Internet from time to time,brings huge 188bet online live casino。
Reasons restricting the expansion of 188bet online live casino in cultural tourism projects
In the era of extremely cost-effective cultural and tourism 188bet online live casino,We need to reshape the values of the entire cultural tourism industry。Consumers are unwilling to spend money,Not because of themselves,It’s because our entire cultural tourism industry is not used to refined operations!This situation is particularly prominent in the following aspects:
1、Super low cost performance“Comprehensive Ticket&188bet online live casino;Value
Comprehensive tickets include large tickets for scenic spots plus various package tickets in the park、Transportation expenses、Entertainment packages, etc.。The content of these 188bet online live casino is featureless,Basically just imitate and repeat;
2. Ultra-low cost-effective resort
Resort products are named “Accommodation is the core,Catering is the specialty,Leisure and entertainment are comprehensive&188bet online live casino;for characteristics,Resulting in high prices for specialty dining in many resorts、The entertainment facilities are simple and rough、The room is too business-like……
3. Commercial supporting facilities lack active 188bet online live casino thinking
The author believes that business should transform from supporting products to products,The core is to allow consumers to have complete 188bet online live casino expectations and plans before entering the project。The consumer experience process is an important part of the entire experience;
4. 188bet online live casino and creative products lack creativity
Many 188bet online live casino and creative products have just changed their packaging,Or products from Yiwu Market,Even products that cannot compete with Taobao and are abandoned;
5. Most tourist routes stayed in place twenty years ago
Southeast Asian routes are still in a hurry,Insufficient time and money invested in experiencing culture and local residents’ scenes,Lack of resonance。The short-distance bus group even canceled all meals,Just visiting the night market;
Also,The 188bet online live casino in shopping stores are still at the level of being closed and brainwashed to sell fakes;The tour guide’s explanation is still simple,Cannot be compared with Baidu search。Consumers are more vivid about it、Go deeper、More warm services have higher requirements,But not satisfied。
The above questions are telling us,188bet online live casino practitioners should look for reasons from themselves,Identified areas for improvement,Instead of complaining about the social economy,Because this doesn’t solve anything。
Cultural tourism project response“188bet online live casino downgrade”’s eight strategies and methods
1、Quickly adjust the company’s business strategy,Welcome“Extreme value for money&188bet online live casino;The arrival of the era
In the company’s top-level design,Continue to increase brands、Product、Investment in services and other aspects,Instead of reducing investment。This includes but is not limited to embracing the 188bet online live casino era where host and guest share,Design more localized 188bet online live casino scenarios;Achieve price equality,Eliminate profiteering pricing,Pursue the lowest price difference or even parity between internal and external products;Further forming characteristics in service,Guide“Service-oriented products”Creation,Form“Active 188bet online live casino”16235_16243;
2、Work hard to adjust your positioning 188bet online live casino region,Become 10% of the absolute top and 10% of the absolute tail
One of the author’s judgments is: when consumers demand cost-effective 188bet online live casino,The 188bet online live casino in the middle part will definitely be compressed,As long as cultural tourism projects become city landmarks,Basically, the overall situation will not have much impact。On the contrary, the middle-level scenic spots in various places will be squeezed out of the living space。
3、Looking for the second path to value spillover,Create new content of all things + 188bet online live casino
The author mentioned it in the public account before,Compared to the development of the 188bet online live casino industry in the past few decades,A large number of high-quality services、Cultural travel industry with excellent brand,Accumulated a large amount of brand equity。One of the second paths for value spillover in the 188bet online live casino industry,It is a brand of 188bet online live casino projects in many places,Fully equipped to pass brand authorization、Brand charging and other methods,Significantly expand revenue;Only find a reasonable income model outside of 188bet online live casino project management,Only can we support brands with higher cost performance、Product、Good investment in service ;
4、Adjust product structure,Achieving the distribution of multi-level cost-effective 188bet online live casino
Must ensure a difference in high and low value between nighttime and daytime tickets,And provide different service contents;Must have multiple accommodations、Catering and other commercial features,To support premium prices and guide 188bet online live casino;We must create cultural and creative products with care,Make sure the product stands up to comparison,Without courtesy,Also suitable for home 188bet online live casino。
5、Get rid of“Value for money equals low price&188bet online live casino;Misunderstanding,Re-examine the product price system
Achieve high、中、Distribution of low-price 188bet online live casino,At the same time, ensure that the product experience in three different price ranges shows the ultimate cost-effectiveness。Visitors who purchase 50 yuan tickets and 500 yuan VIP packages cannot be allowed to enter the same door、Watch the same show (viewing position),Instead, different experience content should be provided。
6、Be prepared for long-term competition,Return to the original intention of service,Don’t expect any more“Foolish people have too much money”The 188bet online live casino era will return
Even if the economic cyclical adjustment ends,Tourists will also become smarter,The service requirements will also be higher。
7、From“Product Support&188bet online live casino;are configured to“Special services&188bet online live casino;Supported hardware package
Decades of rapid development of cultural tourism,Already allowed a large number of people to go abroad、Consumers who have been to all over the country,There is no shortage of hardware experience。It’s time for the cultural tourism industry to return“The essence of service industry”了。Good service,Produce unique services,Do touching and humane services。Most consumers belong to you as long as you are nice to them,He was so moved,He will unconditionally repay the good things you have given。Natural 188bet online live casino,It becomes“Reward-based 188bet online live casino”了。
8、Introducing an external service team,Carry out the whole system“Creating cost-effective capabilities&188bet online live casino;
Not simply adjusting the price,But it is necessary to conduct a comprehensive cost-effective evaluation、Building cost-effective 188bet online live casino、Cost-effective team building and other work。
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